• Journal of Distribution Research
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• v.12 no.3
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• pp.69-90
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• 2007

This study is set out to investigate the factors that influence customers' behavior of choice and switching between online and offline channels, separating the purchase decision into two stages, i.e., information search and purchase. Factors influencing channel choice are found to differ from stage to stage. The main results of this study are as follows. At the information search stage, customers' channel knowledge had impacts on the choice of the channel. Customers are more likely to visit offline bookstores when they have hedonic shopping orientation and higher involvement level with books. On the contrary, customers are more apt to search online when they have a lot of online shopping experiences. At the purchase stage, the results varied according to the search channel. When customers search for information online, the following variables lead to online purchases: online shopping experiences with books, price-focused shopping orientation, and time availability for shopping. Perceived risk made customers purchase offline even though they searched online. In case of offline searching, customers with more convenience-focused, hedonic-focused shopping orientation and less tim availability purchased offline.

• Informatization Policy
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• v.18 no.4
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• pp.59-84
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• 2011

In the 21st century, Internet information has a huge impact on citizens' participation in public policy process and trust in government. If the quality of Internet information is more positively perceived, the impact will be greater. In order to identify that causal relation, we construct the elements which make up the quality of Internet information and then analyze the impact of that quality on citizens' participation in public policy process and trust in government. First, positive perception about the quality of Internet information increases online participation and decreases offline participation in public policy process. Second, online participation activates offline participation significantly. Third, offline participation has a negative impact on trust in government. In sum, the quality of Internet information activates online participation, which, in turn, contributes a lot to an increase in offline participation and eventually weakens trust in government. On the other hand, the improved quality of Internet information weakens offline participation in public policy process and could contribute to the improvement of trust in government.

• Digital Contents
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• no.3 s.130
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• pp.114-120
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• 2004

바야흐로 국내 인터넷 이용 인구 3,000만명 시대를 눈앞에 두고 있다. 정보통신부의 2003년 하반기 정보화 실태조사에 따르면 국내 인터넷 이용인구는 2002년 12월 기준으로 2,922만명에 달한다. 특히 10대와 20대의 인터넷 이용률은 각각 94.8%와 94.5%에 이른다. 중 장년층의 인터넷 이용률도 꾸준히 증가하고 있다. 인터넷의 이용 용도는 주로 자료 및 정보 검색, 게임, 전자우편등이다. 오프라인 상에서도 존재했던 일상 생활의 일부가 온라인으로 변형돼 옮겨진 셈이다. 이처럼 개인 대 개인은 물론 개인 대 단체, 단체 대 단체간에 이뤄지는 전자우편, 메일링리스트, 메신저, 게시판등 온라인 상에서 발생하는 모든 형태의 의사소통을 가리켜 컴퓨터 매개 커뮤니케이션이라고 한다.

• Journal of Food Hygiene and Safety
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• v.30 no.4
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• pp.343-349
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• 2015

A study survey about the rice cake producers completing the food hygiene education in Korea was investigated by characteristics of the rice cake business. The difference between their online and offline awareness of food hygiene education were compared. The average age of rice cake producers is 50 (40.1%), with a high school education (52.6%), 10-20 years of service (34.3%) showed the highest percentage. In relation to sales and work area, workshop personnel are engaged in two (79.5%), An area of less than $99.17m^2$ (92.0%), rent (60.2%) with most paying a monthly rental amount of less than 1 million won (54.8%). There were 228 accident cases in three years (an annual average of 2.4%), manufacturing, Processing the item number was less than 20 types of analysis (86.7%). Case of food hygiene education graduates are women, the lower the age, the higher the education level, was preferred online. Online education was chosen because of 'time, economic, convenience'(73.7%). Online graduates have recognized that health education is more conducive to business. There was no significant difference between the sales online and offline graduates. For hygienic management response was that online graduates are well above the 7.4% offline graduates. Online and offline graduates 60.7% appeared to be more satisfied than the previous training institutions.

• Journal of Advanced Technology Convergence
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• v.1 no.2
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• pp.83-88
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• 2022

As the number of students participating in nail art with great interest rises, it has become crucial to form instructor-student ties through offline interactions and establish relationships with education through media under the Fourth Industrial Revolution. Therefore, it would be very important to check the quality of online and offline services and examine customer satisfaction. For this, this study investigated current online and offline nail art education, service quality and satisfaction with the education. A questionnaire survey was performed a total of 319 men and women in their 10-50s or older from Daejeon, Sejong, Chungnam, Chungbuk and other regions. The collected data were analyzed, using SPSS 27.0, and the results found the followings. The above results confirm that perception of online and offline nail art education is correlated with service quality and satisfaction. However, there are limitations in generalizing the results due to a difficulty in accurate measurement. It is anticipated that if a subject area is expanded, and teachers' satisfaction is added for comparison and analysis, there would be better results.

• Journal of Industrial Convergence
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• v.20 no.7
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• pp.37-50
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• 2022

This study intends to analyze the learning effect of asynchronous online classes used in education fields around the world after the COVID-19 pandemic. To this end, we compared and analyzed the lecture evaluation and final exam questions of the HTML5 web programming course, which was conducted offline in 2019 and asynchronously online in 2020 due to COVID-19. As a result of the analysis, no significant difference was drawn between the two teaching methods in the lecture evaluation score and final exam score. However, contrary to concerns about the application of online classes to the entire curriculum, the lecture evaluation and final exam scores of the video-based online classes were high, suggesting the possibility that online classes could be more effective than offline classes if well organized and managed in the future.

• Proceedings of the Korea Multimedia Society Conference
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• 2004.05a
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• pp.107-111
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• 2004

인터넷을 통한 전자정부의 활동은 시민들의 편의 제공과 업무의 효율성을 높일 수 있다는 측면 때운에 전세계적으로 활발한 서비스 계획이 이루어지고 있다. 그러나, 모든 서비스가 전자적으로 이루어지는 것이 아니기 때문에 온라인의 디지털 형태의 문서와 오프라인 상에서 존재하는 종이 문서 사이를 연결시키면서 대인 서비스의 편의성을 높일 수 있는 기술이 필요하다. 본 연구에서는 전자정부의 대민 서비스에서 온라인을 통한 증명서 같은 문서발급을 제공할 수 있는 기술과 구조에 대해서 연구하고, 서비스 사례를 통해서 응용 예를 알아보았다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.07a
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• pp.95-98
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• 2017

본 논문에서 신입생 OT, 워크샵과 같이 대규모 인원이 모였을 때 아이스브레이킹을 목적으로 진행할 수 있는 게임을 기획하고자 한다. 이러한 유형의 게임이 갖추어야 할 가장 중요한 요소는 많은 인원과 쉬운 규칙이다. 100명 이상의 많은 인원이 동시에 플레이할 수 있어야 하고 그 인원이 게임에 대한 이해도와 경험이 모두 달라도 즐길 수 있을 만큼 쉬운 규칙이어야 한다. 또한, 오프라인 보드게임은 온라인으로 게임을 했을 때 보다 비용절감과 친밀감을 형성하는데 도움이 된다.

• Journal of the Korean Geographical Society
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• v.48 no.5
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• pp.686-708
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• 2013

The goal of this investigation is to examine the matter as to how various cyberpolitical activities such as on-line civic participation, cyber parties, development and movement of civil society networks are appeared in cyberspace; and how political activities in cyberspace are associated with offline environment. This research was based on in-depth and open-ended interviews centering around 20s (32 interviewees) and the major results are as in the following. First, in terms of on-line civic participation, searching political issues occur in places, where internet users can access information easily relatively, and creating or reconstructing political information is identified in places giving stability or affinity to the public society. Second, even though each party's homepage for the channel of cyber parties has enough capacity as bridgespace, which takes charge of supporting f lows of people, goods, capital, and ideas, most of them don't play a role to establish virtual or real networks. Exceptively, cyber parties contribute to make temporalized places, where nobody takes the responsibility, somewhat. Third, the development and movement of civil society networks is divided into several segments according to political interests and tendency in online; furthermore, such a cyberpolitical activity influences human networks and the decision of major places for political activities in offline.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.97-101
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• 2018

우리나라 폐업의 대부분을 차지하고 있는 소상공인들은 서비스 또는 제품의 노출 부족으로 운영에 어려움을 겪고 있고 이는 높은 폐업율로 이어지고 있다. 상대적으로 규모가 작은 소상공인들은 비용, 시간, 인력 등의 문제로 활발한 마케팅 활동을 펼치지 못하고, 지역적인 상권내에서 전통적인 오프라인 영업에 의존하고 있는 실정이다. 현재 우리나라 검색 시장의 대부분을 차지하고 있는 네이버와 구글의 경우 소규모 사업자들이 적극적으로 온라인 마케팅을 펼칠수 있도록 자신들의 검색엔진최적화 가이드를 만들어서 제공하고 무료 교육도 실시하고 있으며, 각종 SNS 서비스 제공 회사들도 자사의 서비스 확대나 광고 수익을 올리기 위해 자세한 매뉴얼을 제공하고 있음에도 여전히 많은 소상공인들은 온라인 마케팅 채널 운영과 검색엔진최적화를 하지 못해 자신의 서비스나 상품을 잘 노출시키지 못하고 있다. 이에 본 연구는 서비스업 소상공인의 배경적 특성과 기술지향성이 온라인 마케팅 채널 운영과 검색 엔진 최적화라는 조절변수를 거쳐 경영성과에 어떤 영향을 미치는지를 분석하고 이를 통해 서비스업 소상공인들의 매출 증대를 위한 온라인 마케팅 확산에 도움이 되고자 한다.