• Nuclear industry
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• v.8 no.12 s.70
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• pp.22-25
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• 1988

현대사회에서는 대중의 견해를 묻기 위해 자주 여론조사를 실시한다. 그러나 여론조사는 주어지는 질문과 방법에 따라 나타나는 결과는 매우 상반되게 나타난다. 미국 에너지계발협의회(USCEA)의 Ann S. Bisconti 부이사장은 본고에서 여론조사의 위험성과 나타난 결과에 대해서 정확한 판단을 지적하고 있다.

• Digital Contents
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• no.4 s.35
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• pp.116-118
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• 1996

우리나라 조사업계를 이끌어온 한국갤럽 22년, 정확하고 수준높은 조사로 우리국민 68%가 이름을 알고 한국갤럽이 '여론조사 데이터베이스'의 문을 연다.(총 5,000여건 수록) 미국 ROPER CENTER의 여론조사 데이터베이스 수준을 지향하는 GALLUP DATABASE, 이제 우리나라 학계, 언론계, 사회단체, 연구소도 수준높은 GALLUP여론조사 활용으로 한걸음 더 나아갈 수 있게 되었다. 1974년 6월 17일에 설립된 한국갤럽조사연구소는 수준높은 마케팅조사와 여론조사를 행하는 조사전문기관이다. 갤럽국제조사기구(Gallup International)와 유럽조사기구(European Society for Opinion and Marketing Research:ESOMAR)에 가입한 한국 유일의 조사기관이다. 이번호에서는 지난 2월 천리안과 4월 하이텔을 통해 새로이 선보인 갤럽 데이터베이스를 소개하고자 한다.

• Nuclear industry
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• v.37 no.8
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• pp.16-20
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• 2017

<세계일보>는 8월 28일 '신고리 원전 중단'에 대해 전국 성인남녀 700명을 대상으로 한 숙의형 온라인 여론조사 결과를 보도했다. <세계일보>는 "이번 조사는 이슈에 대해 단순히 찬반 의견만 묻는 일반적인 여론조사와 달리 이슈에 얽힌 상대방 논리를 접하고, 그 후 기존 생각에 변화가 일어났는지 알아보는 방식을 취했다."면서 "국내에서 온라인으로 숙의형 여론조사가 실시된 것은 이번이 처음이다."고 밝혔다. 기사 내용을 전재한다.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.3
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• pp.895-905
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• 2018

Public opinion polls have a strong influence on modern society as a means of examining the tendency of social groups on specific issues. As the influence of the polls increases, the problem of forgery and falsification of the results becomes an important issue. So, to guarantee the reliability of the results, our society needs novel mechanisms. As one of such mechanisms, the Ethereum blockchain is an environment for developing decentralized applications with the reliable blockchain technology. Ethereum decentralized applications can utilize smart contracts to provide services for users in transparent and reliable ways. In this paper, we propose a polling method that guarantees reliability using the blockchain technology, which is a distributed ledger technique that makes forgery or falsification actually impossible. The proposed method provides a robust verification function on the results of the associated polls for individual voters and verification organizations. Also, we present a distributed opinion polling application running on our private Ethereum blockchain network, showing the effectiveness of the proposed method.

• Survey Research
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• v.8 no.1
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• pp.81-104
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• 2007

This paper discusses the central issues of election studies and in this contort, suggests the panel survey method as an alternative to general opinion surveys. In doing so, it also explains the advantages and benefits that a panel survey provides, and discusses the weakness of the 2006 panel survey. East Asia Institutes, constructing the consortium which includes JoongAng Ilbo, SBS, and Hankook Research, traces the change in voting decisions during the 2006 Korean Local Elections. Four regional panels, focusing on the gubernatorial elections in Seoul, Pusan, Kwangju, and Chungnam, enable researchers to study the critical issues of election studies such as the causal relations among a set of voting determinants, the impact of campaigns, and the characteristics of floating voters.

• Survey Research
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• v.6 no.2
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• pp.51-74
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• 2005

The internet survey methods have been more and more widely used as the coverage of the fixed-line telephone is being reduced due to the diffusion of mobile phone. So, there is a need to know the accuracy of this new survey method. This study aims to estimate the accuracy of the internet survey method and identify the factors affecting the accuracy of this method, For this purpose, we analyzed the election poll data during the 17th general election period. These data include fixed-line telephone survey data, internet survey data, mobile phone survey data and the election voting data. The analysis shows that the prediction errors of the internet survey were a little more than those of the telephone or mobile phone survey. But the differences are not significant. It follows from this result that we can use the internet survey method in social survey context. This study also found that the respondent's willingness to participate in the survey, the probability of being at home during survey and the respondent's educational level were affecting the accuracy of the internet survey. Further studies to develop weighting method with these factors are needed.

• Korean journal of communication and information
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• v.15
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• pp.117-151
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• 2000

• Survey Research
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• v.8 no.1
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• pp.31-54
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• 2007

This paper examined the electoral polling methodologies such as sampling method, sampling frame and the classification of the don't-know responses. Quota sampling method seemed to be one of the major factors for the declining trust in the poll results. We suggested that new procedures for random sampling as well as the bad number screening procedures for RDD selection of phone numbers need to be developed. Also we reviewed how the KBS used the polls in defining voters' agenda and in communicating the public agenda to the candidates. In Korea, rates for the polls were based mainly on the number of interviews completed. It seemed to keep the polling companies from tim new and more time-demanding polling methods. Also various utilization of the polls are limited by the tendency to keep the questionnaire short.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.12
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• pp.1800-1808
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• 2022

During the election period, many polling agencies survey and distribute the approval ratings for each candidate. In the past, public opinion was expressed through the Internet, mobile SNS, or community, although in the past, people had no choice but to survey the approval rating by relying on opinion polls. Therefore, if the public opinion expressed on the Internet is understood through natural language analysis, it is possible to determine the candidate's approval rate as accurately as the result of the opinion poll. Therefore, this paper proposes a method of inferring the approval rate of candidates during the election period by synthesizing the political comments of users through internet community posting data. In order to analyze the approval rate in the post, I would like to suggest a method for generating the model that has the highest correlation with the actual opinion poll by using the KoBert, KcBert, and KoELECTRA models.

• Proceedings of the Korea Information Processing Society Conference
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• 2018.10a
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• pp.412-415
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• 2018

헌재, 대부분의 여론조사는 전통적 여론 조사 방식을 사용하고 있다. 그러나 이 방식은 온라인 상에서의 여론을 반영하지 못한다는 문제점이 존재한다. 따라서 이를 해결하고 온라인 상에서의 여론을 반영하기 위해, 비정형 뉴스 데이터를 이용한 지지율 분석 방안을 제안하고자 한다. 이 연구에서는 제안 방안을 알아보고 기존의 방식과 비교한 장단점, 시사점, 개선방안 등을 알아봄으로써 새로운 여론조사 방식의 제안을 목적으로 한다.