• Journal of Digital Convergence
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• v.16 no.2
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• pp.93-102
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• 2018

This study suggests external knowledge search as a way of creating knowledge and efforts for reaching out to the innovation and examines the relationship between innovation speed and the breadth and depth of external knowledge search. As a part of efforts to overcome the limitations of the routines of external knowledge search in the domestic market, the efforts of a firm to enter the foreign market have been examined with a moderate effect. Although previous research focused on exploration of external knowledge that is mostly effected in single country or similar industry, this study expands it by introducing the concept of market expansion and empirically inspect the interaction effect. 818 valid samples used in this study are based on the innovation survey published by STEPI and empirical results are as follows. First, the breadth and depth of external knowledge search have a positive impact on innovation speed. Second, export performance as the effect of expanding the market has a moderating effect on the speed of innovation. Third, younger companies prefer various networks while older companies prefer depth networks in order to increase the speed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.1
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• pp.1-13
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• 2014

This study examines the relationship between firms' external search strategy and their innovation performance. In addition to revisiting the relationship between open search strategy and product innovation, we further extend the impact of use of external knowledge sources to process and organizational innovation. Using the 2010 Korean Innovation Survey (KIS) of manufacturing firms, we report that on average, venture firms search more widely (external search breadth) and deeply (external search depth) across a variety of external search channels than non-venture firms. We then further explore the impact of venture and non-venture firms' use of external search strategies on innovation performance. We find that both searching widely and deeply increase the likelihood of non-venture firm's successes in product, process and organizational innovation. Similar results can be found for the venture firm's success in organizational innovation. However, only searching deeply increases the likelihood of venture firms' success in product and process innovation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.2
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• pp.101-113
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• 2018

This paper investigates the relationship between external search strategy and radical innovation performance. As the discrepancies that can exist among the varying sources of external knowledge is overlooked, the existing literature on the effect of external search strategy on radical innovation performance remains inconclusive. This study aims to reconcile such mixed findings by recognizing that external knowledge can be distinctive depending on the environment in which its source is embedded in; specifically, this paper examines the relationship between external search strategy and radical innovation performance by distinguishing external search from 'market' and 'non-market' relationships. We test our hypotheses with a sample of 431 firms from the manufacturing industries from the 2010 STEPI survey. Our empirical findings suggest that external search strategy from market relationships positively influences radical innovation performance, while the influence of external search strategy from non-market relationships is found to be not significant. Our research suggests that in order to improve radical innovation performance, firms must be able to maintain a cooperative relationship with other actors connected with market relationships and to effectively exploit the market knowledge obtained from these actors.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.2
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• pp.1-10
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• 2015

This study examines the relationships between export intensity and knowledge search activities of Korea SME manufacturers. Using 2,145 firm data from the 2011 SME Technology Statistics Survey, we focused on the nonlinear relationships of export intensity and internal and external knowledge search activities. The results show that there are U-shaped relationships between export intensity and both of internal and external knowledge search activities. Local market-oriented or global market-oriented SMEs than the middle-level of exporters have more search activities both internally and externally. This study extends our understandings on the relationships between export intensity and knowledge search activities. There are some policy implications to develop supporting programs differing in knowledge search activities according to the acceleration of export or globalization of Korean SME manufacturers.

• Knowledge Management Research
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• v.21 no.4
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• pp.109-127
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• 2020

This study empirically investigates the effects of information search on new product development (NPD) process and performance with a sample of 82 NPD projects in 5 firms. The information search is consisted of general sources, internal sources, and external sources. The performance is consisted of technological and market performance. Findings show that information search from internal sources increases the technological knowledge of the NPD team, and information search from external sources increases the market knowledge of the NPD team. The technological and market knowledge of the NPD team increases its technical performance respectively. Only the market knowledge of the NPD team increases its market performance. Overall, the technological knowledge of the NPD team fully mediates the relationship between the information search from internal sources and its technical performance. The market knowledge of the NPD team fully mediates the relationship between the information search from external sources and its technical performance, and the relationship between the information search from external sources and its market performance. There is no other significant mediation relationships between the information searches and the performances. Implications of the research findings are discussed, and recommendation for future research are provided.

• Journal of Technology Innovation
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• v.25 no.3
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• pp.299-331
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• 2017

This research details firm knowledge search types based on the locus and features for Korean firms in the knowledge-based industry, and then analyzes differences in innovation performance according to the types from the view of a configurational approach. Existing research has mainly concentrated on establishing a relation between knowledge search and outcome variables. Consequently, firms have relatively insufficient understanding of how to systematize knowledge search. Hence, this research classifies knowledge search into four dimensions-external search breadth, external search depth, internal search breadth, and internal search depth-by the locus and features of search. Furthermore, the research draws actual types of knowledge search of firms and analyzes differences in innovation performance. The main result of the research is as follows. First, the research reasons out six clusters of firms which have a dissimilar knowledge search type. Each cluster shows differences while participating in every dimension of knowledge search or few dimensions. Second, as for innovation performance, each cluster shows different exploitative and exploratory innovation performance according to their knowledge search type. This research applies a configurational approach while existing research applied a reductionistic approach, thereby establishing the major contribution which enables us to study a phenomenon as it comes, not to analyze variables and relationships of variables. Lastly, the research suggests a future direction of research based on the result of this research.

• Journal of Convergence for Information Technology
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• v.11 no.11
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• pp.125-136
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• 2021

Innovation is essential for the survival of a company in the fierce competitive environment of the global era of borders along with rapid technological development and changes from the environment. It is very important to secure your own competitive advantage. In this study, the relationship between internal R&D capability and organizational support as a company internal factor and external R&D capability, external knowledge search, and absorptive capability as a company external factor on performance was examined. As a result of the analysis, it was found that internal R&D capability, organizational support, and external knowledge search had a significant effect on absorptive capability, and innovation performance had a positive effect on new product performance. However, the mediating effect of absorptive capacity has not been verified, suggesting that absorptive capacity has a low correlation between innovation performance and new product performance, or that other important factors act between absorptive capacity and performance variables. The results of this study are expected to be utilized as useful guidelines when establishing R&D strategies in companies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.11
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• pp.302-313
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• 2016

This study conducts statistical analysis based on a survey of 300 CEOs from Korean companies in order to examine the effects of a CEO's internal?external activities (information, knowledge management, learning organization) on business innovation activity (exploitative, exploratory) and business performance. Analysis results show that learning organization activity had a significant positive (+) effect on exploitative and exploratory innovation activity. In addition, knowledge management activity lacked statistically significant effects on exploratory innovation activity. Furthermore, exploitative and exploratory innovation activity was affected by CEO's internal?external activities (information, knowledge management, learning organization) and had a significant positive (+) effect on company's business performance. but it was shown that the level of influence was different. Results of this study imply that maximizing business performance through developing innovation activity by CEO's internal?external activities (information, knowledge management, learning organization) in the company, extracting activity advantageous to company's business environment based on activity perceived in the precedent study and business strategy becomes advantageous to the attainment of business performance objectives.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.17-37
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• 2004

This research is speak that is tendencious in comprehension of external consumer information search behavior using on-line external information source to consumers who use on-line that is used as corporations' main strategic means. That is, classify consumer groups which was atomized according to type inflict consumer's information search knowledge level and shopping value study which use on-line, and decision factors of information search that these groups can influence a difference or each group which use information sources grasped what it is. Result that investigate information search knowledge level difference about study finding on-line information source utilization used mainly portal site, comparison site, auction site. And, utilization shopping pursuit value group used information source by portal site, auction site, niche shopping mall site and hedonic shopping pursuit value group used information source by portal site, auction site, shopping mall site. It confirmed that all variables(i.e. consumer-based variable and web site-based variable) are influencing variously in on-line external information search types. Finally, we proposed different way to erect strategic model about consumers that use on-line with study finding that see.

• Journal of Technology Innovation
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• v.21 no.1
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• pp.199-228
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• 2013

Globalization has been accelerated in today's business environment. In this situation, the opening of economies can be either an opportunity or a treat for small and medium sized enterprises (SMEs) who have limited resources. Especially, managerial perception to the opening of economies carries on significant meaning because managerial perception determines future responses and strategies. Therefore, this study examined which innovation activities are related with SMEs' positive perception to the opening of economies. The activities of innovation are classified by types of generic strategy. Also, this study scrutinized the moderating effects of external search strategy and market entry strategy. In order to test hypotheses, this study analyzed data on Korean manufacturing firms collected in the Korean Innovation Survey (KIS). As a result, SMEs conducting innovation for differentiation strategy perceived the opening of economies positively. Search breadth and search depth moderated this relationship negatively and the first entry strategy moderated this relationship positively.