• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.171-177
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• 2020

This study investigates e-service quality of online travel agency and influence on relationship quality and Reuse. The individual Chinese tourists with experiences using online travel agencies were chosen for the study. The survey was carried out at Jeju International Airport, which is the most frequently used by Chinese tourists visiting Korea. Data were collected for 7 days from July 15, 2019 to July 21, 2019. A total of 320 tourists were attended in this research and finally 300 samples were used for empirical analysis. The result of the study showed that e-service quality of online travel agencies all factors(convenience, individuality, accuracy and price attractiveness) influences on relationship quality all factors(satisfaction, trust) and the factor 'accuracy' was analyzed as the biggest among them. Moreover satisfaction and trust factors of all sub-factors of relationship quality influences on reuse. In the future, we intend to provide basic marketing data for Chinese tourists using online travel agencies to officials and practitioners. Particularly, focusing on the tourism behaviors of individual Chinese tourists, we are going to propose effective business cooperation plans and strategic alternatives with online travel agencies.

• Proceedings of the Korean Information Science Society Conference
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• 2000.04a
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• pp.148-150
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• 2000

자원 예약을 보장하지 못하는 네트워크 상에서 실시간 멀티미디어 응용의 만족스러운 서비스를 위해서는 효과적인 종단 시스템의 운영이 필요하다. 이러한 운영 기술 중 버퍼를 이용한 응용 프로그램 수준의 대역폭 평활화 기술과 태스크 스케줄링 기법은 핵심적인 부분을 차지한다. 기존에 제안된 온라인 대역폭 평활화 기법은 동적 슬라이딩 윈도우와 공적 버퍼를 이용하여 네트워크에 적응할 뿐만 아니라 요구 대역폭 평활화를 통해 지터를 흡수, 완충시킴으로써 더 나은 서비스 품질을 보장한다. 그러나 응용 프로그램 수준에서 동작하기 때문에 프로그램의 수행 품질보장을 위한 시간 대역을 보장하지 못할 뿐만 아니라 지터의 발생 가능성이 높다. 본 연구에서는 효과적인 버퍼 관리를 통해 서비스 품질의 손실을 최소화하는 적응성 있는 온라인 대역폭 평활화 기법이 안정적으로 동작하기 위한 최적화된 태스크 스케줄링 기법을 제안한다. 먼저 태스크 스케줄링 기법은 멀티미디어 데이터의 생산과 소비를 적시에 보장할 수 있도록 하여 지터의 발생을 최소화하고, 만일 네트워크 지터가 발생하더라도 응용 프로그램 수준의 버퍼 관리를 통해 완충시킴으로서 서비스 품질의 손실을 최소화한다. 모의 실험에서는 제안된 기법이 온라인 대역폭 평활화 기법을 효과적으로 지원함을 보인다.

• 한국산학경영학회:학술대회논문집
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• 2006.12a
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• pp.37-53
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• 2006

• Journal of Digital Convergence
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• v.15 no.6
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• pp.165-178
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• 2017

O2O platforms are developing in a business area of daily life with evolution of IT technology. The aim of this research is to identify any quality factor of online and offline which affects the satisfaction of O2O service by business characteristic and to varify the relationship between service satisfaction and reuse intention. In this study, information quality, system quality and service quality are defined as factors for online quality and perceived quality and perceived price defined as offline quality. This study was conducted on 199 users who use O2O service. The results showed that online quality system and perceived price of offline quality had a positive effect on user satisfaction and that user satisfaction had a positive effect on Intention to Reuse. These results will provide guidelines for O2O service providers to improve their online services and to select an offline vendor for the O2O platform. It would provide customized O2O service according to personal property of a customer, in case that further research by types of business or service, which are not covered this paper.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.20 no.2
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• pp.17-30
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• 2009

This study is to improve the quality of online reference service which is serviced in the world. For this it suggests the strategic methods for collecting and connecting of internet information resources. It makes information service circumstance for professional librarians to retrieve and service. To achieve the purpose, this study have drawn implications by analysing the theoretical discussions and the cases of online reference resources system. This study suggests some strategies as follows; 1) Collaborative constructing and using of online reference resources, 2) Developing classification scheme and subdividing the subjects of it, 3) Developing the standard format of the data as like metadata, 4) Developing the guidelines to select the proper resources from many internet information resources, 5) Subdividing the 'knowledge DB' by subjects, 6) Connecting as much as possible the DBs as like the National DB and open access resources.

• Journal of Korea Game Society
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• v.15 no.1
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• pp.101-114
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• 2015

A recent online game is growing with the combined action of content as well as operating services. However, in previous studies, with a lot of focus on content characteristics of game than the game operating service quality studies have been carried out. This study targeted research online sports games, operating service quality and content characteristics of the game are analyzed effects of word-of-mouth and continued usage intention by applying Expectation Confirmation Model. as a result, it has found that as a result, it has found that sense of reality turned out to be a major variable affecting the content of the game even expectation confirmation. Directly and indirectly, it was confirmed that the role of empathy affect to expectation confirmation and satisfaction.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2016.05a
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• pp.230-231
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• 2016

한국경제의 장기 침체로 인해 한국 소비자들 중 양질의 제품을 보다 싼 가격에 구매하기 위해 해외에서 직접 구매하는 이용자가 증가하고 있다. 중국의 경우 '한류'의 영향으로 한국제품을 직접 구매하는 중국 소비자들도 증가하고 있다. 국제 결제시스템의 등장과 같은 전자상거래의 발전과 함께 비용효율적인 물류시스템의 구축으로 이들 국가 소비자들의 해외 직접구매행위는 앞으로 증가할 것이다.'전자상거래'와 '물류' 양자를 종합적으로 본 서비스품질에 관한 연구가 드문 상태에서 한국과 중국 간의 전자상거래 해외 직구매에 관련된 연구도 매우 부족한 상태이다. 본 연구는 물류 서비스관점에서 서비스품질과 고객관계품질, 고객만족, 고객충성 간의 관계를 검증하였으며 ${\cdots}$ (중략)${\cdots}$.

• Journal of the Korea Society of Computer and Information
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• v.12 no.5
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• pp.215-223
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• 2007

On-Line Shopping mall is becoming important strategic environment that decide corporation's competitive advantages because of that can achieve quality of customer service and offer speed elevation through both-way communication effectively. Accordingly, as interest about electronic commerce rises, various research had been gone. But, most researches are applying off-line market's quality of service measurement tool just as it is doing not consider special quality of internet. Consider and prescribe by system quality, and saw that thing with grasp relation with customer satisfaction along with qualify of service is important for factor that environmental element influences in customer satisfaction as existing commercial transaction in this research hereupon. That is, wished to present quality strategy necessary to examine whether some quality factor of system quality and quality of service affects more customer satisfaction, and satisfy various customer's needs accordingly after ermine whether it are switching and some relation that search purchase alteration availability of market that is different from loyalty which recommend internet shopping mall to another person who is system quality factor and quality of service factor and customer satisfaction factor actively.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2157-2167
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• 2013

The current paper aims to analyze the influence of users' self evaluation of e-service quality and others' word-of-mouth(WOM) on customer satisfaction and revisit intention in a family restaurant web site. The research model includes the constructs of service quality, WOM, customer satisfaction, and revisit intention. This study examines the hypothesized model using data from 175 college students around the Seoul metropolitan area who have visited a family restaurant as well as used its web site during the last three months. The findings show that service quality has a significant impact on customer satisfaction and a full-mediation effect between WOM and customer satisfaction. In addition, customer satisfaction has a significant influence on revisit intention. Family restaurants need to have an effort to manage service quality factors and social influences such as online WOM in order to use a web site as a tool of customer relationship management.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.137-148
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• 2015

The objectives of this study identify the factors that affect the quality of MTS services, to determine the effects of these service quality factors on customer's satisfaction and customer's loyalty. The results are as follows: First, The Four factors, i.e., tangibles, reliability, responsiveness, and assurance, represent statistically marginal significance in explaining the relationship between MTS service quality factors and customer's satisfaction. Second, The Five factors, i.e., rapidness, tangibles, responsiveness, empathy, and assurance represent statistically marginal significance in explaining the relationship between MTS service quality factors and customer's loyalty. Third, There are some differences in assurance/period of utilization, empathy/period of utilization in using MTS services according to social statistics. This article provides the paradigm of new convergence on IT and finance.