• Title/Summary/Keyword: 웹 2.0

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Factor Analysis of Word-of-Mouth Information Acceptance about International Tourism Service through Social Media (소셜 미디어를 통한 국제관광 서비스 구전정보의 수용요인에 대한 실증분석)

  • Zhang, Zhe;Kim, Hag-Min
    • International Commerce and Information Review
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    • v.15 no.4
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    • pp.391-418
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    • 2013
  • The development of web 2.0 technologies created the popularization of social media. People use social media for information communication with many purposes. Under such an environment, this paper examines the acceptance of word-of-mouth information dissemination through social media. The determinants of acceptance and the effect of acceptance on purchase intention as the result of information on social media pertaining to overseas tourism are researched in detail. The consumer choice for international travel involves a decision making with high uncertainty and thus people are using the word of mouth information strongly. Empirical analysis using SPSS, AMOS analysis software was performed on sample data consisting of 385 collected surveys. This paper shows the neutrality of eWOM, the professionalism of senders, and that the practicability of eWOM significantly affects the acceptance of the information. In addition, the acceptance of eWOM information has a significant effect on the spread of eWOM and customers' purchase intention. The paper shows that the practicability of information and the professionalism of word-of-mouth information should be improved.

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Test-Driven Development Adoption influence to User Satisfaction on OpenSource Project development (오픈소스 프로젝트의 테스트 주도 개발 채택여부가 사용자만족도에 미치는 영향에 관한 연구)

  • Sohn, Hyo-jung;Lee, Min-gyu;Seong, Baek-min;Kim, Jong-bae
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.1075-1078
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    • 2015
  • Three kinds of typical practices to reflect the values of Agile Development Methodology were selected from a previous study. Those were Communicate using Web 2.0 collaboration tools, test-driven development (TDD, Test-Driven Development) method is adopted, and refactoring. In this study, we set up a hypothesis that the adoption of TDD project will make user satisfaction is higher. Select 100 sample projects from SourceForge(sourceforge.net), the most popular open source hosting site, the criteria is we can be determined whether operate in the project (developer least 7 people, bugs can occur more than 100, created the project since 2000). To determine whether the use of automated development tools xUnit of TDD through the CVS and SVN log analysis. Using data from the FLOSSmole and to evaluate the user experience of the project. User satisfaction of each project Rating, bug fix cycle, downloads and pageviews. Through this study, correlates of whether TDD adoption and user satisfaction, we will suggest a reflected the Agile practices new open source development methodology. As a result, it contributes to increase the maturity of the open source community.

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Bottlenecks in Building an Online Customer Base: A Experimental Field Study on Viral Marketing (온라인 고객 기반 확보의 장애 요인: 바이럴 마케팅의 현장 실험 연구)

  • Park, Sunju;Chung, Seungwha;Pyo, Na Sung;Hwang, Soonki
    • The Journal of the Korea Contents Association
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    • v.19 no.1
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    • pp.682-695
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    • 2019
  • In recent years, using a connected platform, companies have built and implemented a mobile viral marketing strategy to attract new customers and to have long-term relationships with existing customers. The emergence of interactive Web 2.0 has led to an explosive increase in customer engagement, and practitioners have become interested in connected platform to build close relationships with their customers. However, the study on the effectiveness of various customer influx methods using the connected platform that companies utilize for an increase of customer participation is insufficient. Based on the theoretical study of Sashi (2012), this study analyzes the actual mobile viral promotion of company A's open market shopping mall for the purpose of bringing new customers and having a long-term relationship with the new customers[1]. By analyzing the customer engagement type, the implications for the effectiveness of mobile viral promotion are suggested. First, as a result of the immediate effect of online viral promotion, promotions are partially effective in attracting new customers. Second, as a result of examining the change of customer engagement type in order to find out the long - term effect of online viral promotion, it was found that in most cases, new customers were not become satisfied customers and, Laggard Effect, which takes time to become a satisfied customer, has been confirmed.

A Study on the Operating Conditions of Lecture Contents in Contactless Online Classes for University Students (대학생 대상 비대면 온라인 수업에서의 강의 콘텐츠 운영 실태 연구)

  • Lee, Jongmoon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.32 no.4
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    • pp.5-24
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    • 2021
  • The purpose of this study was to investigate and analyze the operating conditions of lecture contents in contactless online classes for University students. First, as a result of analyzing the responses of 93 respondents, 93.3% of the respondents took real-time online lectures (47.7%) or recorded video lectures (45.6%). Second, as a result of analyzing the contents used as textbooks, it was found that e-books (materials) and paper books (materials) were used together (36.6%), or e-books or electronic materials (36.6% and 37.6% respectively) were used in both liberal arts (47.3%) and major subjects (39.8%). In addition to textbooks, both major subjects and liberal arts highly used web materials (47.6% and 40.5% respectively) and YouTube materials (33.3% and 48.0% respectively) as external materials. Third, both liberal arts and major subjects used 'electronic files in the form of PPT or text organized and written by instructors' (62.9% and 58.1% respectively), 'internet materials' (16.7% and 19% respectively) and 'paper book or materials' (10.4% and 12.3% respectively) to share lecture contents. For the screen displayed lecture contents, 93.5% of the respondents satisfied in major subjects, and 90.2% of the respondents satisfied in liberal arts. These results suggest developing multimedia-based lecture contents and an evaluation solution capable of real-time exam supervision, developing a task management system capable of AI-based plagiarism search, task guidance, and task evaluation, and institutionalizing a solution to copyright problems for electronicizing lecture materials so that lectures can be given in the ubiquitous environment.

Conceptual framework for Emotions in Usability of Products (제품 사용성과 감성에 관한 개념적 연구)

  • Lee Kun-Pyo;Jeong Sang-Hoon
    • Science of Emotion and Sensibility
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    • v.8 no.1
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    • pp.17-28
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    • 2005
  • With the advent of computer technology, the fundamental nature of products has shaped from physical forms towards product interactivity, The focus is now on usability of the product with ease and efficiency rather than conversing with just the looks of the product. However, most definitions of usability and contemporary usability-related researches, have focused on the performance-oriented functional aspects of usability (i.e., how well users perform tasks using a product). Today, user expectations are higher; products that bring not only functional benefits but also emotional satisfaction. So far, there have been many studies on human emotions and the emotional side of products in the field of emotional engineering. Contemporary emotion-related researches have focused mainly on the relationship between product aesthetics and the emotional responses elicited by the products, but little is known about emotions elicited from using the products. The main objective of our research is analyzing user's emotional changes while using a product, to reveal the influence of usability on human emotions. In this research, we suggested conceptual framework for the study on the relationship between usability of products, and human emotions with emphasis on mobile phones. We also extracted emotional words for measuring user's emotions expressed not from looking at the product's appearance, but from using the product. First, we assembled a set of emotions that is sufficiently extensive to represent a general overview of the full repertoire of Korean emotions from the literature study. Secondly, we found emotional words in the after note by the users on the websites. Finally, verbal protocols in which the user says out loud what he/she ks feeling while he/she ks carrying out a task were collected. And then, the appropriateness of extracted emotional words was verified by the members of the consumer panel of a company through web survey. It is expected that emotional words extracted in this research will be used to measure user's emotional changes while using a product. Based on the conceptual framework suggested in this research, basic guidelines on interface design methods that reflect user's emotions will be illustrated.

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Analysis of Recipes for Korean Foods in Web Sites (레시피 관련 웹 사이트 중 한국음식 레시피의 자료 분석 및 검토)

  • Yun, Mi-Ok;Mun, Hyeon-Gyeong
    • Journal of the Korean Dietetic Association
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    • v.10 no.4
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    • pp.390-400
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    • 2004
  • Food and nutrition sites are the major portion of the health information sites. For the point of public health it is very important to secure validity and reliability of information on those web sites. Therefore, in this study we would like to identify problems when acquiring recipes in web sites by analyzing and reviewing recipes in web sites. To investigate Korean food recipes provided in web sites, domestic search engines such as Simmani, Naver, Hanmir, and Empas and foreign search engines such as Yahoo Korea, Lycos and Altabista Korea were used. Searchs were done using 'recipe' and 'Joribeob (cooking method)' from March 20, 2002 to June 20, 2002. Informations in each sites were reviewed and analyzed Results are as follow; When classifying 46sites searched with 'Joribeob' by the information provider, 24sites were individual, 16sites were corporate and 6sites were others. When searching 'recipe', total 12,654recipes were returned. Out of them, individual provided 2,581sites(20.4%), corporate provided 7,249sites(57.3%), and others provided 2,824sites(22.3%). 9,979(78.9%) recipes out of 12,654recipes were proved to be appropriate as Korean food. Classifying recipes by dish group, vegetables 11.7%, soups and hot soups 9.7%, stew and casseroles 8.2%, pan cakes 8.0%, stir fried foods and skewers 7.8%, rice 7.2%, hard boiled food 7.1%, steam 6.4%, noodles and mandu 5.3%, Kimchi 4.5%, fried 4.1%, and porridge 3.7% in order. 21.1% of recipes were not appropriate as Korean food but provided as Korean Food. The proportion of individual as the information provider were higher than that of enterprises. Recipes from enterprises were based on food and nutrient information and more reliable. However, there were some cases that they provided the same amount of ingredients with different calories or provided the same calories with different ingredients. Additionally, depending on sites, they provided different calories even for the same recipe. There were some cases that the calories provided on the site were too high or too low, for the suggested amount of ingredients and serving size. Recipes those provide amount of calories were evaluated using the nutrient analysis program. Calculated calories and provided calories on the Web were compared together. There are difference between two valus. With these results, it may lead misuse of recipe by those who need accuracy in diet such as patients or who are interested in recipe information for academic purposes. These results could be used as basic materials to improve quantity and quality of recipes in the future. Also, to improve the accuracy of recipies for Korean foods in the web sites, there should be some systems to monitor and let internet users know monitoring results.

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Korea National College of Agriculture and Fisheries in Naver News by Web Crolling : Based on Keyword Analysis and Semantic Network Analysis (웹 크롤링에 의한 네이버 뉴스에서의 한국농수산대학 - 키워드 분석과 의미연결망분석 -)

  • Joo, J.S.;Lee, S.Y.;Kim, S.H.;Park, N.B.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.23 no.2
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    • pp.71-86
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    • 2021
  • This study was conducted to find information on the university's image from words related to 'Korea National College of Agriculture and Fisheries (KNCAF)' in Naver News. For this purpose, word frequency analysis, TF-IDF evaluation and semantic network analysis were performed using web crawling technology. In word frequency analysis, 'agriculture', 'education', 'support', 'farmer', 'youth', 'university', 'business', 'rural', 'CEO' were important words. In the TF-IDF evaluation, the key words were 'farmer', 'dron', 'agricultural and livestock food department', 'Jeonbuk', 'young farmer', 'agriculture', 'Chonju', 'university', 'device', 'spreading'. In the semantic network analysis, the Bigrams showed high correlations in the order of 'youth' - 'farmer', 'digital' - 'agriculture', 'farming' - 'settlement', 'agriculture' - 'rural', 'digital' - 'turnover'. As a result of evaluating the importance of keywords as five central index, 'agriculture' ranked first. And the keywords in the second place of the centrality index were 'farmers' (Cc, Cb), 'education' (Cd, Cp) and 'future' (Ce). The sperman's rank correlation coefficient by centrality index showed the most similar rank between Degree centrality and Pagerank centrality. The KNCAF articles of Naver News were used as important words such as 'agriculture', 'education', 'support', 'farmer', 'youth' in terms of word frequency. However, in the evaluation including document frequency, the words such as 'farmer', 'dron', 'Ministry of Agriculture, Food and Rural Affairs', 'Jeonbuk', and 'young farmers' were found to be key words. The centrality analysis considering the network connectivity between words was suitable for evaluation by Cd and Cp. And the words with strong centrality were 'agriculture', 'education', 'future', 'farmer', 'digital', 'support', 'utilization'.

Culture and Content Industry: An Analysis on New Korean Wave based on Social Capital Perspective (문화와 콘텐츠 산업: 사회자본 관점에서의 신한류 현상 분석)

  • Kim, InSul;Lee, Jongseok
    • Journal of Korea Society of Industrial Information Systems
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    • v.17 no.7
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    • pp.127-138
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    • 2012
  • Unlike the first generation of Korean Wave (Hallyu 1.0), which mainly refers to the exports of Korean TV dramas via broadcasting systems, the New Korean Wave (Hallyu 2.0) era has been brought by K-pop (Korean popular music) via the rapid growth of social media. The purpose of this study is to understand the impact of this significant shift in media on global fans and their way of adopting Korean cultural goods from a social capital perspective, in order to draw some implications for the current Korean content industries. Most global fans of K-pop are young and use social media to access digital content and share their opinions spontaneously. SNS providers such as YouTube and Facebook not only act as information providers to usher the fans to online music retailers; but also function as links between these fans and cultural producers by turning bonding social capital into bridging social capital. Telecommunication and advertising companies participate in this market as a third party by providing funds for supporting digital circulation and distribution. In this multi-sided market with the interdependent agents, it is extremely important to secure a platform that leads the evolution of its business ecology. Without owning the platform, there is also a very little chance to produce linking social capital as a means to maximize the impact of New Korean Wave.

Comparative Analysis of pre and Post Digital X-ray Equipment Construction and Web-Based Wireless Network Environment Construction for Medical Screening Vehicles (Digital X-ray장비 구축 검진차량의 웹 기반 무선 네트워크 환경 구축 전과 후의 비교분석)

  • Ryu, Young-Hwan;Kweon, Dae-Cheol;Goo, Eun-Hoe;Dong, Kyung-Rae;Choi, Sung-Hyun;Jang, Young-Ill
    • Korean Journal of Digital Imaging in Medicine
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    • v.12 no.2
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    • pp.103-111
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    • 2010
  • A total of 200 hospital employees participated in this study from January 2009 to June 2010. For the survey, each participant was given necessary items for external health exams. Cronbach's alpha was calculated for the survey regarding wireless networks. There was a need for educating data processing workers in the medical field regarding fundamental information prior to wireless network construction. The reason is high scores would be collected, which would reflect knowledge regarding data processing used at hospitals and the differences between paper charts and electronic charts. However, low scores were obtained which reflected knowledge regarding the differences between wired and wireless networks and Mini-PACS. Time for each patient was shortened to a maximum of three minutes and minimum of one minute for treatment and transmitting medical images when comparing pre and post wireless network construction(p < 0.01). Scores from the pre and post construction survey increase 1.98, 1.65, and 1.43 points for activity in the health screening area, usage of space in the health screening vehicle, and patient information storage respectively(p < 0.05). The number of patients receiving external health screenings twelve times was 3,655 prior to construction of a wireless network system. However, the number increased to 4,265 after construction. The increasing percentage was 17% in total. Prior to construction, X-ray images were taken 527 times, but after construction of a wireless network, this number growed to 1,194 and it was 116% increase. The loss of patient's medical treatment charts was reduced from 19.8% to 18.7% after construction. We believe that educating medical workers on Mini-PACS and Mini-OCS Systems will not only increase their efficiency but also make patients receiving better treatment.

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Design and Implementation of File Cloud Server by Using JAVA SDK (Java SDK를 이용한 파일 클라우드 시스템의 설계 및 구현)

  • Lee, Samuel Sangkon
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.8 no.2
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    • pp.86-100
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    • 2015
  • Cloud computing is a computing term that evolved in the late 2000s, based on utility and consumption of computer resources. Google say that "Cloud computing involves deploying groups of remote servers and software networks that allow different kinds of data sources be uploaded for real time processing to generate computing results without the need to store processed data on the cloud. Cloud computing relies on sharing of resources to achieve coherence and economies of scale, similar to a utility (like the electricity grid) over a network. At the foundation of cloud computing is the broader concept of converged infrastructure and shared services. Cloud computing, or in simpler shorthand just "the cloud", also focuses on maximizing the effectiveness of the shared resources." The cloud service is a smart and/or intelligent service to save private files in any device, anytime, anywhere. Dropbox, OAuth, PAClous are required that the accumulated user's data are archives with cloud service. Currently we suggest an implementation technique to process many tasks to the cloud server with a thread pooling. Thread pooling is one of efficient implementating technique for client and service environment. In this paper, to present the implementation technique we suggest three diagrams in the consideration of software engineering.