• Journal of the Korean Society of Radiology
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• v.17 no.2
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• pp.185-190
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• 2023

This study designed and produced stimuli in the form of canned images of fun humor, character, quirky, and sexy humor, and measured the signal values (SI) of the hippocampus associated with memory through fMRI analysis. The results of 20 participants showed that there were differences in SI values according to gender and age, and the fun humor image stimuli had the highest SI values. Men showed higher SI values for fun humor image stimuli, while women showed higher SI values for character humor image stimuli. In addition, those in their 20s showed higher SI values for fun humor image stimuli, while those in their 30s showed higher SI values for quirky humor image stimuli. Considering these findings, it is expected that more effective results can be obtained by utilizing fun humor images and characters in package design.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.86-96
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• 2014

This study content analyzed the comedic events that include mothers to explore a typology of humor and representation of women in family sitcoms over the last decades. The study found that slapstick has been the most prevalent humor type over time. The study also found that romantic and sexual topics were common themes in family situation comedies over the last decades. The study confirmed an increasing pattern for foolishness in terms of the portrayals of sitcom mothers. The result also substantiated the tendentious nature of humor involved in sitcom mothers. Based on the findings, limitations and further research are discussed.

• Archives of design research
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• v.12 no.3
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• pp.17-26
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• 1999

We use humorous expression in general dialogue. And this humor os especially good methods for expressing more creative and persuasive thoughts. If could not effective data for developing expression techniques, because most of the studies on humor focused on advertising, especially effectiveness for product purchase until now. So, we need the data objectively tested and we can use the data for persuasive, agreeable and effective communication. This study presents new expression methods with humor, classifies the expression type with humor and analyses the specific characters each type. It was as follows. first, which expression types are existing in typography with humor, and how to apply to typography. Second, how to change the propensity to perceive through the communication method and through types of humor Third, what is more effective between typogratphy with humor and typography without humor Miore study based on this must be followed in order to plan objective and agreeable design and improve communication effects.

• Journal of Digital Contents Society
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• v.15 no.1
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• pp.61-68
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• 2014

In the past, to stimulate customers' rationality were used as a marketing methods but the storytelling marketing is appealing to consumers by showing product or brand value. Storytelling marketing attracts clients favorable attitude. In this research, I tried to figure out how emotional storytelling and humor advertising affects to brand attitude a quality of products according to advertising types, brand image, trust, interest, message, advertising model, intension of purchase and recommendation requisite to impact on brand attitude. As a result emotional storytelling was more effective than the humor advertising method when forming the brand attitude and brand image. Also, among the types of advertisement, emotional storytelling tended to bring a significant difference between men and women. Emotional storytelling advertisement are increasing and being competitive. Therefore, we need notable advertisement. It is a significant research to understand how advertising type affects to consumers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.3
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• pp.1541-1547
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• 2014

The purpose of this study is to analyze the effect of the humor on anchor credibility, attitude and to examine the moderating impact of news type. We showed two versions of the news broadcast: one with humor, the other without it to 222 university students and analyzed how the presence of humor affects on the anchor credibility, attitude and examined the moderating role of news type. The results demonstrate that the use of humor has a negative influence on anchor credibility, but doesn't affect anchor attitude. Regarding the moderating effect of news type, the group who watched soft news was not influenced by the presence of humor, but the group who watched hard news revealed that their anchor attitude became dramatically better with the use of humor.

• Cartoon and Animation Studies
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• s.19
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• pp.51-64
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• 2010

Although there has been a significant technological and representational achievements in domestic animation industry since the beginning of the 21th century due to the high expectation and boost in production, domestic long and short film animations have been less favored compared to foreign animations because they are less entertaining. For small scale productions including students, it is easier to create short film animations due to small budget and short time frame. In addition, as shown in Pixar animation studios case, production of short film animations can lead to success in production of long film animations from better ideas and technology improvements. This research studies factors that contribute to entertainment and humor of short film animation by examining Pixar's short film animations based on Henri Bergson's comedy factors, which are shape, movement, situation and language, and personality. The most noticeable fact is that the humor by situation is found in all short films. Comedy aspect shown in the form of character's internal characteristic is something that has to be considered from the beginning of character design. Contribution of language is minor compared to movement or gesture, which are more often used to cause humor. Finally, character's personality has to be clear and decided beforehand in order to create comedy situations. After studying various short film animations, I found out that the more successfully humorous an animation is, the more it uses various combinations of the above mentioned comedy factors. By fully analyzing and adopting commercially and artistically successful Pixar's short film animations as the benchmark, planning and production of domestic short film animations can perform entertainment role both domestically and globally.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.179-180
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• 2018

최근 N스크린 세대의 새로운 소비 주도층인 밀레니얼세대(10대~20대 초반)의 증가로 모바일 YouTube 동영상 시청자가 증가하였다. 이로 인해 광고 노출 가능성이 높아지고 있어 YouTube 인스트림 광고가 광고주들의 높은 주목을 받고 있다. 그러나 현재 광고 게재에 따른 정확한 노출 효과에 대한 연구 분석 자료는 현저히 부족하다. 이에 모바일 YouTube 동영상 시청자 수가 가장 높은 10대~20대 초반을 대상으로 국내 YouTube 인스트림 광고 사례 10개를 선정하여 선택적 시청에 따른 시청자들의 행태 파악과 광고 몰입도를 분석해 보았다. 분석 결과 소구 유형별 광고 몰입도는 이성소구보다 감성소구가 컸으며, 그 중 유머소구의 광고 몰입도가 가장 크게 나타났다. 본 연구 결과가 향후 광고 노출 효과를 높이는데 도움이 되기를 기대한다.

• Journal of Digital Convergence
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• v.10 no.6
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• pp.83-92
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• 2012

The purpose of this current study is to examine CEO image presented in messages of CEO twitter and perceived by CEO twit followers. To conduct this study, we selected two CEOs, ChanJin Lee and HyeonMyeong Pyo who are top ranking based on a number of followers in Korea. We investigated each CEO's Tweet, RT, Reply, and RT+Reply using three CEO image factors: CEO personality, CEO quality, and CEO outward characteristics. Also, followers were asked what image mostly they have based on those three image factors. The results showed that for ChanJin Lee, CEO quality were more presented in twitter than CEO personality and CEO outward characteristics, and CEO Lee's followers also perceived that Lee has more CEO quality image than others. Pyo, HyeonMyeong has CEO quality image in twitter than others, and his followers thought that he had more CEO outward characteristics image than others.

• Archives of design research
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• v.18 no.4 s.62
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• pp.225-236
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• 2005

As a fresh trial using humorous items to escape from economic recession and uncertain state of mind regarding politics and society, fun is emerging as a keyword in design area. This study classified various use of fun reflected in modern fashion design according to the theme, and analyzed the mod of expression to identify formative characteristics. Through these processes, this study built conceptual structure of fun in fashion design. 412 fashion designs which represent fun were collected from 2001 $S/S{\sim}2005$ F/W collections. Data were analyzed and categorized. Results showed that the theme of fun in the modern fashion design could be classified into humor, kidult, irony, satire/parody, storytelling, and play. The design elements mainly used were color silhouette, letter, object, and drawing, while the design principles were distortion/exaggeration, incongruity, and repetition. In addition, these expressions were related to the traditional humor theory: incongruity-resolution, superior, and relief theories. The fun in modern fashion design has such value as affirmation, warmness, entertainment, youth, contradiction, surprise, deviate, allusion, attack, and description, Finally, in regard to the subject, the fun provides active experience like play as well as passive acceptance.

• Journal of Korean Elementary Science Education
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• v.37 no.3
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• pp.267-284
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• 2018

This study analyzed the types of scientific humors made by scientifically-gifted elementary school students and their perceptions of making scientific humor. For this, 77 students from $4^{th}$ to $6^{th}$ graders of gifted science education center in Seoul National University of Education were selected. Scientific humors made by the students were analyzed according to the number and types. Their perceptions of making scientific humor were also analyzed through a questionnaire and group interviews. The analysis of the results revealed that most of scientifically-gifted students made more than 2 scientific humors, and the number of scientific humor for each students varied from 0 to 11. The most types they made were the descriptive type and the pun using pronunciation type, but they made various types without any special type to be biased. And They made more the dialogue type than the narrative type, especially the riddle type. They used scientific knowledge that preceded the knowledge of science curriculum in their grade level over two or more years. The scientific knowledge of chemistry was used more than physics, biology, earth science and combination field. The name utilization type was more than the characteristic utilization type and the principle utilization type. Scientific humors in the everyday situation were more than humors in artificial situation. The students had various positive perceptions in making scientific humor such as increase of scientific knowledge, increase of various thinking abilities, deep understanding of science concept and principle, increase of interest and motivation about science and science learning, and increase on sense of humor. They had also some negative perceptions related to difficulties in the process of making scientific humor, lack of fun, and lack of time in the class.