• Journal of Korea Entertainment Industry Association
• /
• v.13 no.2
• /
• pp.27-36
• /
• 2019

Today, the Korean wave headed by K-pop is newly named as 'New Korean Wave' in that it has been extended to United States, Europe and Russia. K-POP, the main player of the new Korean wave, has been successful in SNS marketing channels. Furthermore, the content of K-pop has attracted the attention of the global audience. The media and public attention on the Korean Wave is meaningful because it is not merely a cultural export. It also makes Korean people feel national pride, seeing the mental influence of its culture on other regions. Moreover, the development of the cultural industry in our society, which is different from industrial or material development, is a proof that Korean society is at the center of globalization. Until the 20th century, Korean culture had been rather receptive than dominant. In other words, it was focused more on acceptance of other cultures than active creation or outflow of its own. Now, however, K-POP is not anymore copying Western culture. It is creating its own unique characters, which makes K-pop very competitive. Korean culture has been formed for a long time in Korea's unique historical background. Korean popular culture also has to establish a solid foothold in world markets through its distinctive and traditional feature. The positive consumer response to Korean pop culture will create the added value of Korean contents and their derivatives, which will heighten Korea's national image also. In other words, if traditional art and K-POP are converged and equipped with our own unique and highly artistic culture, they will take the lead in the global cultural art market. In this study, we will recognize the possibility, growth and development of K-pop culture and analyze the cases of combining K-pop and Korean traditional art. First, we have to blend traditional art and other various genres to create diverse contents, and we have to actively utilize media channels. Second, we must improve people's awareness of the copyrights of traditional art. Also, we have to mitigate the copyrights of creative dance to expand the disclosure of contents which can be utilized. Third, we have to learn about traditional arts from younger age. Fourth, we will expand traditional arts to the whole of Korean cultural policies, which can enhance the nation's cultural value and create economic benefits. These four are expected to be effective ways to preserve the identity of traditional art and at the same time, globalize Korean culture.

• Asia Marketing Journal
• /
• v.12 no.4
• /
• pp.27-54
• /
• 2011

This research attempted to present the efficiency of culture marketing to the organizations producing culture-art products and to the companies utilizing art and suggest the practical viewpoints to the culture and art policy agencies. The methodology used was to take an in-depth look at the consumer value cognition and benefits of culture-art products in contemporary consumption culture from a social context by conducting a total of 12 Focus Group Interviews, consisting of 58 males and females in their 10s~50s who can represent culture-art product consumers. The culture-art products refer to the artist's spiritual, actual act of creating or to the end products with economic exchange value. They are also sense goods and merit goods that affect the mental state of consumers. By looking at culture-art products as consumer merit goods, this research examined consumer value cognition of culture-art products based on the characteristics culture-art products. As a result, this research determined that consumers view culture-art products largely as 'aesthetic and sensuous merit goods', 'actual and individual merit goods', and 'social public property'. As 'aesthetic and sensuous merit goods', culture-art products are considered as the products of an artist's creative activities; as 'social public property', culture-art products have a public value in terms of ownership; and as 'actual and individual merit goods', culture-art products act on the spirit and reality of a consumer in terms of consumption. As a result of analyzing the benefits of culture-art products based on the above-mentioned consumer value cognition, it was observed that the benefits of culture-art-product consumption are chiefly divided into 'aesthetic character-oriented', 'social relationships-oriented', and 'individual benefits-oriented' depending on how consumers see culture-art products. A 3-conceptional structures model was constructed according to the relationship between consumer value cognition of culture-art products and the benefits. This research revealed that consumers who pursue the aesthetic value or sense of beauty as the central reason experience culture-art products themselves, enjoy intellectual quests, and pursue their satisfaction by expressing affection for and interests in culture-art products. On the other hand, consumers who pursue social value as the central reason as a means of communication by perceiving culture-art products as a public property of society, pursue sympathy with people close to them through the symbolic power of culture-art product consumption or the joy of self-display. Consumers who perceive art products as spiritual and actual merit goods and pursue consumer value as a central reason want to express their own personality, develop themselves, and differentiate themselves or identify themselves with others in the context of social relations for the ultimate goal of living a happy and satisfied life while pursuing to satisfy imminent and actual necessities as emotional stability and rest. The fact that culture-art product benefits could vary according to how a consumer perceives them implies that consumer value cognition of culture-art products and their benefits significant affect consumers' decision in choosing and consuming various culture-art products. It turned out that such benefits from the consumption of culture-art products reflect the complex contemporary consumption culture of rational consumption, symbolic consumption, experiential consumption, and social reflective consumption. This research identified conceptional structures of consumer value cognition on culture-art products and benefits that can be used for studying and understanding culture-art products consumers who pursue a variety of consumption values. They can also be used by private companies in utilizing art, as well as by national agencies in enhancing the population's quality of life. However, since this research could only conceptually grasp consumer perception of culture-art products and reveal the dimension of classification due to its own limitations arising from characteristic investigation, quantitative data on the benefits of culture-art product consumers should be measured in future studies through a quantitative investigation, while using the value cognition of culture-art products and the individual characteristics of consumers as variables based on this research.

• 주택과사람들
• /
• s.193
• /
• pp.32-33
• /
• 2006

현대 사진에만 초점을 맞추어 기업의 예술 컬렉팅을 해온 레프코(Refco)사. 총 500여 점에 달하는 컬렉션 중 300여 점 이상을 올봄 뉴욕 크리스티 경매에서 선보였다. 사진 예술사적으로 가치 있는 작품들이 대다수를 이루는 레프코 컬렉션에 대하여.

• Photonics industry news
• /
• s.56
• /
• pp.34-37
• /
• 2009

디자인과 예술, 그리고 빛의 만남. 문화예술, 디자인을 입은 빛이 생활의 아름다움을 한껏 발산한다. 삭막하던 공원, 딱딱한 버스정류장 등은 디자인을 입고 새로운 명소로 점차 탈바꿈하고 있다. 특히 첨단 IT 기술인 LED를 예술과 접목해 시민에게 다양한 볼거리와 정보를 제공해 호응을 얻고 있다.

• The Korean Publising Journal, Monthly
• /
• s.219
• /
• pp.12-13
• /
• 1997

'아방가르드'를 세기말에 다시 살펴보는 것은 20세기 문화의 진원지였던 아방가르드가 아직도 '끝나지 않은' 미완의 운동으로 다시 떠오르기 때문이다. 예술과 대중의 관계 등 아방가르드 담론의 핵심은 예술이 사활의 기로에 처한 듯한 오늘날 더욱 외면할 수 없는 문제임이 분명하다.

• 주택과사람들
• /
• s.196
• /
• pp.8-13
• /
• 2006

헤이리 아트 밸리는 이제껏 볼 수 없었던 새로운 문화, 예술의 공간이자 일반인들에게는 삶의 휴식처로 급부상하고 있는 곳이다. 편안하면서도 환경 친화적인 마을을 만들고자 뜻 있는 예술인들이 모여 만든 이곳은 마치 건출물과 그림, 공연을 한꺼번에 볼 수 있는 커다란 갤러리 같다.

• Proceedings of the Korea Contents Association Conference
• /
• 2006.11a
• /
• pp.763-766
• /
• 2006

It's a seldom case that someone denies comics are one of art forms. On the other hand, Comics are usually skipped in discussions about arts, because it seems the attempts to find out the artistic worth of comics are not successful. The very work which figures out the worth of the works of arts belongs to criticism. However the standards of comics criticism are not prepared yet, though criticism should have standards to make a decision. Therefore, this thesis intends to suggest the standards of comics criticism to figure out the worth of comics. In order to reach the end, the discussions on this thesis go on the classical aesthetic theories, because the classical aesthetic theories had attempted to find out the universal worth of arts. After that, with the standards supplied by the aesthetic theories, I will suggest the specific standards of comics criticism finally.

• The Journal of the Korea Contents Association
• /
• v.13 no.5
• /
• pp.243-252
• /
• 2013

This study analyzes the policy-making process to promote the artists' welfare. In the problems stream, the artists have been found to suffer without any governmental support. In the policy stream, there have been various alternatives but they were not actualized. Meanwhile, a writer died of illness and famine in 2011. In the political stream, the public opinion to require the promotion of the artists' welfare, was strengthened. It made the policy-window open and resulted in the legislation of the Artists Welfare Law. Based upon these analyses, this article concludes that Kingdon's model is applicable to this case. Especially, this study shows that this policy was made with accidental events and the roles of informal participants such as netizen were more critical. However, it should be noted that the content of this Law was modified and trimmed because there was no policy entrepreneur to persuade the dissenters. It could made the policy-making process of this Law distinguished from others.

• The Journal of the Korea Contents Association
• /
• v.10 no.6
• /
• pp.249-257
• /
• 2010

In performance art, actors on the stage play an important role. The purpose of performance art is not in producing expression of superficial or trite pleasure, but in presenting a source of philosophical catharsis regarding essence of a human life. It is actors' responsibility to bring such expression onto the stage. Performance art not only involves technical skills but should be a cultural expression to represent tradition, spirituality and identity of a nation. In Korea, performance art tends to follow Western methods of expression. It is desirable to set a future direction to further develop methodology of expression in performance art. As part of such effort, the research examines how the rhythm of traditional Korean dance and dimension of time and space in performance art are effectively visualized in their relation to "stage direction." The research illustrates characteristics and concepts of Korean dances in terms of inhalation in deliberate hypogastric breathing ("danjeon') and rhythms of exhalation (gutgeori, jajinmori, huimori). Also, the research aims to enhance dramatic effect on the stage, which is distinguished from presentation of ordinary actions, by emphasizing dimension of time and space in visualizing expression.

• The Journal of the Korea Contents Association
• /
• v.20 no.9
• /
• pp.461-474
• /
• 2020

This study aimed to investigate the effects of cultural and artistic experiences on elderly life satisfaction and verify the mediating effects of individual creative traits. The outcome of the study on 144 elderly people using factor analysis, descriptive statistics, and regression analysis is as follows. First, there was a positive correlation among cultural and artistic experiences, life satisfaction among the elderly, and individual creative traits. Second, experiences in creation and appreciation, subfactors of the cultural and artistic experience, had significant effects on the elderly life satisfaction. Third, creation and appreciation had significant effects on creative traits of individuals. Fourth, individual creative traits showed a partial mediating effect on the relationship between cultural and artistic experiences and elderly life satisfaction. Therefore, it could be concluded that cultural and artistic experiences and individual creative traits have positive effects on elderly life satisfaction, and individual creative traits can be enhanced through cultural and artistic experiences. In addition, it was verified that the enhancement of creative traits through cultural and artistic experiences has a positive effect on elderly life satisfaction.