• 한국의류학회지
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• 제25권2호
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• pp.217-227
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• 2001

The purpose of this research was to investigate the difference in fabric preference of formal wear attire between the Korean and American female consumers. For such purpose, fabrics which were used in the womens formal wear market of Korean(n=25) and U.S.A.(n=25) in the 1999 spring/summer season were collected from different fabric converters of the two countries. The respondents were comprised of 50 Korean and 50 U.S.A. female volunteers in the age group of 20s and 40s. A 5 point Likert Scale was used to evaluate the degree of the \"like\" preference of fabrics. T-test and Spearmans rho statistics were conducted for data analysis. The followings are the results. 1. Korean 20s and American 20s preferred Korean fabrics but Korean 40s and American 40s preferred U.S.A. fabrics. 2. Generally, the 20s preferred greyish or tone down color, whereas the 40s preferred both greyish and colorful fabrics. 3. Koreans preferred melange colored fabrics as well as solid color fabrics. 4. Americans liked knit fabrics as well as woven fabrics for formal wear and 20s liked compact density fabrics compared to the 40s age group.age group.

• 패션비즈니스
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• 제2권4호
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• pp.112-125
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• 1998

This study is to grasp the variousness of clothing worn by elderly women with the ideal self-image by group and by finding out the characteristics of higher-image groups and lower-image group. The object of this study was a total of 488 elderly women above full 55 from an elderly women and who lived in downtown Pusan ionnaire. For statistical disposition, the analysis of factors and frequency was carried out. The results of this study are as follows : 1. As a result of the analysis of realistic self-image and ideal self-image, the realistic self-image was derived as 5 factors-voguishness, loftiness, freshness, feminality, activeness and the ideal self-image as 4 factors-activeness, loftiness, feminality, voguishness. 2. The perceptive age according to age in the realistic self -image reflects that though the 50' s percept the 50' s, the 60' s percept the 50' s and the 70' s the 60' s and also in the ideal self-image, it shows the same result. 3. The degree of satisfaction of build in the realistic self-image appeared that the 50's unsatisfied, the 60's and the 70's felt so, and in the ideal self-image, the 50's and 60's unstisfied, the 70's so. 4. The ideal image according to age in both the realistic self-image and the ideal self-image of clothing appeared that all the 50' sand 60' s wanted a good impression and the 70' s wanted a gentle impression. 5. The frequency of doing a make-up by age in all elder women according of the realistic self-image of clothing showed that the case of doing a make-up when going out only was the greatest number and also in the ideal self-image, it agrees to the same.

• 패션비즈니스
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• 제1권3호
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• pp.71-81
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• 1997

The purpose of the study was to identify customer patronage motives of female aged 20 to 29 for fashion specialty stores and purchasing behavior and make comparison of patronage motives and purchasing behavior according to patronage groups as determined by level of patronizing fashion specialty stores. The subjects were females aged 20 to 29, owned at least one fashion speciality store charge card, and resided in Seoul. A questionnaire was developed by the researcher and distributed to 450 females. A sample of 409 females responded to the questionnaire. Frequency count and percentage, factor analysis, Analysis of Variance (ANOVA) and Tukey's test were used for statistical analysis. The respondents were classified into three groups (high, middle, low patronage groups) according to the level of patronizing fashion specialty stores. In patronage motives, the high patronage group rated store attributes, service and merchandise assortment important. The middle patronage group considered merchandise assortment and convenience of shopping and payment important. The low patronage group regarded service important. In buying behavior, the high patronage group showed a strong orientation of planned purchase and impulse buying by merchandise. The middle patronage group had significantly a strong orientation of impulse buying by sales promotion. The low patronage group showed a strong orientation of planned purchase.

• 한국의류학회지
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• 제30권1호
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• pp.125-136
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• 2006

The purpose of this study was to examine the size system of women's suits on the market in China and the levels of satisfaction on the fit experienced by Chinese customers, and thereby to look into the problems relating to the fit of Chinese women's suits. The findings were as follows: 1. The size fur women's suits currently on sale in China was indicated by the number by all manufacturers. The size of the largest production was in the order of 165-88A, 160-84A, and 170-92A for jackets; 160-68A, 165-72A, and 170-76A far pants and skirt. 2. The survey on the recognition of the size for ready-made suits showed the response rate of $91.1\%$ for jackets, $58.7\%$ for pants, and $56.3\%$ for skirts, indicating the higher recognition level in the measure for jackets in comparison with pants. 3. The survey on the satisfaction with the fitness for each item of women's suits(jackets, pants, and skirts) showed the satisfaction levels of $3.05\~3.63$ for all items, above the ordinary figures. Of the three items, the satisfaction level of pants was lowest. 4. The survey on the repair frequency for each item of suits showed $53.2\%$ for jackets, $52.5\%$ for pants, and $30.4\%$ for skirts, that of the skirts being lower than those of the other items.

• 대한화장품학회지
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• 제41권3호
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• pp.279-285
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• 2015

여성의 얼굴에 과색소침착이 발생하는 것은 불안감, 특히 미적인 요소에 있어서 많은 고민을 유발한다. 피부의 흑화는 자외선(UV)에 대하여 이를 방어하기 위한 기작으로 멜라닌의 양과 밀접한 관계가 있다. 이러한 피부의 구성성분을 관찰하기 위해, confocal scanning laser microscope (CSLM)은 피부에 직접 현미경 검사를 실시하여 어떠한 조직의 변화 없이 피부를 실시간으로 관찰할 수 있는 비침습적 이미지 장치이다. 본 연구에서는 자외선 조사를 통해 유도된 하박 내측 피부의 과색소침착을 유도하여, 다른 피부색을 평가하는 측정기기와 상관성을 분석하여, CSLM을 이용한 새로운 미백 평가방법을 제시하였다. CSLM을 활용한 미백 효능 평가법은 소비자가 보다 이해하기 쉽도록 미백 제품을 평가하는데 유용할 것으로 생각된다.

• 디지털콘텐츠학회 논문지
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• 제19권7호
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• pp.1303-1312
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• 2018

본 연구의 목적은 최근 증가하고 있는 영상광고에 대한 디지털 이용자의 반응 내용을 파악하는 것이다. 분석 대상은 온라인 광고 시청자가 영상광고의 주 유형인 바이럴 동영상 광고와 케이블 방송광고에 대한 댓글이다. 내용분석 결과는 다음과 같다. 첫째, 바이럴 동영상 광고가 케이블 방송광고에 비해 광고댓글 수가 더 많은 것으로 나타났다. 둘째, 영상광고 유형에 따라 광고 길이를 제외한 광고댓글 속성요인(댓글방향, 반응유형, 반응영역)에서 바이럴 동영상 광고에 대해 더 긍정적으로 평가하며, 감성적인 반응과 핵심적 속성 반응이 더 많은 것으로 나타났다. 셋째, 디지털 이용자의 성별 특성에 따라 댓글길이에서 여성이 남성보다 장문이 더 많으며, 긍정적으로 평가하며, 이성적인 반응과 핵심적 속성반응을 더 많이 보이는 것으로 나타났다.

• 한국기술혁신학회:학술대회논문집
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• 한국기술혁신학회 2017년도 추계학술대회 논문집
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• pp.229-248
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• 2017

지속적으로 산업시장이 고도화되면서 산업시장분석 역시 빅데이터 수준의 데이터 증가에 따라 분석 업무의 효율성 재고가 더욱 요구되고 있으며, 분석 관점역시 차원이 증가하며 분석 방법론의 새로운 적용 필요성이 대두되고 있다. 본 연구에서는 활용 가능한 공개데이터베이스의 탐색, 공개데이터 베이스 기반의 산업분석 사례 연구의 분석, 이슈의 선정 및 이슈 관련 산업의 선정, 선정된 이슈와 선정된 산업의 시장분석 주요 주제 파악, 해당 산업의 선정된 분석주제 분석을 위한 영향요인 탐색을 수행하였다. 또한 비공개 데이터를 활용하여 실제 이슈와 관련된 산업의 영향요인을 심층적으로 분석하여 관련 결과를 비교하였다. 이러한 목적에 따라 최근 정치사회적으로 이슈가 되었던 국내 사드(THHAD, 종말고고도지역방어) 배치로 인한 중국의 정치경제적 보복조치로 국내 화장품 산업의 대(對) 중국 수출에 대한 영향을 파악하기 위해 공개 데이터베이스에 기반한 주요 요인을 탐색하고 관련 요인을 파악하였다. 분석 결과 중국의 GDP 대비 재화 및 서비스 수입 비중, 상품 수입액, 인구 15-64세 여성 비중, 도시인구 비중이 지표로써 유의한 것으로 확인되었으며, 이외에 상업서비스 수입 대비 여행서비스비율도 유의미한 지표로 추정되었다. 그러나 사드 보복에 따른 화장품 산업의 중국 수출 규모 심층 연구 결과 중국의 사드 보복에 따른 제도적 조치는 없었으며, 수출 실적 상에서 한국 화장품에 대한 일시적 기간에(2017년 4월, 5월) 수출이 급감하였으며, 이는 한국 화장품에 대한 중국 소비자의 구매의향 및 구매율이 실직적으로 낮아진 것으로 추정되나 6월 이후 중국 화장품 수출 실적은 전년대비 다시 10%이상 성장하면서 지속적인 성장을 이루고 있는 것으로 확인된다.

• 한국언론정보학보
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• 제71권
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• pp.157-193
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• 2015

이 연구는 20대 후반에서 30대 초반 여성들의 명품 가방 소비를 통해 이들 세대가 경험하는 한국 사회를 비판적으로 독해하고자 하였다. 그간 명품 소비에 관한 기존의 연구에서 주목해 왔던 요소들은 기호와 상징으로서 명품의 가치와 소비자의 특성, 계급적 정체성, 혹은 이상적인 자기 이미지 구성 차원의 표현적 행위 등에 관한 분석에 국한된 측면이 존재한다. 이 연구는 이러한 요소들을 다루면서, 동시에 일상을 영위하고 구성해 나가는 삶의 양식과 실천, 기회와 한계란 측면에서 이들의 소비를 고찰함으로써 현상적으로 드러나는 개인적 소비 이면의 사회구조적 맥락에 대한 이해를 확장하고자 하였다. 특히 연구 대상자들의 삶에서 명품 가방이 미디어로 재현되는 방식에 주목해, 그것이 다시 소비로 순환되는 과정을 통해 자본주의적 일상과 주체, 그리고 사회에 관해 성찰적으로 논의하고자 하였다.

• 복식문화연구
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• 제22권6호
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• pp.997-1010
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• 2014

The purpose of this study is to propose the information and idea that can be applied to color planning by investigating preferred color according to ages, items by distribution of 30s~50s women. As the survey method, questionnaire survey and one-to-one investigation by preparing the color table of basic color and trend color were conducted, and total of 280 questionnaires were used for statistical analysis. The results of this study areas follows. First, in basic color, there were significant differences in preferred hues and tones by age groups. The preferred hues were N, PB in all ages, and the higher the age, the more people preferred vivid tones. Second, in basic color, there was significant difference in preferred hues of jumpers, one-pieces by distribution, and the preferred hue was found to be N in the items except jumpers. There were significant differences in preference tones of all items according to distribution. Third, in trend color, there was no significant difference in preferred hues by age groups. Preferred tones had significant differences by distribution, and the higher the age, the more people preferred vivid tones. Fourth, in trend color, some items had significant differences in preferred hues and tones by distribution. B was preferred in all age groups, and vivid tones were more preferred in wholesaler than the department store. Based on these results, this study proposed 30s~50s women's wear color planning idea that applied consumers' preferred color according to ages and items by distribution.

• 대한가정학회지
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• 제38권12호
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• pp.29-45
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• 2000

The purposes of this study were to determine what factors influence risk perceptions of females and males for milk produced using food-related biotechnology, to test whether risk perceptions or other factors influence self-protection actions and to estimate milk demand response in light of self-protection actions and other economic and demographic factors. The expected utility model was applied to explain the way consumers would take self-protection actions regarding risk perceptions and to drive milk demand. Telephone interviews were conducted and the data were collected from households(females=1,029, males=437) nationwide in the U.S. And the data were analyzed by Heckman two-step method using the software package LIMDEP. Risk perceptions were found to be influenced not by demographic factors but by outrage factors as well as attitudinal factors in both females and males, although some factors were different. In addition, risk perceptions and labeling availability were found to significantly influence self-protection actions in both groups. Furthermore, as an important concern in this study, self-protection action was found to significantly influence milk demand in only male group, implying a consistent behavior of males. Also milk price and household size were found to significantly influence milk demand in both groups. In fact, the results did demonstrate that labeling availability significantly influenced self-protection actions. That is, in markets where labeled laternatives were present, concerned consumers were more likely to self protect by substituting to these products. A policy implication of this result is that labeling food products produced using biotechnology enhances consumer choice. Hence, consumer could express a more accurate demand response and reduce the perceived food safety risk. Furthermore, education for females might be necessary to have a consistent behavior because self-protection action did not significantly influence female's milk demand, though they have greater risk perceptions than males have.