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http://dx.doi.org/10.14400/JDC.2020.18.4.137

A Study on the Characteristics of Shopping Mall Influencing the Online Consumption Behavior of University Students: An Empirical Analysis of Mediating Effects of Information Overload  

Song, Keyong-Seog (Dept of Management of Digital Technology, Hoseo University)
Publication Information
Journal of Digital Convergence / v.18, no.4, 2020 , pp. 137-148 More about this Journal
Abstract
While the diversity of consumer choices due to the increased information in the digital age is positive, there are also many problems with the information overload. There are even situations in which consumers can not make the best choices under the weight of information. The purpose of this study is to look at how information overload plays a role in influencing online consumer behavior. With factors related to characteristics of the shopping mall, the recognition of the mall, the quality of the mall, the composition of the shopping mall, and the purchase recommendation service were set to analyze how these variables change the behavior of online consumers when information overload appears. According to the analysis results, all of characteristic factors of shopping malls set up in this paper are analyzed to have a constant effect on the behavior of online consumers, and information overload also has a constant medium effect on the recognition of shopping malls, the quality and the structure of shopping malls, and the provision of purchase recommendation services. And characteristic factors of shopping malls are also showing positive effects on online consumer behavior in information overload situations.
Keywords
Information Overload; Online Consumer Behaviour; Shopping Mall Characteristics; Recognition of Shopping Mall; Composition of Shopping Mall;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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