• Title/Summary/Keyword: 위계형 확률선택모형

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How to Increase the Usability of a Subway Commuter Pass Using Nested Logit Model (Nested logit model을 이용한 정기권 이용범위 확대에 관한 연구)

  • Jung, Hun Young;Shin, Jong Jin;Ko, Sang Seon
    • Journal of Korean Society of Transportation
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    • v.32 no.4
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    • pp.389-400
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    • 2014
  • This study finds a way to increase the usability of a subway commuter pass. Usability of the commuter pass on a probabilistic statistical model is calculated when the pass is allowed to used in a different mode(bus). A sunk cost of commuter pass is used to reduce the vehicle travels from public transit. 324 people aged 25 to 35 were surveyed and utilized to build a Nested Logit Model on STRADA 3.5 platform. Main results are as follows. First, commuter passes were issued in various forms. Second, the model turns out to be statistically significant in four explanatory variables (discount rate, inter-usablity between modes, forms of payment and periods). Lastly, the more valid on different modes, the more increased of the rail commuter pass.