• Title/Summary/Keyword: 유용성 인식

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Market Segmentation Based on Emotional-utilitarian Motivation - Focused on Specialty Coffee Shops - (감성적-유용적 동기에 따른 커피전문점 시장세분화)

  • Kim, Ju-Yeon;Ahn, Kyung-Mo
    • Culinary science and hospitality research
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    • v.16 no.5
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    • pp.103-117
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    • 2010
  • This study investigated emotional-utilitarian motivation to visit a coffee shop and segmented the market based on motivational factors realizing that coffee is considered as emotional and utilitarian goods in reality. As a result of market segmentation, three groups were identified: emotional consumers, utilitarian consumers, and passive consumers. Choice attributes of visiting a coffee shop according to each group were found to be significantly different. Firstly, emotional consumers highly perceived the importance of the emotional factors such as 'coffee taste and mood', 'special coffee', 'clean space' and also the utilitarian factors such 'price benefit', 'internet access,' etc. Therefore, emotional consumers could be utilitarian one at the same time. On the other hand, utilitarian consumers were highly aware of the importance of 'independent space available for a group meeting', 'degrees of being crowded', and 'facilities such as a bathroom and smoking area.' As for the demographic and the behavioral factors of having coffee, only gender, types of coffee, time and places have a significant relation.

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Vocal-cord Signal Study based on Phonological Feature for Vocal-cord Signal Isolated-Word recognizer (성대신호 명령어 인식기를 위한 음운자질에 기반한 성대신호 연구)

  • Jung, Young-Giu;Han, Mun-Sung;Cho, Kwan-Hyun
    • 한국HCI학회:학술대회논문집
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    • 2006.02a
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    • pp.565-570
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    • 2006
  • 웨어러블 환경에서 가장 유용한 사용자 인터페이스는 음성이다. 그러나 현재 노이즈 제거 기술로는 웨어러블 환경과 같은 고소음 환경에서 음성 인식기의 실제적인 응용은 거의 불가능하다. 본 논문은 환경노이즈를 원천적으로 차단하는 성대 마이크를 이용한 명령어 인식기를 개발한다. 이를 위해 성대신호를 한국어 음운자질 이론을 기반으로 설명하고, 입력신호를 분석하여 이러한 접근방법의 타당성을 검증한다. 이러한 성대신호의 분석을 위해 스펙트럼과, FFT 결과를 사용하고, MFCC 알고리즘을 이용하여 주파수 영역내의 정보량이 인식에 미치는 영향을 분석한다. 그리고 분석결과를 바탕으로 성대신호 명령어 인식기를 위한 특징벡터로 유/무성음 분리에 사용되는 특징벡터가 유용함을 ZCPA 알고리즘을 이용한 성대신호 명령어 인식기를 개발하여 검증한다. 실험결과 ZCPA 를 사용한 것이 MFCC 에 비해 16%높은 인식률을 보인다.

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Hangul recognition models and parameters of cognitive psychology (한글인식모델과 지각심리학에서의 매개변수)

  • Kim, Eun-Jin;Lee, Yill-Byung
    • Annual Conference on Human and Language Technology
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    • 1995.10a
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    • pp.148-151
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    • 1995
  • 컴퓨터를 이용한 한글 인식 분야의 연구들은 연구결과에 대한 유용성이나 기대에 비해 만족할 만한 결과를 보이지 못하고 있는 실정이다. 이는 컴퓨터에서 한글 인식 모형을 구축하는데 있어서 도구의 역할을 하는 컴퓨터의 계산적 특성만을 고려한데서 그 원인들 중하나를 찾을 수 있다. 따라서 한글 인식 모형을 한글 자체의 구조여 특성 뿐 아니라, 실제 인간이 한글을 인식하는데 있어서 이용하는 기제들을 고려하여 제안되어야 할 것이다. 본 논문에서는 한글 문자의 특성을 고찰하고, 지금까지 지각심리학에서 행하여져온 인간의 한글 지각에 대한 연구 결과들 중 컴퓨터에서의 한글 인식 모형에 도움이 되는 사항들들 살펴 본 후, 한글 인식 모형 구축에 필요한 지각심리학의 매개변수들을 제시하려 한다. 이와 같은 고찰은 컴퓨터과학과 지각심리학이 한글 인식 분야에서 상보적인 입장을 취할 수 있도록 돕는 역할을 할 수 있으리라 기대된다.

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Finger Directivity Recognition Algorithm using Shape Decomposition (형상분해를 이용한 손가락 방향성 인식 알고리즘)

  • Choi, Jong-Ho
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.4 no.3
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    • pp.197-201
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    • 2011
  • The use of gestures provides an attractive alternate to cumbersome interfaces for human-computer devices interaction. This has motivated a very active research area concerned with computer vision-based recognition of hand gestures. The most important issues in hand gesture recognition is to recognize the directivity of finger. The primitive elements extracted to a hand gesture include in very important information on the directivity of finger. In this paper, we propose the recognition algorithm of finger directivity by using the cross points of circle and sub-primitive element. The radius of circle is increased from minimum radius including main-primitive element to it including sub-primitive elements. Through the experiment, we demonstrated the efficiency of proposed algorithm.

Recognition and Application Factors of College Students on Complementary and Alternative Medicine (보완대체의학에 대한 대학생의 인식 및 적용요인에 관한 연구)

  • Jeong, Mi-Ra;Cho, Seung-Ah;Baek, Dae-Jin
    • Journal of the Korea Convergence Society
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    • v.8 no.12
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    • pp.417-423
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    • 2017
  • The purpose of this study was to find out how to apply CAM to college students by studying the perceptions and application factors of CAM, the actual condition of application, satisfaction according to sex, and usefulness. The subjects of this study are narrative research on H university students in Chungnam. The results of this study showed that 150(50.3%) respondents recognized CAM as an auxiliary means of modern medicine, 61(20.3%) mental and psychological stability (33.7%), and the satisfaction rate of CAM according to gender was higher in women than in men. The usefulness of CAM was 2.60, and the improvement and characteristics were 2.32 and 2.80, respectively. As a result of this study, it is necessary for university students who are the foundation of society to correctly recognize and promote CAM to prevent disease and maintain health. In addition, the analysis of the recognition and application factors of CAM, and the satisfaction according to gender, could provide information for program development of CAM in the future.

Understanding Elementary School Teachers' Intention to Use Artificial Intelligence in Mathematics Lesson Using TPACK and Technology Acceptance Model (TPACK과 기술수용모델을 활용한 초등교사의 수학 수업에서 인공지능 사용 의도 이해)

  • Son, Taekwon;Goo, Jongseo;Ahn, Doyeon
    • Education of Primary School Mathematics
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    • v.26 no.3
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    • pp.163-180
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    • 2023
  • This study aimed to investigate the factors influencing the intentions of elementary school teachers to use artificial intelligence (AI) in mathematics lessons and to identify the essential prerequisites for the effective implementation of AI in mathematics education. To achieve this purpose, we examined the structural relationship between elementary school teachers' TPACK(Technological Pedagogical Content Knowledge) and the TAM(Technology Acceptance Model) using structural equation model. The findings of the study indicated that elementary school teachers' TPACK regarding the use of AI in mathematics instruction had a direct and significant impact on their perceived ease of use and perceived usefulness of AI. In other words, when teachers possessed a higher level of TPACK competency in utilizing AI in mathematics classes, they found it easier to incorporate AI technology and recognized it as a valuable tool to enhance students' mathematics learning experience. In addition, perceived ease of use and perceived usefulness directly influenced the attitudes of elementary school teachers towards the integration of AI in mathematics education. When teachers perceived AI as easy to use in their mathematics lessons, they were more likely to recognize its usefulness and develop a positive attitude towards its application in the classroom. Perceived ease of use, perceived usefulness, and attitude towards AI integration in mathematics classes had a direct impact on the intentions of elementary school teachers to use AI in their mathematics instruction. As teachers perceived AI as easy to use, valuable, and developed a positive attitude towards its incorporation, their intention to utilize AI in mathematics education increased. In conclusion, this study shed light on the factors influencing elementary school teachers' intentions to use AI in mathematics classes. It revealed that teachers' TPACK plays a crucial role in facilitating the integration of AI in mathematics education. Additionally, the study emphasized the significance of enhancing teachers' awareness of the advantages and convenience of using AI in mathematics instruction to foster positive attitudes and intentions towards its implementation. By understanding these factors, educational stakeholders can develop strategies to effectively promote the utilization of AI in mathematics education, ultimately enhancing students' learning outcomes.

The Concept of the Context-Aware Computing and Its Application to the Library Information Services (상황인식 컴퓨팅의 개념과 도서관 정보서비스에의 적용)

  • Lee, Jeong-Mee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.23 no.1
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    • pp.179-194
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    • 2012
  • This study explored the concept of context-aware computing and its application to the library and information services. Context-aware computing represents mobile computing techniques which gather, analyze user's contextual information and provide appropriate information services for the specific user. The idea was proposed in the late 90's but it was not widely available to the public because of the technology limitation. Recent technology development made context-aware computing possible to apply to our everyday-life information seeking using smart phone and showed the usefulness of its application. This study introduced the concept of context-aware computing with some examples of it, and finally tried to propose some of its applications to the library and information services.

An Empirical Study of User Perceptions on EMR Standardization Leading Medical & IT Convergence (의료·IT융합을 이끄는 EMR 표준화에 대한 이용자 인식 연구)

  • Lee, Ji-Eun;Nah, Suk-Gyu
    • Journal of Digital Convergence
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    • v.13 no.5
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    • pp.111-118
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    • 2015
  • Electronic Medical Record(EMR) is medical record that has been saved electronically onto a computer. The standardization activities for EMR is actively underway as it may not only improve the overall quality of the medical services but as the value of medical big data (medical & IT convergence area) is being considered very important. One of the most important issues is ensuring the necessary and effectiveness of EMR standardization to the stakeholder. Researchers did an empirical study to find out how the doctors perceived the EMR standardization from both technical and economical perspective. The results of the empirical analyses showed that system quality and an economical value had a positive effect on perceived usefulness and intention to adopt EMR standardization, yet interoperability have only affected the perceived usefulness. Additionally, the economical value seemed to be the most important variable in forming a consensus in the need of EMR standardization.

Exploring factors affecting continuous intention to use online shopping festival (온라인 쇼핑 페스티벌 재이용의도에 영향을 미치는 요인분석 : 중국 이용자를 대상으로)

  • Jin, HaiYan;Sun, HaiRong;Hwang, HaSung
    • Journal of Internet Computing and Services
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    • v.20 no.3
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    • pp.101-109
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    • 2019
  • Based on the electricity sales and public consumption psychology during the online shopping festival, the purpose of this study is to investigate the factors that influence the reusing intention of the online shopping festival consumers. This research is focusing on The Theory of Reasoned Action(TRA) and The Technology Acceptance Model(TAM) to understand online shopping festival consumers' decision making process. The sampling is Chinese from 20s to 50s, who had participated in the online shopping festival.Findings suggests that first, the positive attitude of online shopping festival and subjective norms showed positive effects on online shopping festival consumers' reusing intention. Second, perceived usefulness, perceived ease and perceived enjoyment had statistically significant effects on online shopping festival consumers' reusing intention. Third, according to perceived risk perception of online shopping festivals, there were differences in factors affected the online shopping festival's reusing intention. In particular, the perceived ease of people who perceived risk higher, and the perceived usefulness of people who perceived risk lower had greatest impacts on reusing intention. Based on these findings, the implications and limitations of this study were discussed and suggestions for subsequent studies.

Contents Navigation System using Speech Recognition (음성인식 기반 컨텐츠 네비게이션 시스템)

  • Kim, Kee-Beak;Choi, Jong-Ho
    • KSCI Review
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    • v.15 no.1
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    • pp.99-102
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    • 2007
  • 최근 들어 인간의 의지를 각종의 전자시스템에 전달하기 위한 수단으로 음성인식 기술을 이용하고자 하는 연구가 널리 진행되고 있다. 음성인식 인터페이스에서 가장 중요한 이슈는 처리시간의 감소 및 범용 인터페이스의 개발이다. 이러한 문제점을 해결하기 위하여 본 연구에서는 하드웨어 기반의 상용 IC로 생산되고 있는 음성인식프로세서인 RSC-4128이 내장된 음성인식 모듈 VR-STAMP를 사용하였다. 본 연구에서 새롭게 개발한 시스템은 T2SI(Text To Speaker Independent) 기반의 화자(話者)독립 방식으로 음성인식 신호를 컨텐츠 네비게이션 시스템의 제어신호로 활용하여 임베디드 시스템 및 PC 등에 설치된 윈도우즈 기반의 응용 소프트웨어를 제어할 수 있는 시스템이다. 필드 테스트를 통해 그 유용성을 확인한 결과, 본 연구에서 개발한 시스템은 컨텐츠 네비게이션은 물론 가전기기 제어 및 흠 네트워크 등에 널리 응용될 수 있을 것으로 판단된다.

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