• Proceedings of the Korean Information Science Society Conference
• /
• 2003.10a
• /
• pp.187-189
• /
• 2003

연관 규칙이 구매한 항목에 관심을 가져 구매 항목간의 규칙을 생성하는 것이라면 역 연관규칙은 구매하지 않은 항목에도 관심을 가짐으로써 더욱 효과적으로 데이터 마이닝을 하려는 시도이다. 역 연관규칙을 찾기 위한 기존의 방법들은 규칙의 일부분만 찾거나. 연관규칙을 찾는 알고리즘보다 더 복잡한 알고리즘의 사용으로 역 연관규칙을 찾는데 어려움이 있다. 이에 본 논문에서는 ITEM들 사이의 dependency를 이용하는 Boolean Analyzer를 사용하여 보다 간단한 과정으로 역 연관규칙을 생성하는 방법을 제시하고, 실험을 통하여 Boolean Analyzer로 역 연관규칙을 찾고 다른 알고리즘과 비교를 통해 보다 다양한 규칙을 찾을 수 있음을 보여준다.

• Journal of the Korean Data and Information Science Society
• /
• v.25 no.6
• /
• pp.1345-1352
• /
• 2014

Data mining is the representative methodology to obtain meaningful information in the era of big data.By Wikipedia, association rule learning is a popular and well researched method for discovering interesting relationship between itemsets in large databases using association thresholds. It is intended to identify strong rules discovered in databases using different interestingness measures. Unlike general association rule, inverse association rule mining finds the rules that a special item does not occur if an item does not occur. If two types of association rule can be simultaneously considered, we can obtain the marketing information for some related products as well as the information of specific product marketing. In this paper, we propose a balanced attributable relative accuracy applicable to these association rule techniques, and then check the three conditions of interestingness measures by Piatetsky-Shapiro (1991). The comparative studies with rule accuracy, relative accuracy, attributable relative accuracy, and balanced attributable relative accuracy are shown by numerical example. The results show that balanced attributable relative accuracy is better than any other accuracy measures.

• Journal of Intelligence and Information Systems
• /
• v.9 no.1
• /
• pp.195-209
• /
• 2003

Making traditional plan of target marketing based on association rule has brought restriction to obtain the target of marketing. This paper is to present inverse association rule as a new association rule for target marketing. Inverse association rule does not use information about relation between items that customers purchase, but use information about relation between items that customers do not purchase. By adding inverse association rule to target marketing, we generate new marketing strategy to look for new target of marketing. There are three steps to apply the marketing strategy proposed by this Paper to target marketing. Firstly, a database is converted to an inverse database. Although inverse association rules can be generated from a database, it is easier to explain inverse association rule in an inverse database than in a database. Secondly, association rules and inverse association rules are generated from inverse database. Finally, two types of rules which are created in the previous steps are applied to target marketing. From new marketing rule, this paper is to show direct marketing about target item and indirect marketing about another item associated with target item to sell target item. The reason is that sales of the item associated with target item have an influence on sales of target item.

• Journal of the Korean Data and Information Science Society
• /
• v.26 no.3
• /
• pp.611-618
• /
• 2015

By Wikipedia, big data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. Data mining is the computational process of discovering patterns in huge data sets involving methods at the intersection of association rule, decision tree, clustering, artificial intelligence, machine learning. Association rule is a well researched method for discovering interesting relationships between itemsets in huge databases and has been applied in various fields. There are positive, negative, and inverse association rules according to the direction of association. If you want to set the evaluation criteria of association rule, it may be desirable to consider three types of association rules at the same time. To this end, we proposed a balanced comparative confidence considering sensitivity, specificity, false positive, and false negative, checked the conditions for association threshold by Piatetsky-Shapiro, and compared it with comparative confidence and inversely comparative confidence through a few experiments.

• Journal of Korea Multimedia Society
• /
• v.10 no.8
• /
• pp.945-957
• /
• 2007

Quantitative association rules apply a binary association to the data which have the relatively strong quantitative attributions in a large database system. When a domain range of quantitative data which involve the significant meanings for the association is too broad, a domain requires to be divided into a proper interval which satisfies the minimum support for the generation of large interval items. The reliability of formulated rules is enormously influenced by the generation of large interval items. Therefore, this paper proposes a new method to efficiently generate the large interval items. The proposed method does not lose any meaningful intervals compared to other existing methods, provides the accurate large interval items which are close to the minimum support, and minimizes the loss of characteristics of data. In addition, since our method merges data where the frequency of data is high enough, it provides the fast run time compared with other methods for the broad quantitative domain. To verify the superiority of proposed method, the real national census data are used for the performance analysis and a Clunix HPC system is used for the parallel processing.

• The Journal of the Korea Contents Association
• /
• v.17 no.5
• /
• pp.565-573
• /
• 2017

The ex-post evaluation of governmental crisis management is an important issues since it is necessary to prepare for the future disasters and becomes the cornerstone of our success as well. In this paper, we propose a data cube model with data mining techniques for the analysis of governmental crisis management strategies and ripple effects of foot-and-mouth(FMD) disease using the online news articles. Based on the construction of the data cube model, a multidimensional FMD analysis is performed using on line analytical processing operations (OLAP) to assess the temporal perspectives of the spread of the disease with varying levels of abstraction. Furthermore, the proposed analysis model provides useful information that generates the causal relationship between crisis response actions and its social ripple effects of FMD outbreaks by applying association rule mining. We confirmed the feasibility and applicability of the proposed FMD analysis model by implementing and applying an analysis system to FMD outbreaks from July 2010 to December 2011 in South Korea.

• Journal of the Korean Data and Information Science Society
• /
• v.28 no.1
• /
• pp.49-56
• /
• 2017

Among the techniques for analyzing big data, the association rule mining is a technique for searching for relationship between some items using various relevance evaluation criteria. This associative rule scheme is based on the direction of rule creation, and there are positive, negative, and inverse association rules. The purpose of this paper is to investigate the applicability of various types of relatively causal strength measures to the types of association rules from the point of view of interestingness measure. We also clarify the relationship between various types of confidence measures. As a result, if the rate of occurrence of the posterior item is more than 0.5, the first measure ($RCS_{IJ1}$) proposed by Good (1961) is more preferable to the first measure ($RCS_{LR1}$) proposed by Lewis (1986) because the variation of the value is larger than that of $RCS_{LR1}$, and if the ratio is less than 0.5, $RCS_{LR1}$ is more preferable to $RCS_{IJ1}$.

• Proceedings of the Korea Inteligent Information System Society Conference
• /
• 2002.11a
• /
• pp.241-249
• /
• 2002

Making traditional plan of target marketing based on Association Rule has brought restriction to obtain the target of marketing. This paper is to present Inverse Association Rule as a new association rule for target marketing. Inverse Association Rule does not use information about relation between items that customers purchase like Association Rule, but use information about relation between items that customers do not pruchase. By adding Inverse Association Rule to target marketing, we generate new marketing rule to look for new target of marketing. From new marketing rule, this paper is to show direct marketing about target item and indirect marketing about another item associated with target item to sell target item. The reason is that sales of the item associated with target item have an influence on sales of target item.

• 한국정보교육학회:학술대회논문집
• /
• 2007.08a
• /
• pp.27-32
• /
• 2007

인터넷이 발전함에 따라 정보화의 역기능 현상들도 방대해지고 있으며, 그에 대한 피해도 증가하고 있다. 이러한 상황 속에서 정보통신 윤리교육은 학생 개개인의 정보통신 윤리의식 수준과 정보화 역기능의 진단 및 파악 없이 동일한 교육 내용으로 이루어져 있기 때문에 체계화된 정보통신 윤리교육이 이루어지지 않고 있으며, 학생들의 정보통신 윤리의식조차 불명확해지고 있다. 이는 정보화의 역 기능으로 인해 발생되는 문제를 미리 예방할 수 없으며, 그에 대한 대처도 어렵게 하고 있다. 따라서 본 논문에서는 학생들의 정보화 사회의 역기능인 인터넷 중독을 진단하고 하위 중독 범주들 간의 연관 관계를 데이터마이닝 기법으로 탐사하여 개인별 추출 결과에 따른 특성화된 정보 통신 윤리 교육 방법을 설계하고자 한다.

• Journal of KIISE:Software and Applications
• /
• v.29 no.11
• /
• pp.795-802
• /
• 2002

We propose a fast and powerful Question-answering (QA) system in Korean, which uses a predictive answer indexer based on 2-pass scoring method. The indexing process is as follows. The predictive answer indexer first extracts all answer candidates in a document. Then, using 2-pass scoring method, it gives scores to the adjacent content words that are closely related with each answer candidate. Next, it stores the weighted content words with each candidate into a database. Using this technique, along with a complementary analysis of questions which is based on lexico-syntactic pattern matching method, the proposed QA system saves response time and enhances the precision.