• 한국의류학회지
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• 제14권4호
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• pp.252-261
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• 1990

This study intends to provide a beneficial foundation which can aid our understanding of how a clothing consumer group can be classified according to the clothing buying motives, and what differences are there about the importances of stroe image attribute among them and how consumer's preferences to the store image are shown differently among them and ultimately, some concrete data which can be useful in establishing efficient store image strategies for clothing stores. 413 subjects were gathered through convenience sampling method and, for data analysis, cronbach'$\alpha$, frequency, percentage, mean, $x^{2}-text$, 1-test, ANOVA, Duncan Multiple Range Test, Factor Analysis, Cluster Analysis were conducted. The results are as follows; 1. Three kind of factors in the clothing buying motives were determined for analysis of consumers group and by which it was revealed as to be significant for us to classify them four subdivisions; those of fashion pursuit group, self display group, financial utilitarian group, individual group. 2. Importance on store image attribute was revealed then the middle aged women regarded quality, price, service in order as more important factors than others. 3. Store image preferences show significantly when concerned with quality, price, fashion, impression and age of store personnel, convenience for exchanging and returning goods, credit, delivery and repair, mailing of catalogue and discount coupon, exit from, brightness of store among consumer groups. From these findings, concretely store image strategies are proposed.

• 디자인학연구
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• 제15권1호
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• pp.203-211
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• 2002

전통적인 4대 대중전달 매체인 신문, 잡지, TV, 라디오에 이어 제5의 매체로 부각되고 있는 온라인 미디어인 "인터넷"의 등장이다. 이러한 새로운 매체를 기반으로 한 웹매거진은 시각 커뮤니케이션을 추구하는 양태로 우리에게 다가와 있다. 본 논문에서는 커뮤니케이션의 도구로서 내용적인 측면과 시각적인 측면에서의 사례분석에 초점을 맞춰 분석하고자 한다. 내용적인 측면에서는 정보근접 성 및 정보이용성의 차이점, 흠페이지의 구성내용의 차이점에 대한 분석이고 또 다른 분석은 웹매거진의 시각적인 측면에서의 시각적 구성 요소인 제호, 타이포그래피, 사진, 색채, 레이아웃에 대한 분석을 통해 웹매거진의 발전방향을 모색해 보고자 한다. 이러한 두 방향에서의 분석결과 다음과 같은 전환의 필요성을 언급하고자 한다. 첫째, 인터넷을 기반으로 하는 웹매거진의 구성 내용이나 정보가 거의 유사하므로 앞으로는 여성지만의 특성을 살린 다양한 섹션 개발이 필요하며, 아울러 정보제공자 입장에서의 정보 제공방식에서 탈피하여 정보 사용자 입장에서의 요구 사항을 파악하여 정보의 유용성을 향상시켜야 할 것이다. 둘째, 웹매거진의 구성에 있어 웹디자이너는 미학적인 관점에서 만 해결하려는 경향이 있다. 따라서 웹 디자이너는 사용자들의 정보 이용 행위에 관한 분석 결과를 토대로 웹사이트를 구성히는 방법론을 모색하여야 한다. 셋째, 시각적 조형성이 뛰어난 웹매거진이라 할지라도 그 매거진에 대한 평가는 사용자가 하는 것이므로 사용자 중심의 레이아웃이 필요하다고 할 수 있다. 즉 사진과 일러스트레이션, 배너광고, 아이콘 등을 포함한 시각적 이미지들이 웹 화면에 많이 포함되는 경우에는 웹매거진의 내용에 대한 주목성과 가독성이 떨어질 가능성이 있으므로, 사용자의 기사 열독이 용이하도록 적절한 크기로 레이아웃 해야 할 것이다.

• 패션비즈니스
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• 제2권4호
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• pp.112-125
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• 1998

This study is to grasp the variousness of clothing worn by elderly women with the ideal self-image by group and by finding out the characteristics of higher-image groups and lower-image group. The object of this study was a total of 488 elderly women above full 55 from an elderly women and who lived in downtown Pusan ionnaire. For statistical disposition, the analysis of factors and frequency was carried out. The results of this study are as follows : 1. As a result of the analysis of realistic self-image and ideal self-image, the realistic self-image was derived as 5 factors-voguishness, loftiness, freshness, feminality, activeness and the ideal self-image as 4 factors-activeness, loftiness, feminality, voguishness. 2. The perceptive age according to age in the realistic self -image reflects that though the 50' s percept the 50' s, the 60' s percept the 50' s and the 70' s the 60' s and also in the ideal self-image, it shows the same result. 3. The degree of satisfaction of build in the realistic self-image appeared that the 50's unsatisfied, the 60's and the 70's felt so, and in the ideal self-image, the 50's and 60's unstisfied, the 70's so. 4. The ideal image according to age in both the realistic self-image and the ideal self-image of clothing appeared that all the 50' sand 60' s wanted a good impression and the 70' s wanted a gentle impression. 5. The frequency of doing a make-up by age in all elder women according of the realistic self-image of clothing showed that the case of doing a make-up when going out only was the greatest number and also in the ideal self-image, it agrees to the same.

• 한국의류학회지
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• 제16권2호
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• pp.263-275
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• 1992

This study intends to provide strategic positioning of brand image analysed from the view point of perceptual dimensions of clothing consumers. Consumers are segmented on the basis of the attributes of brand image, and in each segment, perceptual map is composed according to multidimensional scaling. The results are as follows; 1. According to the Benefit Segmentation, it is statistically significant that the consumers are divided into 'product-factor oriented group 'and' image-factor oriented group'. 2. From the analysis of perceptual map upon the 'similarity of brand image,'image-factor oriented group 'perceives more differently than 'product-factor oriented group' 3. From the analysis of perceptual map with the evaluation of attributes of brand image, price, promotion and design are significant determinants in 'total consumer group'. In addition, store image is significant determinant in' image-factor oriented group' and quality is significant determinant in' product-factor oriented group'. According to the evaluation of consumers on 8 brands with determining attribute-vector, ranks of brands in each segment are similar in the vector of price and promotion but different in the vector of design between segment groups. 4. From the analysis of perceptual map upon the preference of brand image, the distribution of preference and position of ideal point are different between segment groups. 5. With evaluation of purchase habit, statistically significant differences are found between groups segmented in the degree of importance of attributes, purchasing motive, purchasing time, sources of information and expenses for clothes.

• 한국의류학회지
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• 제30권8호
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• pp.1275-1287
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• 2006

This was to confirm the Web-SFAS and street Fashion trend 2005. Korea women's street fashion in 2005 S/S was analyzed by using the Web-SFAS(Street Fashion Analysis System) that was developed and completed in the earlier research. Total 270 women who were sensitive to the fashion were surveyed around in 5 nationwide cities and 9 commercial zones. The analysis results of the questionnaire and image survey in 2005 S/S for each commercial zone is shown as follows: 1. The sequence of care with most interest in producing fashionable shape is in the order of clothes>accessory>hair style>make up>shoes, and it was found that the proper reason for visiting the commercial zone is to meet with friends than shopping. 2. Most preferred item for tops were shirts and T-shirts, while for bottoms were blue jeans of denim material in various colors and designs. The color had the clear winner in white color with the pink or yellow line of colors preferred in all commercial zones. The blue jeans and skirt items were the most dominant with the preference on the blue color. The color and image were diversely favored with light, natural, modern, elegance and warm images. 3. The semi-formal image was preferred in women's street fashion, 2005 S/S in Apgujeong-dong, Hapseong-dong, Myeong-dong, Hongik University area, Dongseong-ro, and the active comfort casual image was preferred by womens in Seo-myeon, Nampo-dong and Sangnam-dong. However the retro image were represented in Daehak-ro specially. The tendency of street fashion for women had the difference of their own trends for each commercial zone, rather then the regional differences for each city with the conspicuous preference of color for the items.

• 대한가정학회지
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• 제33권2호
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• pp.168-180
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• 1995

The purpose of present study was to examine how each clothes colors on the basis of 5YR 7/3 face color affect clothes colors images as follows : (1) what general consciousness of clothes colors in, (2) how the impression of the harmony of 5YR 7/3 face color and clothes colors is, (3) when we divide clothes colors according to the property of colors- chromatic color and achromatic color, cool color.neutral color.warm color, in tone, in color colume- if there is the difference of visual evaluation, (4) image analysis of 45 clothes colors with the view of each kind of adjectives. The result of this study is as the following: 1. As a result of the analysis of general consciousness on clothes colors, when subjects chose clothes, they most considered colors and they also considered their face colors. They would choose the color of clothes, which were becoming to their having clothes colors or their face colors when they bought clothes. 2. The impressions of coordination of 5YR 7/3 face color and clothes colors consisted of three dimensions - evaluation, activity and harmony. 3. It was known that as a result of the analysis of visual evalutional differences according to dividing the clothes colors by property of colors, there were such notable differences that they might effect the coordination images of face color and clothes colors differently. 4. After arranging 45 clothes colors on the graphs in 17 adjectives, gethering them thogether in each dimension and as the result of the analysis in the evaluation dimension, estimation of yellow, light green column were low and that of achromatic colors were high. That is, it was known that the evalution dimension was concerned with hue of the color properties. In activity dimension, there were different image according to each adjectives. That is, it was known that the evalution dimension was concerned with hue of the color properties. In activity dimension, there were different image according to each adjectives. That is, it was known that the activity demension was concerned with value and chroma of the color properties. In harmony dimension, achromatic columm was high and yellow, green yellow, vivid green columm were low in harmony. That is, it was known that the harmony demension was concerned with hue of the color properties.

• 복식문화연구
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• 제25권3호
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• pp.285-300
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• 2017

This study analyzes the images of models in womenswear advertisements targeting women in their fifties. The goals of this study are: 1) to investigate beauty ideals for middle-aged women by analyzing models' look age, chronological age, wrinkles, gray hair, hair length, body type, and race; and 2) to explore how ageing is dealt with in advertisements by analyzing the range of bodies shown in advertisements, the color mode of photographs, and the clarity of models' figures in relation to models' look ages. A total of 155 printed advertisements from January 2012 to January 2017 from the brands Daks Ladies, Lebeige, Luciano Choi, PAT, and Zishen were selected for analysis. Womenswear brands targeting middle-aged women reinforce cultural ideals of female beauty that emphasize youth and slenderness. They do this by using thin and slender models, who most often appear to be in their twenties and thirties, and have hair longer than their shoulders. Brands with higher price ranges show a preference for Caucasian models, which reveals that a Caucasian identity is associated with sophistication. In addition, the bodies of models who appear to be in their forties and fifties were concealed by framing photographs mostly above the knees. Older models' features were also obscured via the use of black and white photography, strong lighting and contrast, and digital editing that blurred the boundaries between figures and their backgrounds. These decisions for how to represent models could result in negative self-esteem and a denial of the symptoms of ageing among middle-aged women.

• 한국콘텐츠학회논문지
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• 제14권9호
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• pp.503-512
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• 2014

본 연구는 오늘날 심각한 환경문제에 따른 환경성을 고려한 식공간 연출의 중요성을 제기하고자하며 재활용에 관한 소비자들의 인식 및 선호도를 살펴봄으로서 식공간에서의 재활용 연출에 대한 현재 위치를 살펴보고자 한다. 연구결과 아직까지 소비자들에게 있어 재활용 소재에 대한 인식 부족으로 인한 활용도 측면이 부족한 것으로 나타났다. 또한 레스토랑 식공간 및 재활용 소재를 활용한 식공간 이미지에 대해 성별에 따라 남성보다는 여성이 더 높은 관심을 가지는 것으로 나타났으며 결혼여부에 있어서는 기혼자들보다는 미혼자들이 더 긍정적으로 생각함을 알 수 있다. 학력에 따라서는 고학력일수록 재활용 소재를 활용한 식공간 연출을 많이 선호하지 않는 것으로 볼 수 있다. 수입에 따라서는 소득수준이 높을수록 직업에 따라서는 전문직일수록 실용적 측면을 중요하게 생각하는 것을 알 수 있다. 결론적으로 소비자의 재활용 소재에 대한 인식의 전환과 함께 재활용 소재를 활용할 수 있는 인식도를 높이기 위해서는 소비자로 하여금 사회적 책임을 느끼고 자원절약과 함께 재활용을 활용한 실생활에 적용할 수 있도록 교육 및 홍보의 역할이 필요한 것으로 나타났다.

• 동아시아식생활학회지
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• 제20권6호
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• pp.837-844
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• 2010

Dietary life was formed as being influenced by the people's cultural, social and environmental situations. The people's food culture is unique that was adapted to their surroundings. It was developed and industrialized in the ethnic food. Now the ethnic food was contributed to tour industry or culture industry. Then, food life style was change from the meat diet to the vegetable diet in the diffusion of well-being trends. So, we analyzed Koreans' Korean food image and investigated the difference as a demographics. We made questionnaire and did a survey to 220 bloggers using cooking internet sites on 10 August, 2009. We analyzed 206 questionnaires by SPSS package 12.0 except 14 untrustworthy questionnaires. We measured credibility and validity 39 items related Korean food image: Chronbach's ${\alpha}$ was highly 0.855. We checked that KMO examination was 0.775 and $x^2$ of Barttlet was 2482.342. After verymax rotation, we deducted 5 Koran food images-healthy, visuality, spicy, variety, low calorie. We analyzed ANOVA of 5 Korean food images according to demographics. We confirmed the differences by ages, monthly income and job except academic background (p<0.05). Therefore, Korean food images were learned and recognized in everyday life. Especially, we found that visuality and variety were recognized the more stronger high-income earners and teachers than others. So, Korean learned Korean food images in real life and recognized Korean food quite differently by demographics.

• 대한지리학회지
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• 제44권3호
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• pp.282-300
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• 2009

이 논문은 서울의 도심을 근대성과 후기근대성이 공존하는 도시공간으로서의 문화텍스트로 상정하고 젠더문화연구의 관점에서 독해하기 위해 기획되었다. 물리적 공간과 사회적 주체 간의 관계가 어떻게 형성되어 왔는지를 주요 논제로 상던 기존의 도시사회학과 인문지리학적 논의를 배경으로 하여, 근대성이 관철되는 과정을 거치면서 형성된 서울이라는 도시 공간의 성별적 표상과 공간의 성별 분할을 파악하였다. 이미지성과 가독성을 중심으로 한 서울의 공간적 해석의 분석틀은 성별분업과 영역의 이분법, 여성성/남성성의 이분법적 재현. 그리고 근대성과 후기근대성이 이들과 조응하고 교차하는 방식 등으로 구성되었다. 이 논문에서는 Benjamin의 '산보하기(fl$\check{a}$nerie)' 의 도시문화 해석과 음미의 방식은 수용하되 이를 페미니스트 문화독해 방식으로 전화하여 은유적 방법론으로 차용하기 위하여 lrigaray의 '검경(speculum)으로 들여다보기'를 도입함으로써 도시공간분석의 새로운 해석적 방법론으로 제시하고자 시도하였다.