• Informatization Policy
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• v.20 no.3
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• pp.63-85
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• 2013

Drawing on Protection Motivation Theory(PMT), this study attempts to clarify antecedents that influence the intention to protect individuals' privacy on the Internet. Protection motivation forms through individuals' cognitive appeal involving threat and efficacy. Then protection motivation causes privacy behavioral change. Protection motivation factors are established privacy trust and privacy risk, which are related to privacy attitude and belief. This proposed model is empirically analyzed by utilizing structural equation analysis(SEM). According to the result of the empirical analysis, it is founded that almost paths have statistically significant explanatory power except path from efficacy to privacy risk and path from privacy trust to privacy behavioral intention. This study shows powerful evidence of antecedent factors based on protection motivation of individuals' privacy behavioral intention in online environment.

• The Journal of the Korea Contents Association
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• v.6 no.11
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• pp.25-37
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• 2006

The purpose of this study examines the interrelationships among antecedents and consequences of privacy concern on the online-shopping mall. Based on relevant literature review, a customer's attitude toward direct marketing, a customer's desire to information control, and a customer's prediction of negative effect as antecedents that affect the privacy concern. Also, consequences are a firm's reputation and a customer's purchase experience. Then related hypotheses were tested using data from 165 online shopping mall customer. The results for empirical analysis are as follows; 1) a customer's attitude toward direct marketing affected negatively the privacy concern, 2) a customer's desire to information control and a customer's prediction of negative effect affected positively the privacy concern, 3) a firm's reputation negatively related to the privacy concern, 4) a customer's purchase experience positively related to a firm's reputation.

• Knowledge Management Research
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• v.24 no.1
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• pp.51-72
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• 2023

Digital literacy is vital knowledge and ability of an individual in the information society. As the level of digital literacy increases, the interest in privacy protection increases. This change may hinder the use of digital technologies and services. This research examines (1) the mediating effect of online social participation and information veracity on smart device literacy and privacy concerns, and (2) the moderating effect of privacy literacy. Using Korean media panel survey data reported in 2020 and in 2021, this study analyzes the responses of 7,737 people who use smart devices and participate in online activities. SPSS and PROCESS Macro are used to test the research model and hypotheses. In the analysis of 2020 and 2021 survey, this research shows that smart device literacy has major effects on privacy concerns; confirms that the mediating effect of online social participation; moderated meditating effect of privacy literacy. Although information veracity is not significant in 2020, mediating and moderated mediating effects are found in 2021.

• 정보보호뉴스
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• s.137
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• pp.38-41
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• 2009

지난 2008년 미국 대통령 오바마가 대선 후보시절, 온라인 상의 개인정보와 프라이버시 보호에 대한 강화의지를 피력한 기사를 볼 수 있었다. 마케팅 천국이라고 불리는 미국에서 온라인 상에서 수집되는 개인정보가 어떻게 보호될 것인지 그리고 그에 따른 강력한 미 정부규제는 어떻게 진행될 것인지 궁금해 지는 대목이었다. 그런 의미에서 오바마에게 연방정부 차원의 CPO를 임명할 것을 요구했던 Future Of Privacy Forum의 회장인 Jules Polonetsky와 이메일 인터뷰를 진행했다. 그는 American Online, AIM, Netscape 등 AOL 자회사 소비자 보호 및 리스크 관리 이슈 담당자를 거쳐, TRUSTe, IAPP, Direct Marketing Associationd의 프라이버시 위원회 등에서 프라이버시 및 소비자 보호 관련 임원을 맡고 있다.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.57-69
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• 2013

Progresses in ICT make the processing and exchange of personal data across international borders often necessary and relatively easy. The challenge lies in protecting fundamental rights and freedoms of individuals, notably the right to privacy and the right to personal information, while encouraging the free and secure flow of information across borders for the continued expansion of online transactions. The key to establishing a functioning international solution for personal data protection is to strike a right balance between the two camps which currently dominate the debate - the advocates of individual privacy rights on one side exemplified by the EU, and the proponents of self-regulation and economic efficiency on the other, represented by the U.S. In the face of a growing tension between the two sides each equipped with their own ideals, a practical solution may lie in utilizing established institutions of standardization such as ISO and IEC as a ground upon which an agreement can take its root.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.185-187
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• 2015

Increasingly important user based service on the smart media era, and increasing awareness about the user experience. As the connected Internet information systems increases, one of the problems happening between users and information systems such as Internet shopping-malls, portal sites, and corporate web sites is related with the information privacy concerns issues. In this research, we aim to analyze factors influencing of the invasion of privacy on continue using intention in online environment. Based on these findings, several theoretical and practical implications were suggested and discussed. Thus, we have reviewed extensive previous studies on information privacy in local and foreign information systems, marketing and other fields. The purpose of this study is to provide future directions of studies on information privacy concerns by analyzing past and recent trends of the studies.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.05a
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• pp.183-186
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• 2014

Increasingly important user based service on the smart media era, and increasing awareness about the user experience. As the connected Internet information systems increases, one of the problems happening between users and information systems such as Internet shopping-malls, portal sites, and corporate web sites is related with the information privacy concerns issues. Thus, we have reviewed extensive previous studies on information privacy in local and foreign information systems, marketing and other fields. The purpose of this study is to provide future directions of studies on information privacy concerns by analyzing past and recent trends of the studies. By considering these realities, we were conducted review on the influencing factors of information privacy concerns on behavior intention based the online environment. Based on these findings, several theoretical and practical implications were suggested and discussed.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.360-369
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• 2010

The objective of this research examines the relationships among privacy concerns, self discrepancy, and sense of virtual communities. According to the relevant literature review, we considered information privacy concerns factor as information collection, control, and awareness of privacy practice, and sense of community factor as membership and immersion on virtual communities. This research surveyed for the online community user and employed hierarchical regression model for the moderating effect test. The results of empirical analysis turns out that awareness of privacy concerns practice has negative impact on the self discrepancy, on the other hand, information collection and control factors do not affect. The next finding is internet use duration has moderating effect on the self discrepancy with information control and awareness of privacy concerns practice. The last findings are self discrepancy affect on the community membership and does not affect on the community immersion. It could be a good guide line for the operational direction on virtual community.

• Information and Communications Magazine
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• v.31 no.1
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• pp.82-88
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• 2013

페이스북이나 트위터 같은 소셜 네트워킹은 최근 몇 년간 큰 인기를 얻고 있다. 매우 많은 사용자가 엄청난 양의 정보를 네트워크상에서 주고받기 때문에, 소셜 네트워크 서비스가 악의적인 사용자들에게는 유용한 공격수단이 될 수 있다. 많은 서비스 제공업체들이 그러한 취약점을 보완하기 위해서 노력을 하지만, 다양한 공격방법들이 새롭게 개발되면서 여전히 소셜 네트워크 서비스 사용자들을 위협하고 있다. 따라서 본 고에서는 온라인 소셜 네트워크에서의 프라이버시 및 보안 이슈를 점검해 보고자 한다.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.388-394
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• 2007

정보기술(IT) 산업의 발달은 인터넷 활용을 급속도로 증가시켰으며, 인터넷 사용자의 수가 기하급수적으로 늘어감에 따라 인터넷을 상업적으로 활용하려는 욕구 또한 커져 가고 있다. 아울러 인터넷 관련 정보 기술의 발전속도가 매우 빠르게 발전되고 있다. 그러나 그 이면에는 개인정보의 무단유출, 사생활 노출 등의 역기능도 급격히 증가하고 있다. 이로 인해 오늘날 정보 유출로 인한 개인적 피해는 사회 문제로 대두되고 있으며, 개인의 프라이버시 침해에 대한 우려는 인터넷과 전자상거래 발달에 가장 큰 장애중의 하나로 대두되게 되었다. 온라인에서 비즈니스를 행하는 기업들은 이러한 사용자들의 프라이버시 침해에 대한 우려를 줄이고자 하는 다양한 노력들을 행하고 있다. 우선 프라이버시 보호에 관한 정책이나 규약을 홈페이지에 명시함으로써 사용자들을 안심시키려 하고 있으며, 동시에 금전적 인센티브나 편의를 제공함으로써 사용자들의 참여를 증가시키고 자신들의 비즈니스를 활성화시키고자 한다. 이에 본 연구에서는 기업의 어떠한 전략들이 사용자의 프라이버시 침해 우려를 낮추고 사용자들의 참여를 활성화시키는지를 동기부여의 기대이론에 근거하여 분석하고자 한다. 아울러 기업뿐만 아니라 사회적으로도 도움이 될 수 있는 프라이버시에 관한 전략들을 제안하고자 한다.