• Culinary science and hospitality research
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• v.22 no.5
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• pp.252-266
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• 2016

The purpose of this study is to verify a relationship among service quality and customer satisfaction of wedding hall restaurants, and recommendation intention, as well as the moderating effect of image of wedding halls and hotels on the relationship. A hierarchical regression analysis thorugh SPSS was conducted to test the model hypotheses. Research samples were collected from 331 customers of wedding hall restaurants and hotels located in Seoul. The findings and implications of the research can be summarized as follows. First, the employees, facilities and environment service, and convenience of wedding hall restaurants had a positive effect on customer satisfaction of wedding hall restaurants. Second, evidence suggested that service quality of wedding hall restaurants had a positive effect on recommendation intention. Third, while there was a negative moderating effect of image of wedding halls and hotels between food and employee service quality and customer satisfaction, a positive moderation effect of image of wedding halls and hotels was found. Fourth, there was a negative moderating effect between customer satisfaction and recommendation intention.

• Proceedings of the Korea Association of Information Systems Conference
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• 1998.10a
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• pp.79-86
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• 1998

본 연구는 예식장 운영에 관한 이론적 실무와 예식업 시장의 변화되는 요인을 제 시하여 예식장관리시스템의 새로운 모델을 정보시스템에 접목시키고자 한다. 예식정보시스 템은 예식서비스 부분을 획기적으로 개선하여 고객 만족도를 향상시킴으로 예식산업의 발전 과 예식장의 고객 대응 부당 요소인 시간, 경비, 서비스 문제를 개선하고 체계적인 소비문 화 정착에 크게 기여할 것이다. 특히 한국의 부산지역에 새로운 대형예식장이 신축 및 영업 중이며, 이들 예식장의 경영은 사전 전문지식과 노하우가 없이 운영되고 있는 현실에서 기 업의 경쟁력을 갖추기 위한 올바른 방향을 제시하고자 하였다.

• Science of Emotion and Sensibility
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• v.14 no.1
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• pp.73-82
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• 2011

This study was aimed to analyze the wedding servicescape color combination image focusing on the comparison between hotel banquet hall, general wedding hall and sanctuary. The survey was conducted among 400 customers(aged from 20~39 years old) who lived in Seoul and Kyunggi Province and 315 were analyzed. The statistical data analyses were performed using SPSS/WIN 17.0 and reliability analysis, factor analysis, t-test, ANOVA were used. Based on the result of the conducting factor analysis, color image of wedding hall were classified into 3 factors: delicateness, nobleness, and vivaciousness. Cronbach's alpha was calculated for the reliability of the survey instrument. Consequently, wedding hall color image were shown 'clear' 3.60, 'mild' 3.50, 'delicate' 3.38. Comparison among wedding hall types, 'vivaciousness' was 3.00 at general wedding hall, 'nobleness' was 3.64 at hotel banquet hall, and 'delicateness' was 3.60 at hotel banquet hall. Demographic differences of wedding hall color image were found by sex, marital status, monthly income but not by age, education and occupation. The results of this study will serve as a basis of wedding hall color marketing researches.

• Korean Architects
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• no.3 s.168
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• pp.35-46
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• 1983

• Korean Architects
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• v.3 no.9 s.9
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• pp.7-13
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• 1968

• Korean Architects
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• no.10 s.187
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• pp.3-16
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• 1984

• Korean Architects
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• no.11 s.259
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• pp.12-30
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• 1990

• Korean Architects
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• no.7 s.184
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• pp.3-13
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• 1984

• Korean Institute of Interior Design Journal
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• no.13
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• pp.25-31
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• 1997

The purpose of this study is to provide the guideline of the interior design of Wedding halls, based on a series of investigations and analysis of the consumer's preference. Marriage is an essential ceremony of family life. However the Wedding culture has been changed since the western culture affected to traditional marriage concept. Many countries have different wedding culture and traditiov. Ours are largely divided into the traditional Korean wedding ceremony and the modern, i.e. the westerv. The customer's preference and the opinion for the Wedding hall analyzed through survey to find out the guideline for the interior desigv. The result of this research can be summarized as followings; 1) The interior design was the most influential element when choosing the wedding hall. 2) The preferred colors for the wedding hall were pink and white. 3) The preferred light fixture for the wedding hall was the chandelier. 4) The main points concerned in the guideline of interior design for the wedding hall were building facade, accessibility toward the wedding hall, parking lot, traffic circulation and etc.

• Korean Architects
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• no.11 s.247
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• pp.7-24
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• 1989