• Proceedings of the Korea Association of Information Systems Conference
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• 2005.12a
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• pp.185-193
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• 2005

본 연구에서는 항만클러스터에 대한 온라인과 오프라인의 융합요소를 도출하고 이러한 융합요소가 항만클러스터의 성공에 어떠한 영향을 미치는가를 분석하였다. 온라인과 오프라인의 융합요소에는 첫째, 정보화, IT화, e-transformation화 수준 등을 포함하는 e-비즈니스화 정도 둘째, B2B 전자상거래 수준 셋째, 관련 온라인기업들의 활성화 수준, 넷째, 항만클러스터에 특화된 e-비즈니스 지원 산업 수준 그리고 마지막으로 E-Logistics 수준 등이 있다. 항만클러스터의 오프라인 요소와 온라인 요소가 융합됨에 따라 얻어지는 효익항목, 항만클러스터 SCM 가치사슬 구성요인에 대한 항목, 그리고 항만클러스터에 속한 기업이 얻을 수 있는 성과항목에 대한 요인을 추출하기 위하여 요인분석을 행하였으며, 요인분석에서 추출된 온라인과 오프라인의 융합요소가 거시적인 측면에서 항만클러스터 SCM 가치사슬 요인과 미시적인 측면에서 클러스터내의 개별기업 성공에 어떠한 영향을 미치는가를 분석하기 위하여 회귀분석을 수행하였다.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.153-154
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• 2019

4차산업혁명시대는 AI로 대표된다. 인간의 노동과 기술이 로봇과 AI로 대체될 것이다. 교육분야에도 AI기술이 도입되고 있고 이로 인해 오프라인교육이 대부분 온라인교육으로 대체될 것이라는 생각이 지배적이다. 온 오프라인 교육의 수용자 선택의 변화를 분석하여 4차산업혁명시대의 교육 흐름과 변화를 예측하여 보았다. 공급의 측면에서 온라인교육의 매출은 계속 증가하고 있고 수요의 측면에서도 온라인교육의 지출은 증가하고 있다. 하지만 주목할 부분은 온라인교육이 아니라 오프라인교육의 변화이다. 온라인교육이 도입되며 오프라인교육의 총지출은 매년 감소하였다. 하지만 오프라인교육 총지출액은 전년 대비 매년 감소하였지만 그 감소율이 점차 줄어들다가 최근에는 증가세로 돌아섰다. 온라인교육서비스가 점차 발전하는 상황에서 오프라인교육의 지출 증가는 매우 주목할 만한 변화이다. 이는 수용자의 선택이 교육에 있어서만큼은 다름을 알 수 있고 4차산업혁명시대가 도래하여도 교육은 달라야 함을 인식할 수 있는 중요한 변화이다.

• Journal of the Korea Convergence Society
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• v.12 no.9
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• pp.99-111
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• 2021

This study confirms whether interaction and satisfaction between educators and learners can be repeated as artistic activities in art education and compares online and offline differences. And it suggests ways to enhance the effectiveness of online art education. As a method of research, literature analysis shall be conducted on art education, educational and social interaction, satisfaction, and behavioral intent. Two surveys were conducted on online and offline education for music and art students who completed art education lectures. As a result, 89 online and 56 offline students participated. The higher the satisfaction level of educational and social interaction in art education, the more it led to artistic activities. Educational interaction in online art education was higher, social interaction was lower, and it was different from offline.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2018.11a
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• pp.6-8
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• 2018

인터넷과 스트리밍 기술의 발달로 온라인 방송서비스가 출연하면서 디지털 온라인 콘텐츠 서비스 사업은 기존 오프라인 방송인 지상파 케이블 위성 IPTV 방송에 콘텐츠 제작과 수익면에서 상당한 영향을 미치고 있다. 지금까지 보편적 대중에 전달하던 일반적인 콘텐츠 제작 및 보급이 전통적 방송의 역할이었던 반면, 디지털 온라인 방송은 특정한 분야별 그룹과 연령별 그룹에 맞춤형 콘텐츠를 제작하고 이를 방송하면서 개성있는 ?춤형 방송을 진행하며 레가시 미디어(legacy media)를 위협하고 있는 것이 현실이다. 이제 기존의 방송국들은 더 이상 전통적 방송 제작의 특성을 고수하기 어렵게 되었고 새로운 미디어 세계에서 살아남기 위해 디지털 온라인과 오프라인의 경계를 허물고 융합해야 하는 것이다. 왜냐하면 기존 방송국들은 TV플랫폼만 의존하던 시청자들이 온라인 채널로 이동으로 시청률 하락과 광고 및 부가서비스 수입의 위축으로 경영의 어려움이 현실화 되고 있기 ?문이다. 본 논문은 디지털 온라인 방송환경이 기존의 오프라인 방송국에 미치는 영향을 분석하고 기존 방송국의 위기를 타개하기 위한 대응전략을 연구하였다.

• Journal of Distribution Research
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• v.9 no.3
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• pp.1-20
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• 2004

This paper suggests that the relationship between store images and store loyalty is moderated by store-type (online vs. offline). Data was collected from 341 online panel survey on four online stores and four offline stores. Regression analysis with interaction terms demonstrates that assortment and service among image attributes interact with store-type. Specifically, assortment is more important for offline store loyalty where as service is more important for online store loyalty. The authors discuss the implications of these findings and offer directions for future research.

• Journal of Creative Information Culture
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• v.6 no.3
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• pp.141-148
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• 2020

Recently, the COVID environment has had a serious impact on the university education system. Career guidance methods of students, which have a significant impact on enrollment and employment rates of universities, should be changed in the COVID environment. While a traditional career guidance activity mainly use offline counseling methods, it should consider online counseling methods more seriously in the COVID environment. In this paper, I propose a hybrid(online and offline) career guidance model that can be effectively used in both online and offline education environments. The proposed hybrid model, which has the characteristics of online and offline, can effectively guide college students even in the COVID environment. In this paper, I show the usefulness of the proposed model by applying it to a real-world counseling case.

• Journal of Distribution Research
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• v.12 no.3
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• pp.69-90
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• 2007

This study is set out to investigate the factors that influence customers' behavior of choice and switching between online and offline channels, separating the purchase decision into two stages, i.e., information search and purchase. Factors influencing channel choice are found to differ from stage to stage. The main results of this study are as follows. At the information search stage, customers' channel knowledge had impacts on the choice of the channel. Customers are more likely to visit offline bookstores when they have hedonic shopping orientation and higher involvement level with books. On the contrary, customers are more apt to search online when they have a lot of online shopping experiences. At the purchase stage, the results varied according to the search channel. When customers search for information online, the following variables lead to online purchases: online shopping experiences with books, price-focused shopping orientation, and time availability for shopping. Perceived risk made customers purchase offline even though they searched online. In case of offline searching, customers with more convenience-focused, hedonic-focused shopping orientation and less tim availability purchased offline.

• Journal of Distribution Research
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• v.8 no.2
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• pp.1-18
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• 2003

This study has tried an integrated approach toward consumer response difference between the online internet shopping mall and the off-line department store focusing on the moderating role of shopping value according to shopping situation. This study has analyzed consumer behavior differences between online and off-line channel formats in one framework and identified differences in consumer behaviors between the two channel formats. Managerial implications of this paper include measuring the effects of the integration of online and off-line channel and developing multichannel strategy. This paper suggests marketers to develop channel strategies based on customer segmentation criteria reflecting different consumer shopping value between online and off-line channel formats rather than developing strategies based only on the conventional marketing mix.

• Journal of Distribution Science
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• v.9 no.2
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• pp.31-36
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• 2011

I conducted empirical analyses of what happens when an offline channel expands to an online channel and whether the pre-existing offline channel's competitive assets (e.g. brand reputation and level of service satisfaction) can be linked to online channel preference. I found that an offline channel's brand reputation and level of service satisfaction can have a direct influence on offline channel preference and a second-hand influence on online channel preference. Thus, if the competitiveness of the online channel is strong enough and its customers have a higher preference for the offline channel, they will be committed and loyal to the company. The resultant enhanced competitiveness of the offline channel will present opportunities for both present and future success. The main results are the following. First, the management of the distribution channel service quality is more important than that of the brand reputation. Customers' experiences of service and subjective evaluations are not important only as the leading factors in the long-term brand reputation management but also as influential factors in channel preference. SoThus, given that the service quality of the pre-existing channel is not the customers' main concern, a strategy of improving the level of service satisfaction aimed at present customers is more valuable than a wide brand positioning strategy aimed at general and new customers. Second, when an offline channel company establishes an internet shopping mall on an online channel, it is highly likely that the preference and subjective evaluation of the present customers will influence the online channel. This applies not only to the special case of an expansion from an offline intermediary channel to an online one, but also to an online channel acting as an expansion of the business model of a conventional manufacturing or service company: both cases are vertical integrations of marketing channels in an expansion of the distribution channel. My theory applies to a wide range of contexts. Third and finally, any business strategy can grasp the meaning of 'channel expansion. Fundamentally, it is an expansion of the sales activity channel and marketing activity. However, it is also a way of enhancing marketing and sales competitiveness through an expansion to an online or offline channel. The expansion of an offline company to an online channel could be seen not as improvement but as an innovation of the business process by which two goals are achieved with one technique. The former is expected to increase the sales of the offline company, and the latter is also expected to increase sales while also contributing to cost reduction.

• Journal of the Korean association of regional geographers
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• v.19 no.2
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• pp.362-374
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• 2013

ICTs(Information and Communication Technologies) have changed the ways of social activities and communications, and in the process, online and offline spaces have been thought of as binary spaces in which online spaces substitute and erode offline spaces. The aim of this study is to explore how urban space where local social activities and communications are performed is constructed in terms of timespace through the intersection of online and offline communications and how the urban space is 'remediated' through online spaces. For this, the study looks at the case of a workshop on 'locality education' held at the Yeungnam University Museum in January 2013. Criticizing the dichotomist viewpoint that increasing in communications through online spaces results in the expansion of 'absent presence' or 'placelessness' in offline spaces, the study argues that online spaces remediating offline spaces are spaces not transcending the timespace constraints of the offline spaces but rather reflecting the spatial, temporal, material, social, cultural environments of urban space and place.