• The Journal of the Korea Contents Association
• /
• v.19 no.2
• /
• pp.328-339
• /
• 2019

Shopping information contents shown on online shopping sites represent online retailer's intention to draw potential consumers' visual attention. However, unfortunately, previous studies in literature show that most of the shopping information contents are naively designed just to appeal to consumers' visual attention without systematic and logical analysis of consumers' possible different visual reactions depending on gender. To fill in the research void like this, this study proposes eye-tracking approach to investigating the research issue of how gender affects consumers' visual attention towards human brand image contents on the online shopping sites. For the sake of conducting related eye-tracking experiments, we adopted two types of products - notebook computer as a utilitarian product, and perfume as a hedonic product. Results revealed that female consumers show higher visual attention to human brand image contents than male consumers. Besides, significant gender difference exists on the human brand image contents more highly when they are attached with a hedonic product like perfume, than a utilitarian product like notebook computer. From the eye-tracking-based experiment results like this, this study suggested theoretical backgrounds about gender differences towards online shopping information contents and related human brand image contents as well.

• Journal of the Korea Society of Computer and Information
• /
• v.29 no.4
• /
• pp.155-160
• /
• 2024

Weather indexes such as temperature, humidity, wind speed and air pressure have been studied for diverse life-related factors: Food poisoning, discomfort, and others. In that, the Korea Meteorological Administration(KMA) has been released indexes such as 'Life industrial weather information', 'Safety weather information', and even 'picnic weather information' that shows how an weather like to enjoy picnic. Those weather-life effects also reveal on shopping preference such as an weather affects offline shopping purchase behaviors especially big-marts because they have outside leisure activity attribute However, since online shopping has not physical attribute, weather factors may not affect on same way to offline. Although previous researches have focused on psychological factors that have been utilized in marketing criteria, this research utilize KMA weather dataset that affects psychological factors. This research utilize 1,033 online survey for SEM analysis to clarify relationships between weather factors and online shopping purchase behaviors. As a result, online purchase intention is affected by temperature and humidity.

• Information Systems Review
• /
• v.15 no.1
• /
• pp.69-89
• /
• 2013

This study examined the factors influencing participation of online community and intention of joint purchase in Korea and China. The online community member actively participate the social activities that can cause the effective communication characters and the great support of the society. In these two factors, the sense of worth related with compensation, norm, interaction, shared values will be taken as the independent variables. These variables as a parameter are related with the intention of joint purchase. To be aware of their behavior norm, interaction, compensation, shared value, these factors will be taken as predicting their behaviors in the online community and their further participating, commitment and co-shopping intention. As the results, compensation, norms, interaction, shared values had significant effects on the participation of online community, and this affected the intention of joint purchase in online community. Compensation and norm were significant in Korean sample. Implications and further direction are suggested on the base of the results.

• Review of KIISC
• /
• v.27 no.4
• /
• pp.14-21
• /
• 2017

온라인 게임은 가상 재화를 현금화할 수 있게 되면서 여러 가지 부정 행위가 발생하고 있다. 그 중 대표적인 것이 사용자 대신에 게임 플레이를 해주는 게임 봇(game bot)이다. 이러한 게임 봇은 사용자는 물론 게임회사에 큰 해를 입히고 있다. 본 연구에서는 게임 봇을 탐지하는 기존의 연구 중 사용자의 행동 로그를 분석하는, 데이터 분석 기반의 연구를 조사하였다. 관련 연구를 사용자의 행위를 중심으로 구분하였고, 향후 연구가 나아갈 방향에 대해 첨언하였다.

• Journal of Digital Convergence
• /
• v.17 no.2
• /
• pp.113-125
• /
• 2019

Mobile social commerce is one of the fastest growing distribution channels in recent years. Therefore, it is important to understand customer's buying behavior in mobile social commerce in order to continuously grow in the competitive mobile social commerce market. To achieve the purpose of this study is to investigate how impulsive buying behaviors are applied in mobile shopping and how factors affect impulse purchasing in online shopping. In order to verify the hypothesis, we surveyed the customers who have experiences of using mobile social commerce and analyzed 280 valid data by Smart PLS 3.0. As a result, it was confirmed that consumers' innovation and purchasing experience influenced impulse purchase in mobile social commerce, and scarcity messages among information attributes affect impulse buying. Through this study, impulsive buying behavior which is a frequently analyzed variable in an online shopping context will be extended to the mobile shopping context. and it will provide practical implications for customer strategy establishment in mobile social commerce market.

• Journal of Global Scholars of Marketing Science
• /
• v.14
• /
• pp.17-37
• /
• 2004

This research is speak that is tendencious in comprehension of external consumer information search behavior using on-line external information source to consumers who use on-line that is used as corporations' main strategic means. That is, classify consumer groups which was atomized according to type inflict consumer's information search knowledge level and shopping value study which use on-line, and decision factors of information search that these groups can influence a difference or each group which use information sources grasped what it is. Result that investigate information search knowledge level difference about study finding on-line information source utilization used mainly portal site, comparison site, auction site. And, utilization shopping pursuit value group used information source by portal site, auction site, niche shopping mall site and hedonic shopping pursuit value group used information source by portal site, auction site, shopping mall site. It confirmed that all variables(i.e. consumer-based variable and web site-based variable) are influencing variously in on-line external information search types. Finally, we proposed different way to erect strategic model about consumers that use on-line with study finding that see.

• 한국HCI학회:학술대회논문집
• /
• 2006.02b
• /
• pp.313-319
• /
• 2006

쇼핑, 음악, 영화 등 오프라인에서 즐기던 많은 서비스가 이제는 온라인화 되어 일상화되었다. 그 중 뉴스의 경우도 미국의 리서치업체가 조사한 결과에 따르면, 인터넷 사용자의 21%가 온라인 뉴스를 오프라인보다 더 선호할 뿐만 아니라 온라인에 대한 선호도가 비약적으로 늘고 있다고 밝혔다. 종이 페이퍼로 뉴스를 제공할 때는 정보를 제공하는 공간이 제한적이기 때문에 사용자의 행위를 어느 정도 예상할 수 있다. 그러나 상대적으로 온라인 뉴스와 같은 컨텐츠 서비스는 하이퍼텍스트를 기본으로 하기 때문에 사용자의 패턴을 정확히 파악하기가 쉽지 않다. 컨텐츠 서비스 사용 행위를 분석하기 위해 아이트랙킹, 인뎁스인터뷰 등 여러 방법론을 적용할 수 있으며, 아이트랙킹 연구는 Poynter Institute 에서 2004년도에 진행한 사례가 있지만 여전히 컨텐츠 서비스에서의 핵심 이슈인 컨텐츠 영역에 대한 관심도, 영역별 연관성 파악 등에 대한 객관적 데이터가 부족하다. 따라서 본 논문은 컨텐츠 서비스 사용자의 유저 시나리오 도출을 위해 온라인 뉴스를 대상으로 한 분석 케이스를 소개한다. 본 사용자 행동 분석 리서치 수행을 위해 원격툴을 개발하였으며, 이 툴을 실제로 적용해봄으로써 컨텐츠 서비스 분석시 가능성과 고려사항들을 함께 살펴본다.

• Proceedings of the Korean Society for Information Management Conference
• /
• 2015.08a
• /
• pp.115-120
• /
• 2015

이 연구는 20대 대학생들의 브라우징 행동 시 정보의 제목이 이용자의 정보 선택 및 결정에 미치는 영향에 관한 연구이다. 분석을 위해 20대 대학생 37명을 대상으로 온라인 설문을 통해 데이터를 수집, 분석하였으며, 본 연구의 결과 제목의 정확도가 정보 선택에 미치는 영향이 높고, 목적의 유무에 관계없이 제목은 정보 선택 및 결정에 매우 큰 영향을 미치지만 목적의 유무에 따라 제목을 통하여 선택한 정보의 만족도의 차이는 큰 것을 알 수 있었다.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.31 no.2
• /
• pp.223-266
• /
• 2020

Massively Multiplayer Online Role-Playing Games (MMORPGs) are played by millions of people around the world. Within MMORPGs, players explore, solve mysteries, craft items, battle against dungeon or raid bosses, or compete against other players, all while using a variety of information and information behaviors. Role-players in MMORPGs develop identities and engage in interactive storytelling with other role-players as their characters. An ethnographic approach combining overt participant observation and engagement, semi-structured interviews, and artifact collection was used to explore and describe the social information behaviors of role-players through the lens of the theory of information worlds. The social types evident in the role-playing community in WildStar, a science fantasy-themed MMORPG, are closely interrelated to and differentiated by social norms and information values that dictate acceptable characters, stories, character actions, and appropriate lore sources as well as how to role-play without violating the boundary between in- and out-of-character information worlds. Role-players maintained the in-character and out-of-character boundary using a set of specific information behaviors to enable engaging and immersive role-playing experiences. Implications of the findings for the theory of information worlds as well as potential applications of role-playing and MMORPGs are also discussed.

• Fashion & Textile Research Journal
• /
• v.16 no.2
• /
• pp.208-217
• /
• 2014

This study focuses on analyzing a subset of consumer activities (especially social medium) in their wedding preparation. The focus of this study is on wedding online communities and understanding the impact of communities on selective behavior for information-acceptance. Data was compiled based on female consumers in their 20s and 30s who actively participate in online community forums. It included female consumers preparing for their weddings and individuals interested in weddings. A total of 211 questionnaires were collected from January $10^{th}$ to $23^{rd}$ in 2012. The online communities were identified from Naver, Yahoo, and online search portals; subsequently, they were rank-sorted based on number of members, visitors, and forum posts. We identified four different characteristic based on the findings from the analysis of on-line wedding communities. The characteristic of these communities were divided into sharing experience, functionality of the webpage, informativeness, and interactivity; consequently, use of these online communities is based on trust and significant personal relationships between the members online. Out of the four different community characteristics, sharing experience was found to have a greater impact for the selective behavior of wedding dresses and information- acceptance than the functionality of the webpage, interactivity, and informativeness. We conclude that trust in information provided by members with marriage process experience is the foremost important factor in the behavior of individual consumers wit iexplore.exe -extoff hout marriage process experience. Therefore, the impact of these online communities catering to would-be brides is based on the trust of posters and how well it is articulated.