• 한국실내디자인학회논문집
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• 제26호
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• pp.11-18
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• 2001

This study explores the interior image preferred by females living in urban areas. It also examines the relationship between interior image and socio-demographic characteristics such as age, marital status, employment status, total household income. The target population of this study was 301 adult females living in Kwangju City. The data were analyzed with frequency, percentage, General Linear Model, and Duncan's multiple range test using the SAS package. The major findings of this study were as follows. 1) The majority of the females generally preferred modernity of interior image to traditionalism. Also they preferred feminity of interior image to masculinity and complexity to simplicity. 2) Females in the age of 40s were more likely to prefer simple and oriental-traditionalism image to those under the age of 30s. 3) Those with the higher total household income were more 1ike1y prefer western-traditionalism image to those with the lower. But those with the lower household income were more tended to prefer modernity image to those with the higher.

• 한국콘텐츠학회논문지
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• 제16권9호
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• pp.276-285
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• 2016

국내 화장품 시장은 브랜드 간 경쟁이 치열하여 각 제조업체들은 품질 향상과 마케팅 활동을 통해 매출 향상을 꾀하고 있다. 이런 맥락에서 본 연구에서는 화장품 구매 고객의 구매 후 행동 매커니즘을 살펴보고자 한다. 구매 후 행동을 재구매 의도와 추천 의도로 구분하였고, 고객 만족과 브랜드 이미지를 구매 후 행동을 야기하는 핵심 요인으로 고려하였다. 또한 화장품 품질, 가격 공정성, 이벤트 활동이 고객 만족과 브랜드 이미지에 미치는 영향을 살펴보았다. 제안한 연구 모형은 화장품 고객 생애 주기의 핵심 고객인 20대 여성을 바탕으로 검증하였다. PLS를 활용하였으며, 본 연구 분석 결과 고객 만족과 브랜드 이미지는 구매 후 행동에 유의한 영향을 미쳤다. 특히 브랜드 이미지가 고객 만족보다 구매 후 행동에 더 크게 영향을 미쳤다. 화장품 품질과 가격 공정성은 고객 만족과 브랜드 이미지 모두에 유의한 영향을 미쳤다. 하지만 이벤트 활동은 고객 만족에만 유의한 영향을 미쳤을 뿐 브랜드 이미지에는 유의한 영향을 미치지 못했다. 본 연구 결과를 통해 화장품 제조업체는 고객들의 구매 후 행동을 유도하기 위한 효과적인 서비스 및 마케팅 활동을 전개할 수 있을 것으로 기대된다.

• 감성과학
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• 제7권1호
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• pp.23-28
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• 2004

한국인 20대 여성 얼굴의 DB에서 얼굴의 물리적 특징을 고루 반영하는 대표적인 얼굴들을 선정하고 감성 및 미모 평정을 실시하여 아름다운 얼굴의 감성 특징을 파악하였다. 연구 1에서는 얼굴 감성 평정을 요인 분석하였으며, 그 결과 두 개의 요인으로 전체 변량의 약 65%를 설명할 수 있었다. 이들 두 요인은 각각 샤프(sharp) 요인과 소프트(soft) 요인으로 명명되었다. 연구 2에서는 각 얼굴들에 대해 감성 평정과 미모 평정을 실시하고 둘 간의 상관을 내보았는데, 얼굴 미모는 소프트한 느낌보다는 샤프한 느낌과 상관이 있는 것으로 나타났다. 연구 3에서는 얼굴 합성법을 이용하여 합성 이미지에 대해 미모 평정과 감성 평정을 실시하였다. 그 결과 미인들을 평균한 '상위 평균' 이미지가 '전체 평균' 이미지보다 아름답다고 평가되었으며, 그보다는 약하지만 '상위 평균' 이미지를 과장한 '상위 + 50' 이미지가 '상위 평균' 이미지보다 더 아름답다고 평가되었다. 감성 평정 결과, 전반적으로 '전체 평균' 이미지는 소프트한 느낌을, '상위 평균' 이미지는 샤프한 느낌을 지니고 있는 것으로 나타났으며, '상위 + 50' 이미지는 양쪽 느낌을 고루 지니고 있는 것으로 나타났다. 본 연구의 결과는 아름다운 얼굴이 감성적 특징과 연결될 수 있는 독특한 물리적 특징을 지니고 있으며 이 물리적 특징의 과장이 이중적인 감성 특징을 유발하고 더 아름답게 평정될 수 있음을 시사한다.

• 대한가정학회지
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• 제49권1호
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• pp.93-106
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• 2011

The purposes of this study were to segment female consumers on the basis of their clothing image preference, and to investigate the clothing purchasing behaviors of each segmented market. The research method was a questionnaire survey and participants were 700 women aged from 20's to 60's in Daejeon and Chungnam province. The questionnaire consisted of items for clothing image preference, clothing purchasing behaviors and the participants' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA and the Scheff$\'{e}$ test. The results were as follows. Female consumers were divided into 7 types(sophisticated, natural, characteristic, elegant, active, feminine, and neat type) by clothing image preference. The 7 segmented market groups differed in many ways in terms of demographic characteristics and various clothing purchasing behaviors(clothing selection criteria, purchasing motives, fashion information sources, places of purchase, shopping frequency, and quantity and cost of purchases). The results of this study supported the view that clothing image preference can be a useful and effective variable for female market segmentation.

• 복식
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• 제59권2호
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• pp.87-100
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• 2009

This study examines black images as 'the other' in history and aims to analyze images of black female fashion models which have been changed in modern society, particularly in $21^{st}$ century post-modern world. Black images, established historically as illustrated on the paintings in $19^{th}$ century, were disseminated in $20^{th}$ century throughout the world especially by way of TV and movies as several typical images such as 'Coon' the clown as the object of entertainment, 'Buck' wild and resistant black rascal, and 'Mammy' obedient and fat black woman servant. The result of image analysis of black female fashion models, can be summarized as following five images. The first is the image of 'powerful'. Black female models frequently represent healthy image which reflects black people's excellence in sports and also the traditional Image of black skin color as strength. The second is the image of 'sexy'. They are adored as having perfect ideal body shape. They show off their sex appeal with their body. The third image is 'multicultural'. Black models represent cultures besides the western. The fourth is the image of 'fantastic'. In contrast to the real, resonable things, black female models represent wild, fancy, ghost things. The fifth is the image of 'racial discrimination' By arranging them in contrast to whites, a metaphoric image of racial discrimination can be displayed. The result shows that tome of racial images still remain on the other way.

• 복식
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• 제62권3호
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• pp.17-28
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• 2012

The purpose of this study was to investigate elderly women's body image and clothing behavior. Data were collected from 305 elderly women living in Gyeongnam province from May and June of 2011. Statistical methods including frequency analysis, factor analysis, F-test, t-test, Duncan test, Cronbach's ${\alpha}$, correlation analysis and multiple regression were used for this study. The results of this study were as follows.: The body image was composed of two factors, 'physical attractiveness and interest in appearance', and 'concern about weight'. The clothing behavior was composed of the following five factors: 'social importance', 'conformity' 'individuality' 'economic efficiency' and 'clothing fashion interest'. The body image and clothing behavior according to the elderly women' demographic showed many differences. Elderly women's body image influenced their clothing behavior. These study results are highly expected to be used as valuable sources in fashion marketing plans for industries that target elderly women.

• 복식
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• 제64권3호
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• pp.62-76
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• 2014

The purpose of this study is to classify the facial images and analyze shape characteristics of Korean women in their 20s. Previous research and survey were used for the study, the surveys targeted 220 university students in their 20s. The subjects of the experiment were 20-24 year-old Korean women. SPSS 12.0 statistics program was used to analyze the results, and factor analysis, Cronbach's ${\alpha}$ reliability analysis, and multidimensional scaling(MDS) were executed. The results of the study are as follows: First, the facial image types of Korean women in their 20s were classified into 4 categories as 'Youthfulness', 'Classiness', 'Friendliness', and 'Activeness'. Second, the multi-dimensional scaling method was performed and two orthogonal dimensions for the facial image of the Korean women were suggested: strong - soft and classy-friendly. Third, by analyzing the basic statistics concerning the structural characteristics of facial image of Korean women, there were differences in structural characteristics that form the facial images. Especially, significant difference appeared in items related forehead, eyebrows, eyes and jaw.

• 한국의류학회지
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• 제39권1호
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• pp.91-105
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• 2015

This paper accomplishes the following points: First, the costume style held by women in the Silla dynasty are examined. Second, a new fashion concept is drawn from Silla's costume images with lessons from analyzing how major brands from China and Japan have adopted their own traditional images. Third, a Korean fashion concept is crafted to reflect important modern fashion design factors. The conclusions of this study are: The concept of Korean fashion using Silla costume image based on the 2015 S/S trend was developed and suggested as: 'Harmony of Contrast', new beauty created by mutually contrasting things; 'Timeless' transcending time-space flowing from the past, present, to future; 'Empathy' where past and present are harmonized; 'Modern with Antique' expressing a new style modernism where the old retains value. The efforts to express identity via conceptualization of Korean fashion are an effective strategy that satisfies the goals of setting Korea's fashion design apart from others and spreading Korean culture.

• 복식
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• 제51권8호
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• pp.123-139
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• 2001

본고는 공간, 시간, 계급, 종교 등 하위문화 텍스트의 병행인용 즉 상호텍스트성(intertextuality)을 통해, 20세기 대중 문화의 상징 마돈나 뮤직 비디오와 공연 등의 인체, 의상, 이미지 등에 나타난 포스트모던 정체성을 연구함으로써, 현대 미디어 문화를 관통하는 주체적 여성 정체성과 미적 주관성을 이해하고자한다. 첫째, 상호공간텍스트성 복식은 스패니쉬룩. 태국룩. 게이샤룩, 테크노펑크룩, 테크노 카우걸룩 등의 동서양의 지리적 소외감을 통해 비권위적 다양한 시선을 제시함으로써, 다국적 자본주의와 함께 확장된 미적 체험을 하게 한다.; 둘째, 상호시간텍스트성 복식은 중세 엠파이어 드레스, 18세기 로코코시대의 robe'a la francaise, 미래적 제 3의 종 룩 등 동시적 몽환적 이미지를 통해 유희적 유토피아를 지향하였다.; 셋째, 상호계급텍스트성 복식은 그라피티룩, 펑크룩, 키치룩, 먼로 룩, 보깅(voguing), 에비타 룩 등 상하류층, 하위문화, 빈부, 권력의 유무를 병행인용하여, 좋은/나쁜 취향, 창녀/성녀 이분법을 해체하고 반부르조아적 저항과 물질주의를 찬양하는 탈계급적, 양면적 정체성을 구축하였다. ; 넷째, 상호종교텍스트성 복식은 상징적 가부장인 카톨릭교 텍스트를 인용하여 펑키크리스찬 룩, 에로틱 크리스찬 룩 등의 선/악, 신성성/관능성, 미추, 정숙성/비정숙성의 이분법, 비장미를 해체함으로써 예술의 자율성, 무의식이 강조된 쾌락주의적, 반권위주의적 정체성을 주장한다. 섹슈얼리티에 있어, 시선, 권력, 쾌락의 주체가 됨으로써, 미적 범주에 있어 선악, 미추, 정숙성과 비정숙성의 이분법을 해체함으로써, 유동적 자아를 구성한 마돈나 의상의 포스트모던 정체성은 여성에게 확대된 가능성을 제공하며 내부로부터 해체된 열린 복식을 지향한다.

• 복식
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• 제66권7호
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• pp.154-170
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• 2016

The female leadership styles in the 21st century have been established as a major axis. Especially, the fashion of female politicians being exposed to the public during political activities has become a main element of a measure displaying visually female leadership styles in the 21st century and image making as well. Consequently, this study conducted qualitative research through the interview method to figure out regular voters' thoughts in depth about images being required for female political leaders and the fashion maximizing those images, and drew the detailed design elements. Suggesting the clothes design reflecting those elements for female political leaders by 3D virtual clothing works emerging as a new market creating profits related to fashion. The images which female political leaders have to have and were extracted through the interviews in this study, showed as feminine, strong leader, honest, and intelligent images, and also it was shown that female political leaders displaying proper images depending on the circumstances and using those images in politics rather than sticking to a fashion identity were favored by interviewees. The present study intends to contribute to being used as basic data of various research and fashion items of virtual reality and establishment of successful fashion strategy for female political leaders.