• Journal of the Korean Society of Costume
• /
• v.52 no.4
• /
• pp.141-154
• /
• 2002

The purpose of this study was to define 'sponsorship' as a kind of advertising tool, and to describe its effects on consumer brand attitude and actual purchase behavior. From previous research results, clothing sponsorship was defined as 'indirect advertisement', which has common ad traits as well as the uncommon ad traits, such as indirectness, emotional affinity, and symbolism. Results from empirical research using 1,227 data collected in Seoul and Kyounggi Areas were as follows ; (1) Television drama clothing sponsorship was proved to have effects on brand image, emotional & rational brand attitudes, decision making process, and actual purchase behavior. (2) Each of drama clothing sponsorship factors, such as 'drama', 'role', and 'actress', had different effects on brand memory and attitudes. (3) Consumer decision making process initiated by drama clothing sponsorship followed two different processes, which were called 'rational' and 'heuristic'. The rational process followed every steps of EKB model, which explained consumer's rational shopping, but heuristic model was closer to emotional and impulsive shopping.

• (The) Korean Journal of Advertising
• /
• v.29 no.4
• /
• pp.131-157
• /
• 2018

This study explores the characteristics and discourse of creative work in advertising and investigates women's work experience and their problem. This will reconfirm the characteristics of advertising as creative labour. For this, it conducts in-depth interviews and analyzes them through a theoretical detour and a thick description. The study found the dominant discourse that creativity is their duty and ultimate goal. This dominant discourse makes the gendering of creative roles and representation languished. In spite of this, female creators with parenting have difficulty in reducing work ability, because conflicting identities weaken their self-regulation. This means that advertising is 'self-regulationized' labour.

• Review of KIISC
• /
• v.28 no.3
• /
• pp.33-37
• /
• 2018

암호 화폐가 다양해지면서 암호 화폐를 채굴하는 방법 또한 다양한 방향으로 생겨났다. CyptoNote라는 프로토콜을 이용한 암호 화폐 중 하나인 모네로를 채굴할 때 메모리를 중점적으로 사용하도록 되어 있다. Coinhive는 광고 없이 수익을 내기위한 방법으로 웹브라우저를 이용한 모네로를 채굴하는 API를 만들었다. 하지만 본래의 목적과 다르게 API를 악의적으로 사용하여 웹브라우저 방문자의 동의 없이 채굴하는 공격인 크립토재킹이 증가하게 되었다. 이러한 공격을 막기 위해 브라우저 확장 어플리케이션이 등장하였으나, 공격자는 이를 우회하기 위해 자바스크립트 난독화를 사용하고 있다. 본 논문에서는, 크립토재킹에 대한 연구동향을 분석하고자 한다.

• Women's Studies Review
• /
• v.28 no.1
• /
• pp.3-42
• /
• 2011

This study aims to analyze the characteristics of transnational cigarette companies' strategies to expand the female market in Korea after the market opening of 1988. Focusing on 'Virginia Slims' and 'Finesse', which are the PM and BAT's representative female brands, this study explores whether their typical advertising strategies were transformed in Korean market. After 3years from the market opening, 'Virginia Slims' gave up its brand identity and the strategy was so successful that 'Virginia Slims' continued to be 2nd best-selling brand in the imported cigarette market in Korea. In contrast, 'Finesse' maintained a typical women's cigarette image during the 1990s and consequently occupied the highest brand awareness as a female cigarette but lower market share than Virginia Slims. TTCs adapted to a doubly obstructed Korea market with its strong taboo against female smoking and a comparatively stronger legal ban on all cigarette ads targeting women. However, diverse indirect cigarette ads and promotions, which circumvented regulations, suggest that ads transforming was not to give up Korean female customers. Furthermore, the cigarette ads that the soft and mild taste of female brands are associated with healthy image rather than gendered image may appeal to Korean women without touching their emotions and desires.

• Journal of Advanced Navigation Technology
• /
• v.15 no.2
• /
• pp.287-297
• /
• 2011

As electronic mails are being widely used for facility and speedness of information communication, as the amount of spam mails which have malice and advertisement increase and cause lots of social and economic problem. A number of approaches have been proposed to alleviate the impact of spam. These approaches can be categorized into pre-acceptance and post-acceptance methods. Post-acceptance methods include bayesian filters, collaborative filtering and e-mail prioritization which are based on words or sentances. But, spammers are changing those characteristics and sending to avoid filtering system. In the case of Korean, the abnormal usages can be much more than other languages because syllable is composed of chosung, jungsung, and jongsung. Existing formal expressions and learning algorithms have the limits to meet with those changes promptly and efficiently. So, we present an methods for recognizing Korean abnormal language(Koral) to improve accuracy and efficiency of filtering system. The method is based on syllabic than word and Smith-waterman algorithm. Through the experiment on filter keyword and e-mail extracted from mail server, we confirmed that Koral is recognized exactly according to similarity level. The required time and space costs are within the permitted limit.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.21 no.8
• /
• pp.1581-1588
• /
• 2017

Recently, circulating ransomware is becoming intelligent and sophisticated through a spreading new viruses and variants, targeted spreading using social engineering attack, malvertising that circulate a large quantity of ransomware by hacking advertising server, or RaaS(Ransomware-as-a- Service), from the existing attack way that encrypt the files and demand money. In particular, it makes it difficult to track down attackers by bypassing security solutions, disabling parameter checking via file encryption, and attacking target-based ransomware with APT(Advanced Persistent Threat) attacks. For remove the threat of ransomware, various detection techniques are developed, but, it is very hard to respond to new and varietal ransomware. Accordingly, in this paper, find out a making Signature-based Detection Patterns and problems, and present a pattern automation model of ransomware detecting for responding to ransomware more actively. This study is expected to be applicable to various forms in enterprise or public security control center.

• Journal of Korean Society of Transportation
• /
• v.16 no.2
• /
• pp.157-167
• /
• 1998

건설된 도로를 효율적으로 이용하고, 통행자의 편리성을 향상시키기 위해 첨단 여행자 정보체계(ATIS)를 활용할 수 있다. ATIS 체계하에서 노선정보를 통행자에게 제공하기 위해서는 교차로에서의 회전으로 인한 지체를 정확하게 반영할 수 있는 효율적인 최단경로 알고리즘이 필요하다. 하지만 기존의 최단경로탐색 알고리즘은 좌회전 금지, U-turn, P-turn 등 교차로에서의 회전으로 인한 지체를 정확히 반영 못한다는 단점을 갖고 있다. 그러므로 본 논문에서는 이러한 단점을 극복하기 위해 수정형 덩굴망 알고리즘을 재발하였다. 수정형 덩굴망 알고리즘은 노드표지(node labelling) 방법에 있어서는 기존의 덩굴망 알고리즘의 노드표지 방법과 개념적으로 동일하여 이용상의 편리성을 갖도록 하였으며, 최단경로 탐색기능에 있어서는 링크탐색알고리즘(혹은 링크표지기법)이 갖고 있는 장잠을 다 반영할 수 있는 기법으로 개발하였다. 수정형 덩굴망 알고리즘은 노드표지에 있어 특정 노드로 유입하는 방향에 따라 노드표지를 별도로 기록하였다. 따라서 교차로에서의 좌회전, 우회전 및 직진은 물론 U-turn의 경우에도 추가적인 절차 없이 현실적인 최단 경로를 탐색할 수 있도록 하였다. 또한 본 논문은 최단경로의 역추적 방법을 개선하여 좌회전 금지, U-turn, P-turn 및 기타 회전에 의한 지체등을 각 교차로마다 정확히 반영함으로써 비합리적인 최단경로가 추적되는 것을 근본적으로 차단하도록 하였다. 따라서 본 연구에서 개발한 수정형 덩굴망 최단경로탐색 알고리즘은 교차로에서의 회전지체 및 회전금지를 현실적으로 잘 반영함으로써 정확한 노선정보를 요구하는 ATIS체계를 분석하는데 유용하게 활용될 수 있는 기법이다.장자료를 통해 구하기란 현실적으로 불가능하므로, 본 연구에서는 이러한 제약점을 극복할 수 있는 근사적인 지체시간을 계산하는 방법을 제시한 점에서 의미를 갖을 수 있다.수들은 직업의 선택이나 소득을 예측하기 위한 요소들로 포함될 수 없었다. 따라서 후속연구에서는 이를 보완해야 할 것이며, 최근 들어 우리 나라에서도 재택근무에 대한 관심이 대두되고 있으나 아직 개념정의나 그 중요성과 가치, 그리고 실태 파악과 같은 연구가 활발히 이루어지지 못하고 있으므로 이에 대한 심층적인 연구가 행해져야 할 것이다.d similar flower proceeding dates in all branches. but "Daepung" showed similar flower proceeding dates in all branches.est in HB. Mean period of wetting duration was in the order of DS＞HB＞MB, while the dew point depression was greatest in DS.ANCOVA, Pearson correlation을 이용하여 분석하였으며, 그 결과는 다음과 같다. 캠프 프로그램은 소아 당뇨병 환자의 자기 효능을 증진시키고 환자 역할 행위 이행을 높여주는데 효과적 이었다. 소아 당뇨병 환자의 자기 효능은 환자 역할 행위 이행과 순 상관 관계가 있어, 자기 효능이 증진될수록 환자 역할 행위 이행 정도가 높아졌다. 무조건 사주지 않는다(8.0%), 무조건 사준다(3.1%)로 식품광고에 나오는 식품 요구시 부모의 70.3%가 거절하는 것으로 나타났다. 거절 이유는 건강에 나쁘다는 것이 가장 큰 이유였으며 강남과 강북 어린이간에 유의적인 차이가 있었다