• Korean Association of Arts Management
• /
• no.49
• /
• pp.37-63
• /
• 2019

This study aims to find out how the photographing affects the satisfaction of visitor experience in the art gallery. We surveyed the visitors who visited the exhibition hall. In order to see if the selfie photographs positively affect the visitor satisfaction level, one-way ANOVA was conducted and the mediating effect of the flow and the moderating effect of narcissistic tendency and involvement was examined. As a result of study, First, in the relationship between photography and satisfaction, the group who took a photo but did not take a self-shot showed higher satisfaction than the group who did not take a photo and self-shot in the exhibition area. This result shows that photographing the art work in the exhibition hall gives experience-based satisfaction to the visitors, but self-shot does not show positive effect on the satisfaction. Second, the hypothesis that the flow degree will play a mediating role of the visitor's experience-based satisfaction in the relationship between art work photo-shot and self-shot type in exhibition hall was rejected. Third, the positive effect of involvement was shown only in the groups that did not take self-shot but took pictures in the exhibition hall. This shows that the satisfaction of the self-shot visitor is not affected by the degree of involvement of art. The results of this study are expected to help determine the policy for permission to take photographs in art galleries.

• 프린팅코리아
• /
• v.8 no.5
• /
• pp.102-103
• /
• 2009

제4회 '한글 문화상품 아이디어 공모전'이 지난 3월 27일 세종대왕기념사업회 주관으로 세종대왕기념관에서 개최되었다. 제1회부터 제3회까지 세종대왕기념사업회와 한글사랑운동본부 한글학회 외솔회 국어순화추진회 한글재단이 공동 주최하고, 한글사랑운동본부가 주관하여 오던 ?한글 문화상품 아이디어 공모전?이 이번 제4회부터는 세종대왕기념사업회의 단독 주관으로 개최되었다. '한글 문화상품 아이디어 공모전'은 한글을 주제로 한 우수한 전시 및 공연을 통해 한글을 예술적 차원으로 끌어올리는 한편, 우리 생활에서 실용적으로 사용할 수 있는 한글문화상품을 적극 개발하도록 유도, 지원하여 한글이 생활 속에서 자연스럽고 친숙하게 다가오게 하며, 한글의 아름다움과 우수성을 세계에 널리 알리자는 것에 그 의의를 두고 있다.

• Proceedings of the Korea Contents Association Conference
• /
• 2004.11a
• /
• pp.116-120
• /
• 2004

As the first, about symbol and metaphor of visual culture animation, I research what is the de-centered reading focused on relationship between the semiotics text and the audience. Secondly, I will study about an animation text and their relationship within it's metaphor, animation work's analysis and art directed intension(and process) on aesthetic view as a visual representation.

• 프린팅코리아
• /
• s.4
• /
• pp.76-81
• /
• 2002

"6.25전쟁때 인쇄기를 열차에 싣고 대구로 내려가 초등학교용 전시 독본을 인쇄하던 일이 엊그제 같은데 벌써 80나이를 넘겼습니다. 세월은 그런가 봅니다." 교과서 출판의 제 1세대인 이대의 장왕사 사장(82.사진). 그가 최근 그동안 '교과서 출판과 인쇄'라는 외길 인생 길을 정리한 회고록 '나와 검인정 교과서'(중앙출판공사)를 펴냈다. 이 사장은 일본 메이지대학에 유학 중 학병문제로 귀국했다가 해방을 맞자 1945년 10월 출판사를 설립해 지리, 물리, 동양사 교과서를 발행하기 시작한 이후 50여년간 교과서 출판을 이끌어왔다. 이 사장은 "교과서 출판은 인쇄, 정책, 편집 등의 새로운 모델을 만들어 내는 산파역"이라면서 "출판 문화 발전과 교육 향상을 위해서 교과서 출판에 더많은 관심을 가져야 한다"고 강조했다. 계원조형예술대학 출판디자인과 이기성교수의 부친이기도 한 이대의 사장을 만나 교과서인쇄에 얽힌 이야기를 들어봤다.

• 프린팅코리아
• /
• v.10 no.10
• /
• pp.104-105
• /
• 2011

2012 '청주직지축제'가 지난 9월 3일부터 9일까지 7일간 청주예술의전당과 청주고인쇄박물관 일원에서 펼쳐졌다. 이번 축제에는 기존의 형식과 관행을 깨고 보다 시민들이 함께하는 프로그램인 시민합창단이 진행돼 눈길을 끌었다. 전시행사로는 미디어전시관, 미디어아트 전시회, 세계기록유산 패널, 지식정보 선도도시 청주의 미래상 등이, 참여행사로 1377퍼레이드, 멀티미디어쇼, 댄스, 노래, 콘서트, 가을밤 음악연주회 등의 공연과 미디어과학체험, 영상, 애니메이션, 고인쇄문화체험(활자, 한지, 배첩) 등 체험학습도 진행됐다. 학술행사로는 미디어학술회의(멀티미디어). 국제학술회의(고인쇄전문가) 등이 열렸다. 한편 매년 9월 4일은 직지의 날인데. 1377년 청주 흥덕사에서 간행한 백운화상초록불조직지심체요절의 유네스코 세계기록유산 등재일인 2001년 9월 4일을 직지의 날로 청주시 조례로 정했다. 이에 매년 9월 4일 직지의 날을 기념하기 위해 격년제로 직지축제와 직지상 시상식 행사를 개최하고 있다.

• The Magazine of the Society of Air-Conditioning and Refrigerating Engineers of Korea
• /
• v.28 no.1
• /
• pp.16-24
• /
• 1999

박물관은 인류가 이룩한 물질문명과 정신문화의 집적을 특정한 주제를 중심으로 표현하는 문화공간으로서 한 나라의 문화수준을 측정할 수 있는 장소이며, 역사적으로 가치 있는 조형예술을 보존하고 계승할 수 있다는 점에서 중요한 의미를 지닌다. 현대사회에 들어오면서 박물관은 사회적 변화에 따른 가치관의 변화와 함께 관람자의 시각적 및 행태적 기능과 사회 문화적이고 사회 교육적인 기능을 통합하는 방향으로 나아가고 있다. 이에 대하여 자료를 가장 최적의 상태로 보관, 전시하여 보존에 가장 유리한 환경을 조성함과 동시에 이를 관람하는 사람들이 유물의 특성을 쾌적한 상태에서 쉽게 파악할 수 있는 환경을 조성해야 한다.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2023.07a
• /
• pp.697-698
• /
• 2023

최근 딥 러닝 분야의 기술이 발달하면서 Chat GPT, Google Bard와 같은 자연어 처리 기술이 확대되고 있고 이미지 객체를 분석하는 CLIP, BLIP와 같은 기술도 발전되고 있다. 그러나 전시회와 같은 예술 분야는 딥 러닝 기술 기반의 이미지 데이터 활용이 제한적이다. 본 논문은 전시회장에서의 그림 내부의 객체 데이터를 분석하기 위해 이미지 객체 분석 기술을 사용하고 자연어 처리 기반으로 관람객이 특정 그림에 대한 질문을 입력하면 해당 그림을 식별하는 방법을 제시한다. 이를 통해 관람객이 원하는 그림을 선별하여 관람할 수 있도록 한다.

• Korea Science and Art Forum
• /
• v.27
• /
• pp.277-288
• /
• 2017

The number of science museums in Korea has expanded quantitatively from 72 in 2008 to 128 in 2016. This study started with the fact that the government puts a lot of budget into building a science museum, but there are more than one quarter of science museums with less than 50 spectators per day and many inefficient institutions. The number of visitors is an important factor in improving the efficiency of the science museum operation. The purpose of this study is to analyze the relation between the service quality of the science museum and the customer satisfaction and the intention to revisit and to find out what kind of effort should be concentrated in the science museum to attract more visitors. Questionnaires were written in the exhibition, education, and culture fields of the Gwacheon National Science Museum. The results were derived by frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. The results and contents of the study are as follows. First, in the field of exhibition, the quality of exhibition facilities was expected to affect customer satisfaction and intention to return, but did not have a meaningful relationship. Second, the education sector has been found to affect customer satisfaction and return intention in all aspects of service quality (operation and contents, instructors, educational facilities and environment). Third, in the field of culture (event), the quality of the cultural program influences the visitor satisfaction, but it does not affect the intention to revisit. The science museum can provide satisfaction to visitors by combining activities such as science and arts. Despite the limitations, it is necessary to make efforts to improve the visitor satisfaction and revisit by proceeding with the convergence research on the entire National Science Museum in the future.

• Journal of Science and Technology Studies
• /
• v.5 no.2 s.10
• /
• pp.97-127
• /
• 2005

While science museums, whose functions consist traditionally in collecting, preserving, researching, and displaying science-related objects, present scientific knowledge, figures, or tools in the historical context, science centers give more emphases on science education by exposing interactive exhibits to their visitors. However, neither objects-oriented exhibits nor hands-on technologies can provide museum visitors with the full insight into modem science in terms of its complicated relationships to politics, economy, culture, art, risk, and environment. This paper argues that for the 21st century we need to establish a new kind of science museum through the critical examination of its previous kinds - science museums and science centers. In the first part of this paper, the history of the first and second generations of science museums, including their recent trends in science centers, in the West will be elaborated. Secondly, the development of national science museums in Korea will be discussed specifically for the understanding of Korean science museums. The next part of this paper will seek for the possibilities of the third generation of science museums through three examples, which show interdisciplinary, contextual, and institutional approaches to change science museums or science centers. Fourthly, the social function of science museums as 'forum' will be discussed in relation to promoting public 'participation' of science as well as public 'understanding' of science. As a conclusion, some practical suggestions and conceptual guidelines will be proposed for the future Korean national science museum.

• Korea Science and Art Forum
• /
• v.37 no.2
• /
• pp.205-217
• /
• 2019

This study began with the focusing the growth of importance of cultural marketing and its successes by applying to branding in a phase in which the cultural production era has arrived after the industrial production era. This study aimed to reveal the effect of cultural marketing, which are used as marketing strategy in the tourism field, on brand attitude and awareness. Therefore, this study tried to investigate the brand equity and attitude in accordance with the cultural marketing factors by survey Chinese tourists visiting Korea. The result and contents of the study are as follows. First, it was confirmed that the research question on the possibility of market segmentation in accordance with cultural marketing factors; the market segments were classified as Cluster 1 general involvement perceived group, Cluster 2 high involvement perceived group, Cluster3 middle involvement perceived group. Second, it revealed significant differences on brand attitude among the segments; Cluster 2 showed high brand attitude and Cluster 3 showed average level on brand attitude. Third, it found a statistically significant differences in the perception of brand equity including perceived quality, brand awareness and brand image of tourism destination. In conclusion, this study was able to identify market segments in accordance with cultural marketing factors of tourism destination and revealed significant differences in the segments by brand attitude and brand equity. This could provide practical implication that various cultural marketing activities to generate positive results on brand equity and brand attitude and cultural marketing strategies is also needed to increase foreign tourists' awareness of these cultural marketing activities.