• Title/Summary/Keyword: 영업교육

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Effects of Sales Training, Customer Orientation and Sales Management of Financial Planners(FP) on Sales Performance (재무설계사(FP)의 영업교육, 고객지향성 및 영업관리가 영업성과에 미치는 영향)

  • Yoon, Hang-sik;Kang, Shin-kee
    • Journal of Venture Innovation
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    • v.6 no.2
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    • pp.123-144
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    • 2023
  • In the age of 100 years, it had become very important to prepare for unexpected dangers. This study was conducted to analyze the factors affecting the sales performance of financial planners. We analyzed the influence relationship of sales training, sales management, and customer orientation on sales performance, and furthermore, analyzed the impact of these influence relationships. To this end, sales training was subdivided into customer development, sales competency, and learning agility. Customer orientation was subdivided into the use of customer management system, SNS use, and customer service provision. Sales management was subdivided into goal orientation, manager leadership, and compensation system. The effect of these detailed variables on sales performance was empirically analyzed. To this end, a survey was conducted targeting currently active financial planners. The survey was conducted for a month in January 2023, and 250 valid samples were analyzed. The results of the empirical analysis were as follows. Customer development and learning agility had a significant positive (+) effect on sales performance. Sales competency were not tested for significance. Among customer orientations, SNS use and customer service provision had a significant positive (+) effect on sales performance. The use of the customer management system was not tested for significance. Among sales management, goal orientation and compensation system had a significant positive (+) effect on sales performance. Manager leadership was not tested for significance. The influence of variables that significantly affect sales performance was in the order of goal orientation, customer service provision, compensation system, slearning agility, customer development, and SNS use. Based on these research results, academic and practical implications were presented.

Relationship among Sales-force Control System, Salesperson's Job Attitudes, and Performance in Hotel (호텔에서의 영업력 관리시스템과 직무태도, 성과와의 영향관계)

  • Kim, Pan-Young;Song, Sung-In
    • The Journal of the Korea Contents Association
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    • v.8 no.7
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    • pp.233-242
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    • 2008
  • Sales-force management practices(e.g., selection, training, rewards, evaluation) constitute a crucial aspect of the sales force control system, as they influence on the salesperson's role ambiguity, satisfaction and performance. But it is difficult to find studies on the effects of hotel's sales force control system. So, we studied about this subject more deeply. The purpose of our research is to examine important relationships among sales force control system(e.g., sales territory design, training, reward, training, supervisor's support), job attitudes(satisfaction and role ambiguity), and sales force performance. A conceptual model is presented and hypotheses are developed. This study contributes to sales management research of hotel sales person in some important ways. This study offers new insights both to sales practitioners and researchers. First, this study introduces a new approaching method for developing new model of hotel sales-force research. Second, in the practical implications, managers should take actions as like an encouragement, direction, monitering, and education of sales know-how to reduce the employee's role ambiguity and to improve job satisfaction and sales performance.

자판기 관련 식품위생법 및 시행규칙 개정령안 입법예고

  • Korea Vending Machine Manufacturers Association
    • Vending industry
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    • v.7 no.1 s.19
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    • pp.54-56
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    • 2007
  • 보건복지부는 지난 1월 중순 식품위생법 및 시행규칙을 개정함에 있어 자판기 영업신고 및 위생교육에 관한 개정령안을 포함시켜 입법예고를 진행했다. 이번 입법예고에 따르면 동일 관할 구역에서 2대이상 설치하여 영업하는 식품자동판매기 영업신고시 일괄신고의 범위를 읍.면.동에서 시.군.구로 확대해 자판기를 대량 운영하는 OP업체들의 행정낭비와 불편을 최소화 할 수 있게 했다. 아울러 자판기 영업자가 매년 받도록 되어 있던 위생교육을 2년마다 받도록 완화함으로써 위생교육에 대한 교육자의 불만과 시간낭비를 줄일 수 있게 했다. 이와 같은 식품위생법 및 시행규칙의 입법예고는 그간 본 협회의 지속적인 의견 개진과 건의가 받아들여진 결과로서 자판기 관련 운영자 준수사항에 대한 규제를 점차 업계 자율적으로 완화해 줬다는 점에서 의미가 크다 하겠다. 본 협회에서는 위와 같은 입법예고 사항에 대해 찬성은 하되, 위생교육의 경우는 더욱 규제 완화를 희망하는 내용의 의견서를 보건복지부에 제출했다. 보건복지부는 일부 개정법률에 대한 의견을 취합 반영하여 최종 법률공포를 진행하게 된다.

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An Empirical Study of the Causal Relationship between Job Performance, Job Stress, and Turnover Intention of Salesperson (영업사원의 직무성과, 직무스트레스와 이직의도 간의 인과관계에 대한 실증적 연구 - 직무교육과 전환손실의 조절역할을 중심으로 -)

  • Ahn, Kwang Ho;Moon, Chung Tae
    • Asia Marketing Journal
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    • v.11 no.3
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    • pp.125-149
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    • 2009
  • Many studies have been conducted to find the causal factors that influence salesforce performance and turnover behavior. This study focuses on the turnover intention of salesperson. Specifically this study argues that the causal relationship among job performance, job stress and turnover intention will be mediated by job conflict of salesperson. We develop the hypotheses from the conceptual framework and empirically test them for the salespersons of lifetime insurance companies. Based on the previous studies and conceptual framework developed in this study, we derive 8 hypotheses. <Figure 1> shows the conceptual framework from which hypotheses are derived. Hypotheses for the empirical test are as follows: H1: Job performance will have negative impact on the turnover intention. H2: Job performance will have negative impact on the job conflict. H3: Job stress will have the positive relationship with the turnover intention. H4: Job stress will have the positive relationship with the job conflict. H5: Job conflict will have the positive relationship with the turnover intention. H6: The negative impact of job performance on the job conflict will be moderated by job education/training. H7: The positive impact of job stress on the job conflict will be moderated by job training. H8: The positive impact of job conflict on the turnover intention will be moderated by the switching costs. To test the 8 hypotheses, we estimate the level of fitness and parameters of structure equation model by using AMOS 5.0. <Table 1> shows the results of empirical tests for hypotheses. <Table 2> shows the moderating effect of job training. <Table 3> shows the moderating effect of switching costs. This empirical study finds interesting results. The job training has the moderating effect on the causal relationship between job performance and job conflict. But it is found that the job training has not the moderating effect on the causal relationship between job performance and job conflict. These results may be due to the fact that Korean insurance company mainly focuses on training of the job skill and knowledge, not motivational elation of salesforce.

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인터뷰 - 제26기포장기술관리사우수성적수료자

  • (사)한국포장협회
    • The monthly packaging world
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    • s.286
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    • pp.78-83
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    • 2017
  • (사)한국포장협회(회장 신동호)가 지난해 9월 19일부터 12월 3일까지 총 11주간 진행한 제26기 포장기술관리사(Packaging Professional) 통신 교육 결과, 총 92명의 포장기술관리사를 배출했다. 이번 제26기 포장기술관리사 통신교육에서는 신진욱 신흥글로벌(주) 과장이 총 1백점 만점에 96.3점을 획득해 최고 성적 우수자로 선정됐으며, 윤정운 플레어코리아(주) 사원이 94.6점으로 2등으로 수료했다. 또한 한지석 (주)데시칸트 영업팀 과장과 정광신 동원시스템즈(주) 압연영업팀 부장이 91.1점으로 3등으로 수료했다. 다음에 제26기 포장기술관리사 우수성적수료자들의 통신교육에 대한 견해를 살펴보도록 한다.

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자판기영업신고 및 운영자 관련 식품위생법시행규칙 개정

  • 한국자동판매공업협회
    • VENDING MACHINE INDUSTRY
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    • no.autumn
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    • pp.66-75
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    • 2000
  • 우리 협회가 지난해 산업자원부 기업활동규제완화심의위원회를 통해 개선 관철시켰던 자판기 영업신고 규제완화가 올해 식품위생법시행규칙으로 공식 개정되었다. 또한 이번 개정에는 그동안 많은 운영자 불만요인으로 작용했던 위생교육 과다, 운영자 건강진단수첩 휴대 등의 조항이 산업계 희망대로 개정되어 앞으로 자판기 운영자들의 편의가 크게 증진될 것으로 기대되고 있다. 이번 란에서는 보다 간편하고 효율화된 자판기 영업신고 및 운영자 준수사항에 대해 살펴보기로 하자.

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An Exploratory Study of the Effect of Franchisor's Training on Franchisee's Trust and Franchisor-Franchisee Relationship Satisfaction (프랜차이저의 교육 훈련이 신뢰 및 관계 만족에 미치는 영향에 관한 탐색적 연구)

  • Lee, Eun-Yong
    • Culinary science and hospitality research
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    • v.16 no.3
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    • pp.174-187
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    • 2010
  • The purpose of this study was to examine the effect of franchisor's training on franchisee's trust and relationship satisfaction. In addition, it investigated the difference in the perception of franchisor's training system by the duration of the franchise contract and the frequency of franchisor's visiting. In order to carry out the empirical study, a questionnaire was distributed to franchisees from July 26 to September 1, 2009, and a total of 255 copies were returned and used for analysis. In analyzing the data, three factors of the franchisor's training were obtained: pre-training, franchisor training, and supervisor training. These three factors had a significant effect on franchisee's trust and satisfaction with the relationship. Also, There was significant differences among franchisor's training by duration of the franchise contract. The findings of the study suggested useful implications in the related industries.

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The Study on the Influence Salesperson's Human Network and Knowledge in Its Performance (대면채널사원 인적네트워크 및 지식수준이 영업성과에 미치는 영향에 관한 연구)

  • Kim, Chang Ki;Lee, Bo Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.3
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    • pp.177-187
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    • 2016
  • The purpose of this study is to look into the influence of salesperson's human networking and knowledge on its job in an insurance company in its performances and to suggest how to effectively manage and develop salespersons. For this study, 305 salespersons participated in a questionnaire survey and we used T-TEST to analyze the data. The results are as follows. Its performance is positively influenced by salesperson's networking and knowledge on its job. In term of moderating effect on the attitude for its job, making efforts to organize networking was rejected, however the attitude for retaining their networking positively affected to the performance. As a result, the higher the level of salesperson's knowledge and networking is the higher its performance. To increase competitiveness, an insurance company has a strategy for the support to organize networking and the training of salespersons to become high performers.

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A Study in Effect of Private Banker's Characteristics on Sales Behavior and Moderating effect of Organizational Support System in the Korean Securities Industry (증권회사 PB의 개별 특성이 영업행동에 미치는 영향과 조직의 지원의 조절 효과에 관한 연구)

  • Shin, Jae-Young;Ha, Kyu-Soo
    • The Journal of the Korea Contents Association
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    • v.13 no.9
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    • pp.355-368
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    • 2013
  • In securities companies where corporate management performance is heavily dependent on the ability of salespeople, excellent sales-force with the ability to create high performance is very important. However, in the meantime, there was lack of studies on Private Banker's characteristics and sales behavior or sales performance. This study analyzed the effect of PB's characteristics on sales behavior in the Korean Securities Industry. The survey was conducted in March, 2013. 523 responses were used in the data analysis. As a result, PB's 4 characteristics- attitude to work, performance orientation, learning orientation, customer orientation- showed a positive impact on the sales behavior, and the organizational support showed positive moderating effect on this model. In this study, we reported that securities companies must reinforce training and self-development programs in order to improve the characteristics of the PB and to upgrade management performance. In particular, the securities has to rebuild organizational support system to improve the individual characteristics of the PB.