• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2004.11a
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• pp.399-403
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• 2004

As the housing market is changing, there's a trend that the brand marketing through the TV-CM is increasing. Thus, this study purposes to identify the characteristics and the limit of the marketing on the housing market by analyzing the elements of marketing on TV-CM in the 2000's and comparing the representative business enterprises with each other. In the case of television advertisement, it is dominated by the emotional advertisement which is sensitive and image-oriented than the rational one. In addition, 1 pointed out some problems resulted from the transitional feature of the television advertisement and the gap between the real apartment and its brand image appeared on the advertisement, then I will present corresponding solutions.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2004.11a
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• pp.105-109
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• 2004

The purpose of this study is to find out branded apartment images families with different children ages favored. On-line survey was conducted in the Seoul Metropolitan Areas, and the 181 responses were used for the data analysis. Four children age cohorts were applied to describe favorable branded apartment images - families with infants or toddlers, elementary school children, adolescents and college students. The finding indicated that the respondents preferred branding apartments mainly because it was likely to reflect quality. Also it was found that the most favorable branded apartment image was safety, and the investment-related image was favored by families with young children while the image of comfort by those with adolescents. Families with kids preferred the image of environmental friendliness, those with did a health-related image, and the other two groups did the safety image.

• Journal of the Korean housing association
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• v.19 no.6
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• pp.1-8
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• 2008

A fitness facility in an apartment complex is not a simple sports facility. It has important roles in improving the residents' physical and mental health, and in forming a sense of community. This study analyzed the number of users in the fitness facility of the apartment complex, which is a significant criterion in determining the dimension. A comparative analysis between the past and the present function and dimension was performed in finding out the optimal solutions. In conclusion, the number of users in the fitness facility is influenced not by the number of households in the complex but by the facility's size and creating a desired environment. The users' favorite sports equipments were figured out to meet those needs. Moreover, comparing the facilities' size, user satisfaction, area per person, an optimal dimension for the facility, and rates of equipments were found out.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2002.11a
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• pp.183-187
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• 2002

This study researched that the remodeling was executed desirably in the side of deweller's household to the subject of ten apartment housings located in Gwang-ju, Jun-nam province. The study method was used the field study method and used in parallel with participant observation. As a result of the study, first, the problems of remodeling enforcement process are brought about standardized design, bad construction and the difficulty of solution in the defect occurrence. Second, By that request of the household is not reflected, the room except bedroom and the bathroom of inner room are low practical use degree. And wash space, garden space, assistant space of kitchen work were becoming hindrance factor of the residing environment because the use is irrational.

• Journal of the Korean housing association
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• v.24 no.2
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• pp.1-10
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• 2013

Since the 21st century, major cities in Vietnam faced housing shortage and there was a lack in office spaces. As a result, construction companies from over seas provided mixed-use apartment as a new type of urban housing. A large number of mixed-use apartments are built in big cities such as Hanoi and Ho-chi-minh City. However, research on mixed-use housing in Vietnam is insufficient. Therefore, the main purpose of this study is to understand the characteristics of mixed-use apartments and have an effect on the development of urban housing in Vietnam. This study focuses on examining the planning characteristics of mixed-use apartments in Hanoi. The research will be based on 10 mixed-use apartments that are already built or expected to be built in a few years. Therefore, this study starts by looking into the history of the Vietnamese urban housing. The study focuses on the transformation of urban housing since 2000. Then, the study will mainly focus on examining the mixed-use apartments in different aspects, in order to analyze the planning characteristics.

• Journal of the Korean housing association
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• v.24 no.3
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• pp.9-18
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• 2013

This paper aims to investigate the design characteristics of a single housing block which is increasing in urban areas. For the analysis, all cases of single block housing in Daejeon metropolitan city were gathered into a database. Main concerns were on the location and the physical characteristics. The results of this study were as follows; 1) single block housing has been increasing both in the new developed areas and the existing urban areas 2) their location has shifted from residential districts to semi-residential and commercial districts. For this reason, the size and density has been increasing 3) the slab block with the hall type and the exterior corridor type were general in residential districts, diverse ones, however, including the point tower type were increasing with unusual circulation types such as central corridor, central core, double corridor, and mixed type in semi-residential and commercial districts 4) there were 5 types of access systems, and especially the street access and the piloti access were increasing, which were related with the high density.

• Korean Journal of Construction Engineering and Management
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• v.18 no.6
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• pp.13-25
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• 2017

Apartments are a major type of residence and their number has continuously increased. Apartments have multiple meanings in that for public they are not only for residence purpose but for investment, a major commodity for construction firms and a critical policy measure of public well-fare for the government. Therefore, it is critical to understand and analyze trends in apartments demand for pro-active actions. The objective of the study is to analyze and identify key trends in apartments demand based on big data drawn from articles of major daily newspapers. The study identifies 17 major trends from seven themes including development, trade, sale in lots, location requirements, policy, residential environment, and investment and profit. The research methods in the study can be usefully applied to further studies for various issues in relation to the construction industry.

• Journal of the Korean housing association
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• v.18 no.3
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• pp.115-123
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• 2007

The purpose of this study was to examine how housing facilities have been progressed, how housing life has been technicalized and which factors contributed to the modernization of Korean housing in the economic development era. Review of advertising material for apartment sales in the newspaper from 1970s' to the 1990s' are mainly utilized to follow up the changes of kitchen equipment and furnitures, bathroom equipments, heating and cooking facilities and their fuel system, information and telecommunication system as well as security and intelligent system. However, high technology in apartment was a symbol of modem housing in each time. The improvement of housing facilities brought about the improvement of efficiency in household works. In other words, housing space plays as "Living Machine". And appearance of new technology systems leaded to a pluralistic activities in the home. As well as improvement on the material environments accelerated the individualization phenomena in housing space.

• Journal of the Korean housing association
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• v.20 no.5
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• pp.31-39
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• 2009

The purpose of this study was to find out the residents' consciousness of the unit plan on condominium apartment and to contribute to develop a condominium apartment unit plan in Daejeon City. This research was performed by a questionnaire survey method, 464 data was collected from apartment residents lived in about $85\;m^2$ unit with 3 rooms and the apartments was limited to the complexes within 1-4 years of the length of building at Yuseong-gu and Seo-gu. By analyzing those data, findings are as follows: 1) Residents thought living room, kitchen and bathroom were importment space in a unit plan. They needed a storage function in an entrance and a intermediate room, and Anbang(mater bedroom) so did. 2) L-DK plan type was very popular and the type of front DK with L on the floor plan was preferred. This was unique results. 3) Sub-kitchen was needed for a refrigerator of Kimchi, the location of it was related to a main kitchen and a utility. the third room was needed for library, home office and storage space. 3) Bath-tub in An-bang and showe-booth in public bathroom was preferred. This was same to the popular trend of Korean condominium apartment. 4) The enlargment remodeling of balcony was showed livingroom balcony or personal bedrooms at the time of occupancy. They needed the balcony near a kitchen or an utility to equip a storage facility. Additionally, residents were preferred to their taste rather than a choice of interior concept package services.

• Journal of the Korean housing association
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• v.14 no.3
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• pp.93-100
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• 2003

Considering the present development situation of public rental apartment since 1982, the supply of homeless housing for low-income dwellers has contributed a amount of quantities, but has been deficient qualities in housing policy. To reflect the architect the properties of dwellers in rental apartment, this study is aimed at investigating the residential character and the consciousness of housing movement through questionaries in permanent rental apartment and fifty years period rental apartment complexes. The results of this study were as follows; The permanent rental apartment is dissatisfied with site location, site shape and building layout in housing environment view, the fifty years period rental apartment is dissatisfied with building area, rental bond, rental fee and maintenance cost in economics view. Housing type of movement preference hereafter is showed “rental apartment” as priority. Therefore, it is necessary to construct public rental apartment for low-income dwellers increasingly.