• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.348-359
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• 2019

In recent years, movie content consumption has increased not only in theaters but also through online channels. As movie channels become more diverse, there is a growing interest in movie channel selection process, and the movie channel selection can vary depending on the characteristics of consumers. Therefore, in this study, we examined the effect of consumer personality(neurogenic, conscientiousness, openness, agreeableness) on channel selection factors(primary and secondary factors of the theater, primary and secondary factors of online channel) and channel attitudes(attitudes towards theaters, IPTV, cable TV, OTT). The results of this study shows that consumer personality has significant impact on consumers' movie channel selection process and findings provide strategic directions for companies offering online and offline service for movie consumption.

• The Journal of Society for e-Business Studies
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• v.18 no.2
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• pp.241-255
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• 2013

In this study, the relationship between movie ticket reservation rates and Internet buzz share is analyzed. The correlations between movie ticket reservation rates and Internet buzz share in blogs, Internet cafes, news site, and Internet video in NAVER which is a representative Internet portal in Korea are analyzed empirically. The results show that there are positive correlations between buzz shares and movie ticket reservation rates. In particular, before movies at the box office, the correlations with Internet video is relatively higher than those of other channels, and after movies at the box office, the correlations with blogs and Internet cafe are relatively higher. Also, we can find that the correlations between Internet buzz shares on movies and movie ticket reservation rates are different depending on time lags and Internet channels.

• Journal of the Korean Society for Library and Information Science
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• v.42 no.4
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• pp.417-439
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• 2008

This study interpreted film-creators' information behavior by reconstructing information behavior in the process of film-planning using human information behavior. Film creators exchange, collect, and analyze information through channels in the information environment so called "the small world." After these processes, they strategically express this information by creating a film. This study concludes that the purpose of film-creating activity and that of everyday life information seeking are intertwined and that co-communication is the most important information channel and information source.

• Digital Contents
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• no.8 s.123
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• pp.100-101
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• 2003

지난해 늦여름, 예비 영화인들에게 반가운 행사가 열렸다. 바로 KTF의 '제1회 나도 감독 콘테스트'와 SKT의 '모바일 영상창작제'가 바로 그것. 본격적인 모바일 영화 시대를 맞이하는 하나의 축제로 기획된 행사였다. 예비 영화인들에게 본인 영화의 '입봉'은 프로의 길로 들어섰는지의 지표 역할을 하는데, 이런 행사를 통해 모바일이라는 윈도우가 또 다른 입봉 채널로써의 가능성을 보여주는 것이기 때문에 많은 관심을 모은 것은 당연한 일.

• Korean Architects
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• s.620
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• pp.190-193
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• 2020

• Journal of the Korean Society for information Management
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• v.31 no.4
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• pp.161-178
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• 2014

Recently, many information services allow users to collaborate to produce and use information. Sharing information is also important for users who have similar taste or interest. As various channels are available for users to share their experiences and knowledge, users' data have also been accumulated within the information services. This study collected movie lists made by users of IMDB service. Co-word analysis and ego-centered network analysis were adapted to discover relevant information for users who chose a specific movie. Three factors of movies including movie title, director and genre were used to present related movie information. Movie title is an effective feature to present related movies with various aspects such as theme or characters and the popularity of directors affects on identifying related directors. Genre is not useful to find related movies due to the complexity in the topic of a movie.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.228-241
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• 2011

This study aims to consider the effects of the change in communication culture affected by 'Social Media' on the film marketing. Particularly, Twitter, a kind of Social Media which shows the most rapid growth recently, is examined for what kind of benefits it's functional characteristics would provide for film marketing. Twitter, which has distinctive characteristics such as free access, the high level of attention resulting from its simplicity, alarming speed of spreading information and low costs, offers a variety of marketing opportunities not only for general commercial films but for low budget or independent films that do not have sufficient marketing opportunity. In the case of the documentary film (2010, Woo-jung Kwon), starting from the process of the film production through release to the time after the screening, it continued to communicate with potential audiences via Twitter and tried every tool of film marketing like advertising, PR, promotion and word of mouth. By doing so, it provides a model for low budget or independent films about what alternative activities they might be able to conduct for film marketing.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.430-441
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• 2022

With the development of ICT technology, various mobile applications have appeared one after another, and they have penetrated deeply into the lives of individuals. In order to explore the key factors that movie content-related applications should have through empirical studies, this study used the information system success model to investigate the influence of each quality factor on movie consumers' attitudes toward movies and their viewing intentions. As a result of the study, it was derived that the most important factor among the quality factors of movie content-related applications was the information quality factor, followed by the service quality being the next most important factor. In this study, based on the results of this study, the direction of application related to movie contents as a new distribution channel was proposed by suggesting a way to improve applications related to movie contents for the development of the domestic movie industry.

• Broadcasting and Media Magazine
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• v.23 no.4
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• pp.67-81
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• 2018

최근 영화, 스포츠 중계, 게임 등 다양한 종류의 콘텐츠가 VR 형태로 서비스되고 있는데, 이러한 360도 영상 서비스 환경에서 영상과 오디오를 더욱 실감나게 제공하는 기술에 대한 연구도 많이 이루어지고 있다. 오디오의 경우 스테레오, 5.1 채널 오디오 등과 같은 채널 기반 오디오가 방송, 영화 등에서 주로 사용되었는데, 최근에는 객체 기반 오디오, 장면 기반 오디오 기술의 적용이 시도되고 있다. VR 서비스에서도 더욱 실감 있는 오디오를 제공하기 위하여 이러한 최신 오디오 기술의 적용이 시도되고 있다. 본 고에서는 증강 현실 및 가상 현실에 활용될 수 있는 최신 오디오 기술에 대해 간략하게 살펴보고, 최신 오디오 기술이 어떻게 VR 서비스에 적용이 되고 있는지에 대해 살펴본다. 그리고, VR 서비스를 위한 규격 제정 측면에서 오디오 기술은 어떻게 진행이 되고 있는지에 대하여 간략하게 살펴본다.

• Electronics and Telecommunications Trends
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• v.27 no.6
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• pp.49-56
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• 2012

본고는 3DTV, UHDTV(Ultra High Definition Television)와 같은 실감방송 환경에서 실감 오디오 서비스를 제공하기 위한 초다채널 오디오 기술의 최근 연구 및 개발 동향을 소개한다. 스테레오와 5.1 채널로 대표되는 기존의 오디오 기술은 2차원 평면상에서만 음장을 형성할 수 있다는 표현의 한계를 가지고 있다. 3D 영화의 성공과 UHDTV로 대표되는 초고화질 비디오와 부합하기 위해서는 오디오도 3차원 공간상에서 표현되어야 하며 이를 위해서는 필연적으로 출력채널 수가 증가하여야 한다. 이러한 초다채널 오디오는 22.2 채널과 같은 대용량의 오디오 데이터를 압축하는 기술뿐만 아니라 다양한 오디오 출력 환경에 적응적으로 오디오 콘텐츠를 표현하는 기술에 대한 연구/개발이 필요하다.