• Journal of Energy Engineering
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• v.22 no.3
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• pp.262-269
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• 2013

The residential energy consumption is intimately related with lifestyle of consumers. Therefore, this research suggests the mechanism for the effects of consumer lifestyle on consumer behavior. Specifically, the mediators are imposed of cost perception, propensity for environmental protection and energy conservation-conscious. Also, the lifestyle is composed of the over-consumption, life-centric, life-satisfaction, conservation- conscious and conservation-active type. In results, there are positive relationship between the life-satisfaction, conservation-conscious and conservation-active lifestyle and the propensity for environmental protection, cost perception. Both the cost perception and the propensity for environmental protection are positively related with the conservation- conscious. And positive relationship are appeared between the conservation-conscious and the energy conservation behavior.

• KIEAE Journal
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• v.11 no.3
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• pp.19-30
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• 2011

This study examined apartment residents' energy-lifestyle, and their energy consumption patterns by energy-lifestyle. The major findings are as follow: 1)In order to identify energy lifestyle, three dimensions - value of life, energy consuming behavior and energy awareness - were defined by literature reviews, and each dimension was tested to define components. 2)The scores of the 14 factors that were defined by factor analysis on the three dimensions of the energy lifestyle were subject to cluster analysis, and then lifestyle was categorized into five groups. G1 is very negative, and indifferent to energy waste or saving at home. G2 is passively carrying out energy saving activities at home, only within their comfort. G3 is aware of energy saving, and more actively keeping energy saving behavior in their everyday lives, while they also show energy waste behavior at the same time. G4 is particularly indifferent to energy costs, and presenting energy squandering behaviors. G5 is better aware of energy saving than other groups, and carrying out energy saving behaviors in their everyday lives. This study would be of help to establish energy saving management and education plans in apartments.

• Journal of Convergence for Information Technology
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• v.8 no.1
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• pp.1-7
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• 2018

A smart-home is considered as one of most important alternatives of future homes with rising attention on IT technologies. The purpose of the study was to analyse the trend of smart-home technologies and to see how they reflect changing lifestyle needs. The research method includes a content analysis and a case study. The result shows that 'automation' functions are 35% of total. 'Health'(19%) and 'entertainment'(15%) functions are followed by 'Energy'(15%), 'Information'(11%). and 'relationship(6%).' This study is meaningful in that it examined smart-home technologies centering on the needs of residents rather than technological perspectives. Further researches on specialized smart-homes should be continued reflecting segmented needs of residents such as a medical home and a energy saving home etc.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.24-25
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• 2005

• Journal of the Korean Society of Food Science and Nutrition
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• v.36 no.12
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• pp.1560-1570
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• 2007

The purpose of this study was to investigate the differences according to lifestyle in anthropometric measurement, dietary attitude, health-related behaviors and nutrient intake among the college students. The subjects were 994 nation-wide college students (male: 385, female: 609) and divided into 7 clusters (PEAO: passive economy/appearance-oriented type, NCPR: non-consumption/pursuit of relationship type, PTA: pursuit of traditional actuality type, PAT: pursuit of active health type, UO: utility-oriented type, POF: pursuit of open fashion type, PFR: pursuit of family relations type). A cross-sectional survey was conducted using a self administered questionnaire, and the data were collected via Internet or by mail. The nutrient intake data collected from food record were analyzed by the Computer Aided Nutritional Analysis Program. Data were analyzed by a SPSS 12.0 program. Average age of male and female college students were 23.7 years and 21.6 years, respectively. Most of the college students had poor eating habits. In particular, about 60% of the PEAO group has irregularity in meal time. The students in PAH and POF groups showed significantly higher consumption frequency of fruits, meat products and foods cooked with oil compared to the other groups. As for exercise, drinking and smoking, there were significant differences between PAH and the other groups. Asked for the reason for body weight control, 16.2% of NCPR group answered "for health", but 24.8% of PEAO group and 26.3% of POF group answered "for appearance". Calorie, vitamin A, vitamin $B_2$, calcium and iron intakes of all the groups were lower than the Korean DRIs. Female students in PTA group showed significantly lower vitamin $B_1$ and niacin intakes compared to the PFR group. Therefore, these results provide nation-wide information on health-related behaviors and nutrient intake according to lifestyles among Korean college students.

• Journal of Korea Technology Innovation Society
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• v.10 no.1
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• pp.73-97
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• 2007

R&D into future technologies should be conducted in conjunction with technological innovation strategies that are linked to corporate survival within a framework of information and knowledge-based competitiveness. As such, future technology strategies should be ensured through open R&D organizations. The development of future technologies should not be conducted simply on the basis of future forecasts, but should take into account customer needs in advance and reflect them in the development of the future technologies or services. This research aims to select as segmentation variables the customers' attitude towards accepting future telecommunication technologies and their value orientation in their everyday life, as these factors wilt have the greatest effect on the demand for future telecommunication services and thus segment the future telecom service market. Likewise, such research seeks to segment the market from the stage of technology R&D activities and employ the results to formulate technology development strategies. Based on the customer attitude towards accepting new technologies, two groups were induced, and a hierarchical customer segmentation model was provided to conduct secondary segmentation of the two groups on the basis of their respective customer value orientation. A survey was conducted in June 2006 on 800 consumers aged 15 to 69, residing in Seoul and five other major South Korean cities, through one-on-one interviews. The samples were divided into two sub-groups according to their level of acceptance of new technology; a sub-group demonstrating a high level of technology acceptance (39.4%) and another sub-group with a comparatively lower level of technology acceptance (60.6%). These two sub-groups were further divided each into 5 smaller sub-groups (10 total smaller sub-groups) through two rounds of segmentation. The ten sub-groups were then analyzed in their detailed characteristics, including general demographic characteristics, usage patterns in existing telecom services such as mobile service, broadband internet and wireless internet and the status of ownership of a computing or information device and the desire or intention to purchase one. Through these steps, we were able to statistically prove that each of these 10 sub-groups responded to telecom services as independent markets. We found that each segmented group responds as an independent individual market. Through correspondence analysis, the target segmentation groups were positioned in such a way as to facilitate the entry of future telecommunication services into the market, as well as their diffusion and transferability.