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A Study on the Effect of Consumer Characteristics on Intention to Use in Mobile Location-Based Advertising (모바일 위치기반 광고에서 소비자 특성이 이용의도에 미치는 영향에 관한 연구)

  • Cho, Won-Sang;Han, Dong-Gyun;Whang, Jae-Hoon
    • Informatization Policy
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    • v.29 no.1
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    • pp.38-59
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    • 2022
  • The development of IT technology and the spread of smartphones are having a great impact on businesses and consumers. Consumers have been able to acquire more diverse and larger amounts of information than in the past due to information provided through smartphones and information search on the internet, which has a significant influence on decision-making. Companies have also become sensitive to such changes in consumer behavior patterns, reflected in their marketing. In addition, among the various characteristics of smartphones, location-based technology has become an important factor in providing targeted marketing from a company's point of view. Such technological development and social change have led to the expansion of the mobile advertising market, which promotes products or services based on the location of consumers and provides benefits such as discount coupons. In this study, we have analyzed the influence of consumer characteristics on intention to use in mobile location-based advertising, which has become an important marketing method in the mobile advertising market. The effects of variables of personalization, engagement, coupon proneness, economic efficiency, and irritation on attitude and information privacy concerns were analyzed, and the effects of attitude and information privacy concerns on intention to use were analyzed. The results of this study are deemed to be able to suggest factors to consider when providing mobile location-based advertising to consumers in the future.

Conservation Treatment and Production Technique of the Golden Crown (Treasure No. 339) Excavated from Seobongchong Tomb in Gyeongju (경주 서봉총 출토 금관(보물 339호)의 보존처리와 제작기법 연구)

  • Kwon, Yoonmi
    • Conservation Science in Museum
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    • v.26
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    • pp.83-182
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    • 2021
  • This study summarized the results of the conservation treatment and investigation on the production method of the golden crown (Treasure No. 339) excavated from Tomb No. 129 (also known as Seobongchong Tomb) in Noseo-dong, Gyeongju-si, Gyeongsangbuk-do Province. The golden crown from Seobongchong Tomb was discovered during the excavations conducted by the Museum of the Government-General of Korea in 1926 during the Japanese colonial era. It is currently in the collection of the National Museum of Korea. A total of six Silla golden crowns have survived in Korea, among which the crown from Seobongchong Tomb is the only example with a dome-shaped hemispherical decoration attached with a bird ornament while otherwise showing the typical features of Silla crowns. The crown had been repaired following its excavation using metallic materials and adhesives, but due to the partial deformation and damage brought about by the repair materials, it required further conservation treatment. This article describes in detail the overall process of the conservation treatment and the restoration of the original form of the golden crown from Seobongchong Tomb, particularly the method of reinforcing the joints to secure the stability of the crown. It presents the characteristics of the crown's production as revealed in the investigation during the conservation treatment, and further analyzes the relationship of this crown from Seobongchong Tomb with other Silla crowns through a comparison of their production techniques. The investigation revealed that the crown was primarily decorated with golden sequins at the time of its production. At a later point some of the sequins in the upright ornament were replaced with comma-shaped jade beads and additional comma-shaped jade beads were added to the headband. In order to determine if such modifications to the decoration had occurred with other Silla crowns, the decoration of the six extant Silla golden crowns were investigated. The crown from Cheonmachong Tomb features traces of this same modification to the decoration and possesses other similarities with the crown from Seobongchong Tomb.

Using Text Mining for the Analysis of Research Trends Related to Laws Under the Ministry of Oceans and Fisheries (텍스트 마이닝을 활용한 해양수산부 법률 관련 연구동향 분석연구)

  • Hwang, Kyu Won;Lee, Moon Suk;Yun, So Ra
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.28 no.4
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    • pp.549-566
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    • 2022
  • Recently, artificial intelligence (AI) technology has progressed rapidly, and industries using this technology are significantly increasing. Further, analysis research using text mining, which is an application of artificial intelligence, is being actively developed in the field of social science research. About 125 laws, including joint laws, have been enacted under the Ministry of Oceans and Fisheries in various sectors including marine environment, fisheries, ships, fishing villages, ports, etc. Research on the laws under the Ministry of Oceans and Fisheries has been progressively conducted, and is steadily increasing quantitatively. In this study, the domestic research trends were analyzed through text mining, targeting the research papers related to laws of the Ministry of Oceans and Fisheries. As part of this research method, first, topic modeling which is a type of text mining was performed to identify potential topics. Second, co-occurrence network analysis was performed, focusing on the keywords in the research papers dealing with specific laws to derive the key themes covered. Finally, author network analysis was performed to explore social networks among authors. The results showed that key topics have been changed by period, and subjects were explored by targeting Ship Safety Law, Marine Environment Management Law, Fisheries Law, etc. Furthermore, in this study, core researchers were selected based on author network analysis, and the tendency for joint research performed by authors was identified. Through this study, changes in the topics for research related to the laws of the Ministry of Oceans and Fisheries were identified up to date, and it is expected that future research topics will be further diversified, and there will be growth of quantitative and qualitative research in the field of oceans and fisheries.

Structural Performance Evaluation of a Multi-span Greenhouse with Venlo-type Roof According to Bracing Installation (가새 설치에 따른 벤로형 지붕 연동온실의 구조성능 평가)

  • Shin, Hyun Ho;Choi, Man Kwon;Cho, Myeong Whan;Kim, Jin Hyun;Seo, Tae Cheol;Lee, Choung Kuen;Kim, Seung Yu
    • Journal of Bio-Environment Control
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    • v.31 no.4
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    • pp.438-443
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    • 2022
  • In this study, the lateral loading test was performed to analyze structural performance of multi-span plastic greenhouse through full-scale experiment and numerical analysis. In order to analyze the lateral stiffness and stress, we installed 9 displacement sensors and 19 strain gauge sensors on the specimen, respectively, and load of l mm per minute was applied until the specimen failure. In the comparison between the full-scale experiment and the structural analysis results of a multi-span greenhouse with venlo-type roof according to bracing installation, there was a large difference in the lateral stiffness of the structure. By installing a brace system, the lateral stiffness measured near the side elevation of the specimen increased by up 44%. As the bracing joint used in the field did not secure sufficient rigidity, the external force could not be transmitted to the entire structure properly. Therefore, it is necessary to establish a bracing construction method and design standards in order for a greenhouse to which bracing applied to have sufficient performance.

Study on the Nonlinear Analysis Model for Seismic Performance Evaluation of School Buildings Retrofitted with Infilled Steel Frame with Brace (철골 끼움가새골조로 보강된 학교건물의 내진성능평가를 위한 비선형 해석 모델에 관한 연구)

  • Yoo, Suk-Hyeong;Ko, Kwan-Wook
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.26 no.4
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    • pp.65-72
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    • 2022
  • Recently, damage to buildings due to earthquakes in Korea occurred mainly in school buildings and Piloti-type multi-family houses, highlighting the need for seismic retrofit for buildings of the same type. In the early days of the seismic retrofit project for school facilities, various patented methods using dampers as a ductile seismic retrofit method were applied without sufficient verification procedures. However, in 「School Facility Seismic Performance Evaluation and Retrofit Manual, 2021」, when the patented method is applied, it must be applied through a separate strict verification procedure, and instead, the strength/stiffness retrofit method was induced as a general method. In practice,when evaluating seismic performance for retrofit by infilled steel frame with brace, the analysis model is constructed by directly connecting only the steel brace to the existing RC member. However, if the frame is removed from the analysis model of the infilled steel frame with brace, the force reduction occurring on the existing RC member near the retrofit is considered to be very large, and this is judged to affect the review of whether to retrofit the foundation or not. Therefore, in this study, preliminary analysis with variables such as whether or not steel frame is taken into account and frame link method for the analysis model of RC school building retrofitted by infilled steel frame with brace and nonlinear analysis for actual 3-story school building was performed, and basic data for rational analysis model setting were presented by comparing preliminary analysis and pushover analysis results for each variable.

Rehabilitation of the edentulous patient with implant overdenture using CAD-CAM denture system: A case report (CAD-CAM으로 제작된 임플란트 피개의치를 이용한 무치악 환자의 보철 수복 증례)

  • Lee, Han-na;Shim, Ji-Suk;Lee, Jeong-Yol
    • The Journal of Korean Academy of Prosthodontics
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    • v.60 no.4
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    • pp.374-381
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    • 2022
  • This case report introduces a 74-year-old male patient who visited retention deficiency of the mandibular implant overdenture, which was fabricated 20 years ago. When the existing dentures were used, the vertical dimension was reduced, the maxillary complete denture lacked lip support and retention, and the mandibular overdenture lacked clip retention due to damage to the bar attachment. After removing the damaged bar attachment, it was replaced with a ball attachment, and impressions were taken using the DENTCATM Tray and then the vertical dimension was measured. The gothic arch tracing was performed to record the centric relation. Obtained impressions were scanned and the shape of final dentures was designed using software and try-in dentures were fabricated using 3D printer. After evaluating the occlusal plane, occlusal relationship, facial shape, and pronunciation using the try-in dentures, the bite registration was recorded, and the final denture was manufactured based on this. The inner surface of the denture was adjusted and bilateral balanced occlusion was formed, and the housing was connected to the mandibular denture by a direct method. This case reports have shown satisfactory resultin recovering improved retention and esthetic outcome by increasing the vertical dimension and the lip support using CAD-CAM technique and the ball attachment.

A Study on the Structural Changes in Global Container Ports' Throughput(2003~'19) based on Top 100 Container Ports in the World (글로벌 컨테이너 항만 물동량의 구조적 변화에 관한 연구(2003~'19) - 세계 100대 컨테이너 항만을 대상으로)

  • Lee, Choong-bae;Lee, Young Shin;Liu, Yanfeng
    • Journal of Korea Port Economic Association
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    • v.37 no.3
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    • pp.55-74
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    • 2021
  • The role of container ports contributes greatly to international trade and national or regional economic development by supporting maritime transportation and occupies a central position in the supply chain connecting sea and land. The performance(traffic volume) of a port generally depends on geographic, economic, and operational factors etc. For the past several decades, container port volumes have grown with fluctuation. This study amis to analyze how global ports have undergone changes in terms of cargo volume by region, size and period. For the analysis, only the volumes of global top 100 ports were used. Shift-share analysis and BCG matrix analysis were employed as methodologies. According to the result of the analysis, the relative volatility of port traffic over the past 16 years as a whole was found to be limited. On the other hand, ports in China and Southeast and Southwest Asia, which are economically growing for the last decades, showed growing trends, while ports in Northeast Asia and Europe appeared to be in a stagnant or declining phase. It also shows that most of the global ports maintain limited changes in cargo volume because they are already positioned as central ports in the region. In addition, it can be seen that the global port volume has a close relationship with the change in the economic capability of the relevant region or country.

The Analysis of the Effect of Understanding and Practices of Character-centered Instruction Model on Pre-service Science Teachers' Awareness of Character Education (인성 중심 교수 모형에 대한 이해와 실천이 예비 중등 과학교사의 인성 교육에 대한 인식에 미치는 영향 분석)

  • Park, Jihun;Kang, Eugene;Nam, Jeonghee
    • Journal of the Korean Chemical Society
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    • v.65 no.4
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    • pp.279-295
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    • 2021
  • The purpose of this study was to investigate the effect of Character-centered instruction model on pre-service science teachers' awareness of both character education and character education in science education. First of all, pre-questionnaires about the sixteen pre-service science teachers' awareness of character education and character education in science education were asked. Through the lectures during a semester, they received an education about CoProC(Collaborative Problem-Solving for Character competence) model using Character-centered instruction model and character education. After the implementation, their changes of awareness were inspected through post-questionnaires. As a result of the study, it was revealed that general pre-service science teachers' pre-awareness of character education was mostly negative. The pre-service science teachers were more aware of character education in science classes than general character education. Even that, there seemed to be a greater tendency to think in connection with specific content and subject matter and character education rather than developing competencies due to the nature of the science subject itself. However, the experiences of the CoProC model changed their perception about character into a competent point of view, and thus influenced the change in their perception of character education. Therefore, education on character education methods for pre-service science teachers at teacher training institutions will increase their expertise in character education and help establish effective character education in school in the long term.

Numerical Analytic Study considering the Behavior Characteristics between Individual Blocks in Block-Type Retaining Walls (블록식 보강토 옹벽에서 개별 블록간 거동특성을 고려한 수치해석적 연구)

  • Hwang, Sungpil;Park, Byungsuk;Woo, Yong-Hoon;Park, Sangki;Kim, Wooseok
    • The Journal of Engineering Geology
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    • v.31 no.4
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    • pp.579-588
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    • 2021
  • Reinforced earth retaining walls have been widely used in recent years, as they are superior from the landscape perspective than normal concrete retaining walls. However, as reinforced earth retaining walls are made of various materials depending on site, existing design methods cannot secure stability, and a variety of problems have occurred. Studies on the design and stability analysis methods, which are different from existing methods, have been conducted to address these problems. This study conducted a stability investigation using numerical analysis, and blocks of reinforced earth retaining walls were individually applied, which is different from pre-existing numerical analyses. To verify the input values of the numerical analysis when applying individual blocks, real-scale experiments of the friction characteristics between the blocks and the connection properties between the blocks and stiffener were conducted. The applicability of the block conditions, which were the same as those of real sites, was verified through numerical analysis, and will be used for the stability review and design of various combinations of blocks and stiffeners.

Examining Mathematics Teachers' Intentions regarding Formative Assessment (수학 수업 지도안에 나타난 교사가 설계하는 형성평가 분석)

  • Lee, DaEun;Kim, Gooyeon
    • Communications of Mathematical Education
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    • v.35 no.4
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    • pp.527-546
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    • 2021
  • The purpose of this study is to reveal what mathematics teachers focus on and how they assess students' thinking during lessons enacted. For this purpose, we googled and searched internet sites to collect formative assessment materials for the year 2014 to 2019. The formative assessment tasks data were analyzed according to the levels cognitive demand levels and tasks suggested in textbooks in terms of degrees to which how they are related. The data analysis suggested as follows: a) most of the formative assessment tasks were at the low-level, in particular, PNC level tasks that require applying particular procedures without connections to concepts and meaning underlying the procedures, b) the assessment tasks appeared to be very similar to the tasks suggested in the secondary mathematics textbooks, and c) it seemed that 3 types of formative assessment, observation notes, self-assessment, and peer-assessment were dominantly utilized during mathematics lessons and these different types of formative assessment were employed apparently to find out whether students participated actively in class and in group activity, not how they go through understanding or thinking processes.