• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2018.11a
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• pp.6-8
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• 2018

인터넷과 스트리밍 기술의 발달로 온라인 방송서비스가 출연하면서 디지털 온라인 콘텐츠 서비스 사업은 기존 오프라인 방송인 지상파 케이블 위성 IPTV 방송에 콘텐츠 제작과 수익면에서 상당한 영향을 미치고 있다. 지금까지 보편적 대중에 전달하던 일반적인 콘텐츠 제작 및 보급이 전통적 방송의 역할이었던 반면, 디지털 온라인 방송은 특정한 분야별 그룹과 연령별 그룹에 맞춤형 콘텐츠를 제작하고 이를 방송하면서 개성있는 ?춤형 방송을 진행하며 레가시 미디어(legacy media)를 위협하고 있는 것이 현실이다. 이제 기존의 방송국들은 더 이상 전통적 방송 제작의 특성을 고수하기 어렵게 되었고 새로운 미디어 세계에서 살아남기 위해 디지털 온라인과 오프라인의 경계를 허물고 융합해야 하는 것이다. 왜냐하면 기존 방송국들은 TV플랫폼만 의존하던 시청자들이 온라인 채널로 이동으로 시청률 하락과 광고 및 부가서비스 수입의 위축으로 경영의 어려움이 현실화 되고 있기 ?문이다. 본 논문은 디지털 온라인 방송환경이 기존의 오프라인 방송국에 미치는 영향을 분석하고 기존 방송국의 위기를 타개하기 위한 대응전략을 연구하였다.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.54-54
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• 2017

이 연구의 목적은 온라인 방송으로 신규 창업점포를 광고 또는 임의 노출했을 때, 시청자들에게 미치는 영향을 측정하고 효율적인 광고를 하면서도 창업점포주들의 만족도를 높이기 위한 영향력을 미치는 변인과 효과적인 매체를 분석하고 조사하는데 있다. 이 목적을 달성하기 위하여 온라인 방송의 여러 매체들간 독립변인들과 대조군을 노출시켜, 이로 나타나는 결과 값들을 비교 분석하는 실험연구를 통해, 효과적인 방송 광고 방안을 제시하고자 한다. 매출 상승 효과를 높이기 위해, 방송중 주목, 흥미, 기억, 용인 등의 요인을 적용하여, 긍정적인 분위기로 시청자들의 창업점포를 각인시키고자 한다. 이를 통해, 온라인 방송으로 신규 창업점포를 광고 또는 임의 노출했을 때, 시청자들에게 미치는 영향을 측정하고 효율적인 광고를 하면서도 창업점포주들의 만족도를 높이기 위한 영향력을 미치는 변인과 효과적인 매체를 분석하고 조사하고자 한다. 실험연구 진행방법으로는 매주 금요일 JBS 방송, 페이스북, 유투브에 노출시켜 점포 매출 전*후를 조사하여 온라인 방송이 매출의 영향을 주는지 알아보고자 한다. 또한 매출에 영향이 미친다면 창업학도로서 큰 의미가 될 것으로 보여 논문 연구 진행중으로, 창업컨설턴트들에게 의미있는 연구를 진행할 것이다.

• Journal of Korea Game Society
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• v.14 no.2
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• pp.85-96
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• 2014

The purpose of this paper is to analyze storytelling in on-line personal game broadcasting in order to find out unique characteristics of on-line personal game broadcasting. This study selects Youtube channel and as classic cases of on-line personal game broadcasting, and analyzes the cases with Bakhtin's theory of carnival. The on-line personal game broadcasting modifies the broadcasting format of mass media externally. Also, the on-line personal game broadcasting internally moves between interior and exterior of the game text in order to create new narrative events. In this process, the polyphonic utterances of the broadcasting host appeared. The reversal of the tragedy and the comedy leads the audience to catharsis.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.254-266
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• 2011

Wired and mobile Internet has led to increase in online broadcasting content market size. In particular, the fast-growing smart devices like smart phone and tablet PC in mobile Internet market has accelerated the growth of online broadcasting content service market. Meanwhile, the illegal distribution of online broadcasting content has been widespread in this market. There are also significant transaction costs, search costs, contracting and coordination costs in online broadcasting content market. MCP(Master content provider) which is a content distributor has been playing a critical role in preventing illegal content distribution, reducing costs and removing inefficiencies of online broadcasting content market. Thus, the purpose of this study is to investigate the competency of MCP to streamline the online broadcasting contents market from the resource- based view. And this study conducted a case study to explain the status of online broadcasting content market and define what kinds of problems and issues are there in the market in a systematic way. The case study also showed how MCP competency plays an important role in reducing administrative and transaction costs and in solving illegal content distribution and other inefficiencies of the online broadcasting contents market.

• Journal of Digital Convergence
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• v.19 no.3
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• pp.177-185
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• 2021

This paper aimed to grasp what the percentage in the types of news stories on the online broadcast is, which was conducted by analyzing the news stories of 9 broadcasting websites on the Naver newsstand. For the analysis, a total of 270 days' samples were selected, including 30 days per broadcast on 9 broadcasting websites. For a method of analysis, One-way ANOVA was used to examine the difference among broadcasting websites. The analysis was made centering with priorities given to the type of news stories by the composition of language, the type of genre as a standard of stories, and so on. As a result of analysis, all the programs in the off-line broadcast have been produced and transmitted as a video-typed story, but a half of those in on-line broadcast have been made up of the stories composed of photo and text. The online newspaper has been producing a new type of news' story using video-typed story or computer graphic while the online broadcast has actively been utilizing stories composed of photos and text, which are types of newspaper's stories. From above-mentioned results, it can be understood that the boundary among media is getting more and more indistinct on the environment of online media, showing the phenomenon that the type of broadcast's stories is becoming old-fashioned.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.165-166
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• 2016

방송통신고등학교는 국가수준 교육과정의 개정 시기를 맞아 방송고 학습자 특성을 반영한 온라인 콘텐츠 설계를 위해서 콘텐츠 질 분석, 수업 구조 분석, 화면 로그인 경로 분석 등을 통해서 시행하고 방송고 온라인 콘텐츠 교수설계 모형을 도출하였다. 이에 따라 본 연구에서 도출한 온라인 콘텐츠 교수설계 모형은 먼저 크게 수업 설계, 수업 실행, 수업 평가로 구성되어 있다. 수업 설계는 학습자 분석, 교수환경분석, 교수 분석, 교수 전략개발의 단계를 가지고 있다. 수업 실행은 수업에 대한 동기 유발, 선수학습 회상, 수업 목표 제시, 수업 내용 제시 및 학습 안내 제공, 수행 행동 유도 및 피드백 제공, 목표 수행 평가, 파지 및 전이 단계를 가지고 있다. 수업 평가는 최종 수업 평가 및 최종 피드백 제공 단계를 가지고 있다.

• Korean journal of communication and information
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• v.47
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• pp.74-95
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• 2009

With the digital technical development, the German public broadcasting system has enlarged their online services with the rapid growth of internet population and digital channels. In the debate on online services of public broadcasting systems the major issue is that broadcasting fees finance their broadcast, though they are intended to support mass communication only. Therefore the German private broadcasting claimed to the European Union, that broadcasting fee of the German public had to be regarded as state aid concerning fair competition. Due to the autonomy of the German public broadcasting systems, guaranteed by the German Constitutional Law, a public value test was proposed to the EU and was accepted domestically. The cut in rise of broadcasting fees was stated unconstitutional by the German Constitional Court in 2007, when online services were consolidated as the third media amongst TV and radio with regard to basic provision. This with the public value tests of the public and the accept of the EU's Audio Visual Media Services Directive was constituted in the 12th amendment of the State Contract of Broadcasting. This three-dimensional legislative process could be instructive for the korean process, because Korea too is on the verge of constituting a regulatory system of convergence media.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.8
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• pp.2078-2087
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• 2009

The Air and Correspondence High School (ACHS) has played a key role as an organization of lifelong learning since 1974. However, extra-curriculum in ACHS has not been operated successfully due to lacks of educational supports and on-line contents. So we surveyed demands of the ACHS teachers and students for successful operation of extra-curriculum, found four subjects that students preferred in the developing activity area which is one of extra-curricular activities, and experimentally developed four on-line contents for extra-curriculum. And we also applied the developed on-line contents to the students of Chongju H.S. After the application, another survey and interview were carried out to measure learner's satisfaction, find out problems of learning with on-line contents and suggest the ways of improving extra-curriculum learning system.

• Proceedings of the Korea Multimedia Society Conference
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• 2001.11a
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• pp.25-37
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• 2001

최근 인터넷(온라인) 인프라가 확대 및 보급되고 있긴 하지만, 방송(오프라인)은 명실상부한 멀티미디어 컨텐츠의 최대 유통 인프라이다. 본 튜토리얼에서는 지난 45년간의 방송기술 및 경영 경험을 바탕으로 하여 최근의 방송환경, 뉴미디어, 케이블TV및 위성방송기술의 국내·외 동향을 살피고 향후의 발전방향을 전망한다.

• Journal of Korean Society of Archives and Records Management
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• v.20 no.4
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• pp.107-128
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• 2020

In recent years, many users preferred video records, and as the broadcasting video data becomes necessary, the demand for video records' use has increased. However, most broadcasters' archive agencies currently provide archive services only for internal employees, and for the general public. In this study, the web-based online information services provided to the general public in the archive sites of domestic and foreign public broadcasting companies were examined and analyzed. The evaluation criteria for the web-based records information services were identified in three service areas: online accessibility, search and online browsing, and outreach or expansion services. The overseas public broadcasters' web-based services and the public broadcasting companies' current status were examined for each area. Based on the examination, direction improvements, such as providing online search and records, developing various outreach services, and expanding user levels were proposed for the information services on broadcasting video data in public broadcasting companies for the general public.