• Journal of Digital Convergence
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• v.18 no.7
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• pp.389-395
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• 2020

Female empowerment advertising campaigns are easily observed in the United States and European countries whereas it is rarely found in Korea. Thus, this study is designed to analyze female empowerment advertising campaigns so-called femvertising through a case analysis method. The case analysis is often employed in the field of advertising and other social sciences, especially is helpful in finding current trends. Study results found that themes of global femvertising campaigns could be categorized into 'redefining women's beauty', 'gender equality', 'education', and 'leadership'. The objective of these femvertising campaigns is to change perspectives of the society on women and change men's perspective. In terms of product category by global femvertising campaign companies, it varies from consumer goods, IT & electronics, automotive, finance, toy, non-profit organization to press. In general, femvertising targets women, but some femvertising campaigns also target men. This study also provides implications in regards with media usage strategy and advertising planning strategy.

• Journal of Families and Better Life
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• v.12 no.1
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• pp.83-92
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• 1994

이 연구는 한국 전통사회의 교육별이 오늘날이 교육열과 어떻게 연관되는가를 규명 하고자 하는 역사적 고찰로서 특히 과거제도가 가족 사회에 끼친 영향을 중심으로 분석하였 다 자료는 관련된 역사자료와 생활자료인 1차사료와 2차사료로 대별되는데 그중에서 여성의 간찰과 구비전승된 규방가사 서사민요, 무가 등과 현장조사에 기반한 민속자료가 주요자료 로 분석되었다, 그리하여 내용분석법과 역사민속학적인 방법에 의하여 밝혀진 연구결과는 다음과 같다. 과거제도의 장악을 통하여 확립된 중앙집권의 관료제와 학문숭상의 전통 그리 고 과거급제를 해야 가능해지는 관리로서의 등용을 주요가치로 지향하였던 출세주의 또 가 족의 영광은 집안남성의 과거급제라는 점에서 여성들이 내면화할 수밖에 없었던 가족주의가 적극적인 교육열의 역사적인 뿌리임을 밝혔다 이러한 전통은 교육기회가 평등해진 현대사회 에 여전히 한국인의 의식 깊숙이 내재되어 있다 그러나 학문숭상의 전통중에서 '수행'을 겸 함 학문을 추구한 사람파의 전통은 단절되고 출세를 목표로 하는 '학벌' 위주의 왜곡된 전통 만이 지속되어 과열된 교육열로 표출된다.

• Korea journal of population studies
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• v.20 no.2
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• pp.5-42
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• 1997

This study contributes to understanding women's labor market behavior by focusing on a particular set of labor force transitions - labor force withdrawal and entry during the period surrounding the first birth of a child. In particular, this study provides a dynamic analyses, using longitudinal data and event history analysis, to conceptualize labor force behaviors in a straightforward way. The main research question addresses which factors increase or decrease the hazard rates of leaving and entering the labor market. This study used piecewise Gompertz model, following the guide of the non-parametric analysis on the hazard rates, which allowed relatively detailed description on the distribution of timing of leave and entry to the labor market as parameters of interest. The results show that preferences and structural variables, as well as economic considerations, are very important factors to explain the labor market behavior of women in the period surrounding childbirth.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.45-61
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• 2017

It is commonly accepted that fathers involve more in child rearing than ever given that dual earner families are increased in South Korea. Present study aims to emphasizes the significance of responsibility and examines the participation in childcare responsibility of fathers by performing survey. Responsibility is illustrated as paternal taking ultimate responsibility for child's welfare and care such as monitoring, planning, concerning, organizing, arranging and doing for childcare. Regarding the concept of responsibility, both twenty questions asking reasonability and twenty questions asking non-responsibility are included in the questionnaire. As a result of statistical analyses, present study shows that fathers are less likely to participate in those twenty items of childcare responsibility, compared to twenty items of childcare non-responsibility. Implications are also provided. Responsibility of paternal involvement particularly needs to be addressed in the sense that childcare has contributed to pertaining inequality for women in both the workplace and domestic life.

• The Korean Journal of Woman Psychology
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• v.15 no.4
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• pp.759-777
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• 2010

This study aims to investigate the mediating role of patriarchal attitudes on the relationship between family violence witness and dating sexual violence among Korean college students. The participants were 383 college student (193 males and 190 females) who had the experience of dating relationship. The psychological tests used in this research included the following: Witness of Family Violence, Patriarchal Attitudes, Dating Sexual Violence Experiences. In order to verify the models, goodness of fit and significant paths were verified through structural equation model(SEM). According to the results, family violence witness, itself, had influence on male students' dating sexual assault, and patriarchal attitudes caused by family violence witness had influence on dating sexual assault. Also, family violence witness had influence on female students' dating sexual violence, and patriarchal attitudes caused by family violence witness had influence on dating sexual violence.

• Korean Journal of Social Welfare
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• v.57 no.3
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• pp.31-50
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• 2005

The perspectives on the gender equality are various. Therefore the relationship between social policy and gender equality must be thought in the sense of the following question: What kind of gender equality pursue social policy? In spite of the mentioned question the mainstreaming discussion about the relationship between social policy and gender equality focuses on how a social policy leads to gender inequality. The debate about the perspective with which social policy pursues to conglomerate or abolish gender inequality is not popular. In this study the Korean National Pension System is analysed according to the gender neutral approach, the gender recognition approach, the gender reconstruction approach and the gender reinforcement approach. As a result, the Korean National Pension System has a character as a gender neutral approach. Therefore the critics on the National Pension System should focus on this perspective. In the future, when the pension credit system, the guarantee of right to pension in the case of divorce and the basic pension guarantee would be introduced, the Korean National Pension System could be featured as a field of social policy that has a gender recognition approach.

• Journal of Family Resource Management and Policy Review
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• v.10 no.4
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• pp.179-193
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• 2006

Gender equality has been expected to realize fully in the process of globalization. According to neo-liberal, which views globalization as a rational development, irrational discrimination by culture will disappear. But some feminists criticize globalization as a patriarchal phenomenon. So in this paper, the extent to which women in Korea have achieved equality with men in the workforce is assessed through an examination of the gender gap during 1993-2003. As the result, it was found that women had still lower status than men in spite of laws established to promote gender equality. Then to explore the direction for eliminating the patriarchal gaps, women in traditional Korea were reviewed. Traditionally women were oppressed by the practice of Naeoe differentiating between women and men. But on the other hand it made women to have equal status with men by maintaining their own productive area. So it was suggested that differentiation should be considered as a source of power to be adopted into women's activitism such as NGOs or international women' movement to achieve full equality in inequitable globalization.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.510-520
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• 2018

This study explored the phenomenon of heterosexual women embracing Boys' Love manga within the heteronormativity context from a feminist psychological perspective. Specifically, the issue of genre characteristics of Boys' Love manga, women's psychological mechanism of reading Boys' Love manga, and the functions and effects of embracing Boys' Love manga were discussed. As a theoretical framework of analysis, I started from the classical psychoanalysis and critically adopted the concepts of the various camps of feminism, queer theory, and Huizinga's Homo Rudens. The results show that Boys' Love manga can be classified as a sub-category of the romance genre, which fulfills heterosexual women's desires of eternal love and equal partnership. From these wish-fulfilling fantasies, heterosexual women attempt to be decontextualized from the heteropatriarchism, to enjoy distancing and voyeuristic separation from the characters in the texts, and to disturb the dichotomous gender system through gender reversal identification. These processes, which can be regarded as a women's play challenging sexual rigorism, ultimately bring about an awareness of the female sexual subjectivity.

• Journal of Agricultural Extension & Community Development
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• v.13 no.2
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• pp.299-312
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• 2006

This study reported on the cases about gender inequality in agriculture. Generally women have experienced something in vague situation as unequal to men in rural and agriculture. Despite of some women's have been complaining about this problem, it is not easy why and how many times they have been suffering. In this report, to get the information of gender unequality in agricultural laws and policies, the data was gathered by two steps. The first step, 175 cases into nine types was collected from leaders of several women farmer's associations, and after that, 60 cases selected to be interviewed by a specialist panel. The second step, it was analyzed the interviewed 60 cases based on real conditions compared with laws of items of policies. Among the cases, it was analyzed 8 rural women's who had been experienced to receive the inappropriate compensation in an unexpected accidents. From these cases, it was drew up some suggestions as follows; to make a rule to certify of the identity of woman farmer, and to build in a monitoring system of gender equality in agriculture.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.6
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• pp.171-179
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• 2017

The purpose of this study was to examine the effect of the actor and partner effects of the parental sex-role attitude on the parent-child relationship by using the Actor-Partner Interdependence Model (APIM). Specifically, this study focused on the examination of the actor and partner effects of the parental sex-role attitude in married couples with immigrant women who have children under 5 years old. For the analyses, a total of 5,531 couples who participated in the National Survey on Multi-cultural Families were included and the major findings are as follows. First, the couple's sex-role attitude had a statistically significant actor effect on the parent-child relationship. Parents who were more conscious of gender equality displayed a better parent-child relationship and this effect was greater in the case of the father's attitude than the mother's. Second, the father's sex-role attitude had a statistically significant partner effect on the mother-child relationship, whereas the mother's attitude did not. Third, the couple's actor effects were greater than their partner effects and this means that the personal sex-role attitude has a greater impact on the parent-child relationship than the partners' attitude. The implication and limitations derived from these empirical-scientific database results and related studies in educational program of gender equality attitude for multi-cultural families.