• Journal of Korea Game Society
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• v.16 no.5
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• pp.45-56
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• 2016

This paper researches on the cases wherein the concept of gamification is applied to branded content. Gamification is the application of game elements to non-game fields, and it is being actively utilized in the areas of education, marketing, medical, sports, and shopping. Especially, the concept of gamification is applied to branded content and wherein marketing (advertisements) are expanded into entertainment content. This paper studies the methods on how the concept of gamification affects marketing, and application in the expansion of branded content into entertainment content. To achieve this, this paper looked into the concepts and characteristics of gamification and branded content, and analyzed the methods on how the elements of game (goal, competition, feedback, reward) were applied to five kinds of real cases. Finally, this paper verified that gamification is an efficient method of extending branded content into entertainment content.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.155-156
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• 2018

뇌파 신호 등 생체 정보를 이용하여 상호작용적인 예술 콘텐츠를 설계 및 개발하는 방식에 대한 관심이 높아지고 있다. 이 논문은 EEG로 뇌파 신호를 수집하여 인공지능 기법으로 처리한 후에 사용자와 매체가 상호작용하는 콘텐츠 개발의 사례를 소개한다. 게임 등의 엔터테인먼트 콘텐츠와 미디어아트 등으로 연계되는 방식을 소개한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2010.11a
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• pp.385-387
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• 2010

이 논문에서는 유료 콘텐츠 시장을 위한 양방향 멀티미디어 전자책의 개발 동향이 기술된다. 먼저 기존 전자책의 문제점과 실패 원인이 분석되었으며, 전자책이 최근 고부가가치 산업으로 인정받고 있는 이유가 실제 사례와 함께 기술되었다. 전자책의 성공을 위해서는 수준 높은 콘텐츠의 제공이 필수적이며, 사용자와의 상호작용도 매우 중요한 요인으로 반영되고 있다. 단순한 형태로 구성된 기존의 전자책과는 달리 양방향성 멀티미디어적인 요소를 이용하여 콘텐츠에 대한 흥미와 학습효과를 극대화할 수 있는 차별화된 전자책들이 고가에 소비되고 있다. 앞으로 유료 전자책은 단방향성 지식전달을 위주로 하는 콘텐츠보다는 양방향성 멀티미디어 콘텐츠로 개발되는 것이 바람직하며 3D 및 증강현실 등 최신기술이 적극 활용될 필요가 있다.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.47-52
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• 2008

J.E.N(Joint Enjoyment Network) is the ubiquitous UCC play contents system that provides amusements off-line by utilizing the UCC that people are able to participate in. It is also the entertainment service system that is devised to use contents that could be enjoyed through the cell phone and to make people participate in production, in cases of meeting people off-line during their pastime. The development of this system begins from pointing out the problem of the limitation of the UCC that does participate in production but the produced contents could only be watched, and the UCC only works on-line. The goal of researching this ubiquitous UCC play contents is to suggest the UCC entertainment service system that are available off-line by applying the interactive system to UCC and, by this, to obtain the positive responses about the off-line participating UCC contents. In this research, it chooses scenario and 테스크 performance as the method of deriving the participating UCC from the off-line, and it suggests the ubiquitous UCC play contents system through analyzing the behaviors in each off-line place. Moreover, by developing the prototype that could practically perform the system, it verifies the potentialities of the UCC entertainment service. The anticipation of this study is to make people participate and enjoy not only in production, but also in the contents made. This research will provide the modern people who concern about where to go and what to do with the amusements and will also present a way of new form of contents mixed with UCC and the entertainment service.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.1-13
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• 2020

Tencent is an internet-based entertainment platform corporation using technology to enrich the lives of Tencent platform users and assist the contents expansion. Since 2000, Tencent have developed a great growth and innovation in entertainment contents domain. Tencent have become the market leading innovator due to the imitative innovation and M&A. The present study designed case study analyses to investigate the mechanism with regard to the growth strategy of Tencent corporation. Tencent began with imitative internet-based game and social messaging services but then added its own wechat messenger platform, now being extended to other products or services. This imitative innovation strategy enabled Tencent corporation to grow rapidly, to achieve outstanding growth. In addition, Tencent's M&A investment drive is underpinned by a vision of top management team and flexible organizational culture, from building out the Tencent's entertainment platform, game, finance, e-commerce, to global market expansion. While our results shed light on the implications to understanding Tencent's growth, there are limitations of the current study that should be considered when designing next research.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.344-347
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• 2006

Robot has been developed as something to help human beings, and robot will be very important field as an entertainment. This paper intends to contribute to developing golf robot for entertainment using AVR technology. It is believed that the entertaining robot giving a pleasure to human beings has good prospects for the rapid growth along with other robot industry. Golf robot developed in this paper has been developed for entertainment and has a similar sense in comparison with the real golf. This golf robot is represented in the way of putting the ball in the hall by hitting the ball just like the actual golf game and putting through making robot come close to the ball with the putting robot. This golf robot can play a game with several people like the acture golf if many putting robots can be used. It is, therefore considered that the development of golf robots for entertainment using AVR has a high value of the golf robot as an entertainer on the ground that it can play a real golf.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.740-749
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• 2016

Hologram technology is widely applied in entertainment contents for public, no more remained in specific technological area for minority experts. Expecially, K-POP entertainment contents increasingly adopt hologram images. These contents use hologram technology as a part to arouse spectacles or represent idols as hologram characters. In this study, spectacles and aura of K-POP hologram concerts of SM Entertainment which runs stably in certain period were analyzed, so that it could recognized the differentiation strategy distinguished only in hologram concerts. Thus, the setting of hologram concerts alienates seats from the stage so that maximize distance, and the aura of idol characters strengthens through fantasy of escape from reality. Hologram concerts maximize fantasy through exposing tricks rather than concealing it. Hologram concerts enhance image of Korea as ICT leader, overcome physical and geological limitation of 'Korean Wave' to globalize, and propose examples of popularization of convergence contents.

• Digital Contents
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• no.8 s.135
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• pp.44-49
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• 2004

‘굴뚝없는 21세기 고부가가치 산업’으로 일컬어지는 애니메이션 산업이 침체의 늪을 벗어나지 못하고 있다. 특히 극장용 애니메이션 시장은 기대를 모았던‘오세암’과‘원더풀데이즈’가 지난해 흥행에 실패함에 따라 투자 분위기 자체가 급격히 경색돼 있는 실정이다. 하지만 어려운 상황 속에서도 선우엔터테인먼트와 대원C&A홀딩스, 동우애니메이션, 씨네픽스 등 애니메이션 업체들은 국내 애니메이션 산업의 발전을 위해 지금도 끊임없는 노력을 계속하고 있다. 국내 애니메이션 시장을 이끌고 있는 대원C&A홀딩스와 선우엔터테인먼트의 현황과 전략, 앞으로의 계획 등을 살펴봤다.

• Information and Communications Magazine
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• v.18 no.8
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• pp.57-64
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• 2001

• Digital Contents
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• no.6 s.145
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• pp.100-103
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• 2005

지난달 18일부터 미국 LA컨벤션센터에서 개최된‘E3 2005’가 성황리에 모든 일정을 마쳤다. 전세계에서 200여 게임업체를 비롯해 엔터테인먼트 기기와 장비 등의 분야에서 모두 450여개 기업이 참가한 이번 행사는 매년 20% 이상씩 성장하고 있는 세계 엔터테인먼트 시장의 흐름을 한눈에 펼쳐 보였다.