• 융합정보논문지
• /
• 제9권12호
• /
• pp.279-285
• /
• 2019

본 연구는 자신의 외모에 관심이 가장 높은 청소년 여고생들을 대상으로, 여고생의 화장품 관심도, 화장품 사용 실태를 조사하여 그들의 올바른 사전 화장품 사용 교육 자료를 제시하고자 했다. 설문지를 수정 및 보완한 후 본조사가 실시되었다. 본 조사는 2018년 10월 7일부터 10월 21일까지 2주 동안 200부를 배포하여 성실한 답변이 이루어진 총 172부가 최종 분석 자료로 사용 되었다. 대부분 중학교 3학년과 고등학교 1학년의 청소년 여고생들은 16~17세에 화장을 처음 접하며 호기심을 가지고 색조 화장을 시작하게 된다. 즉, 청소년기의 여고생들은 사춘기의 영향으로 신체발달과 신체적 변화로 인해 외모의 관심과 미 의식이 높아지게 되고, 이성과 또래 집단의 관심이 많아지며 타인에게 인정과 관심을 받고 싶은 욕구가 급증하게 되면서 화장을 시작하게 되는 것이다. 화장에 관심이 많은 여고생들이 인터넷, TV 등의 대중매체를 통해 화장품과 메이크업의 정보를 탐색 하고, 대중매체에 등장하는 또래의 여자 연예인들을 동경, 모방하며 그들의 모습을 이상 시 하게 되면서 개인의 외모관리를 적극적으로 관리 한다는 것을 알 수 있다.

• 한국의류산업학회지
• /
• 제15권5호
• /
• pp.777-786
• /
• 2013

This study identifies the influences of appearance-related consumption behavior according to interpersonal relations and masculinity examined through amediated effect of appearance concerns based on a structural study method. Five hypotheses were established to verify the relationships of interpersonal relations, masculinity and appearance-related consumption behavior. Questionnaires were administered to 201 males in their 20s to 50s living in Daegu South Korea. The SPSS 20.0 package utilized for data analysis included frequency analysis, factor analysis, correlation analysis, regression analysis and Cronbach's ${\alpha}$. This study utilized an Amos 21.0 program, a Confirmative Factor Analysis(CFA)and a Structural Equation Modeling(SEM). The results of the study are as follows: First, the appearance concern showed a partial mediation effect between measurement variables that verified the causal relationship of the structural model. Second, interpersonal relations showed a positive influence on masculinity. Third, masculinity showed a positive influence on the appearance concern. Fourth, masculinity had a positive influence on appearance-related consumption behavior. Fifth, interpersonal relations did not have a significant influence on appearance-related consumption behavior. Sixth, the appearance concern showed a positive influence on appearance-related consumption behavior. The findings of this study can influence a market segmentation strategy by predicting future emotional and new consumption markets strategies for male's appearance-related product.

• 융합정보논문지
• /
• 제10권3호
• /
• pp.141-150
• /
• 2020

본 연구는 여대생의 외모에 대한 올바른 가치관 정립을 위해 미용성형 경험과 관련 요인을 조사하였다. 자료 수집은 경기, 충청, 전라도 여대생 283명을 대상으로 조사하였고 SPSS 18.0 프로그램을 사용하여 Chi-square test, T-test, Binary logistic regression으로 분석하였다. 연구결과, 미용성형 경험이 66.1%로 나타났고, 학년이 높아짐에 따라 미용성형 경험이 높게 나타났다. 정보원으로는 '가족 및 주위사람'이 45.9%로 가장 많았고, 미용성형 종류는 '눈 성형'이 25.8%로 가장 높게 나타났다. 외모관심도와 미용성형인식도는 미용성형 경험이 있는 경우가 없는 경우보다 높게 나타났다. 미용성형 경험에 관련된 요인은 학년, 용돈, 외모관심도로 나타났고, 변수들의 설명력은 15.6%였다. 미용성형 정보에 대한 기초자료의 마련과 올바른 미의 가치관 확립을 위한 프로그램 개발이 요구되고, 미용성형에 대한 합리적 결정을 위한 교육과 상담이 필요할 것으로 사료된다.

• 한국콘텐츠학회논문지
• /
• 제15권2호
• /
• pp.301-312
• /
• 2015

본 연구는 여대생의 신체상과 외모관리 행동 및 심리사회적 건강과의 관련성을 확인하기 위한 연구이며, 2014년 9월부터 10월까지 일부 도시의 여대생 총 198명의 자료를 분석하였다. 자료는 SPSS 21.0을 이용하여 분석한 결과는 다음과 같다. 첫째, 신체상은 5점 만점에 $3.12{\pm}1.06$점으로 조사되었다. 외모관리 행동은 5점 만점에 $2.82{\pm}1.00$점이며, 대상자들은 메이크업과 의복관리 행동을 많이 하지만 운동, 섭식 행동은 평균보다 낮은 것으로 조사되었다. 또한, 심리사회적 건강 점수는 평균 $22.90{\pm}5.96$점으로 대상자의 73.2%가 잠재적 위험군이며, 고위험군은 25.8%로 전체 대상자가 위험군으로 나타났다. 둘째, 연령, 학년, 전공, 비만도, 건강관심도 및 체중조절 의도는 주요 변수들과 통계적으로 유의한 차이를 나타냈다. 셋째, 대상자의 신체상은 외모관리 행동과 심리사회적 건강과 유의한 정적 상관관계를 보였다. 외모관리 행동 하위 영역에서도 운동은 섭식과, 섭식은 헤어관리행동과, 헤어는 메이크업, 의복관리행동, 메이크업은 의복관리행동과 유의한 정적상관관계를 보였다. 한편, 심리사회적 건강은 신체상 및 헤어관리행동과 정적 상관관계를 보였다. 넷째, 신체상, 건강 관심도, 학년 순으로 대상자의 심리사회적 건강을 14.4% 설명하였다. 즉, 신체에 대한 불만족이 높을수록, 건강 관심도가 낮을수록, 학년이 낮을수록, 심리사회적 건강이 좋지 않았다. 따라서, 본 연구는 대학생들이 자신의 건강에 대해 관심을 갖도록 하며 자신의 외모와 신체에 대해 긍정적인 이미지를 형성하고, 심리사회적 건강을 위한 프로그램 개발을 위한 기초자료로 활용될 것이라 기대한다.

• 복식문화학회:학술대회논문집
• /
• 복식문화학회 2004년도 정기총회 및 춘계학술대회
• /
• pp.100-103
• /
• 2004

오늘날 생활의 여유는 자아의식의 발달을 가져오고 이로 인해 정신적, 신체 내적인 건강에 대한 관심이 고조되면서 신체 외적인 건강과 아름다움에 대한 기대, 욕구도 강해지고 있다. 그리고 신체의 외모는 그 개인, 특히 여성에게 중요한 요소로서 자신의 평가에 큰 영향을 미치므로 인위적인 방법을 사용하여 호의적인 인상을 창조하려 한다. (중략)

• 대한가정학회지
• /
• 제44권12호
• /
• pp.1-7
• /
• 2006

The purpose of this study was to analyze whether appearance concern has an effect on purchase intention and brand loyalty of cosmetics of middle and elderly women. A survey was conducted from January 20 to February 10 in 2006, among middle and elderly women. Response form the 393 subjects underwent statistical analyzes including frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. First, appearance concern factors were determined to be appearance-important, appearance-care, and skin-care. Second, appearance concern factors of appearance-important and skin-care had an effect on purchase intention of cosmetics of middle and elderly women. All of appearance concern factors had an effect on brand loyalty of cosmetics of middle and elderly women. Third, purchase intention of cosmetics had an effect on brand loyalty of cosmetics of middle and elderly women. The propitiation of putting basic and colored cosmetics was high in the appearance concerned group.after controlling for main effects.

• 패션비즈니스
• /
• 제15권5호
• /
• pp.15-27
• /
• 2011

This article was examined that the behavior of which they select hair equipment and a product may be significantly influenced by an interest in appearance during adolescence. This study was presented that according to gender, a girl student has higher confidence in appearance than a boy student, and also the higher the confidence in the girl's appearance, and they use more hair products. Moreover, the boy students are higher in than a girl student in the rate of dependence on hair equipment, so the boy students intend to use hair equipment. Therefore, this study was presented that the gender and an interest in appearance is important variables which influence to hair fashion of adolescence on an equipment and a product during presenting a hair-style, an interest in appearance of adolescence significantly influences on explaining the degree of hair equipment and leverage products as well.

• 한국생활과학회지
• /
• 제18권6호
• /
• pp.1257-1266
• /
• 2009

The developments of consumption culture and mass media have caused consumers to take a greater interest in appearance, and as a result, the appearance related industry has been rapidly developed. Since appearance serves as a means to attain a smooth and successful social life, women invest a lot of time in cultivating their appearance more prominently than others and are more agreeable to the criteria of beauty in society. This study is to analyze the degree of satisfaction of appearance in teens to women in their 50s as classified by their lifestyle. For the data analysis, the statistical program, SPSS WIN 14.0 was used. First, the results of examining the degree of interest in appearance, the degree of bodily satisfaction, and the degree of bodily importance showed that the interest in appearance was highest in the fashion pursuing group. The degree of bodily importance was highest in the economy-oriented group. Second, appearance management attitudes showed significant differences m hair attitudes, makeup attitudes, skin attitudes, face-lifting attitudes, and clothing attitudes, depending on the types of lifestyle. Third, it could be seen that the conservative-oriented groups were doing more skin care management than the other groups.

• 복식
• /
• 제57권6호
• /
• pp.160-171
• /
• 2007

This research studied men's cosmetics purchasing behavior based on the level of interest one has in one's appearance, the country of origin, and the sales promotion of the cosmetics. The study was conducted by experimental $2{\times}[2{\times}2]$ design by combining the 3 variables mentioned above. The Independent variables in this research were levels of appearance interest(high vs. low), the country of origin(Korean vs. foreign), and types of sales promotion(discount vs. coupon). The dependent variables were the purchase behaviors including favor to cosmetics and purchase intent. Two hundred male consumers participated for the study. Data analysis conducted were factor analysis, cluster analysis and ANOVA. The results were as follows. 1. Male consumers' cosmetics favorness: 3-way significant interaction, in appearance interest, the country of origin, and types of sales promotion, was found for favor to male cosmetics. When male subjects were provided with price discounts and skin care coupons for the Korean cosmetics, they didn't reveal significant differences in favor, regardless of the level of appearance interest. However, for the imported cosmetics, male subjects with high appearance interest showed more favor to the cosmetics than the ones with low appearance interest. 2. Male consumers' purchase intent: 3-way significant interaction, in appearance interest, the country of origin, and types of sales promotion was found for the purchase intent. When male subjects were provided with price discounts and skin care coupons for the Korean cosmetics, they didn't show significant difference in purchase intent, regardless of their appearance interest. However, for the imported cosmetics, male consumers with high appearance interest reported more purchase intent than the ones with low appearance interest.

• 한국의류산업학회지
• /
• 제19권1호
• /
• pp.30-39
• /
• 2017

This study examines on the relationship of appearance instrumentality and appearance-related variables (appearance concern, appearance management behavior) of college students. Questionnaires were administered to 313 college students living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, cross tabulation analysis and t-test. Three factors of appearance instrumentality(love relationship, social achievement, interpersonal relationship), two groups of appearance concern(high, low) and five factors of appearance management behavior(skin care/cosmetics usage behavior, body management behavior, plastic surgery behavior, hair management behavior, fashion management behavior) were utilized for the problem analysis of the study. The results of this study were: First, there was no significant differences in the appearance concern group according to appearance instrumentality. Second, appearance instrumentality had a significant differences on appearance management behavior. Social achievement showed a significant differences in plastic surgery behavior. And love relationship showed a significant differences on plastic surgery behavior and fashion management behavior. Third, the appearance concern had a significant differences on all of appearance management behavior. High group of appearance concern showed a higher average than low group of appearance concern in fashion management behavior, skin care/cosmetics usage behavior, hair management behavior, plastic surgery behavior, body management behavior.