• Journal of Digital Convergence
• /
• v.19 no.5
• /
• pp.383-395
• /
• 2021

The purpose of this study is based on Pine and Gilmore's (1998) Experiential Economic Theory (4E's). This study mediates the perceived value of the experience factors (entertainment, aesthetic, deviant and educational experience) of Untact fashion and beauty performances. The impact on customer satisfaction was analyzed a total of 230 questionnaires were collected for visitors to the 15th Untact 'Asia Model Festival', which were successfully held in Seoul in 2020. The statistical analysis method used the SPSS 21.0 statistical program. As a result of the study, it was found that the experience factors had a significant effect on perceived value and customer satisfaction. In addition, perceived value was found to have a significant effect on customer satisfaction, and perceived value as a parameter was found to partially mediate the effect of experience factors on customer satisfaction. By studying the empirical analysis in this way, practical implications were presented and basic data that could be used for reference to related research were provided. However, future research should contribute to academic development through research on variables not covered in this research, and research on various untact performances should be continued.

• Journal of the Korea Society of Computer and Information
• /
• v.28 no.8
• /
• pp.187-194
• /
• 2023

Recently, a lot of discussions are underway in the field of introducing new technologies about the rapidly growing metaverse. However, the degree of acceptance of metaverse users at the beginning of the introduction is different from expectations, so research should be conducted for the continuous use of current real users and service success. In this study, we would like to investigate the relationship between four experience factors according to Metaverse's experiential economy theory, and perceived value and intention to continue use. A survey was conducted on metaverse real-life veterans, and 177 questionnaires were finally analyzed. The collected data were empirically analyzed using SPSS 25.0 and AMOS 21.0. As a result; First, it was found that all the experience factors of the metaverse had a positive effect on the perceived value. Second, all of the experience factors of metaverse were found to have a positive effect on the intention to continue use. Third, perceived value was found to have a positive effect on the intention to continue use. Based on the analysis results, the implications and limitations of this study were presented. Based on the analysis results, metaverse should provide and develop various experience factors differentiated from reality to users. In addition, providing an experience environment and value that metaverse users can perceive will increase users' intention to continue using it.

• Proceedings of the KAIS Fall Conference
• /
• 2001.05a
• /
• pp.95-98
• /
• 2001

최근 몇 년 사이 컴퓨터에 관련된 많은 발전과 함께 모의실험을 위한 소프트웨어 및 모의훈련장치(시뮬레이터)가 다양한 분야에서 연구 개발 보급되고 있다. 그중 컴퓨터와 소프트웨어의 급격한 발달로 그래픽과 멀티미디어를 통합한 가상현실구현에 많은 개발과 연구가 진행되고 있고 네트웍의 발전으로 여러 사람이 쉽게 접할 수 있는 가상공간이 점차 확대되고 있다. 컴퓨터와 소프트웨어의 가상공간은 시각적인 가상공간인 반면, 실제 많은 비용과 장비가 수반되는 시뮬레이터는 인간이 쉽게 체험하지 못하는 환경 적응을 위한 훈련 체험 장비로 위험과 안전성 예기치 못한 돌발상황 등으로 발생할 수 있는 많은 인적 물적 재산의 피해를 예방하기 위한 훈련장치로 다양한 분야에서 활용되고 있다. 본 논문에서는 훈련 및 레져 오락용으로 다양하게 연구 개발되는 시뮬레이터에서 중대형 고가의 현 구동방식을 중저가 소형의 2축 Motion Base 구동방식을 제안하고 개발된 시제품에 대한 시스템 구성과 동작특성을 기술하였다.

• Journal of the Korea Convergence Society
• /
• v.12 no.12
• /
• pp.245-255
• /
• 2021

This study is an empirical study on how factors such as social factor, entertainment factor on the Wechat social media platform affect users' flow and addiction to use. Researchers thought that despite the increasing addiction of social media Wechat users, existing social media research is limited to service quality and satisfaction, so research on user flow and addiction is necessary. Therefore, the researchers try to through empirical analysis, the WeChat use to addiction path to social factor (social interactivity, payable) and entertainment factor (entertainment, life relevance), examine how WeChat user experience affects the use intention and satisfaction, and determine its role in the user's WeChat addiction and flow, and tested. The results of this study are expected to provide a new theoretical basis for future research on addiction use of social media.

• Journal of the Korean Institute of Traditional Landscape Architecture
• /
• v.30 no.1
• /
• pp.103-112
• /
• 2012

This study aims at assessment of local festivals focused on analysis of operation program for local festivals held in Jeonbuk province. The subjects were 65 local festivals held in Jeonbuk in 2010 excluding festivals held in province, county, and town level, and those held with single purpose. Type of festivals were classified to type for residents' unity, tourism, industry, and special purpose type. The portion was industry type 36.9%, type for residents' unity 23.1% in the order. By theme, animal, plant, nature phenomenon, history, culture and tradition, special product, regional industry were classified - the portion was special product 36.9%, culture and tradition 24.6%, history 13.8%. Assessment of operation program was conducted with assessment indexes such as compliance with theme, uniqueness, diversity, effect of experience, size, educational effect, and entertainment. As a result, it appeared that because local festivals of Jeonbuk had high uniqueness, duplication of program between local festivals was very low and educational effect was comparatively high. On the other hand, because entertainment and effect of experience was very low, considerations of entertainment and effect of experience are necessary in planning of program.

• Journal of the Korean Wood Science and Technology
• /
• v.49 no.6
• /
• pp.616-642
• /
• 2021

Improving public awareness of wood is essential for achieving the goal of establishing wood culture by expanding the use of wood. This study presents a basic examination of the strategy of revitalizing wood culture and a survey of its current status and requirements. The survey was divided into seven categories: awareness of wood culture; use characteristics of wood culture; preference and demand for wood culture; awareness of sub-fields of wood culture; awareness of the cultural resources of wood; trends of wood utilization; and wood-related living environment. Based on the survey results, the study analyzed four items: awareness of wood and cultural experience; awareness of the cultural resources of wood; wood-related living environment and trends of wood utilization; and preference and demand for wood culture. In this study, the public awareness of wood and cultural experiences, the first of four items, was analyzed using the survey results. Generally, wood and wood culture are viewed as materials and a cultural heritage, respectively. Moreover, wood is ecofriendly. However, no substantial difference was observed between the two perceptions. Forty-five percent of the respondents reported that using wood exerts a positive effect on the body and mind. However, such use also destroys forests. Additionally, the recognition of wood-related workers, such as engineers or skilled workers, was relatively low compared with educators, such as wood education experts. Moreover, less than 50% of the respondents answered that major projects related to wood culture are well-known, whereas 30% participated in wood education, such as woodworking experience, where the majority required hand tools. Furniture, wooden accessories, and wooden buildings were among the objects that individuals intended to make through the wood culture program. Approximately 23% of the respondents were aware about the wood culture experience center, while approximately 50% had visited it. The response rate to woodworking technology was 73%, where the highest response was found for wood education experts. To improve public awareness about wood, the importance of entertainment factors over educational factors should be considered in the experience of individuals. To provide opportunities to experience wood culture for more individuals, developing and actively promoting various contents, including entertainment elements, are necessary.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.16 no.5
• /
• pp.947-956
• /
• 2021

As an interest in metaverse increases, there are many studies to apply virtual reality to indirect experiences. Virtual reality is increasingly being used not only for entertainment such as games but also for educational content. A key technology of indirect experience is modeling an object to provide a realistic experience to the user. Natural environments such as tidal flats change with time, and many living things also live there. In this paper, we propose a method for creating experiential content that accurately models the ecological environment of tidal flats. The proposed method explains how to naturally model the temporal change of tidal flats. We also explain how to model a crab, a creature that inhabits the tidal flat, in the forms of an NPC using the behavior tree. Implementation results show that the proposed method uses simple algorithms but expresses the shapes of tidal flats well.

• TTA Journal
• /
• s.133
• /
• pp.44-49
• /
• 2011

인간은 누구나 지구상의 수십억 인구 중 하나의 구성원으로 살아가고 있으며, 그 현실은 자신의 마음대로 움직여주지 않을 뿐만 아니라, 그 활동반경 역시 제한적일 수 밖에 없다. 시간과 공간, 그리고 환경이라는 현실적 제약으로부터 탈피하기 위해 우리는 가상이라는 기술을 이용한다. 가상을 통해 우리는 원하는 대로 현실과 동떨어진 세계를 체험하는 흥미나 오락위주의 기술을 발전시켜 왔지만, 현실과 괴리, 게임 중독, 사회 부적응 등의 부작용을 가져왔다. 그러나, 최근 가상기술이 인간의 생활, 경제, 훈련, 교육, 의료, 국방 등에 다양하게 적용되면서 더 이상 가상기술이 현실과 독립적으로 떨어진 것이 아닌 현실과 혼합된 형태의 서비스로 변화해 왔다. 다시 말해 현실의 시공간적 제약을 가상으로만 해결하는 것이 아니라, 현실환경을 배경으로하는 서비스로 진화한 것이다. 가상쇼핑을 통해 실제물건을 구매하고, 가상드레스를 입어보고 맞춤형 의복을 만들어 내거나, 루부르박물관을 가상으로 투어하고, GPS를 이용하여 자신의 위치에서 가장 가까운 커피숍을 찾는 등 점차 가상기술이 현실로 침투해 오고 있다. 이제 보여야 믿는다 (seeing is believing)는 말은 구시대적 발상이 되었다. 보인다고 실제로 있는 것이 아니고, 안보인다고 진짜 없는 것도 아니다. 사람조차도 가상으로 만들어 실제의 사람들과 공존하는 세계를 보여준 "써로게이트"라는 영화가 아직은 먼 미래의 기술처럼 생각되겠지만, 이러한 혼합세계에 다가가기 위한 기술적 접근이 초보단계에서 이루어지고 있으며, 본 고에서는 이를 위한 가상현실 기반기술의 개발현황과 국가 정책방향에 대하여 살펴보고자 한다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2014.10a
• /
• pp.549-550
• /
• 2014

21세기 현대사회는 다양한 가상현실 미디어에 둘러싸여있다. 영화, 드라마, 광고 등 대부분의 영상에 거의 필수적으로 컴퓨터 그래픽 작업이 들어가며, 가상현실의 대표적인 콘텐츠인 게임의 경우 100억 달러 규모의 거대 시장이 형성되어있다. 단순히 오락적 요소로만 여겨지던 이 가상현실이, 최근에는 교육과 연계되어 연구되기 시작했다. 한국인의 교육열은 세계적으로 유명하고, 특히 영어교육에는 한 해 평균 19조원을 투자할 정도로 영어 교육에 관심이 많다. 그러나 대부분의 한국인들은 여전히 영어를 어려워한다. 본 논문에서는 가상현실의 몰입감과 체험이라는 특징을 영어교육과 접목하여 교육의 효과를 높이기 위한 콘텐츠를 기획하고 Eon Studio툴을 이용하여 개발한 영어교육게임을 제안한다.

• Journal of Intelligence and Information Systems
• /
• v.29 no.4
• /
• pp.395-413
• /
• 2023

This research studied the effect of customer experience characteristics in offline home appliance stores on perceived value and revisit intention. Among the offline distribution of home appliances with more than 100 stores nationwide, two home appliance retailers (HiMart, E-Land), three hypermarkets (E-Mart, Homeplus, Lotte Hi-Mart), and two home appliance stores (LG Best Shop, Samsung Digital Plaza) were selected, and a survey was conducted on men and women in their 20s or older in Seoul, Gyeonggi, and Incheon who had visited and purchased the home appliance store within the last 6 months. As a result of the survey, a statistical analysis was conducted on a total of 330 samples using the PLS (Partial Least Squares) structural equation model and SPSS statistical package. Through this study, the following research results can be obtained. First, educational experience, deviant experience, and aesthetic experience had a positive (+) effect on the functional value. However, entertainment experience did not affect functional value. Second, educational experience, deviant experience, and aesthetic experience all had a positive (+) effect on emotional value. Third, both functional and sensory values had a positive (+) effect on the revisit intention. Fourth, it was confirmed that brand loyalty had no moderating effect between functional value and sensory value revisit intention. The results of this study show the structural relationship between customer experience characteristics, perceived value (functional value, sensory value), and revisit intention. This result provides guidelines on what activities home appliance offline stores should do at a time when online channels threaten the survival of offline channels.