• Title/Summary/Keyword: 유인행동

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웹로그데이터를 이용한 유인가격전략의 효용성 차이 분석

  • Yeom, Dae-Seong;Chae, Myeong-Sin
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.168-173
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    • 2007
  • 인터넷 쇼핑몰들은 저조한 수익성에도 불구하고 소비자를 끌어들여 매출을 증대시키기 위해 다양한 유인가격전략을 사용하고 있으나 이러한 유인전략이 과연 효용성이 있는가 하는 문제를 주제로 6 개 인터넷 쇼핑몰의 실제 web logdata 를 활용하여 소비자의 실제 쇼핑행동을 파악하여 유인가격전략의 효용성을 실증적으로 측정하였다. 방대한 클릭데이터를 효과적으로 정리하는 방법을 제시했고 인터넷 쇼핑몰 업체의 유인가격전략 수립에 대한 가이드를 제시하였다.

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Biological Activity of Female Sex Pheromone of the Oriental Tobacco Budworm, Helicoverpa assulta (Guenee)(Lepidoptera: Noctuidae): Electroantennography, Wind Tunnel Observation and Field Trapping (담배나방 성페르몬의 생물학적 활성 : 촉가전도, 풍동 및 애외 트랩시험)

  • 박계청;알란콕;부경생;데이빗홀
    • Korean journal of applied entomology
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    • v.33 no.1
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    • pp.26-32
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    • 1994
  • Electroantennography, wind tunnel observation, and field trapping experiments were carried out to investigate the biological activity of synthetic sex pheromone in the onental tobacco budworm. Heli-couerpa assulta. Two major sex pheromone components of H. assulta, Z9-16' Ald and Z11-16: Ald. elicited a big EAG response in male, but not in female Their mIXture ratios did not give much influence on EAG size Fema]e H assulta showed a great EAG response only to its host plant e extract. EAG size also increased with the amount of mixture from 001 to 10 [lg but rather decreased w when the amount was 1 00 $\mug$. H. assulta always revealed a series of stereotyped behavior in a wind tunnel. The behavioral response was different when the males were stimulated with the sex pheromone containing some minor components, 16: AId and Z9.16: Ac, or being different in mixing ratios of the two major components. The best ratio of the sex phemmone components for a attracting H assulta male adults was 20-25: 1 between Z9-16: Aid and Z11-16: Ald in net house a and red pepper field experiments in Korea When the lure contamed Z9-16: OH, attracting power rapidly decreased. The synthetic sex pheromone showed a strong attraction when compared to virgin females

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A Development of a Master's Level Research Methodology Course based on Information Behaviours of Distance Learners Model (원격 학습자의 정보추구행동 모델을 활용한 국내 대학원 연구방법론 교과목 개발)

  • Dahee Chung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.35 no.2
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    • pp.157-183
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    • 2024
  • This study aims to develop a research methodology course for graduate-level students using an information-seeking behaviour model of distance learners. Based on a case study and structured survey, the factors that motivate and hinder information-seeking behaviours were identified. The motivating factor for students seeking information through the research methodology course was the necessity to obtain a master's degree, while the hindering factor was the challenge of balancing work and study. The course was developed by leveraging motivational factors and addressing hindering factors. The results of this study can serve as foundational data for understanding students' information-seeking behaviour and establishing teaching and learning strategies to enhance students' information-seeking skills when developing online courses.

Galling Behavior and Sex Pheromone Gland of the Asian Corn Borer, Ostrinia furnacalis (Guenee) (Lepidoptera: Pyralidae) (조명나방, Ostrinia furnacalis (Guenee) (Lepidoptera: Pyralidae)의 유인행동과 성페로몬샘)

  • 박재우;부경생
    • Korean journal of applied entomology
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    • v.33 no.2
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    • pp.66-73
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    • 1994
  • Adult emergence period, the calling behavior pattern and the mating ability of female depending on ages, 9day old male's response to sex pheromone released from each 1- to 5-day old female, and the structure and location of sex pheromone gland were obse~edin Ostrinia furnacalis. Adults usually emerged from 1 hour before to 1-2 hours after the beg~nning of scatophase under the 16L/8D photoperiod. And most active calling behavior was obserued for two hours from the 5th to 7th hours of scotophase among 2- and 3-day old females, and 3-day old male' response to 3-day old females was higher than to any other age of females during the 5th-8th hours of scotophase. Mating frequency was higher at the 4th-7th hours after the beginning of scotophase. Among 1. to Cday old females extruding sex pheromone gland, more than 65% of them successfully mated with 2- to 4-day old males. And, 2- or 3-day old females exhuding sex pheromone gland showed an abdiw. over 60%, to mate with each 1--5-day old males. Hypertrophied cell layers, presumed to be a sex pheromone gland of female adults, were located at two intersegmental membranes between the 8th & 9th, and the 9th & 10th abdominal segments.

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Sex Pheromone Composition for Field-trapping of Dichocrocis punctiferalis (Lepidoptera: Pyralidae) Males (최적의 야외유인을 위한 복숭아명나방(Dichocrocis punctiferalis)의 성페로몬 조성)

  • 정진교;한경식;최광식;부경생
    • Korean journal of applied entomology
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    • v.39 no.2
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    • pp.105-110
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    • 2000
  • Sex pheromone composition was analyzed for Dichocrocis punctiferalis, which attacksapple, peach, chestnut fruits, etc., and its behavioral and field trapping studies were conducted to developa monitoring system with its sex pheromone. Virgin females showed maximum mating behavior andhairpencil extrusion behavior between 4-5 hrs after lights-off under 16L18D photoperiod and 26rf 1 "C.During this period, two sex pheromone components, ElO-hexadecenal and ZlO-hexadecenal, weredetected by GC analysis in the hexane extract of abdominal tips of virgin females. The best attraction ofmales to various synthetic sex pheromone blends was obtained at the 70 : 30 ratio of ElO-hexadecenal andZ10-hexadecenal for hair pencil extrusion and at the 80 : 20 ratio for flying upwind response. The highestattractiveness in fields was obtained between 70 : 30 and 80 : 20 from several tests in apple, peach andchestnut orchards.and chestnut orchards.

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Limitation in Attraction Efficacy of Aggregation Pheromone or Plant Volatile Lures to Attract the Western Flower Thrips, Frankliniella occidentalis Infesting the Hot Pepper, Capsicum annuum, in Greenhouses (시설 고추재배지에서 꽃노랑총채벌레 집합페로몬과 식물 휘발성 유인제 효능의 한계성)

  • Kim, Chulyoung;Gwon, Gimyeon;Kim, Yonggyun
    • Korean journal of applied entomology
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    • v.60 no.4
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    • pp.369-377
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    • 2021
  • Mass trapping of the western flower thrips, Frankliniella occidentalis, has been considered as an option to control this pest. This study applied the commercial lures to the hot pepper-cultivating greenhouses and assessed the enhancement of the attracting efficiency by adding to sticky traps. There was no color difference in the attracting efficiency between blue and yellow sticky traps. However, the installation position of the traps was crucial in the greenhouses. The more thrips were captured within host cropping area than outside areas of the crop. In vertical trap position, it was the most optimal to install the traps at the crop crown. Using these installation parameters, the yellow sticky traps captured approximately 1% population of the thrips. To enhance the trapping efficiency, the commercial lures containing aggregation pheromone or 4-methoxybenzaldehyde were added to the yellow sticky traps. However, these commercial lures did not significantly enhance the trapping efficiency compared to the yellow sticky trap alone. In contrast, Y-tube olfactometry assays confirmed the high efficiency of the aggregation pheromone or another plant volatile (methyl isonicotinate) to attract the thrips. Interestingly, these lure components had lower attracting efficiencies compared to the hot pepper flowers. The high attractive efficiency of the flowers was supported by the observation that the commercial lure was effective to enhance the trapping efficiency of the yellow sticky trap against F. occidentalis in Welsh onion (Allium fistulosum) field without any flowers. This study indicates the limitation of the commercial lures in application to hot pepper fields for the mass trapping of F. occidentalis. It also suggests active volatile component(s) from hot pepper flowers to attract F. occidentalis.

Influence of Spectators' Life Style on the Loyalty and Appeal of Professional Soccer (프로축구관중의 라이프스타일이 충성도 및 관람유인요인에 미치는 영향)

  • Kim, Hong-Seol;Byeon, Yeong-Geun
    • The Journal of the Korea Contents Association
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    • v.8 no.10
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    • pp.278-286
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    • 2008
  • This study's purpose is to offer to basic data in each professional soccer team's spectator marketing strategy through researching the influence of spectators' life style on the appeal of professional soccer. This study's survey is target 500 spectators who were present at the professional soccer championship game in 2007 at Seongnam Stadium. Data analysis was done on 484 spectators's questionnaires using SPSS V. 12.0. To analyze materials the frequency, correlations, and regression analysis were used as statistic analysis techniques. The conclusion based on above study method and the result of material analysis are here below. First, the influence of spectator's life-style on the loyalty(action loyalty, attitude loyalty)of professional soccer. Second, the influence of spectator's life style on the appeal(field factor, game circumstance factor, spectating expense factor, promotion factor, entertainment factor, player factor)of professional soccer.

Chemical Synthesis and Orientation Disruption Bioassay of Sex Pheromone of the Oriental Fruit Moth, Grapholita molests (Busck) (복숭아순나방(Grapholita molests) 성페로몬 합성과 유인력 교란생물검정)

  • Kim, Yong-Gyun;Bae, Sung-Woo;Bae, Soo-Il;Yoon, Hyang-Mi;Hong, Yong-Pyo
    • Korean journal of applied entomology
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    • v.45 no.3 s.144
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    • pp.309-316
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    • 2006
  • Three sex pheromone components (cis-8-dodecenyl acetate (Z12Ac), trans-8-dodecenyl acetate (E12Ac), cis-8-dodecenol (Z12OH)) of the Oriental fruit moth, Grapholita molesta, were chemically synthesized. Especially to increase the composition of cis-stereoisomer, a triple bond intermediate was hydrogenated at $-20^{\circ}C$ with catalytic $Pd/BaSO_{4}$. The resulting product consisted of the acetates with a stereoisomer ratio in 92:8 (Z:E). The biological activity of the synthesized pheromone compounds was analyzed both in male responses and orientation disruption. The indoor pheromone effect was determined by male flight behavior showing wing movement in response to lure. Different mixtures of the synthetic pheromone components were prepared by mixing acetate and alcohol components in 100:0, 99:1, and 90:10 (g/g) and tested with a comparison of a standard commercial pheromone lure. The highest pheromone effect was observed in only acetate mixture (100:0) and the effect was reduced with the addition of the alcohol component. This indoor pheromone effect could be observed in field monitoring trial, in which 100:0 mixture showed the highest trap catches. Orientation disruption assay was conducted indoor by using a cage, in which the center had a commercial lure on sticky plate and the four candidates were placed at 6 cm away from the central lure on each of four directions. Test males were released to the arena during overnight (12 h) and then the caught males on the sticky plate were counted. The synthesized pheromone as well as the commercial pheromone showed 100% orientation disruption. However, the orientation disruption effect was reduced with decrease in the number of the surrounding disrupting pheromone baits. These results clearly suggest that the synthesized sex pheromone of G. molesta is biologically active and can be used for field mating disruption.

A Study on Mediating Effects of Wedding Industry Employees Equity Perception in the Relationship between Transformational Leadership and Organizational Citizenship Behavior (웨딩산업에 종사하는 리더의 변혁적 리더십과 조직시민행동의 관계에서 공정성 지각의 매개효과에 관한 연구)

  • Lee, Hyang-Sook
    • Management & Information Systems Review
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    • v.33 no.2
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    • pp.189-204
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    • 2014
  • The aim of this study is to examine the effect of transformational leadership of the leader in the wedding industry on the behavior of employees, and also to examine the equity perception of employees on their behavior. As a result of analysis, when the relation between transformational leadership and organizational citizenship behavior was examined, transformational leadership had not effect on behavior of employees. Thus, hypothesis 1 was rejected. As transformational leadership had significant effect on equity perception, hypothesis 2 was adopted. When the relation between equity perception and organizational citizenship behavior was analyzed, equity perception had significant effect on organizational citizenship behavior. Thus, hypothesis 3 was adopted. When the mediating effect of equity perception in the process of the effect of transformational leadership on organizational citizenship behavior as hypothesis 4 was examined, equity perception had partial mediating effects. Thus, hypothesis 4 was partially adopted. Accordingly, the leader in the wedding industry needs to demonstrate transformational leadership in order to promote organizational citizenship behavior of employees and also makes employees to feel impartial treatment and procedural impartiality. Further studies on practical measures of this issue are recommended.

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