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http://dx.doi.org/10.5855/ENERGY.2013.22.3.262

A Study on the Effects of Residential Energy Consumer's Lifestyle on Energy Conservation Behavior  

Lim, Ki Choo (Korea Energy Economics Institute)
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Abstract
The residential energy consumption is intimately related with lifestyle of consumers. Therefore, this research suggests the mechanism for the effects of consumer lifestyle on consumer behavior. Specifically, the mediators are imposed of cost perception, propensity for environmental protection and energy conservation-conscious. Also, the lifestyle is composed of the over-consumption, life-centric, life-satisfaction, conservation- conscious and conservation-active type. In results, there are positive relationship between the life-satisfaction, conservation-conscious and conservation-active lifestyle and the propensity for environmental protection, cost perception. Both the cost perception and the propensity for environmental protection are positively related with the conservation- conscious. And positive relationship are appeared between the conservation-conscious and the energy conservation behavior.
Keywords
residential energy consumer; lifestyle; energy conservation behavior;
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