• Proceedings of the Korea Society of Costume Conference
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• 2003.05a
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• pp.40-40
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• 2003

본 연구의 목적은 재킷, 와이셔츠, 넥타이 색과 지각자의 성별에 따른 남성 정장착용자의 이미지 지각의 차이를 밝히고, 성별 및 연령에 따른 남성 의복의 색 선호도의 차이를 조사하는 데 있었다. 연구방법은 준실험방법이며, 피험자간(between-subjects) 실험설계를 사용하였다. 2$\times$2$\times$2$\times$2의 요인설계로서 지각자의 성별(2), 재킷 색(2), 와이셔츠 색(2), 넥타이 색(2)을 독립변인으로 사용하였다. 재킷 색은 진남색과 회색을 택하였고, 와이셔츠 색은 흰색과 파란색이었으며 넥타이 색은 빨강과 파랑이었다. 이미지 지각을 측정하는 문항은 6개 차원의 7점 양극 형용사 쌍으로 구성된 의미미분척도였으며, 그 차원은 능력, 품위, 활동성, 선호평가, 남성성, 현시성이었다. 피험자는 서울 시내에 거주하는 20, 30대 남녀 각각 132명씩 총 264명이었다. 자료분석은 SPSS 프로그램을 사용하였으며, 통계 분석방법은 Cronbach의 $\alpha$-신뢰도 계수 산출, t-검증, 사원변량분석, 이원변량분석, 일원변량분석과 Duncan의 다중범위검증을 실시하였다.

• Venture DIGEST
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• s.45
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• pp.17-17
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• 2004

2월 19일 종로에 있는 제일은행 본점 1층 로비는 때 아닌 행사로 시끌벅적 했다. 색색의 풍선으로 장식된 무대와 가지런히 놓여진 의자들이 따사로운 아침 햇살에 유난히 더 깨끗하고 환하게 보였다. 단정한 양복에 사랑의 열매를 달거나, 와이셔츠 차림으로 2층, 3층 난간으로 얼굴을 내민 은행원들은 ‘무슨 일인가?’하는 표정으로 하나 둘 행사장 앞으로 모여들었다.

• The Science & Technology
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• v.30 no.8 s.339
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• pp.92-93
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• 1997

(주)터보테크는 CNC컨트롤러를 개발하여 세계시장을 제패하겠다는 의지로 10년 전에 창업한 벤처기업의 1세대이다. 과기원의 전자공학도였던 장흥순사장은 하얀 와이셔츠 대신 기름때 묻은 작업복으로 기술현장에 뛰어들어 공작기계 CNC컨트롤러 국산화에 성공, 지난해 매출을 1백90억원까지 올리는 기적을 이루었다.

• Journal of the Korean Society of Costume
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• v.54 no.6
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• pp.131-140
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• 2004

The objectives of this study were to investigate the effect of the color of jacket. dress shirt, necktie. and perceiver's gender on image perceptions of male, and to examine how clothing color preferences varies according to perceiver's gender and age. The stimuli of 8 pictures of male and the semantic differential scale were used to evaluate image perception. Subjects were 192 males and females in Seoul. The colors of jacket gave significant influences on perception of potency. elegance, preference, and manliness. The colors of dress shirt gave a significant influence on perception of manliness, the necktie's colors gave influences on elegance and visibility. Perceiver's gender did not give significant influences on the image perception. Visibility had an interaction effect by the colors of jacket and dress shirt. Potency and preference evaluation had interaction effects by the colors of jacket. dress shirt. and necktie. White dress shirt had positive effects on the perception of potency and preference in the case of matching with dark blue jacket and red necktie, and blue shirt had a positive effect on the perception of potency and preference in matching with dark blue jacket and blue necktie. The preference of dark grey suit and black shirt showed significant differences according to gender. Dark blue suit, white shirt, and blue shirt had significant differences according to the age group.

• Journal of the korean academy of Pediatric Dentistry
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• v.29 no.2
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• pp.168-179
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• 2002

The purpose of this study was to find a method for improving the children's behavior during dental treatment in relation with dentist's attire. For this study 150 children, visiting a dental clinic, were asked to participate in a survey on the attire of the dentist. The results of the survey were as follows: 1. In the survey for the preference between gown and ordinary clothes according to sex(P<0.05), age(P<0.05), residence (P<0.05) and number of visits(P<0.05), there was more preference for gown(65.3%). 2. The preference for the type of gown and attire under the gown was a long gown and white shirt (30.7%), followed by a suit-like gown (18.7%) and white shirt, and long gown and polo shirt(17.3%). 3. The preference for the color of gown was white(34.7%), followed by pink (18.7%), green(18.0%), blue(15.3%) and yellow(13.3%). 4. The preference for the pattern on the gown was cartoon characters(49.3%), followed by hospital logo(28.7%) and no pattern(14.7%). 5. The preference for ordinary clothes of female dentists was polo shirt(37.3%), followed by striped shirt(28.7%), round T-shirt(18.7%), and everyday Korean traditional dress(15.3%). 6. The preference for ordinary clothes of male dentists was pattern necktie and no pattern Y-shirt(28.0%), followed by no pattern necktie and Y-shirt(21.3%) or pattern shirt with no necktie, and no pattern Y-shirt with no necktie(14.7%). 7. The preference on the protective equipment worn was mask and glove(28.7%), followed by no protective equipment(26.7%), mask, glove and protective glasses(22.7%) at)d only mask(22.0%). Based on the above results, it seems that parting with the traditional white gown and wearing multi-color and pattern attire will provide psychological stability and help improve children's behavior during treatment.

• Digital Contents
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• no.3 s.154
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• pp.88-93
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• 2006

올해도 어김없이 발렌타인데이가 지났다. 매년 반복되는 발렌타인데이 풍속에 대해 초콜릿을 앞세운 얕은 상술에 불과하다는 시각이 지배적이긴 하지만, 요즘 연인들은 이런 날조차도 멋지게 자신들의 것으로 만들어 내는 센스를 갖추고 있다. 각종 초콜릿 재료와 아기자기한 포장 장식을 사서 직접 초콜릿을 제작, 정성이 가득 담긴 이벤트를 마련하는 기회로 활용하는 부류가 점차 늘고 있다. 어느 누구도 아닌 바로 ‘내’가 사랑하는 사람에게 줄 선물이기 때문에 나만의 초콜릿 선물을 만든다는 것이다. 이러한 문화는 생활 곳곳에서 발견할 수 있다. 목걸이에도 자신 혹은 연인의 이니셜을 숨김없이 드러내는 제품이 나온다. 맞춤 와이셔츠를 주문하고 소매 깃에 자신의 이름을 새기기도 한다. 시장의 한 축은 대중적인 명품을 추구하는 ‘매스티지(Masstige)’를 향하고 있지만, 그 속에서 사람들은 ‘나’만의 특별한 무언가를 찾고자 한다. 이번호에서는 한창 웹상에서 대두되고 있는 ‘개인화’에 대한 이야기와, 이에 대한 모바일에서의 개인화이야기를 다루려고한다.

• The Research Journal of the Costume Culture
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• v.15 no.6
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• pp.982-995
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• 2007

The purpose of this study was to investigate the differences of the visual image evaluation according to coloration of men's dress shirts and neckties, and perceiver's gender. Subjects were 336 males and females living in Seoul. Five dimensions of visual evaluation were derived by factor analysis: elegance/intelligence, sociability, potency/attractiveness, individuality, and manliness. White shirts were evaluated highly in elegance/intelligence, and blue shirts were shown the manliest. Women evaluated the blue shirts manlier than men did. Dark blue neckties were evaluated highly in elegance/intelligence and sociability, and red ties were perceived to be very distinctive. Black shirts and white shirts with silvery gray ties were perceived to be the most elegant and intelligent. Blue shirts with dark blue ties was evaluated highly in sociability and potency/attractiveness, and black shirts with yellow ties were evaluated the highest in individuality. The evaluations of elegance/intelligence, potency/attractiveness, and manliness had significant interaction effects between the color of shirts and neckties. White shirts and blue shirts with dark blue ties were perceived to be more elegant and intelligent, potent, attractive and manlier than with red ties.