• Journal of the Korean Institute of Rural Architecture
• /
• v.19 no.4
• /
• pp.17-24
• /
• 2017

This study investigated the characteristics of outdoor advertising in downtown streets where the local governments improved and maintained. The purpose of this study was to examine how they met outdoor advertising guidelines in the basic landscape plan and how they contributed to the improvement of urban landscape. The outdoor advertising improvement project of local governments has contributed to the formation of downtown street landscape. However, as outdoor advertising is increasingly occupied in the landscape, it becomes a factor that hinders the landscape. Moreover, as outdoor advertising aims at advertisement, unique outdoor advertising has appeared, which is not matched with the surroundings. Therefore, it is necessary to take complementary measures. This study is a basic study to investigate the characteristics of outdoor advertising improvement which is a key element of urban landscape formation. Therefore, further study should be conducted on how an improved street image is evaluated.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2015.05a
• /
• pp.525-529
• /
• 2015

Depending on the field of smart industry has become increasingly widespread, the digital signage industry as advertising and content industry is emerging. However, this industry is growing rapidly it is not the reason for that is lack of a legal definition or system. The current legal system merely existing laws that apply to the use of outdoor advertising such as advertising and outdoor advertising Electrical, according to a separate law on digital signage is still is not enough. Most of the current legal system between a size that it is put in the control object, its type, the installation location and details and locations of areas in accordance with the regulation member of the law which can reduce the effectiveness of such a business to control them collectively There is concern that the differences are caused by unification can be difficult. In reality, the institutions of the new law was necessary, organized under the existing regulation rather than promoting new laws to screen the effectiveness of the national business media industry through a kind of standardization and unification of the digital signage industry in the future creation of a jurisdiction other than safety administration Science It is important to foster.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2010.05a
• /
• pp.598-601
• /
• 2010

개인용 단말기 디스플레이 상의 광고물 객체의 기준점 설정하여 좌표 값, 색상 값을 받은 후 그 정보를 기반으로 광고물의 경계선을 추출한다. 경계선에서 추출된 4 모서리의 좌표와 거리 측정기를 통하여 측정한 거리 값을 통해 여러 위치에서도 광고물의 면적을 측정하는 시스템을 구현한다.

• Fire Science and Engineering
• /
• v.26 no.5
• /
• pp.79-84
• /
• 2012

Combustion characteristics of outdoor advertisement materials were evaluated for fire risk assessment about fire expanding. At this study, the flame retardancy and the limiting oxygen index (LOI) was measured by UL 94 and ASTM D 2863 respectively. At the result of flame retardancy, foamex was V-0 grade and those of others were out of grade. LOI measurement showed that the LOI of foamex was highest in the samples. The cone calorimeter test was done by ISO 5660-1 to find the combustion characteristics. The cone calorimeter test showed that the outdoor advertisement materials were not good to prevent of fire expanding. The time to ignition (TTI) of flex was the fastest and the peak heat release rate (PHRR) as well as the total heat release (THR) of acrylic panel was higher than those of others.

• Proceedings of the KIEE Conference
• /
• 2006.07c
• /
• pp.1671-1672
• /
• 2006

사인물의 대명사인 네온사인 및 옥외용 광고 조명기기를 대체할 수 있는 LED Lighting Bar를 개발하여 옥외용 광고 시장의 시장성 확보하기 위하여, 광학설계를 통한 고휘도 LED의 선정 및 배치, 케이스 설계를 실시하고 LED모듈에 AC 220V 전원을 직접 인가할 수 있으며 효율이 높고 컴팩트한 구동회로를 설계하였다. 또한 One Chip 마이크로컨트롤러를 사용하여 RGB LED의 광색가변 및 점멸 제어회로를 설계하고, LED 모듈간에 2개의 제어선만을 연결하여 다양하고 다이나믹한 네온사인 동작(점멸, 광색가변)이 일어나도록 소프트웨어를 설계하였다. 그 결과, 설계된 LED Lighting Bar는 전체 크기가 $D150{\times}W50{\times}H50mm$로 매우 컴팩트하고 LED 배치 및 광학설계를 통하여 최대광도 70cd를 실현하였으며, LED Lighting Bar의 동작개수에 관계없고 설치가 간단하며 10개 이상의 사인 패턴 제어가 가능하였다.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.1
• /
• pp.401-408
• /
• 2019

This study numerically examined the maximum wind pressure distribution of a billboard on the roof of a middle-rise building. The deformation caused by the maximum wind pressure was examined. For the numerical analysis, the signboard was assumed to be installed on $(b)20m{\times}(d)10m{\times}(h)$ buildings. The maximum wind pressure was measured using four models with the standard model and different sizes of the signboard. The numerical analysis showed that the horizontal deformation predominantly occurs as the shape of the signboard becomes closer to a rectangle, and high wind pressure and deformation occur at the corners of both ends. As the height of the signboard increases, vertical deformation predominantly occurs, and static pressure forms on the backside. When the height is lower than the width of the signboard, the wind pressure is concentrated on the center of the roof. Therefore, the distribution of the maximum wind pressure is stable, and the effect of the wind pressure is relatively low as the height-to-width ratio approaches 1.

• Journal of Digital Convergence
• /
• v.15 no.11
• /
• pp.77-83
• /
• 2017

The Korea Expressway Corporation announced that road casualties on expressways in 2016 were 262 deaths, a 24% decrease compared to 343 deaths in 2015, thanks to the expansion of rest areas for sleepy drivers. And the installation of large-sized banners containing strong messages such as "dozing while driving means your death" helped to reduce the casualty caused by driving while drowsy by 35% compared to that in 2015. Accordingly, this study tried to analyze the impact of public advertisements designed to prohibit dozing while driving on expressways upon drivers, and to present a direction for improvement of such public advertisements in the future. Based on case studies and library researches, the study contemplated the effects of public advertisements on expressways at home and abroad. It was confirmed that the accident rate has been higher on straight roads than on curved roads and that the framing of negative messages using provocative images or slogans on traffic accidents has been considerably effective. In conclusion, if the installation of outdoor billboards for public advertisements at rest areas for sleepy drivers is institutionalized and the systematic provision of information by road section inside and outside of vehicles via Variable Message Sign (VMS) services on expressways, outdoor billboards, or navigation services (including smartphones) is available, it would be possible to maximize the effect of the public advertisements.

• Korean Institute of Interior Design Journal
• /
• v.20 no.1
• /
• pp.208-219
• /
• 2011

This study is intended to formulate the issues through the status analysis and image evaluation for each street on the basis of colors for the outdoor advertisements for part of street side in the oldest downtown for its construction year. Analysing the business type of the street side, it displays the identity of the fashion business area and the color status shown on the outdoor advertisement did not consider the harmony on the other business type and building improvements that it displays chaotic street views in overall. Status of color for the outdoor advertisement compared and analyzed for each street-side to be analyzed with high color contrast with the building structure and outdoor advertisements than the Street B side where there are many businesses of fashion sundries and fashion clothes to form more complicated street scenery visually for the Street A side. The color combination principle of building structure and outdoor advertisement was shown to be the factor for the contrasting unity and diversity. In order not to stimulate this visual confusion, the colors of outdoor advertisement has to be applied on the basis of the color guideline based on the color combination principle of outdoor advertisement and building structure to have the aesthetic harmony overall. As a result of analysis using the KJ method, the present image of the old downtown area was shown with the adjective vocabularies of "complicated", "out-dated", "chaotic", "disorganized", "dirty", "suffocating", and "unilateral", and its image to strive for would be in a total of 6 adjective vocabularies of "well-arranged", "young", "dynamic", "sophisticated", "personable" and "neat", and it has presented the basic foundation of color guideline of outdoor advertisement fit for its image.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
• /
• v.18 no.5
• /
• pp.16-26
• /
• 2004

As the importance of outdoor lighting become more widely recognized, outdoor lighting has been installed in many buildings, plazas, landscape, and historical monuments in Korea, Outdoor lighting on showing complex, in particular, express its values as local landmarks. However, the excessive outdoor lighting in the large-scale shopping complex tends to cause light pollution. Many advanced countries are trying to create a comfortable lighting environment by the guidlines and regulations on outdoor lighting to prevent light pollution. For this research backgrounds, the light pollution of three showing complexes in Seoul have been investigated. For the purpose, luminance of building facade, horizontal illuminance, and vertical illuminance were measured with proper measurement instruments and compared the results with the CIE recommendations. The results of the study are as follows. As no cut-off luminaries are currently installed on pedestrian walks, some glare were occured partially. It also shows that the luminance of building facades are high to improve the degree of public awareness of buildings and advertisements. In other words, the luminance of the building facade, when compared with that of the CIE recommendations, is twice as high and the vatical illuminance of pedestrian walks is far higher than that of the CIE recommendations, which proves the existence of light pollution. As Korea has not yet provided proper regulations or guidelines for the control of light pollution, it is necessary to make appropriate codes for it.

• The Journal of the Korea Contents Association
• /
• v.8 no.5
• /
• pp.113-121
• /
• 2008

Researcher tried to argue the possibility of application of visual communication design adapting the marketing environment change on this paper. What is ICD (Integrated Communication Design)? This is a new attempt to treat these common marketing methods, such as, C, I, B, I, TV commercials, newspaper commercials, posters, brochures, DM, package designing, POP, outdoor visual information, web sites etc, as a whole. And no longer treat them as separate pieces as we were doing previously. So I started this research with positive analysis which already has been theoretically discussed based on the documents and researches on the same subject. Through this attempt I tried to examine the possibility of application of ICD. Conclusively, I developed and suggest named the ICD model, by which we could explain the current marketing communication design effort more holistically then ever.