• Title/Summary/Keyword: 예술 시장

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연재 - 페인터로 구현하는 디지털 아트 (4)

  • Kim, Se-Hyeon
    • 프린팅코리아
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    • v.8 no.5
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    • pp.112-113
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    • 2009
  • 페인터11 버전이 최근 출시되었다. 페인터는 수채화, 유화 등 예술적인 이미지를 구현해주는 프로그램으로 포토�頻릿� 예술적이고 동화적인 이미지를 구현할 수 있어 디자인 및 사진 시장에서 새로운 조류로 각광받고 있다. 페인터11이 만들어 내는 디지털 아트는 전통 방식에 비해 새로운 작업 방식을 제공하고 있다. 독특한 브러시나 작업도구를 만들어 낼 뿐만 아니라 이것을 캔버스와 상호 작용시킬 수 있다. 이번 호에서는 페인터11의 기능에 대해 알아본다.

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Design of a Live Commerce Platform Using a Multiview (멀티뷰를 활용한 라이브 커머스 플랫폼 설계)

  • Woo, Yeji;Won, Aeryeong;Yun, Jeongwon;Lee, Shinhwa;Jeon, Sumin;Lee, Sangun
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • fall
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    • pp.157-160
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    • 2021
  • 코로나 19로 인한 사회적 거리 두기가 계속되면서 온라인 쇼핑을 이용하는 고객이 증가했다. 그중 원활한 소통이 가능한 라이브 커머스 시장이 크게 성장했다. 모바일 기기만 있으면 시간과 장소의 제약 없이 라이브 커머스를 이용할 수 있지만 제한된 정보제공과 장애인을 위한 서비스가 없다는 것이 단점이다. 따라서 본 논문에서는 다양한 정보를 제공하기 위한 멀티뷰 화면을 송출하고 TTS, 딥러닝 기반의 STT 기술을 활용해 시·청각 장애인을 위한 기능을 포함한 새로운 형태의 라이브 커머스 플랫폼 및 시스템 구조를 제안한다.

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The effects of the value of performing art on attitude and customer satisfaction (공연예술에 대한 가치가 태도와 고객만족도에 미치는 영향에 관한 연구)

  • Koo, Eun-Ja;Park, Su-Jin;Ahn, Sung-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.9
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    • pp.543-551
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    • 2016
  • Recently, the cultural industry has become an attractive industry which is having a dramatic effect with the rise of Hallyu offering many possibilities for development. Specially, the marketing techniques employed by the performing arts industry started to change to respond to consumer tastes and demands like other commodity markets, as the popular performing arts industry began to receive attention as a promising industry. It is important to identify the behavior of consumers in order to actively deal with the demands and tastes of consumers that are becoming increasingly diverse and individualized. The performing arts market needs to recognize the importance of its audience and to apply appropriate marketing techniques. This study attempted to empirically identify the value of performing arts perceived by the audience and to investigate the influence of the relationship between the perceived value, attitude formation and satisfaction with performing arts. In order to examine the influence of the value of performing arts on attitude and customer satisfaction, a reliability analysis and factor analysis were conducted to investigate the dependability and validity of the measured variables. In order to achieve the study's intended purpose, the structural equation model (SEM) was utilized as the core analysis method. As a result, it was found that the perceived value and attitude towards performing arts have a positive effect on customer satisfaction. The results of this study are expected to be used as the basic data for organizations that plan performances to improve their marketing and promotion around the audience and for more specific and detailed research in the future.

A Study on Delay Causes and Tasks of Korean Performing Arts' Overseas Expansion (공연예술의 해외시장진출 지체요인 및 향후과제)

  • Kim, Sun-Young;Kwon, Byung-Woong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.8
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    • pp.215-225
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    • 2016
  • This study seeks to find an alternative to the requirement for proving the competitiveness of Korean performing arts before entering into the overseas market by deriving the factors causing entry into the market to be delayed based on an analysis of the current status. Between 2007 to 2014, the overseas revenues from Korean performing arts increased by 16.4% compared to the total amount of financial support, as the number of free performances given overseas and the average guaranteed number of performances overseas are both at a standstill. Also, the size of the audience increased by a mere 3.3 times, which is an even lower growth rate than that for the number of performances, 3.8 times, during the same period. Furthermore, the audience size per unit is suffering from long-term stagnation. The main causes are as follows: 1) applying one-dimensional methods to performing arts exchanges and expanding the overseas market, 2) the existing confused concepts between profit and non-profit contents, 3) the weaknesses of the market expansion strategy, because of programming practices focusing on providers, such as presenters and producers, rather than consumers. As a result, the necessary basic research, including consumer surveys, has not been done yet. In order to understand the implications of this analysis and solve the problem of the delayed overseas expansion of Korean performing arts, the Korean wave industry was examined as a representative example. Consumer surveys for the performing arts, possibly benchmarked to the "Korean Wave Consumer Survey Index (KWCSI)", are expected to be done in the near future. In addition, through the development of a specific consumer index of the performing arts, customized marketing strategies by continent and country need to be established. This empirical study of the overseas expansion of performing arts can be utilized as a bridge between the academic and real worlds. This work may also enable a variety of strategies to be established for the overseas expansion of the performing arts.

Research of the difference between the east and west of the point of view of the background design of the game (게임 배경디자인의 동서양 관점의 차이 연구)

  • Hwang, Yi-seul;Kang, Hyo-soon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.933-936
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    • 2014
  • Game design, has grown by adding to the development speed of the game market. When appeal a game to overseas users including the domestic market, the effect of design gives also large. Therefore, understanding of the background elements of design and design during the localization process is very important. In this paper, I will research the differences between the design of the game background of Eastern and Western design and various backgrounds.

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Leisure Lifestyle and Culture and Art Consumption: Cases of Art Gallery Visitors (여가 라이프 스타일과 문화 예술 소비에 관한 연구: 미술관 관람객을 중심으로)

  • Lee, Guiohk;Park, Jowon
    • Review of Culture and Economy
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    • v.19 no.2
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    • pp.3-28
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    • 2016
  • The present study attempted the segmentation of the art gallery visitors on the basis of leisure lifestyles. For this purpose, leisure lifestyle surveys were administered at Korea's three representative art galleries, the National Museum of Modern and Contemporary Art, Seoul Museum of Art, and Seoul Art Center's Hangaram Art Museum. A total of 314 questionnaires were analyzed to identify leisure lifestyle factors. On the basis of the lifestyle factors, a cluster analysis was performed, and then the differences of demographics, museum visiting behaviors, and general cultural consumption among the clusters were examined. The cluster analysis revealed four groups of lifestyles, 'culture and art lovers', 'active homebodies', 'low leisure spenders', and 'omnivorous culture and sports participants'. The four groups revealed the differences in terms of demographics, museum visiting behaviors, and general cultural consumption. On the basis of the findings, the marketing strategies targeting the segmented art gallery markets were discussed.

Research on the revitalization of Japanese artworks: Focus on Japan Advanced Art Museum Policy (일본의 문화경제전략과 미술품 유동성 활성화에 관한 연구 - 문화청의 선진미술관 정책 추진을 중심으로 -)

  • Chu, Min-Hee
    • Korean Association of Arts Management
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    • no.51
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    • pp.135-166
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    • 2019
  • Recently, the Japan Cultural Agency announced a plan for revitalizing the art market represented by reading museums (advanced art museums) to promote industry through strengthening the sustainability and economics of art museums. Along with these policy announcements, the Japanese cultural system and Bypyeongje are divided into pros and cons, and there has been a heightened opposition, which is now in a state where policy promotion has been temporarily suspended. The opposite reason is that it does not meet the museum's inherent purpose of preservation and lore, and the reason for favoring that commercialism can ruin the art world is that the Japanese art society is other than art museums and museums Also, it consists of non-profit organizations, art festival administration organizations, support staff, volunteers, etc., but because of the high subsidy bias, no real labor costs are paid, which means that it is virtually neglected. Also, there is a vigilance that the art society itself, which reduces its reliance on subsidies in response to social changes, can survive. Seeing that the situation is not much different from Japan, Korea is also actively discussing new establishments of the National Art Bank, performing art appraisal and evaluation functions for revitalizing art works, art loan, art trust, etc. There is. As it is difficult to solve realistic problems with subsidies from the future situation, it is difficult for us to expand investment in culture, and culture and economy are united and linked. You will find a plan to make it operational. In this regard, it is thought that the examination of the cultural and economic agency's strategy, represented by the Japanese advanced art museums, gives us a meaningful suggestion.