• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.6
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• pp.75-87
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• 2018

This study is to identify the structural relationships among undergraduates' individual characteristics(need for achievement, risk-taking propensity), startup education, startup-relevant knowledge and the entrepreneurial intentions. The mediating variables examined were startup education and startup-relevant knowledge. In results, the higher need for achievement the undergraduates get, as the individual characteristics of college students, the more active the entrepreneurial education is to receive. Students with a risk-taking propensity have a positive influence on their knowledge of entrepreneurship and expect to acquire any knowledge of entrepreneurship even if they are not actively receiving entrepreneurial education. However, risk-taking propensity showed that entrepreneurship education and need for achievement had no effect on entrepreneurial knowledge. On the other hand, entrepreneurship education itself shows that it can be a driving force to promote entrepreneurship. In addition, since entrepreneurship education positively affects the entrepreneurial will with the knowledge of entrepreneurship as a parameter, it is necessary for the students to increase entrepreneurial will by getting entrepreneurship education and improving the knowledge about entrepreneurship. In order to do this, the school should formalize regular business start-up education and acquire business startup-relevant knowledge. Therefore, although the individual characteristics of college students influence the will to start a business, it is necessary to find out the will and opportunity of the startup by implementing and acquiring the startup education and startup-relevant knowledge. In this study, some of the universities in the specific area have been studying on the startup education. However, the future study should be conducted on the schools that have startup education nationwide.

• Journal of Global Scholars of Marketing Science
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• v.16 no.3
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• pp.143-167
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• 2006

Despite the popularity of e-commerce, the understanding of preferred product types for information searches and purchase on the internet are not sufficient. This paper studies the effect of risk perception on information search behavior through online only, offline only, and on-offline together. Specially, this study classifies product types into search goods, experience goods, and credence goods. The study attempts to determine how the relationship between the perceived risk and the information search is influenced by the product knowledge level. The results show that the higher the risk perceptions about experience goods and credence goods, the more the consumer searches information through online and offline together when the consumer's knowledge level is low. When the consumer's knowledge level is high, however, the higher the risk perception regarding search goods, the more the consumer searches information through online only.

• Journal of Hospice and Palliative Care
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• v.4 no.2
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• pp.122-129
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• 2001

Purpose : After Acquired Immunodeficiency Syndrome (AIDS) is known to be a fatal disease, efforts and studies are made to determine the cause, treatment method and method of preventing infection. However, no treatment method is present and vaccine development has not been made. Therefore, the most effective treatment method is prevention, and almost 100% prevention is possible when correct preventive measures are taken. We suggest effective prevention education by comparing knowledge and attitude of those unmarried men who had sexual encounters with prostitutes (high risk group) and those with no sexual encounters with prostitutes (low risk group). Methods : From January 1, 2000 to June 30, 2000, a survey was done in 516 unmarried soldiers and college students. With the collected data, chi-square test was used to compare and analyze the demographic characteristic, knowledge on AIDS, and attitude on AIDS between the high risk group and low risk group. One-way ANOVA test was used to compare and analyze the scores on knowledge between these two groups. Results : Among 516 unmarried men, 256 men (49.6%) fell into the high risk group and 260 men (50.4%) into the low risk group. Both groups showed that they heard of AIDS during their middle school years. The main route of obtaining knowledge on AIDS was through TV programs with 124 men(48.4%) in the high risk group and 167 men (64.2%) in the low risk group (P=0.002). Among 20 items, the average score on knowledge was $13.9{\pm}1.9$ in the high risk group and $14.1{\pm}1.8$ in the low risk group with no statistical difference between these two groups (P=0.191). Two items showed statistical significance in the low risk group compared with the high risk group; these were the item of AIDS being transmitted through transfusion (P=0.014) and through mosquitoes (P=0.009). As for attitude, statistical significance was present in the item stating that AIDS patients should be isolated in the high risk group compared with the low risk group (P=0.029). Conclusions : The present study showed that both the high risk group and low risk group obtained knowledge on AIDS through TV. No statistical difference was present between the two groups other than the high risk group showed statistically high results in two items on knowledge and one item on attitude. Thus, these results showed that exposure to AIDS can be lowered with better knowledge and the attitude of those with a low risk of infection was more positive.

• 보건세계
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• v.39 no.2 s.426
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• pp.22-24
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• 1992

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.4
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• pp.246-254
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• 2021

The purpose of this study was to investigate the effects of knowledge and risk perception of coronavirus disease-2019 on preventive health behavior among nursing students. The survey participants were 291 students in A city. Data were collected using self-report questionnaires between August 1 and 20, 2020. Data were analyzed using descriptive statistics, the independent t-test, one-way ANOVA, Pearson's correlation coefficients, and stepwise multiple regression in SPSS ver. 18.0. Knowledge of COVID-19 was significantly dependent on age and school records. Risk perceptions were significantly dependent on educational grades. Age, health status, knowledge, and risk perception had significant effects on preventive health behavior, which was found to be positively correlated with knowledge and risk perception. Stepwise multiple regression analysis revealed that age significantly predicted preventive health behavior (β=.188, p<.01), health status (β=-.245, p<.001), knowledge (β=.254, p<.001), and risk perception (β=.191, p<.001) that it accounted for 18.9% (F=17.904, p<.001) of the variance. An educational program is required to enhance the preventive health behavior of nursing students in a background of COVID-2019 that considers student age, health level, knowledge, and perception of risk.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.295-306
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• 2012

This study analyzed empirically difference of purchase intention about price raising of luxury brand according to consumer characteristics such as consumption value, prior knowledge. and perceived risk. Fist, groups according to consumption value showed obvious differences. Group of pursuing uniqueness and ostentation value and group of pursuing quality and pleasure value showed positive purchase intention but group of pursuing social recognition value showed negative purchase intention. Second, groups according to perceived risk. didn't show difference and groups according to prior knowledge showed obvious difference. group of high prior knowledge showed positive purchase intention but group of low prior knowledge showed negative purchase intention. Third, analyzed result about interaction effect of consumer characteristics, Classified group of pursuing uniqueness and ostentation value, expressing high prior knowledge and Classified group of pursuing quality and pleasure value, expressing high perceived risk only showed positive purchase intention, The results of this study present implication to domestic companies aiming luxury brand that performing differently strategy of product and price according to target characteristics is more effective way in differentiating oneself from existing luxury brands and expanding market.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.2
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• pp.83-93
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• 2019

Responding to the prior studies' call for further investigating the relationship between entrepreneurial orientation and firm performance, this study proposes a partially mediated model of entrepreneurial orientation, entrepreneurial knowledge position, and firm performance. Survey responses from 3,324 small- and medium-enterprises in South Korea are analyzed to identify a partially mediating role of an organization's entrepreneurial knowledge position. A firm's innovativeness both directly affects its innovation performance and knowledge position in positive ways. On the other hand, risk-taking firms only positively affects knowledge position, whereas a firm's proactiveness positively affects its performance while negatively affecting its entrepreneurial knowledge position. Neither autonomy nor competitiveness show any statistically significant relationships to either entrepreneurial knowledge position or firm performance. A firm's knowledge position is strongly and positively related to its performance. The findings of this study contributes to the research stream of entrepreneurial orientation by delineating the partially mediating role of a firm's knowledge position.

• Journal of the Korean Institute of Gas
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• v.1 no.1
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• pp.87-94
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• 1997

There are many kinds of complicated equipments in the chemical plants. So the chemical plants have high possibility of accidents. Hazard analysis is one of the basic tasks to ensure the safety of chemical plants. However, it has many shortcomings. To overcome the problems, there have been attempts to automate this work by utilizing computer technology, particularly knowledge-based technique. However, many of the past approaches are lacking in properties: safeguard consideration, accident diversity, cause and consequence diversity, pathway leading to accidents, and various hazard analysis reasoning. Therefore, in this study, three analysis algorithms were proposed using multimodel approach, and a hazard analysis system, AHA, was developed on G2. The case study was solved with AHA system successfully.

• Journal of Science and Technology Studies
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• v.8 no.1
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• pp.97-129
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• 2008

We are living in the time of high probability of technological risk due to increased rate of technology development and diffusion of new technologies. Resolving uncertainties, the basic attribution of risk, by accumulating knowledge over the risk factors of certain technology is critical to management of technological risk. In many cases of technological risks, high uncertainty of knowledge is commonly mentioned reason for public controversies on risk management. However, the type of technological risk with low social agreement and low uncertainty of knowledge, the main reason for public controversy is absence of social agreement. Public debates on the risks of mobile phones electromagnetic fields(EMF) to human health comes under this category. The knowledge uncertainty on human health effect of mobile phones EMF has been lowered increasingly by accumulating enormous volume of knowledge though scientists have not reached a final conclusion whether it pose a risk to the physical and mental health of the general population or not. In contrast with civil organizations calling for precautionary approach based regulation, the mobile phone industry is cling to the position of no-regulation-needed by arguing no clear evidence to prove health risks of mobile phone EMF has found. In Korea, government set exposure standards based on a measurement called the 'specific absorption rate'(SAR) and require the mobile phone industry to open SAR information to the public by their own decision. From the view of pro-regulation side based on precautionary approach, technology risk managament of mobile phones EMF in Korea is highly limited and formalized one with limited measuring of SAR on head part only and problematic self-regulated opening of information about SAR to the public. As far as the government keeps having priority on protecting interest of mobile phone industry over precautionary regulation of mobile phones EMF, the disagreement between civil organizations and the government will not resolved. The risk of mobile phones EMF to human health have high probability of being underestimated in the rate and damage of risk than objectively estimated ones due to familiarity of mobile phone technology. And this can be the cause of destructive social dispute or devastating disaster. To prevent such disastrous results, technology risk management, which integrating the goals of safety with economic growth in public policy and designing and promoting risk communication, is required.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.67-75
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• 2016

This study focused on university students' risk perception of cybercrime through media exposure. For this purpose, I tried to figure out the results of risk perception on cybercrime with 8 factors. As a result, the lowest type of cybercrime was internet fraud, and it was caused by media type and degree of exposure, where university students get information about cybercrime. There's a difference of students' risk perception by media type, news media was the best. Depending on the media of the environment, even in the area of cyber crime there is a difference of perception of risk for each individual. And it can be confirmed that the risk perception in response to the exposure of the media has changed.