• Asia Marketing Journal
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• v.3 no.3
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• pp.1-137
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• 2001

인터넷 쇼핑몰은 인터넷의 확산과 더불어 괄목할 만한 성장을 하고 있는 분야로서, 이제는 쇼핑몰과 관련이 없던 기존의 인터넷 사이트들 역시, 전문몰이든 종합몰이든 그 형태에 상관없이 쇼핑몰을 운영하는 상황에 이르렀다. 이처럼 인터넷 쇼핑몰들은 날로 치열해지는 경쟁 상황에서 살아남기 위하여 고객들의 애호도 증진을 통한 장기적 경쟁 우위의 확보에 노력하고 있다. 본 연구는 인터넷 쇼핑몰에서의 고객애호도를 결정짓는 요인들을 실증적 자료를 통해 살펴보았다. 먼저 고객의 관점에서 인터넷 쇼핑몰의 품질을 평가하는 변수들과 인터넷 쇼핑몰의 고객특성에 대한 평가 척도들을 세분화하고 이들과 고객애호도와의 관계를 파악하는 한편, 온라인 몰과 온라인 스토어 프론트로 구분된 소매점 유형에 따른 고객애호도 결정요인을 각각 규명하였다. 연구결과를 토대로 인터넷 쇼핑몰들의 소비자 애호도 증진 전략을 논하였다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.160-163
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• 2015

현대인들은 필요한 물건들을 직접 구매하러 갈 시간이 부족하기 때문에 온라인 쇼핑몰의 이용 빈도가 늘어가고 있으며 이에 따라 온라인 쇼핑몰이 성행하고 있다. 하지만 온라인 쇼핑몰에서 물건을 구매하는 것은 물건을 눈으로 확인할 수 없다는 문제점이 있기 때문에 상품평은 구매를 결정하는데 많은 영향을 준다. 현재 온라인 쇼핑몰에서 고객이 상품평을 통해 상품에 대한 정보를 파악하기 어렵기 때문에 이를 해결하기 위한 연구들이 진행되고 있다. 이러한 연구들로 상품평의 의견을 분석하기 위한 연구로 오피니언 마이닝이 사용되고 있는 추세이다. 그러나 지금까지의 연구는 문법적인 오류, 신조어와 같이 국어사전에 등재되어 있지 않은 단어들을 감성분석기가 올바르게 판단하지 못하기 때문에 분석의 신뢰도가 떨어진다는 문제점이 있다. 그래서 형태소 분석을 실시하기 전에 신조어 사전을 추가하여 Noisy-channel model을 적용하여 더욱 정확한 감성분석이 가능하도록 하였다. 이러한 과정을 통해 가공된 정보를 바탕으로 상품평을 보다 정확하게 분석할 수 있는 시스템을 제안하고자 한다.

• The Journal of Bigdata
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• v.3 no.1
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• pp.1-12
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• 2018

Since the beginning of the first online shopping mall, BEST 100 is being provided as the core of all shopping mall websites. BEST 100 is greatly important because consumers can identify popular products at a glance. However, there are only studies using sales outcome indicators, and prior studies using BEST 100 are insignificant. Therefore, this study selected 11 online shopping malls and compared their main characteristics. As a research method, exploratory data analysis technique (EDA) was used by crawling the BEST 100 components of each shopping mall website, such as product name, price, and free shipping check. As a result, the total average price of 11 shopping malls was 72,891.41 won. Sales texts were classified into 8 categories by text mining. The most common category was the fashion part, but it is significant that the setting of the category analyzed the marketing text, not the product attribute. This study has implications for understanding the current online market flow and suggesting future directions by using EDA.

• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.8
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• pp.945-953
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• 2014

This study attempts to explore the connectivity among brand personality, shopping value, customer satisfaction and recommendation intention by deriving brand personality image factors of online shopping malls. The analysis results are as follows. First, the brand personality of shopping malls were derived as 'vital', 'familiar', 'credible', 'competent', and 'sophisticated.' Second, shopping value was derived as hedonistic and practical shopping values. Third, it was shown that brand personality of shopping malls has significant impacts on shopping value. In addition, customers' shopping value, customer satisfaction and recommendation intention have significant impacts on each other. It is expected that this study can provide basic information for constructing differentiated marketing strategies in the domestic online shopping malls whose competition is heating up.

• Journal of Technology Innovation
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• v.24 no.1
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• pp.85-111
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• 2016

This paper examines the effects of prior industry experience, new product attributes and online customer review on new product sales. Different from prior researches on the volume and valence of customer review on online shopping, this paper investigated multiple factors on new product sales in online shopping mall. Based on 407 TV new products in China online shopping mall, we investigated the relationships of kew factors with new products sales. New products of Incumbent TV manufacturers outsell those of new entrants in TV market. Low initial price and low level of discount rate have positive relationships with new product sales. Technological superiority has positive effect on new product sales but the adoptions of new technological functions show different effects on sales. The volume of online consumer review also has positive relationship with new product sales. This paper suggest some theoretical and practical implications and future research directions.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.5
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• pp.89-102
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• 2018

This study classified online shopping mall using value as utility and hedonic value based on previous studies. And we examine the effect of online shopping mall value on user attitude and customer loyalty. Meanwhile, variety seeking is a personal tendency that wants to new change over time. The purpose of this study is to investigate the difference of online shopping mall usage value(utility, hedonic), user attitude according to variety seeking. The following are main results of this study. First, utility value and hedonic value have a significant effects on user attitude. Second, user attitude of online shopping mall have a positive effect on customer loyalty. Third, The relationship that online shopping mall using value affect user attitude is differ depending on variety seeking. Based on these findings, in this study examined the significant influence of online shopping mall using value, user attitude, customer loyalty. this study suggested to marketing practitioners the need for different approach by a variety seeking.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.207-223
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• 2021

The purpose of this research is to study the influence of online shopping motives on repurchase intentions with Chinese students studying in South Korea. To this end, a questionnaire survey was conducted with 255 Chinese students studying abroad. The SPSS 23.0 analysis clarified the structural relationship between the online shopping mall's motivation and customer satisfaction, and repurchase intentions. First, in the motivation of online shopping, product perception, customer service and shopping experience have a positive impact on customer satisfaction. Second, in the motivation of use, product perception, customer service, and shopping experience have a positive impact on repurchase intentions. Third, satisfaction has a positive effect on repurchase intentions. The results show that the motivation of using online shopping for Chinese students in South Korea is an important factor affecting satisfaction and repurchase intentions. In future research, further research is needed according to the type of online shopping mall.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.4
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• pp.374-383
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• 2020

This study verified the difference in the influence on the value principles held by the consumers while examining the influence of the characteristics of the online shopping mall on the purchase intent by using a TAM2 model. First, the characteristics of online shopping malls were proven to have a positive effect on the perceived ease of use and perceived utility. Second, a look at the effect of the online shopping mall characteristics on the emotional response shows that only the system quality and product quality variables had a positive effect on the emotional response. Third, the perceived ease of use, perceived utility and emotional response of online shopping mall users had a positive effect on their perceived value. Fourth, multi-group analysis was conducted to examine the difference between utilitarian goods and hedonic goods by categorizing what was purchased at online shopping malls. The results showed differences between the groups. This study is attempted to investigate various influencing factors on consumers' intention to revisit online shopping malls. In addition, the author also attempted to understand the behavior of online shopping mall visitors by dealing with more than the technical attributes and emotional aspects of shopping malls.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.137-148
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• 2020

While the diversity of consumer choices due to the increased information in the digital age is positive, there are also many problems with the information overload. There are even situations in which consumers can not make the best choices under the weight of information. The purpose of this study is to look at how information overload plays a role in influencing online consumer behavior. With factors related to characteristics of the shopping mall, the recognition of the mall, the quality of the mall, the composition of the shopping mall, and the purchase recommendation service were set to analyze how these variables change the behavior of online consumers when information overload appears. According to the analysis results, all of characteristic factors of shopping malls set up in this paper are analyzed to have a constant effect on the behavior of online consumers, and information overload also has a constant medium effect on the recognition of shopping malls, the quality and the structure of shopping malls, and the provision of purchase recommendation services. And characteristic factors of shopping malls are also showing positive effects on online consumer behavior in information overload situations.

• Proceedings of the Korea Database Society Conference
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• 1999.10a
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• pp.99-109
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• 1999

최근 인터넷 쇼핑몰에 대한 연구는 초기 쇼핑몰 구축설계 기법 및 보안, 인증 등에 대한 관심을 넘어서 인터넷 쇼핑몰의 추진전략에 대한 연구로 확대되고 있다. 그러나 대부분의 경우에 인터넷 쇼핑몰 추진방식에 대한 단편적인 현황을 설명하는 수준에 그치고 있다. 특히, 실재 공간에서의 지원 활동이 차지하는 중요성에 대한 인식이 재평가되고 있으나, 이에 대한 연구의 추진은 거의 전무한 상황이다. 따라서 인터넷 쇼핑몰을 추진하고자 하는 기업이 수행하는 온라인(on-line) 및 오프라인(off-line) 활동의 특성과 이들 간의 균형을 위한 연구의 전략적 중요성이 매우 높다. 이에 본 연구에서는 성공적인 인터넷 쇼핑몰 사업을 추진하기 위한 전략 연구의 일환으로 사례분석을 통해 온라인상과 오프라인상의 균형된 시각을 수립하는 데 도움이 되는 프레임워크를 제시한다.