• Journal of Nutrition and Health
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• v.38 no.5
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• pp.395-403
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• 2005

The purposes of this study were 1) to analyze the relationship between brand equity factors ie brand awareness, brand image, brand preference and brand loyalty and 2) to suggest the strategy for brand management of contract food service management company. The developed questionnaires were distributed to the college and university students in Incheon area from September 20 to September 24 in 2004. Total 198 questionnaires were used for the final data analysis with response rate of $82.5\%$. For the statistical analysis, the descriptive analysis, factor analysis, pearson correlation analysis, and regression analysis were conducted by using SPSS Win (10.0). The results of this study showed that the following 5 hypotheses were supported. Hypothesis 1: The brand awareness of the contract foodservice company affects positively the brand image of that. Hypothesis 2: The brand image of the contract foodservice company affects positively the brand preference of that. Hypothesis 3: The brand awareness of the contract foodservice company affects positively the brand preference of that. Hypothesis 4: The brand preference of the contract foodservice company affects positively the brand royalty of that. Hypothesis 5: The brand image of the contract foodservice company affects positively the brand loyalty of that. As a conclusion, the brand awareness has a positive effect on the brand image and brand preference significantly, so it is recommended that the contract foodservice company should focus on improving the brand awareness as a brand strategy. And the brand preference and brand image have the significant effect on the brand loyalty. Therefore the company should strive to strengthen the brand loyalty though building brand preference and brand image, because the brand loyalty brings about the customer's more visiting the foodservices, which is directly related to the profitabilities of the contract foodservice management company.

• Proceedings of the KSCN Conference
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• 2003.11a
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• pp.1084-1085
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• 2003

최근 대학생들은 초등학교 때부터 혹은 중학교 때부터 급식을 받아온 세대로 급식체계에 싫증을 내고 학교 밖의 외부식당으로 눈을 돌리고 있는 세대이다. 또한, 위탁급식전문업체의 대학 내 급식사업 참여와 많은 선행 연구 등을 토대로 여러 면에서 대학 내 구내식당이 개선되고 있으나 아직도 매우 부족한 실정이다. 따라서, 본 연구는 외부식당과의 경쟁으로 현재 급식인원수가 매년 감소하여 운영상의 어려움을 겪고 있는 S 대학 학생식당 고객의 급식소 선택속성에 대한 의견을 조사하고 현재 운영중인 급식소 이외에 추가 설립하고자 하는 식당 신설에 대한 전략을 도출하고자 한다. SPSS통계 package (ver. 11.0)를 활용하여 기술통계(descriptive analysis), 컨조인트 분석 (conjoint analysis)을 실시하였다. 현재 학생식당 이용빈도 감소원인은 ‘음식이 맛이 없어서’가 44.8%, ‘거리가 멀기 때문’이 19.9%로 조사되어, 학생식당의 이용빈도에 가장 큰 영향을 주는 것은 '음식 맛'과 '거리'인 것으로 파악되었으며, 학생식당에 대한 전반적인 만족도는 ‘보통이다’가 37.8%, ‘불만족 한다’가 36%, ‘매우 불만족한다’가 18.4%, ‘만족한다’가 7.8%로 조사되어 응답자의 대부분이 식당에 대해 불만족하고 있었다. 거리에 의해 식당의 이용빈도가 감소하고 있는 것은 현 학생식당의 위치가 강의 동과 먼 거리에 위치하고 있어 강의 동이 밀집해 있는 건물과 근거리에 식당이 개설된다면 이용할 의사가 있는지 여부에 대해 64.7%가 이용하겠다는 의사를 밝혔고 26.1%는 이용하지 않겠다고 응답했다. 따라서, 학생들이 인식하는 적정 거리의 식당 위치를 파악하기 위해 식당으로 이용하는 소요시간에 대해서 조사대상자가 멀다고 인식하는 시간과 가까운 거리라고 인식하는 시간에 대한 조사 결과 가까운 거리로 인지하는 평균 이동소요시간(분)은 5분이었으며 먼 거리로 인지하는 평균이동소요시간은 10.9분으로 적당한 식당의 위치는 S~10분내의 거리로 9분 30초의 거리에 식당이 위치하면 학생들의 이용률을 극대화시킬 수 있을 거라 사료된다. 사전 대면면접을 통해 가격, 소요시간, 음식의 맛으로 선정된 속성과 각 속성별 수준을 활용한 컨조인트 분석 실시하여 도출된 학생들의 급식소 선택 시 중요하게 인식하는 속성은 가격대, 소요 시간, 음식 맛 순으로 나타났으며, 각각의 중요도는 가격이 65.42%, 소요시간인 24.76%, 음식의 맛이 9.82%였다. 즉, 학생들은 학생식당의 서비스 품질 속성 중에서 상대적으로 식사 가격을 가장 중요하기 생각하는 것으로 나타났고, 다음으로는 식사를 하기 위해 식당까지 가는데 소요되는 시간, 음식의 맛을 중요하게 생각하는 것으로 분석되었다. 컨조인트 분석결과 조사대상자가 가장 선호하는 대학 식당으로는 이동하는데 6-10분이 소요되는 거리에 위치한 식당으로 2,100-2,500원 정도의 가격대로 맛있고 깔끔한 식당을 가장 선호하는 것으로 조사되었다. 따라서, 현재 운영중인 학생식당이 모두 1,800원의 단일 식단가로 운영되고 있는 점을 감안하여 학생식당을 신설할 경우에는 이동하는데 10분 이상 소요되지 않는 장소에 가격대는 현재보다 더 높은 2,000-2,500원의 가격대에서 맛있고 깔끔한 현재와는 차별화 된 일품메뉴 위주의 식단의 학생식당을 신설하는 것이 바람직할 것으로 사료된다.

• The Korean Journal of Food And Nutrition
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• v.22 no.1
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• pp.132-140
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• 2009

This study was performed to examine the manpower structure of foodservice operations, evaluate the management efficiency of each operation, and propose efficiency improvement guidelines for inefficient operations. For this purpose, a total of 224 B&I foodservice operations managed by an 'A' contract-managed foodservice company were chosen as the study sample. The efficiency scores were obtained through Data Envelopment Analysis(DEA) using the CCR model. The efficiency scores ranged from 63.56 to 100 and the average score was 82.47. The average efficiency score of Group 'C'(factory, more than 1,000 meals per day) was the highest among 6 groups. The results of further operations analysis in group 'C' showed that the labor cost percentage was significantly lower(p<0.001) and sales per man-hour significantly higher(p<0.001) in efficient operations compared to inefficient operations within group 'C'. Finally, efficiency improvement guidelines were suggested for the most inefficient operations in group 'C'.

• Journal of the Korean Dietetic Association
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• v.10 no.2
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• pp.218-223
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• 2004

This study was performed to inquire demand for indroducing certification on contract foodservice management company(CFMC) and review about the system in a related field. The methodology was practiced an in-depth interview for grasping demand on certification of CFMC and composition on an appraiser group. Content analysis was reviewed about the system in a related field. Large enterprises and small and medium-sized enterprises were positive opinion on a certification of CFMC and they suggested that education and research institution, industry, government, association will be included in appraiser group. The review about the system of a related industry was investigated by field such as similar product and service with restaurant industry, similar service with hotel and tourism industry. And similar purpose with a certification of CFMC was put in operation as PQ(pre-qualification) and selecting an adequate corporation in architecture industry. Therefore, a certification of CFMC should be tried to scientific introduction by objective verification.

• Korean journal of food and cookery science
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• v.28 no.4
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• pp.451-461
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• 2012

The purposes of this study were to examine the financial statements and analyze the financial soundness of contract foodservice management companies(CFMC) using the financial ratio. The statistical data analysis was completed using Microsoft Excel(ver.2007) for the trend line equation and using SPSS Win(ver.18.0) for wilcoxon-rank sum test. Increased asset, debt, capital and sales occurred in most of the CFMCs, but the financial trend of firm D decreased for operating profit and net profit. The financial ratio for investigating a firm's financial soundness was based on liquidity, stability, profitability, activity, and growth through financial statements. Most of the CFMCs had maintained outstanding financial soundness from 1999 to 2011. The financial statements during the decade were verified and fluctuated. The directly affected CFMCs by a school foodservice' sanitation accident had maintained better financial statements than those of other CFMCs. Therefore, there was opportunity for directly affecting CFMCs involved in school foodservice' sanitation accident to diversify the business portfolio of the firms.

• Korean journal of food and cookery science
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• v.22 no.3 s.93
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• pp.396-401
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• 2006

This study was performed to determine the quality characteristics of Jeung-Pyun with added tapioca flour. With increasing tapioca flour content, the moisture content of the product was decreased. The addition of tapioca flour increased the volume and symmetry compared to the control with no tapioca flour. The highest uniformity was shown by the 10% added group, but the differences were not significant. In the Hunter's value, the lightness of the control was higher than that of the group with added tapioca flour. Whereas the reverse was the case for the yellowness. With increasing tapioca flour content, the springiness, gumminess, cohesiveness, and chewiness of Jeung-Pyun were increased, and the hardness increased. In sensory evaluation cell uniformity and chewiness were the highest in the 20% added group. The hardness of the sense examination increasing with increasing tapioca floor content. The overall quality of Jeung-Pyun was the lowest in the 30% added group.

• Journal of the Korean Society of Food Science and Nutrition
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• v.35 no.7
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• pp.841-846
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• 2006

This study was conducted to investigate the influence of laminaran from Eisenia bicyclis on serum lipid composition of rats fed high fat and cholesterol diets. Fourty male Sprague-Dawley rats weighing $70{\pm}2.5g$ of 4 weeks old were fed experimental diets for 6 weeks with high fat diet consisting of basal diet plus cholesterol (1%) and lard (10%) for the inducement of hyperlipidemia. The effect of laminaran supplements via drinking waters on serum lipid composition of rat were investigated for 5 weeks by administration of experimental diet group fed basal diet only as normal group, control group fed high fat diet, LL group fed high fat diet plus 0.25% laminaran containing water, and LH group fed high fat diet plus 0.5% laminaran containing water, respectively. As a results of experiments, it was found that LL and LH groups showed significant (p<0.05) decrease in body weight gain and liver weight as compared with control and it may caused by decreased FER. The weight of cecum and adipose tissue (EFP) of LL group showed a significantly (p<0.05) decreased patterns compared with control. It was also found that LL and LH diet groups affects the intestinal length and transit time of rat as significantly (p<0.05) increased in length of intestine and decreased in transit time. In addition, LL and LH diet groups showed a dramatic decrease in triglyceride, total and LDL-cholesterol, and significant increase in HDL-cholesterol compared with control diet group, by which results in decreased in AI. These results indicate that crude laminaran from Eisenia bicyclis has a strong hyperlipidemic and hypercholesterolemic activities in rat fed high fat and cholesterol diet.

• Journal of the Korean Dietetic Association
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• v.13 no.2
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• pp.138-156
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• 2007

The purposes of this study were to a) measure the service quality attributes of foodservice type such as school foodservice, hospital foodservice and business & industry(B&I) foodservice, managed by contract management company(CMC), b) compare with service quality attributes by CMC scale, c) analyze overall customer satisfaction(CS) by the foodservice type and the CMC scale, and d) identify the effect of service quality attributes on an overall CS by the foodservice type and the CMC scale. The questionnaires were handed out to 6,620 customers of 207 school, 38 hospital, and 86 B&I foodservices in 108 CMCs. The statistical data analysis was completed using SPSS Win(ver 12.0) for descriptive analysis, t-test, reliability analysis, and multiple linear regression analysis. From an analysis on service quality attributes, 'proper arrangement of table and chair at hall distribution(3.53)', 'operation of nutrition education(3.50)' were highly perceived to student, 'correctable serving(4.08)', 'serve at fixed distribution time(4.08)', 'kindness of serving employee(4.04)' were highly perceived to patient, 'employee's kindness(3.84)' were highly perceived to customer of B&I. In comparison of service quality attributes by CMC scale, most scores of large enterprise(LE) were significantly higher than small and medium sized enterprise(SME) in school foodservice, hospital foodservice and B&I foodservice. Overall CS levels were 3.53 out of a maximum 5 on B&I, 3.46 on school, and 3.44 on hospital and were evaluated differently CS score by CMC scale. Finally, regression results for the effects of service quality attributes on overall CS by each of foodservice type were identified significantly different service quality attributes by foodservice type such as school, hospital, B&I(p<.001) and by CMC scale. For considering the goal of enterprise on profit-making through CS and the needs of customer on CS at moment of truth(MOT), the findings should be applied to the CMC and the foodservice industry.

• Korean Journal of Community Nutrition
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• v.11 no.4
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• pp.502-511
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• 2006

The purposes of this study were to measure job satisfaction levels of dietitians engaged a in contract food service management company, and to examine the impacts of personal characteristics and organizational characteristics on the job satisfaction of dietitians. The questionnaires developed for this study were distributed to 230 dietitians of contract food service management companies in the Seoul and Gyeonggi areas, and a total of 187 (81.3%) questionnaires were used for analysis. Statistical analyses were completed using SPSS (Win 11.5) for descriptive analysis, correlation analysis, t-test and ANOVA. The average job satisfaction score of the dietitians was 2.83, which is lower than "not satisfied" and "not dissatisfied" (3), "Marital status" (p < 0.001), "payroll per year" (p < 0.001), "age" (p < 0.05) and "work experience as a dietitians" (p < 0.05) had significant effects on job satisfaction of work and environmental factors. "Operating group" (p < 0.05), "type of menu" and "type of service" also affected the job satisfaction. Overall, it is important that managers of contract food service management companies establish specified human resource management strategies with understandings of the characteristics of their dietitians and companies to enhance the job satisfaction of dietitians, and to achieve their managerial goals.

• Korean Journal of Medicinal Crop Science
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• v.14 no.4
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• pp.206-211
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• 2006

This study was performed to examine antitumor activities of Rubus coreanus Miquel and Angelica gigas Nakai extracts against sarcoma-180 and anti-stress activities in ICR mice. The variation of body weights of the 20 days of Rubus coreanus extracts-administrated mice group was very low. The survival rate (T/C %) of Rubus coreanus extract administrated group was 161% after 50 days from the inoculation of sarcoma-180 and the increment of their body weights was suppressed. Anti-stress effect of the extracts of R. coreanus and A. gigas were estimated by maeasuring blood chemical value and internal organs weight in ICR mice. The extracts of R. coreanus reduced the cholesterol and glucose to the normal level in the all stress animal models. The extracts of R. coreanus reduced the hypertrophy of the internal organs such as adrenal, spleen and liver to the regular level.