• Proceedings of the KAIS Fall Conference
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• 2000.10a
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• pp.354-359
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• 2000

네트워크게임은 오락, 교육, 비즈니스를 포함하며 오늘날 우리의 생활 속에 다양한 관점에서 중요한 역할을 하기 시작하였으며, 최근의 네트워킹기술은 신뢰성 있는 게임을 요구하게 되었다. 네트워크게임은 전송방식 에 따라 피어 투피어방식, 커뮤니케이션 서버 방식, 중앙서버 방식 등 세 가지 방식으로 나눌 수 있는데 네트워크의 신뢰성이 매우 중요한 요인이다. 현재 이러한 문제를 해결하기 위한 노력들이 여러 분야에서 연구가 진행되고 있으며 특히, 네트워크 게임 시스템 운영체제, 네트워크 설계 등의 여러 분야에서 연구되고있다.

• The Journal of Society for e-Business Studies
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• v.19 no.2
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• pp.1-29
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• 2014

Advancement of mobile technology opened new business field in existing marketing area and in spirit of depression of advertisement market due to worldwide shrunken business, investment mobile advertisement market only jas a tendency to increase. In this paper I tried to know some factors to influence on the acceptance of customer to receive the referring advertisement continually through the study of 'KaKaotalk Plus Friends', a kind of marketing platform of KaKaotalk, the model killer application of Smart Phone. For this purpose I developed the research model based on Customer Value Theory and Social Exchange Theory etc. Futhermore based on these theories I studied the facts to influence on the acceptance of customer using KaKaotalk Plus Friends Service.

• Journal of the Korea Convergence Society
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• v.11 no.11
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• pp.155-163
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• 2020

This study investigated experimentally how factors of SNS advertising attribute impact on advertising likeability and purchase intention according to use motive and use intensity of SNS. Firstly showing difference according to use motive of SNS, in user of motive to managing human relation, reliability of advertising contents has effect the largest and entertainment of advertising interest has effect also as important factor. In user of motive to sharing interest information, irritation of advertising on using SNS has effect the largest negatively and information of advertising's information offering capability has effect larger as positive factor. Next showing difference according to use intensity of SNS, in user of high intensity, reliability and information of advertising contents has effect larger than other factors. In user of low intensity, irritation of advertising has effect the largest negatively and other factors have effect very small. This results can provide a practical contribution that explains important factors in producing effective SNS advertising according to using behavior characteristics of SNS.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.7-12
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• 2008

This study aims to extract the factors which constitute use tendency on digital product, and to devide korean generation. We surveyed to digital product users who are 15 through 49 years old, executed factor analysis, cluster analysis, and so on, The results of factor analysis, we selected 11 factors, named as interest, entertainment, simplicity, anxiety of mal-operation, practicality, personality, consistency, multi-functionality, learning style of how-to-use, responsibility of disorder, and lending degree. The results of cluster analysis, we classified subjects into following three types: positive acceptor, passive follower, and conservative indifference. And, we executed frequency analysis iteratively. We devide korean digital product users to 4 generations -1727G, 2834G, 3538G, 3949G- by means of synthesizing the results. It can be said that generation is strong factor effect to use tendency, but the other factors like sex, occupation, school career, income become weak factor or not matters. Finally, we considered the reason, 3538G takes a crossing point role through comparison the generation division with cohort research on product use experience.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.452-464
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• 2018

The purpose of this study is to identify the brand personality factors of SNS based on SNS consumers and to examine the effect of SNS brand personality factors on the recognition of mobile native ads in SNS. As a property of mobile native advertisement, research model is suggested by introducing information, reliability, entertainment, interferences, and interactivity as research variables. And SNS users were surveyed. Through the online survey, 341 copies were used for the analysis. According to the results of the analysis, five characteristics of SNS brand personality factors such as 'sincerity', 'enthusiasm', 'charm', 'practical', and 'community' were derived. Among these, 'sincerity', 'enthusiastic', and 'community' brand attributes have a positive effect on most of mobile native advertising attributes, but 'practical' brand characteristics negatively. The attractiveness of the brand was not related to the mobile native advertisement.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.23 no.10
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• pp.1201-1208
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• 2019

The government has operated financing fund under the National Finance Act for the smooth conduct of national policy. But, It is exposed to problems such as the possibility of abuse of fund and the lack of after-loan management. In this paper, It uses fintech such as the blockchain and machine learning to solve these problems. The fund operation procedure is designed as a consortium blockchain, and it suggests the application of PBFT negotiation algorithm and the smart contract. In case of the fund management, it suggests utilizing multilayer artificial neural network model of machine learning and a module of result interpretation. The introduction of this research approach will improve the transparency and efficiency of the financing fund, ensure the credibility and also contribute to the improvement of the fund management and the establishment of the fund policy.

• Journal of the Korea Convergence Society
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• v.12 no.2
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• pp.35-44
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• 2021

Previous studies have studied short videos, short form content, snack culture and so on, but few studies have been conducted on the form of summary content that compressing and summarizing the original content. This study aims to contribute to the revitalization of the summary content market by exploring ways to enhance user satisfaction through analysis of the YouTube summary content features and the credibility of content providers that bring about flow and satisfaction of YouTube summary content users. The survey was conducted on 202 people who have watched YouTube summary contents for finding out the effects of YouTube summary contents features and content provider credibility on the details of flow. As a result, only entertainment had a significant impact on all flow details. This study is of academic significance in that it defines the features of YouTube summary contents, and has practical significance in that it suggests what direction the summary content should have in order to arouse user satisfaction in future.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.241-249
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• 2011

This study takes a uses and gratification theory based approach to identifying the relation between TV home-shopping channel use motivation and purchase intention. The results are summarized as follows. First, in respect of TV home-shopping channel use motivation, the analysis results reveal three factors: convenience, information seeking, and entertainment. Among these, the factor of convenience was the first in the order of importance. Secondly, 1)It is found that use motivation also has some limited influence on purchase intention. 2)Selectivity and involvement degree, the sub-categories of audience activity, are found to be the variables with the highest prediction ability, suggesting a need to give a particular attention to them. 3)In addition, viewing amount, a variable of use behavior, is shown to have a significant influence on purchase intention. The followings are the implications of the study results. First, marketing strategies that enable maximization of shopping convenience are required. Second, there is a need to approach the delivery of TV home-shopping contents as a kind of broadcasting contents on their own rather than merely a medium for selling goods.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.1-10
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• 2018

This study investigates Chinese consumers who have recently purchased products through internet personal broadcasting of Wang Hong and explores how factors related to Wang Hong, broadcasting contents, and products affect purchasing satisfaction of consumers. The present study also examines whether this satisfaction affects the consumer loyalty to the shopping through the Wang Hong in the future. The results indicated that consumers' perception of the informational level rather than entertainment level of broadcasting contents had significant effects on the product satisfaction. The perceived uniqueness and credibility of Wang Hong were found to have positive impacts. In terms of products, the more consumers perceived the product to fit their images or values, and the higher the fit between the images of Wang Hong and the endorsed product, the higher the satisfaction with the product. Product satisfaction increased the customer loyalty, including the intention of repurchasing products endorsed by the Wang Hong.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.37-45
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• 2019

This study investigated whether the model attributes of VR Ads (3D effect, presence, Dynamics, Amusement) affect the attitude of the advertising. We also examined the mediating role of consumer's innovation in the model attributes and advertising attitude of VR advertisements. To do this, VR equipment was used to induce real advertisers to experience advertisements. The causal relationship between variables was examined through covariance structure analysis. The results are as follows. First, all independent variables of the VR advertising model have a positive effect on the consumer's innovation. Second, the 3D effect, Amusement of the VR advertising model have a positive effect on the attitude of the advertising. Third, the effects of the VR advertising model on all variables are mediated by the consumer's innovation of the VR advertisement. The results of this study provide implications for understanding the characteristics of VR Ads.