• Journal of the Korea Convergence Society
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• v.10 no.7
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• pp.133-139
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• 2019

This study investigated what type of destination image on Facebook increases positive attitude towards the destination and desire to travel. More specifically, we hypothesized that Facebook user's public self-consciousness will moderate the advertising effect, so we tested the difference in attitude towards the destination and willingness to visit and recommend based on the type of destination image (presence/absence of a tourist in the image) and user's public self-consciousness (high/low). As a result, when a tourist was present in the photo, positive attitude toward destination was higher than when absent. In addition, the high public self-consciousness group showed greater attitude toward destination and higher willingness to visit and recommend than low public self-consciousness group when a tourist was present in the image. However, the low public self-consciousness group showed no difference depending on the presence of a tourist. This research not only is academically significant as it experimentally tested advertising effect depending on type of destination image and Facebook user's public self-consciousness, but also holds practical significance as it suggests advertisement method to consider consumer's predisposition.

• Digital Contents
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• no.10 s.161
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• pp.67-71
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• 2006

호랑이는 죽어서 가죽을 남기고 사람은 죽어서 이름을 남기고, 큰 맘 먹고 나섰던 여행은 일상으로 돌아올 때 '사진'을 남긴다. '기록은 기억을 지배한다'는 어느 유명한 디지털카메라 제조업체의 광고문구처럼, 여행 후 남은 한장의 사진은 추억의 일부가 된다. 여행과 사진은 참으로 잘 맞는 궁합이다. 여행에 사진이 없더라도, 사진을 찍으러 굳이 여행을 떠나지 않더라도 크게 상관은 없지만, 이들이 어우러지는 경우 훌륭한 작품이 되곤 한다. 사진을 찍는 사람에게는 잊을수 없는 추억이, 사진을 보는 사람에게는 동경의 대상이 되는 게 바로 사진이다. 이번 호에서는 사진이라는 콘텐츠가 '지도'라는 정보를 만나서 더 좋은 추억과 기록으로 남을 수 있는 방법을 소개하고자 한다.

• Journal of the Korea Society of Computer and Information
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• v.14 no.11
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• pp.113-121
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• 2009

The increasing interest in leisure activities of a five-day work per week has been recently prevailed. Additionally, as internet and mobile infrastructures have been becoming widespread, the user can get specific information using a search engine. However, it is difficult for the user to get accurate information they really want as shared information has been rapidly increased and the information has been searched. For example, users can retrieve required travel information, but they also must see a huge number of travel advertisements. In this paper, we design and implement a retrieval system using travel information collecting agent. The information gathering agent regularly visits travel-related category pages of the portal sites and major media travel-article pages to collect information related to travel, and the agent stores the gathered information to a database. Then, users can search the travel information conveniently without the need to view advertisements.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.283-292
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• 2007

Recent studies on business performance in the operation of travel agency services note the importance of non-financial factors, in addition to financial factors. They also indicate that in order to enhance the business performance in travel agency services, it is necessary to emphasize the most competitive key factors based on the understanding of the circumstances with which those services are faced. The analyses of business performance in travel services and of related research Papers have showed that the major factors influencing the operation of travel agency services include the relationship with tourism-related companies the introduction of e-commerce and knowledge-based management, the services of employed workers, and brand awareness and advertising. The present study attempts to propose an approach to the efficient operation of travel agency services by reviewing and analyzing the different studies regarding these factors. To do so, this study employs the existing study reports and publications related to the operation of travel services, focusing mainly on literature review. The paper is composed of four chapters: The first is an introductory chapter; Chapter 2 provides the theoretical background; in Chapter 3 an analysis of the previous studies is attempted; and Chapter 4 presents the results of analysis and other considerable suggestions.

• Archives of design research
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• v.14 no.1
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• pp.145-158
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• 2001

There are posters of a tourist and traffics as like railroads and ships among Cassandre's posters, and they are common in dealing with 'travelling'. This series of travelling posters which includes many of his representative works, are important in the point of showing his unique styles and the process how Hey have been changed. In this thesis, I tried to analyze, especially in the plastic and graphic aspects, how Cassandre catch the peoples' desire and dreams of the travelling and images on the mechanical property of railroads and ships in 1920's and 1930's and how he put them into his works. I think that has revealed sense and visual language which has revealed through this analysis still give some messages to advertising media of moving images based on electronic technology today.

• Journal of Digital Convergence
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• v.17 no.12
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• pp.445-450
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• 2019

lock in effect This study aims to examine the viewing pattern of travel vlog on video-sharing platform YouTube. Preliminary survey was conducted with in-depth interviews on the usability and sensibility aspects of creating pleasurable interfaces model. As a result, first, viewers obtains general information on travel using travel vlog. Second, there were difficulties from the informational quantity. Third, the contents marketing using travel vlog could have limitation when it comes to the consistency of product's exposure which common mass media advertisement format have. Improvements driven from this study may provide insight in contents marketing strategy to travel-related companies and provide practical help to creators in contents production.

• Electronics and Telecommunications Trends
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• v.32 no.1
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• pp.93-101
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• 2017

가상현실(VR: Virtual Reality)은 사람들이 일상적으로 경험하기 어려운 환경을 직접 체험하지 않고서도 실제 주변 상황과 상호작용을 하는 것처럼 만들어주는 과학기술이다. 가상현실 기술은 HMD 단말을 중심으로 현재 (1) 게임, 영화, 테마파크 등 오락/엔터테인먼트 분야, (2) 광고, 유통.쇼핑, 관광.여행, 의료/헬스케어 등 서비스업 분야, (3) 교육, 미디어, 시뮬레이션 등 교육/미디어 분야, (4) 자동차, 제조업, 부동산/건축 등 산업분야에서 다양하게 적용되고 있다.

• Archives of design research
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• v.17 no.1
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• pp.25-36
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• 2004

The purpose of this study is to analyse and interpret the way of differentiated expression and changing creative trend following 5-day workweek which has been recently adopted. For this aim 11 pieces of distinctive advertising text were analysed. The criteria for selection of analysing text were relativeness with 5-day workweek and cognitive inconsistency. These texts were negative phrases, exaggerated expression, and excessively humorous appeals. The study revealed the followings: First, 5-day workweek concerned advertising texts were considered as high attention getting and successful in stimulating advertising audiences' curiosity by using the elements opposing the value and belief system formed in the existing audience. Second, consumption-driving lifestyle was found in most expressions for credit cards advertising. Third, hedonic need-oriented lifestyle was typical in young consumer products category. Fourth, family centered lifestyle emphasized meaning of rest and solidarity of family.

• Journal of the Korea Convergence Society
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• v.8 no.4
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• pp.183-188
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• 2017

As the price of small UAVs is getting cheaper and its controllability is getting greatly increased, many aerial applications using both fixed-wing and hoverable UAVs have appeared in recent years. In this paper, a new aerial advertising method is proposed using four hoverable UAVs. Using the UAV swarm control method, four UAVs are maneuvered to carry a $7.07{\times}7.07m^2$ square banner along collision-free and predefined waypoints for aerial advertising. According to simulation results, it takes about 270 s for UAVs to perform aerial advertising in $669{\times}669m^2$ size area and the minimum distance among UAVs turns out to be 0.45 m which proves there is no any collision. Due to abrupt direction changes of UAVs along the predefined waypoints, UAVs cannot always maintain exact square formation and it results the maximum and minimum side lengths of square formation to be 10.35 m and 1.96 m, respectively. Also, the maximum and minimum diagonal lengths of square formation turn out to be 14.75 m and 2.78 m, respectively.

• Journal of Global Scholars of Marketing Science
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• v.10
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• pp.91-110
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• 2002

The purpose of this research is as follows; First, the reference price ads are to investigate how the price cues and prior knowledge of service products have an effect on consumers' perception by the type of information. Second, this study suggests some marketing strategy guides to service marketing managers for price promotion strategy. To achieve these research goals, the hypothesis was established through reviewing the previous studies and the data collected from the experimental design. The experiment of this study was a 2$\times$2$\times$2 among the subject factorial design in which the factors were present in price cue presentation (presentation/non- presentation), the level of prior knowledge(high/low), and the type of information(positive/negative). The major findings of this research can be summarized as follows; First, there are some significant statistical differences in the consumers' perception value by level of price cues(hypothesis 1). Second, there are some significant statistical differences in the consumers' price-quality perception by level of price cues(hypothesis 2). Third, there are some significant statistical differences in the price-quality perception by the level of prior knowledge and the type of information(hypothesis 3).