• Title/Summary/Keyword: 온라인정보

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An Exploratory Study for Identifying Success Factors in On-line Games: Analysis of Game players` Behavior (국내 온라인게임의 게이머 형태 분석을 통한 성공요인 연구)

  • Jung, Jai-Jin;Kim, Tae-Ung
    • The KIPS Transactions:PartD
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    • v.10D no.6
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    • pp.1049-1058
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    • 2003
  • The last few years have been a boom time for the online gaming industry. Internet-based online games have made an increasingly popular form of entertainment. The gaming industry estimates that online gaming players reach over 26 million in 2002. The rapid development of online game-contents and related information technology shall increase the size of industry and have a profound impact on many ways of our living and sociaty. This paper develops the exploratory LISREL model for identifying the factors attecting the players' loyalty for some specific brand of online games. The concept of flow, word of mouth, feedback, challenge, social norms, and online community activities, etc, are all introduced into the model, as the independent variables affecting the loyalty directly and indirectly. Based on data collected from online questionnaire survey, the validity of the model has been tested and interesting conclusions have been developed concerning the relationships between the loyalty, flow, word of mouth and other set of independent vareables. It is hoped that this result might provide the useful guidelines for developing the successful online game contents.

Exploring factors affecting continuous intention to use online shopping festival (온라인 쇼핑 페스티벌 재이용의도에 영향을 미치는 요인분석 : 중국 이용자를 대상으로)

  • Jin, HaiYan;Sun, HaiRong;Hwang, HaSung
    • Journal of Internet Computing and Services
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    • v.20 no.3
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    • pp.101-109
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    • 2019
  • Based on the electricity sales and public consumption psychology during the online shopping festival, the purpose of this study is to investigate the factors that influence the reusing intention of the online shopping festival consumers. This research is focusing on The Theory of Reasoned Action(TRA) and The Technology Acceptance Model(TAM) to understand online shopping festival consumers' decision making process. The sampling is Chinese from 20s to 50s, who had participated in the online shopping festival.Findings suggests that first, the positive attitude of online shopping festival and subjective norms showed positive effects on online shopping festival consumers' reusing intention. Second, perceived usefulness, perceived ease and perceived enjoyment had statistically significant effects on online shopping festival consumers' reusing intention. Third, according to perceived risk perception of online shopping festivals, there were differences in factors affected the online shopping festival's reusing intention. In particular, the perceived ease of people who perceived risk higher, and the perceived usefulness of people who perceived risk lower had greatest impacts on reusing intention. Based on these findings, the implications and limitations of this study were discussed and suggestions for subsequent studies.

A Study on the Proposal for Deposit Linkage Plan Based on the Survey of Online Material Identification System (온라인 자료 수집 전략 및 중장기 로드맵 수립 연구)

  • Younghee Noh;Inho Chang;Youngmi Jung;Aekyoung Son;Kyungsun Lee;Hyunju Cha
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.35 no.2
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    • pp.5-23
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    • 2024
  • The seventh year of implementing online material deposit demands a systematic collection, legal and regulatory improvements, and the establishment of a long-term strategic plan for online material collection. In this study, we aimed to propose an online material collection strategy and a long-term roadmap for preserving online resources as national intellectual and cultural heritage for future generations. To achieve this, we analyzed the status of domestic and foreign libraries, related laws and regulations, and the types and collection status of online materials. Based on this analysis, we proposed practical collection standards and methods. Ultimately, a long-term roadmap and implementation plan were suggested. The long-term development plan for online material collection established a phased, concrete implementation strategy. This includes the foundation-building phase of online material collection, followed by the expansion phase, and finally reaching the maturity phase.

The Online Privacy Policy: Recognition, Confirmation and its Effects on Online Transaction Behavior (인터넷 이용자의 개인정보 처리방침에 대한 인지 및 확인과 온라인 거래 행동)

  • Jang, Wonchang;Shin, Ilsoon
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.22 no.6
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    • pp.1419-1427
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    • 2012
  • This paper deals with the online privacy policy, which is designed to solve the information asymmetry problem between websites and internet users. We empirically analyze the recognition, confirmation of the online privacy policy, and its effects on online transaction behavior using a rich survey data representing 5,422 Korean internet users. Major results are as follows. First, there exists a significant difference between recognition and confirmation, and confirmation behavior is positively related with the importance of privacy issue and the experience of privacy invasion. Second, binary variable regressions show that internet user tends to participate in online transaction if he/she confirms the online privacy policy positively. Finally, if websites would make online privacy policy easy and short, a yearly online transaction market size of Korea would increase by 0.46 million participants and 22.4 billion KRW.

A Study on the Purchasing Factors of Color Cosmetics Using Big Data: Focusing on Topic Modeling and Concor Analysis (빅데이터를 활용한 색조화장품의 구매 요인에 관한 연구: 토픽모델링과 Concor 분석을 중심으로)

  • Eun-Hee Lee;Seung- Hee Bae
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.4
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    • pp.724-732
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    • 2023
  • In this study, we tried to analyze the characteristics of color cosmetics information search and the major information of interest in the color cosmetics market after COVID-19 shown in the text mining analysis results by collecting data on online interest information of consumers in the color cosmetics market after COVID-19. In the empirical analysis, text mining was performed on all documents such as news, blogs, cafes, and web pages, including the word "color cosmetics". As a result of the analysis, online information searches for color cosmetics after COVID-19 were mainly focused on purchase information, information on skin and mask-related makeup methods, and major topics such as interest brands and event information. As a result, post-COVID-19 color cosmetics buyers will become more sensitive to purchase information such as product value, safety, price benefits, and store information through active online information search, so a response strategy is required.

The Influence of On-line Social Networking on Performance of Members in Information System Development Projects (정보시스템구축 프로젝트에서 구성원의 업무성과에 대한 온라인 소셜네트워킹의 영향)

  • Kim, Hee Yeong;Lee, John Hearn
    • Information Systems Review
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    • v.16 no.1
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    • pp.17-35
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    • 2014
  • Social collaboration and knowledge sharing among experts are the key characteristics of information system development projects. But the difficulty and complexity of communication may be the cause of the project failures. This study analyzes the influence of on-line social networking as communication system in information system development projects. A model has been developed to relate system, knowledge and social factors of on-line social networking to the performance of project members. Transactive Memory System (TMS), describing knowledge sharing process in human relationship, is used as a mediator. The analysis concludes that knowledge and social characteristics have positive effect on the members' performance, implying that the use of mobile devices and PCs as a social communication tool can be an effective way to enhance the possibility of project success.

An Analysis of Online Readers' Advisory Services Offered by Public Libraries (공공도서관의 온라인 독자상담 서비스에 관한 연구)

  • Yeon Ok Lee
    • Journal of Korean Library and Information Science Society
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    • v.54 no.2
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    • pp.155-178
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    • 2023
  • Due to the rapid advancement of information technology and changes in the reading environment, the readers' advisory services provided by public libraries are facing challenges and opportunities. Recognizing the need for public libraries to respond and propel their services forward, this study analyzed the current status of online readers' advisory services offered by public libraries in Korea and discusses areas that require improvement. To achieve this, the study analyzed the online readers' advisory services in 50 public libraries located in Seoul and six metropolitan cities (Incheon, Daejeon, Daegu, Gwangju, Busan, and Ulsan) across seven categories. These categories encompass various aspects, such as announcing reading programs and new books, identifying and addressing reader needs, developing content by librarians, generating content by readers, providing guidance on external reading information, connecting with professional book review databases and online websites, and utilizing social media services. Through this analysis, the study identified areas for improvement to enhance online readers' advisory services in public libraries and ultimately improve reader satisfaction. It suggested enhancing activities such as librarians' book recommendations and reviews for individual readers, reader participation, and interaction.