• Journal of Digital Convergence
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• v.16 no.9
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• pp.497-502
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• 2018

The purpose of this study is to investigate the correlation between female gradation angle and angles of female gradation according to the angle of the treatment. A total of 100 questionnaires were analyzed using questionnaires. The results showed that sophisticated images were observed at $5^{\circ}$, $31^{\circ}$, and $85^{\circ}$ of gradation, and elegance images were observed at $15^{\circ}$ and $65^{\circ}$, and modern images were observed at $50^{\circ}$. Through this study, we will be able to conduct in-depth follow-up research on female gradation cuts classified by the trend position of trends in Korean men, and it will be possible to use it as basic data for deeper haircut education at the same time as creating customer satisfaction.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.91-107
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• 2014

This purpose of this study is to analyze the pursuit of current fashion trends and fashion image types of middle-aged women in Korea. This study attempted to investigate the standards and properties of these different types of fashion images. The overall characteristics of middle-aged women and the concepts of personal image and fashion image were investigated through literature research. Survey and analysis based on Q methodology was conducted. Factors of personal image, fashion image and components of fashion image were analyzed by collecting information from in-depth workshops and focus group interview of an expert group. The results of this study are as follows: 1) The main factors influencing the current fashion image of women in their forties and fifties in Korea are classified into six types. 2) The elements of fashion image that Korean women in their 40s and 50s pursue are divide into four types. 3) Each type can be recognized by specific fashion image components and colors. 4) This shows that middle-aged Korean women are highly conscious of how others perceive them and have a desire to not stand out from others. It also shows that they are very active in pursuing fashion and following trends, which is the image of an active and dignified woman. This study provides the framework that enables sorting of the fashion images types that middle-aged Korean women want to pursue. The results from analyzing the factors can be used to recognize specific fashion images, and can be used in the planning and designing of fashion items for middle-aged Korean women.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.501-508
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• 2023

This research endeavors to categorize a diverse range of hairstyles for both men and women in South Korea using hair images and subsequently generate 3D hair models based on this classification. The classification process relies on prominent visual features, resulting in the division of hairstyles into 14 distinct categories, including six styles for men and eight styles for women. By accurately matching the most appropriate hairstyle to the given hair image, the study aims to provide recommendations for the necessary hair models required for metaverse authoring tools, thus enabling realistic hair styling. This capability can be effectively utilized on platforms like metaverse, allowing users to seamlessly find and apply the 3D hair model that closely resembles their remotely captured or pre-existing hair images. Through this innovative approach, users can be presented with the most similar 3D hair model, enhancing their virtual hairstyling experience.

• Proceedings of the Costume Culture Conference
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• 1999.04a
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• pp.61-65
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• 1999

• Proceedings of the Costume Culture Conference
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• 2006.04a
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• pp.46-47
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• 2006

• Proceedings of KHEA Conference
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• 2006.10a
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• pp.103-103
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• 2006

• Archives of design research
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• v.20 no.3 s.71
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• pp.5-14
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• 2007

The purpose of this study is to investigate the effects of personal characteristics and body cathexis of middle-aged women on their clothing image preferences. Data was collected using questionnaire from 35 to 59 of age living in Daegu. The questions for personal characteristics included ascendancy, responsibility, emotional stability, sociability and self-confidence. Clothing images included the noble, bold, practical and female. Data were analyzed using SAS, SPSS programs for frequency, percentage, average, correlation, ANOVA, Duncan's multiple range test. The results of this study are as follows: 1. The body cathexis of middle-aged women to their own body is not so high and the satisfaction with their body parts were face features, upper limb, lower limb, torso, height, physique, weight orderly. 2. The more satisfied with their body the higher emotional stability and self-confidence. 3. The more satisfied with the face the more preferred noble, bold, female image in doffing. The more satisfied with the torso and physique the more preferred bold, female image in clothing. 4. Middle-aged women with a high ascendancy preferred bold image and, those with a high responsibility preferred a practical image. Those with a high emotional stability preferred noble, practical image. Middle-aged women having a high sociability preferred noble, male image and having a high self-confidence preferred bole, male image.

• Women's Studies Review
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• v.28 no.1
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• pp.3-42
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• 2011

This study aims to analyze the characteristics of transnational cigarette companies' strategies to expand the female market in Korea after the market opening of 1988. Focusing on 'Virginia Slims' and 'Finesse', which are the PM and BAT's representative female brands, this study explores whether their typical advertising strategies were transformed in Korean market. After 3years from the market opening, 'Virginia Slims' gave up its brand identity and the strategy was so successful that 'Virginia Slims' continued to be 2nd best-selling brand in the imported cigarette market in Korea. In contrast, 'Finesse' maintained a typical women's cigarette image during the 1990s and consequently occupied the highest brand awareness as a female cigarette but lower market share than Virginia Slims. TTCs adapted to a doubly obstructed Korea market with its strong taboo against female smoking and a comparatively stronger legal ban on all cigarette ads targeting women. However, diverse indirect cigarette ads and promotions, which circumvented regulations, suggest that ads transforming was not to give up Korean female customers. Furthermore, the cigarette ads that the soft and mild taste of female brands are associated with healthy image rather than gendered image may appeal to Korean women without touching their emotions and desires.

• Archives of design research
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• v.18 no.1 s.59
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• pp.27-38
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• 2005

The purpose of this study is to find the unique image characteristics of Korea and identify the Korea culture by comparing the image characteristics of traditional palaces of Korea, China and Japan. This study identifies the unique image characteristics of Korea through a comparative analysis the image of three nations. Literature research, free association measurement, survey were conducted to select study objects and descriptive words. 5 outside-pictures and 2 inside-pictures of the Changduckung, the Forbidden City, the Nijo castle representing each country's traditional palaces were chosen as study objects. A questionnaire was made with 47 descriptive words and 5-scale measurement. The results of analysis are as follows. The representative words to express the image characteristics of Korea, China and Japan traditional palaces are adornment, stability, openness, lines, unfamiliarity, feminine. This study researched the common and different factors between the image characteristics in traditional palaces of Korea, China and Japan. The common image is the image of lines. The distinctive characteristics of Korea are stability, curved lines and femininity. The characteristics of China are adornment and straight lines. And, the characteristics of Japan are simplicity, unfamiliarity, and openness. Based on the research, it was found out that stability and curved lines are the main characteristics of Korea. This study researches the characteristics of images of Korea, China and Japan. This study shows the common and different factors of image characteristics of in the neighboring three nations of East Asia. Due to the geographical and cultural effect over a long time, the Korea was evaluated as the middle cultural between China and Japan. However, this study found unique characteristics of Korea's image.

• 한국사회복지학회:학술대회논문집
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• 2003.05a
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• pp.377-388
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• 2003

본 연구에서는 여성복지정책 개념이 갖는 지향성에 따라 노무현 정부 여성복지정책과 김대중 정부 여성복지정책을 비교함으로써 노무현 정부 여성복지정책의 성격 규명을 시도하였다. 부녀복지정책에서 여성복지정책으로 개념이 진일보한 1990년대 이후 여성복지정책은 일반 여성을 대상으로 한 정책이라는 막연한 이미지 전달을 시도하였다. 그러나 이같은 여성복지정책 개념은 여성복지정책이 추구하는 사회적 기능의 회복, 인간다운 삶 등이 무엇을 의미하는지 추상적인 나열을 하는 데 그침으로써 성차별 문제를 희석시키는 한계를 보인다. 따라서 김대중 정부 이후 대중적 차원에서 자리매김을 확고히해 가고 있는 여성복지정책의 성격이 좁은 의미에서 복지 문제와 넓은 의미에서 성차별 문제 중 어느쪽에 비중을 두면서 변화해 가고 있는지 혹은 변화해 가야 하는지 등에 대만 분석과 전망을 제대로 제시할 수 없는 제한점을 갖는다. 따라서 본 연구에서는 사회복지정책의 한 영역으로서 '여성복지'를 보는 여성복지정책과 '여성정책'의 한 영역으로서 '여성복지'를 보는 여성복지정책의 차원에서 김대중 정부와 노무현 정부 여성복지정책에 대한 논의를 전개하였다. 김대중 정부 출범 이후 여성복지정책의 변화 양상은 어떠한가? 여성복지정책과 여성복지정책 중 어떤 차원으로의 변화가 두드러진다고 볼 수 있나? 김대중 정부 여성복지정책 기조가 노무현 정부에서 계승되는 양상은 어떠한가? 노무현 정부 여성복지정책 기조는 여성복지정책과 여성복지정책 중 어느 것이 될 것인가? 김대중 정부 출범 이후 사회보험을 중심으로 일어난 변화는 여성복지정책이 전통적인 부녀복지정책 개념에서 탈피하는 양상을 잘 보여주고 있다고 알 수 있다. 또한 여성의 소득 수준 향상 등 여성복지정책적 측면에서 변화를 관찰할 수 있다. 그러나 여성복지정책적 성격을 드러낼 만큼 여성복지정책이 성차별 문제 해소에 중점을 두었다고 보기는 어렵다. 게다가 공공부조에서는 성차별 문제나 복지 문제 중 어느 것에 초점을 둔 정책 방향의 일관성을 발견하기 힘들다. 대통령 공약 사항을 중심으로 살펴본 노무현 정부 여성복지정책은 사회보험 대상자 확대라는 측면에서 여성복지정책적 차원의 단초를 보이고 있으니, 정색 기조는 김대중 정부의 여성복지정책 흐름을 계승하고 있다. 그러나 노무현 정부 출범 이후 관찰할 수 있는 정색 환경의 변화로서 여성부 기능 강화와 급격한 인구학적 변동을 고려할 때 정책 추진 주체 변화를 전제로 한 여성복지정책 강화를 예측해 볼 수 있다.