• The Research Journal of the Costume Culture
• /
• v.15 no.1 s.66
• /
• pp.179-192
• /
• 2007

The purpose of this study was to investigate the relationship among fashion retail-entertainment, store image and store loyalty. Two hundred eleven who female college students living near Seoul area participated in this study. Two hundred sample used for data analysis. For data analysis, frequency, factor analysis, correlation analysis and multiple regression analysis were used. The results were as follows: First, fashion retail-entertainment had 4 factors such as shopping environment, sales service, dining facilities, and others. Store image composed of psychological image, merchandise mix, customer service, and advertising exposure. Store loyalty had 3 factors; cognitive loyalty, intentional loyalty, emotional loyalty. Second, retail-entertainment factors had positive influences on store image and store loyalty. Third, store image had positively affected on store loyalty. Based on these results, successful strategies for fashion retail-entertainment business would provide.

• 한국HCI학회:학술대회논문집
• /
• 2006.02b
• /
• pp.563-570
• /
• 2006

본 논문은 감정 교류를 위한 목적으로 가상 캐릭터에서 사용되기 시작하여 현재 로봇에 이르기까지 그 이용 범위를 넓혀가고 있는 스토리텔링이 사용자 친밀성에 미치는 영향과 사용자가 어떻게 엔터테인먼트 로봇과 친밀성을 형성해나가는지, 또 친밀성 요소들은 다양한 스토리텔링에서 서로 어떤 관련성을 가지고 친밀성 형성에 영향을 주는지를 연구 목적으로 삼고 있다. 이를 위해 스토리텔링과 관련된 대화가 가능한 지능형 엔터테인먼트 로봇에 대한 연구를 우선적으로 알아보았으며, 이를 토대로 엔터테인먼트 로봇 중 하나인 애완용 로봇, 아이보(AIBO)가 지니고 있는 스토리텔링을 통해 사용자와 로봇 간 친밀성 형성 및 스토리텔링을 바탕으로 한 친밀성 요소간의 관련성을 알아보았다. 참가자 15명의 설문조사를 바탕으로 실시한 상관관계분석을 통해 사용자와 아이보(AIBO)가 정서적, 오락적, 행동적, 상호공유성에서 인지적, 사회적 친밀성보다 상대적으로 강한 친밀성을 형성하고 있다는 것과 Alexis K. Walker 와 Linda Thompson(1983)을 기본으로 대인관계 측면에서 친밀성에 대해 접근한 이경희(1998), 김혜정(2001), 김미라(2001), 이금남(2001), 송상홍(2004)의 선행 연구를 참조로 분류된 6가지 차원의 친밀성 구성 요소들은 스토리텔링의 형식에 따라 서로 다른 관계성을 형성하고 있다는 것으로 나타났다. 본 논문은 아이보(AIBO)에 쓰이는 스토리텔링이 친밀성 형성에 어떤 영향을 미치는지 또 스토리텔링의 차원에 따라 다르게 반응을 보이는 친밀성 요소들이 서로 어떤 관련성을 맺고 있는지를 살펴본 것에 의의를 둘 수 있다. 스토리텔링에 따라 관련성 정도를 달리하는 친밀성 요소들의 관계를 바탕으로 친밀성 형성에 유용한 스토리텔링의 방향을 제시하는데 의의가 있다.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.2
• /
• pp.79-91
• /
• 2019

In the entertainment industry, risk management is crucial for securing competitiveness due to the risk of investment. The competitiveness of contents is reinforced when external factors such as industrial environment and internal factors centering on involving mechanism are simultaneously provided. The involving mechanism is a form of cognitive response behavior of the audience and occurs through signal processing of the brain when watching the image contents. The signal processing of the brain related to the contents watching is mainly performed in the working memory area, and in the case of the captivating movie, the information other than the contents transmitted to the audience is blocked to generate a temporary dissociation state. A dissociation state similar to a symptom such as hypnosis or amnesia occurs when the audience's level of involving is high. On the other hand, contents information in which the audience is concentrating his attention is used intensively for constructing future thinking through an episodic buffer while the inflow of external information is relatively blocked or delayed. The spectator's future thinking configuration takes the form of a hypothesis-forming activity and is based on the predictability of the brain. When these hypothesized behaviors correspond to the problem solving simulation of story and predictability which is an evolutionary function of the brain, the audience' s brain is involved in the contents at a high level. In order for the act to be effective, the factors such as the background of the hypothesis, the subject of the hypothesis, the internal information of the person, the type and position and quantity of the hypothesis information, and the hypothesis relevance and type of information are important. Based on these factors, analysis of the Kim Eun Sook Drama 'Goblin' shows that the above elements are operated in a very organic and meaningful way.

• Proceedings of the Korean Information Science Society Conference
• /
• 2004.10b
• /
• pp.622-624
• /
• 2004

게임 산업은 게임콘텐츠의 개발 및 활용을 통한 오락성과 대중성을 특징으로 하는 종합 엔터테인먼트 산업이며, 주변 산업과의 연관성이 높아 부가가치 창출이 용이한 21세기 미래 산업이다. 이러한 게임제작의 궁극적인 목적은 수요자가 만족하는 게임을 개발하여 최대한 많이 판매하는 것이므로 하나의 게임 나아가서는 게임산업의 경쟁력을 높이기 위해서 게임 공급자나 수요자가 만족하는 게임을 제작 및 개발할 수 있도록 기존 또는 향후 개발되는 게임의 만족도를 정량적으로 평가할 수 있는 모델 개발이 필요한 실정이다. AHP기법을 통하여 게임개발에 필요한 게임구성요소에 대한 설문조사 및 자료조사를 통하여 게임콘텐츠를 평가할 수 있는 구성요소를 도굴하고 이 요소들이 차지하는 비중을 판별하여 영향을 끼치는 요인의 내용과 그 크기를 평가할 수 있는 방법으로서 기여하고자 한다.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2008.05a
• /
• pp.97-100
• /
• 2008

Commerce has been taking a part of important on composing structure and system, having been started with simple role on exchange goods. In this point, We can say that commerce is the condensation of life based on understanding human cultures. Commercial center has been changing on a form as well as a function all through the history, following the changes of society. The attentional point is that there are always entertainment factors and have the relationship with space of the building in constant The purpose of comsume is not only just for a product but also enjoy consuming time and space. Most people have concentration spending their free time city where they live. This study identify the entertainment factors for a commerce an entertainment center.

• Journal of Korea Entertainment Industry Association
• /
• v.14 no.2
• /
• pp.177-185
• /
• 2020

This Study used phenomenological research method to understand disability acceptance and recovery experience for the life care of adolescents with disabilities. As a result, the study found four components: confusion and psychological anxiety due to disability, gradually accepting disability, strengthening motivation for recovery, overcoming disability, and returning to society. Psychological comfort was obtained through the support of the family and the psychological rapport between the therapists. The Youths with disabilities experienced a change in their perceptions of disability and hoped for life after discharge, overcoming frustration and showing their positive future. Based on the results of this study, we were able to understand the disability acceptance and recovery experience of adolescents with disabilities and identify the components of acceptance and recovery. The derived components can be used to guide disability acceptance and recovery interventions for the care of youth with disabilities.

• Journal of Korea Entertainment Industry Association
• /
• v.14 no.6
• /
• pp.171-179
• /
• 2020

This study was conducted to explore the experience of emotional change among senior citizens aged 65 and older experienced COVID-19 social situation. COVID-19 not only directly affects the elderly as a high-risk infectious disease, it also causes social isolation and depression caused by social distinctions, decreased cognitive skills, and worsened chronic diseases, and has indirect effects. As a result of the study, one component and four sub-components were derived, and the components were emotional changes. As the elderly experienced COVID-19, fear of spreading, fear of increasing the number of deceased and dead, and social distance I experienced depression, tightness, and anticipation for ending due to self-control. No matter how hard you try 'technical prevention', without 'psychological prevention', the anxiety of the elderly will inevitably increase. In this study, mediators for negative emotions experienced by the elderly are provided by providing accurate information to prevent the spread of fear caused by COVID-19 and proving emotional support programs such as 'psychological prevention' as well as 'technical prevention'. I think it will be necessary.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.4
• /
• pp.63-70
• /
• 2019

We extract the symptom of panic disorder from the context awareness environment. It extracts body context information through natural movement that exists in everyday life and uses a component of panic disorder. The ontology theory can be used to provide information on the degree of symptoms of panic disorder through inference process. For the components of panic disorder to the information processing based on ontology are defined as Classes. Panic disorder index is expressed through ontology modeling so that the condition of panic disorder can be known. The derivation of panic disorder component and panic disorder index will enable context awareness based information service for panic disorder. The context information is periodically synchronized with the context awareness on based device. Panic disorder can be used to improve the lifestyle of panic disorder.

• Journal of Korea Entertainment Industry Association
• /
• v.15 no.2
• /
• pp.1-10
• /
• 2021

The purpose of this study is to explore a significant HPWS(High Performance Work System) model for the entertainment industry. HPWS is one of the most studied themes for managing human resources as well as a set of practices to elicit employees' commitment to an organization. Recently, the entertainment industry is growing rapidly, but it is difficult for entertainment firms to retain a stable profit unlike the manufacturing industry. This is because the performance of entertainment business tends to rely heavily on the capabilities and synergy of human resources. In order to suggest a systematic way to manage these, this research identified an effective HPWS model for entertainment business and provides a competitive advantage to entertainment firms, using ANP(Analytic Network Process). ANP is a multicriteria decision making technique that allows dependences and feedbacks among decision elements in the hierarchical or network structures in a holistic manner. The pairwise comparison data that prioritized the criteria of HPWS was collected from 28 team leaders in entertainment firms. According to our results, the most critical factor for HPWS in entertainment business is "employee involvement in decision-making." The sub-factors such as "open communication," "distributive decision-making," and "performance-driven reward" have a greater effect. These findings could provide implications for entertainment firms to determine which practices should be taken into account to accomplish HPWS.

• Proceedings of the Korean Society for Information Management Conference
• /
• 2014.08a
• /
• pp.91-94
• /
• 2014

본 연구는 일본 엔터테인먼트 웹사이트 이용하는 한국인 이용자의 원활한 이용을 위하여 사용성을 향상 시키는 것에 목적을 두고 진행된 연구이다. 이론 조사를 통하여 사용성에 관하여 조사하였고 이를 통하여 10가지 평가 요소들을 체크리스트를 이용하여 사용성 평가를 하였다. 사용성 평가에는 5개의 웹사이트를 이용하였으며 각각의 웹사이트에서 나타난 문제점을 확인하였고 그에 대한 3가지의 개선 방안을 제시하였다. 첫 번째로 이전 페이지로 돌아가기 기능 제공 및 검색 기능 추가와 개인화 서비스 제공하여 이용자의 통제권을 늘려주는 것, 두 번째로, 명확한 오류 메시지의 제공과 시스템의 오류를 전제로 하는 오류 메시지 구성 및 확인버튼 클릭 후 경고 메시지 제공을 통하여 명확한 오류메시지 전달과 이용자 실수에 대한 방지 방법의 확충, 마지막으로 웹사이트 이용을 위한 도움말을 제공하여 웹사이트의 원활한 이용을 도울 것을 제시하였다.