• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.149-154
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• 2022

In recent years, the development of China's animation industry has gradually increased its share of gross national product. Looking at the current status of the animation industry in China, there are still many shortcomings compared to the Korean animation industry. This paper focuses on the current status of the Chinese animation industry and future development trends, and the text first discusses the current development of the Chinese animation industry, and second, verifies the problems facing the current Chinese animation industry. Finally, it is of key significance in designing policy directions so that the creative animation industry can be fostered by building the right animation industry chain and training talent in related directions in the future development direction. These three directions are believed to promote the development of the Chinese animation industry in the future.

• Cartoon and Animation Studies
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• s.15
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• pp.139-150
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• 2009

Today, China can reestablish its previously prosperous Chinese animation tradition and can make a great plan of recreating earlier characteristic Chinese animation style. In China, TV culture was already here to stay and a large number of foreign countries' animations were entering the Chinese market. Presently, Chinese animation was recognized as time order of 4points: Animation policy, Animation industry, Animation market, and culture. My studies about these issues show the Chinese animation industry has entered an advancing country. I have especially researched into solving these issues with the Korean and Chinese animation & market. As result, I have concluded that the Chinese animation industry must engage itself in foreign animation styles and global market in order to further advance its industry. To help raise its production quality & technique status, I recommend the Chinese government actually give the donations promised to the Chinese animation and culture industries as well as the education system now.

• Archives of design research
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• v.15 no.4
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• pp.253-262
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• 2002

Without the involvement of time in animation, it cannot be possible to create movement. Therefore, tine is the important element to create animation. In animation, the expression of the emotion of character is more complicate than the appearance. Time is one of element to use for express of the emotion. It can be divided two types of time as the real time and the animation time broadly. The real time has linear, irreversible and analogue form which is in our daily life. And the animation time has multi-direction, reversible, and digital form which can be detected in the movie. For the animation time, there are many types of time that are the running time, the production time, the subjective time, the objective time, the ambiguous time and the universal time etc. This study is to extend and enrich the express as film language through various types of times in animation. Time is one of important element that can be useful method for expressing many unique scenes in film art as film language.

• Cartoon and Animation Studies
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• s.11
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• pp.121-136
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• 2007

Recently, the cases that many works of the korean independent animation advance to the world by steps and some of them win the grand prix in famed global animation film festival are proving the growth potential and competitiveness. In this situation, to guarantee the continuous, and reliable as well, growth and international competitiveness of it, it is needed to ensure the government's systematic supports. Although it is a bit leaned toward the creative animation for a theater, however, or many kinds of supporting system are established and carried out, independent animation is still suffering from the financial pressure. As of now, it is must be considered of the international standing of korean independent animation and is needed to be discussed how the government's supporting systems are proceeding and what they are performing. From this point of view, this paper will study the present condition and international standing of the korean independent animation, and further, will examine and analyze the on-going supporting systems. This, consequently, intends to present the direction of government's system to promote the korean independent animation.

• Cartoon and Animation Studies
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• s.36
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• pp.75-89
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• 2014

Since the first animated Chinese commercial titled directed by Wan Three Brothers in 1926, Chinese animation commercials are steadily increasing every year. The proportion of animation commercials in Advertisement industry increases gradually, animation becomes one of the direct means of rising commodity value. In this premise, this paper researches the history and characteristics of animated commercials, compare and analyze commercial samples from two world advertisement festivals and four Chinese advertisement festivals. Compared the world animation-advertisement market, Chinese animation-advertisement market is relatively limited under its particular status. Under the condition, this paper will analyze the current situation of Chinese animation advertisement through the samples from advertising festivals. Finally, the paper concludes finding out ways of development and effective marketing of animation commercial industry in China by checking out animation advertisement in industrial classification between Chinese and world's advertisement market.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.727-741
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• 2022

This article focused on contemporary American animation since the 1990s and later detailed clues to the theory that contemporary pop art style influenced contemporary American animation art creation expression and contemporary American animation. Knowing why American animation swept the world summarizes the art creation characteristics of modern American animation. After a combination of theoretical and actual animation works, the main manifestations of the postmodern pop art style in contemporary American animation: exaggerated and superficial shapes highlight character characteristics; rebellious colors reconstruct emotional perception; creation impacts the mass media-dependence; bizarre collage and repetition, embodying the postmodern pop spirit of jokes and spoofs, Etc. Through this, it is expected that the current analysis of American animation will provide new innovative ideas for domestic animation design and increase the competitiveness of domestic animation in international video animation.

• Proceedings of the Korean Information Science Society Conference
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• 1999.10b
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• pp.625-628
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• 1999

인간 동작의 애니메이션에 대해서는 지난 30년 동안 애니메이션 연구가들의 많은 관심을 모아 왔다. 최근에는 그 동안의 축적된 연구성과를 바탕으로 영화에 등장하는 인물을 애니메이션으로 처리하기 위한 디지털 액터의 연구가 진행되고 있다. 디지털 액터는 일반적인 휴먼 애니메이션에 의해 요구되는 사실성 면에서 차원을 달리하고 있다. 본 논문에서는 그동안 디지털액터의 모델링 및 애니메이션을 위한 여러 가지 방법들을 검토해 보고, 본인이 속해있는 서울대학교 휴먼애니메이션 연구단에서 수행해 가고 있는 연구테마와 중간 결과들을 소개한다.

• Digital Contents
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• no.12 s.127
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• pp.22-24
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• 2003

좀처럼 침체의 늪을 벗어나지 못하고 있는 국내 애니메이션 업계에 지난 10월 반가운 소식이 전해졌다. 우리나라 삼지애니메이션이 기획한 3D 애니메이션‘ODD Family’의 국제 공동제작 발표회가 프랑스 칸에서 성공적으로 개최됐다는 것이다. 삼지애니메이션과 프랑스의 티문애니메이션이 공동 개최한 이번 제작 발표회에는 TF1, ZDF 등 유럽 방송사, 미국 배급사 MGM, 한국 공중파 3사 등이 참여해TV용 3D 시트콤 ODD Family에 큰 관심을 나타냈다. 특히 유럽 최대의 민영방송사인 TF1은 20억원에 이르는 프랑스내 방송판권료를 지불하기로 해 향후 ODD 패밀리의 글로벌배급망 확보에 한층 가속도가 붙을 전망이다. ODD Family의 제작사 삼지애니메이션의 김수훈 사장을 만나 그간의 과정과 계획을 들어봤다.

• Proceedings of the Korean Information Science Society Conference
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• 2003.04c
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• pp.163-165
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• 2003

최근 컴퓨터 그래픽스에서 비사실적인 표현에 관한 연구가 되고 있다. 그 중 애니메이션 분야는 기존의 2D 애니메이션 기법을 적용하여 비사실적인 애니메이션(Non Photorealistic Animation) 을 표현할 수 있다. 여러 기법 중 기대(Anticipation) 효과를 얼굴 표정 애니메이션(Facial Animation)에 적용한다면 조금 더 역동적인 표정을 표현할 수 있게 된다. 얼굴 표정 애니메이션(Facial Animation)을 제작하기 위해서는 실제 사람의 얼굴 표정을 캡쳐하거나 애니메이터가 많은 노력과 시간을 투자하여 작업을 해야 한다. 본 논문에서는 이런 방법으로 생성된 얼굴 표정 애니메이션에 사용자가 원하는 표정에 기대 효과를 자동으로 추가하여 더 좋은 표정을 생성하는 방법을 소개한다.

• Digital Contents
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• no.5 s.132
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• pp.100-101
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• 2004

내용 한국의 10분짜리 단편 애니메이션이 애니메이션 왕국 일분을 뒤흔들었다. 지난말 일본 도쿄에서 열린 제 3회 도쿄 국제 애니메이션페어(TAF)에서 한국의 동우애니메이션이 출품한 아프리카 아프리카(africa a F r I c A, 감독 한태호)가 대상인 그랑프리를 차지해 세계를 당황하게 했다. 91년 설립해 미국과 유럽의 유명한 작품을 주문자 상표 부착생산(OEM)방식으로 제작해온 동우 애니메이션은 몇년 전부터 본격적으로 창작활동에 뛰어 들면서 제 2의 전성기를 누리고 있다. 동우 애니메이션은 올 상반기 경에 '마테오'를 극장판으로상영하고 빠른 시일안에 아프리카 아프리카를 장편으로 제작해 세계 시장 장악에 나서겠다는 야심찬 포부를 아고 있다.