• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.2
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• pp.89-102
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• 2018

With the development of mobile technology, asset management on the Internet have also developed a lot. Drawing on Technology Acceptance Model, this study examines YUEBAO deployment to model consumers' purchase intention to use financial products offered online. In this study, we hypothesized that the characteristics of online asset management product will affect the purchase intention through perceived usefulness and conduct empirical analysis on Chinese consumers. In the study model, the independent variables were considered to include individual involvement, experience, product protection, corporate credibility, convenience, mobility, and familiarity. In addition, the parameters constitute the usefulness, and the dependent variable is the purchase. The results are as follows. First, YUEBAO's complementarity, corporate credibility, convenience, and familiarity have a significant influence on YUEBAO's usefulness. Second, The YUEBAO's usefulness has a noticeable effect on the purchase intention. To perceive the high usefulness, the practicality strategy of enhancing the protection property, corporate reliability, convenience and familiarity of the online asset management product is needed. The study of consumer purchase behavior and consumer purchase intention of online wealth management products is very valuable for academic and practical work.

• Digital Contents
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• no.9 s.100
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• pp.93-101
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• 2001

개인자산관리란 인터넷 뱅킹 이용자가 은행계좌, 주식계좌, 신용카드 대금, 뮤추얼 펀드 수익률, 공과금 등을 확인하기 위해 각 은행 웹사이트들을 각각 오가야 했던 수고를 할 필요 없이 하나의 웹사이트에서 모든 계좌를 통합해 개인의 자산과 부채현황, 잔고등을 통해 온라인 상에서 투자조언이나 자산관리 등을 받는 것을 말한다.

• Proceedings of the Korea Institutes of Information Security and Cryptology Conference
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• 2003.12a
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• pp.513-517
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• 2003

올해 발생한 슬래머웜 등 인터넷웜은 감염스피드와 피해영향으로 인하여, 정보보호의 전략을 급격하게 수정하게 만들었다. 가장 큰 문제는 기존의 정보보호제품이 신종 취약점과 공격에는 무용지물임이 증명되었고, 결국 Practice에 근거한 관리 및 프로세스에 의한 보안이 중요함을 보이고 있다. 또한 그동안 보안관리는 온라인화 되지 않은 자산에 근거한 모델이 많았지만 현재는 온라인화 된 자산에 대한 실시간 보안관리 방법이 매우 중요해지고 있다. 실시간 취약점관리, 실시간 위협관리, 실시간 위험관리 등을 통하여, 실시간 보안관리의 해외동향과 이론적 근거에 바탕을 둔 프레임워크 설계를 보이고자 한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.111-112
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• 2021

비대면 사회 확산에 따라 디지털 콘텐츠 등 온라인상으로 거래가 관리되는 디지털 자산의 거래가 증가하고 있다. 영상 및 이미지 등 디지털 자산의 경우 창작자가 자산에 대한 충분한 대가를 받지 못하고 불법 거래 내역에 대한 파악이 어렵다. 본 논문에서는 NFT적용을 통한 효율적 디지털 자산 관리를 위하여 신뢰성과 보안을 강화한 블록체인 합의알고리즘을 연구하고 성능평가를 통하여 기존 합의알고리즘 대비 우수성을 증명하였다.

• CRM연구
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• v.2 no.1
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• pp.15-32
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• 2009

Companies consider customers as an equity, which is expected to increase customer loyalty. However, customer loyalty does not linearly increase in real world by the customer equity always. This research investigates a mediating variable which influence the relationship between customer equity drivers and customer loyalty. We focus on customer value as a customer equity driver which is the most basic factor among customer equity drivers. We examine that online trust as a mediator between the customer value and customer loyalty in on online shopping mall context. Customer value consists of perceived convenience, quality, and price. Findings indicate that online trust mediates the relationship between customer value and customer loyalty. Especially, online trust perfectly mediates the perceived convenience and the perceived quality. The perceived convenience influences online trust most significantly and perceived quality and perceived price are following in the order of strength. Our results implicate that online trust is an important mediator of the relationship between customer equity and customer loyalty in online shopping mall context and need to be managed as a customer relationship management index to increase customer loyalty. In addition, perceived convenience is the most important factor to increase online trust in matured online market.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.05a
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• pp.913-922
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• 2003

최근 디지털 기술의 발전은 금융산업에 커다란 변화를 가져왔다. 디지털 기술의 도입으로 다양한 금융상품이 출현하게 되었고, 업무 프로세스의 개선을 가져왔으며, 금융기관을 이용하는 고객의 채널을 다양화시켰다. 본 연구는 우선 온라인 금융에 있어 계좌이체, 온라인 대출과 같은 기본적인 기능과 계좌통합, 자산관리 등의 새로운 기능을 분류하고, 각 기능을 이용하는 고객들이 어떠한 서비스품질의 자원을 중요하게 고려하는지를 살펴보고자 하였다. 따라서. 온라인 금융을 기본적인 관점과 서비스 품질 관점의 두 가지 범주로 나누어 고객만족도 상승에 영향을 미치는 요인을 단계적으로 파악해 내는데 주안점을 두었다. 본 연구의 자료는 금융기관에서 온라인 금융서비스를 제공할 때 중요한 기능 서비스품질을 효과적으로 도출해 내는데 기초자료가 될 것으로 기대된다.

• Journal of Korea Game Society
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• v.9 no.3
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• pp.43-52
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• 2009

Online game is the most popular representative example of the fast growing virtual world. Also, influence of interaction between virtual and real world is getting greater, and much discussion about virtual world and economy. However, it is often overlooked that the types of virtual economy can be very diverse depending on conditions of social and legal environment and policies of companies. Therefore, the influence of interactions between virtual world and real world is not managed by government and companies properly enough. We propose that virtual world is a system which has six types of agents and five types of transactions. Then there are twenty-four combinations, and we illustrated four typical combinations among them to explain practical applications of our model. The purpose of our categorization is not only to help to understand characteristics but also to provide insights for management and improvement for virtual worlds.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.427-436
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• 2018

Companies are now using SNS as an online marketing channel and increasingly using it for customer relationship management(CRM). Although companies are actively using social media for marketing, language study brands in South Korea are using social media marketing in widely different ways. Among various components of social media marketing activities, this study analyzed the effects of informativeness, content suitability, and recency of social media marketing on consumers from the perspectives of brand equity and purchase intent. In the results, components of social media marketing activities had significant effects on brand equity, in the order of recency, content suitability, and informativeness. Second, brand equity and consumer purchase intent had significant correlation. And having a child also influenced purchase intent. The results of this study can be used as basic data for research on social media marketing of language schools and propose a theoretical direction for future research in the field as there is little academic data related to the subject.

• Journal of Digital Convergence
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• v.16 no.1
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• pp.293-303
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• 2018

This paper aimed to research the brand personality, brand equity, and brand value of Taobao and Jindong (JD) as well as the difference between the two brands. Chinese consumers receive the questionnaire survey in groups. A total of 321 questionnaires were distributed, of which, 162 for Taobao and 159 for JD. The findings, first, determine the brand personalities of Taobao(sincerity, sophistication, competence and excitement) and JD(competence, sophistication, and excitement). Second, find the influential relationship between brand personality and brand equity. For Taobao, the sincerity of personality has a positive impact on brand loyalty, image and perceived quality. The competence impact on brand loyalty, awareness, and image. The sophistication impact on brand image and perceived quality. Competence and sophistication of the JD personality impact on the brand equity. Excitement of JD impact on the perceived quality. Third, the brand loyalty and perceived quality of Taobao have a positive influence on the brand value; and brand loyalty, image, and perceived quality of JD have a positive influence on the brand value. In the future research, the findings of the research provide a theory basis for the brand management, and can take more consideration into the relations among other variables in the context of online shopping environment.

• Asia Marketing Journal
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• v.10 no.3
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• pp.103-125
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• 2008

After having changed its corporate brand from LG Fire & Marine Insurance to LIG Non-life Insurance in 2006, LIG Insurance has successfully built the corporate image as the leading insurance financial group by engaging in extensive corporate social responsibility activities. LIG, as 'a partner for sharing precious moments of life', intended to provide customers a new value of an insurance by building up the new corporate brand. It established three values to be shared internally. First was to instill a brand value orientation within the organization. Second, the firm identified the brand's value to be delivered to the customers. Third, they defined the image objective to be communicated to them. Based on these set of objectives, the company designed and implemented an integrated marketing communication(IMC) strategy over several years. The result was a successful transition to the new corporate brand name.