• Korean Business Review
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• v.19 no.2
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• pp.155-181
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• 2006

According to some previous studies, it has been suggested that affect has influence on consumers' behaviors. It has been also argued that affect has stronger influence on behavior related to tour and leisure. However, only a few studies have dealt with relationship between affect and tour considering the important correlation. This research examines on the influence of various affects on tourists' attitude and repurchase intention. This study assumes that affect takes three sub-categorized factors - pleasure, arousal and domination. It is a frequently used consumer behavior area called PAD. The purpose of this research is to examine affect and their causes experienced during tour on affectional travel agency service quality. To test the hypothesis, survey data obtained from 482 outbound tourists were used. Result shows that affect(PAD dimension) aroused by tour experiences(affectional travel agency service quality) significantly influence each attitude and repurchase intention. The implication of this finding is that marketers can gain maximum profit by providing positive affect. Because of the judgement that more future studies on unique characteristics of the affect of tour are needed, this study also describes some limitations and suggestion for the future study.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.171-177
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• 2020

This study investigates e-service quality of online travel agency and influence on relationship quality and Reuse. The individual Chinese tourists with experiences using online travel agencies were chosen for the study. The survey was carried out at Jeju International Airport, which is the most frequently used by Chinese tourists visiting Korea. Data were collected for 7 days from July 15, 2019 to July 21, 2019. A total of 320 tourists were attended in this research and finally 300 samples were used for empirical analysis. The result of the study showed that e-service quality of online travel agencies all factors(convenience, individuality, accuracy and price attractiveness) influences on relationship quality all factors(satisfaction, trust) and the factor 'accuracy' was analyzed as the biggest among them. Moreover satisfaction and trust factors of all sub-factors of relationship quality influences on reuse. In the future, we intend to provide basic marketing data for Chinese tourists using online travel agencies to officials and practitioners. Particularly, focusing on the tourism behaviors of individual Chinese tourists, we are going to propose effective business cooperation plans and strategic alternatives with online travel agencies.

• Management & Information Systems Review
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• v.37 no.4
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• pp.175-193
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• 2018

As a new type of business model in the market competition situation of tour companies, this study has developed to the online form of the travel industry to the business form which is the combination of the electronic commerce function and the mobile service process in the provision of the simple web-site, This study explores the difficulties of change for the development of the travel industry from the point of view that recognition is not a simple marketing strategy diversification means but a change of recognition as a business model for expanding new markets or creating new markets. The factors affecting the choice of online travel agent (OTA) and the factors that influence the choice of online travel agency were analyzed. Were used for the empirical survey. The purpose of this study is to investigate the factors influencing the choice of online travel agents who have experience with or experience using online travel agency (OTA), what factors are important to them, and how they differ in importance when visiting again. The results of this study are as follows: First, there was a significant difference between the first and second visitors of online travel agencies. The results of this study were as follows: Attitude toward resolving complaints, convenience of change and cancellation, delivery of tickets and documents, convenience of complaints, The emphasis should be on establishing and strengthening service environments such as the speed of updating the latest information, the simplicity of the booking procedure, the degree of satisfaction of the past, the ability of employees to handle their work, the safety of various payment methods and settlement, The results of this study are as follows: First, the satisfaction of the online travel agency is influenced by the selection factors of the selected online tour agency, and the A/S such as the convenience of prompt delivery, Environmental factors contributed to satisfaction. It is suggested that the systematic service structure such as customer satisfaction and ease of use is a necessary marketing strategy for survival and development of online travel agencies. It is suggested that the marketing concentration strategy with the first visitors as the target market is effective and this is a part of the marketing strategy for the survival of online travel agencies.

• Journal of Korea Entertainment Industry Association
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• v.13 no.2
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• pp.47-56
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• 2019

This study conducted in-depth interviews with employees who worked at three different travel agencies in Seoul and had different employment years. In order to resolve emotional labor, we investigated and analyzed the positive effects of forest healing programs and tried to help both travel agents and forest healing operators. According to the analysis, the person who was selected for the H travel agency was interviewed at the forest healing experience center in Gapyeong in April 2018 and her job as an operator for the fifth year since she joined the company. He said that he suffered from depression due to emotional labor in the customer service process and that it has a positive effect through forest healing. Next, M travel agents conducted an interview in May 2018 at the forest experience center in Uiwang, and their job as a woman was product planning. In the case of emotional labor and physical illness in the work with customers, participants were interested in forest stability, people's humanity, and wooden crafts in particular. Lastly, participants of R travel agency conducted an interview at the forest experience center in Seoul in June 2018 and it was their 10th year as a man and their job as a tour contact. In order to solve the difficulties, I experienced forest experience in close geographical areas and received great help.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.2
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• pp.688-695
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• 2013

This article is focused to examine the influence of relationship between additional costs and repurchase in the outbound package tourists regard to the role of the personal service and brand. It is analysed that the additional costs don't have an effect on the repurchase. And also there is no relationship between repurchase and personal service for the tourists. However the role of the brand plays a mediated effect in repurchase in the outbound markets. Nonetheless the manager and contact employee of travel agents have an attention to the personal service quality and brand as well.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.849-852
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• 2007

In the tourism, reservations system is important of the efficiency. Reservations system of tourism is restrict within each travel agent. The homepage of reservations system is limited for booking of airports, hotels, and cars. In this paper, This don't interchange information between agents by using different system and by providing it for making a module to provide booking of airports, hotels, and cars. A user can identify the real-time reservation status through this integration system, and a provider can share information with them, therefore this result can increase the efficiency of system.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.861-863
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• 2016

대부분의 기업은 경영전략을 결정하는데 고객의 소리(VOC:Voice of Customer)를 매우 중요한 정보로 사용하고 있기 때문에 기업들은 다양한 방법으로 고객과의 관계증진을 위해 VOC 데이터를 이용하고 있다. 그러나 수집된 내부VOC 데이터에서 많은 정성적인 데이터를 포함하고 있으므로 분석하는 데는 한계가 있다. 본 논문에서는 최근 소셜 빅 데이터를 분석하는데 사용하고 있는 시스템을 이용하여 다른 업종에 비해 고객이 다양하고 서비스가 매우 중요한 여행사 내부 VOC를 분석한다. 적용 사례로서 국내 대표적인 여행사에 직접 적용하여 분석한 결과를 제시한다. 본 연구 결과 빅 데이터 분석 도구를 다른 서비스업종의 내부 VOC의 정성적인 데이터를 분석하는데 활용할 수 있는 가능성을 보여주었다고 사료된다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.01a
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• pp.477-478
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• 2023

본 연구는 코로나-19 이후로 다시 활성화된 해외여행과 관련된 정보를 데이터베이스화해 정리하고, 폭발적으로 늘어난 여행객들을 위한 여행지 추천을 제시하였다. 또한 여행객들만이 아닌 여행사들을 위해 여행객들의 정보 역시 데이터베이스화하여 여행지 상품 수요조사 등에 사용할 수 있도록 하였다. 코로나-19로 인해 각국의 입국 정책은 다양해졌고, 해외여행이 단절된 기간 동안 소비자들은 여행에 대한 최신 정보를 계속해서 접하지 못했다. 그래서 이 데이터를 통해 소비자들의 수요에 맞는 여행지를 추천하고, 여행사들은 소비자들의 필요를 확인할 수 있을 것으로 사료된다.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.509-519
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• 2015

This study has suggested the measures to overcome employees' mannerism and to form psychological capital through servant leadership of managers in travel agencies. The results through sample analysis aimed at 163 general employees of travel agencies in Seoul have been drawn as follows. First, in the analysis of relationship between employees' mannerism in travel agencies and psychological capital, only unconscious attitude has proved to have a negative influence on hope and optimism. Second, servant leadership has proved to improve passive attitude of mannerism, which ameliorates self-efficacy, recovery and optimism among psychological capital. Lastly, servant leadership has turned out to produce regulating effect to decrease recovery as for employees in mannerism who have a tendency toward stability orientation. These results originate from the study on the role of servant leadership toward employees' psychological attitudes. A follow-up study should proceed to qualitatively improve a research on employees' mannerism in travel agency and psychological capital.

• 건강소식
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• v.18 no.9 s.190
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• pp.46-49
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• 1994