통합 검색 | Korea Science

서우석;윤재은
- 한국실내디자인학회:학술대회논문집
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- 한국실내디자인학회 2003년도 춘계학술발표대회 논문집
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- pp.174-177
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- 2003
The progress of urbanization has been accelerated by the development of machinery after the Industrial Revolution and the speed of change has been increased after the invention of computers. However, the problem of residence, the space for human life in the city, is still not complete. Ever since apartments rose as a solution for the residential problem caused by urbanization after the 1970s and now after 30 years, remodelling is preferred among the 2 choices, reconstruction and remodelling of apartments, in respect of economy and efficiency. Especially, in remodelling collective residence, construction, equipment environment, sight, etc. are considered and only after testing these various aspects can remodelling succeed. Aiming at studying the need of visual identity among many considerations in remodelling, this study investigates and analyzes the remodelling cases of domestic and overseas common residence and suggests the need of visual identity. In Korea where construction design for common residence is monotonous, expressing visual identity can be even more important. The common residence area that symbolizes its unique characteristic will elevate not only its economic value but also the psychological value of its residents.
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김기웅;박상범;오병철;장순자
- 한국항공운항학회지
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- 제15권4호
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- pp.83-93
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- 2007
The aviation industry is expected to grow faster and the role of it is expected to be bigger as time goes by. Airport operating company is a major part of the aviation industry. For an airport operating company to be successful, strong relationship with customers is essential. One of the methods to acquire the customer loyalty is establishing a brand. For KAC, 'Skycity' should be chosen as the main brand. And along with it, harmonious modeling of a of KAC and BI of Skycity should be devised. By doing this, KAC can gain customers' affection and loyalty.
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최혜진;김개천
- 한국실내디자인학회논문집
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- 제20권5호
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- pp.105-113
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- 2011
Brand is a useful tool for modem people living under the age of the brand, to explain the information of their products by differentiating themselves from others. It also represents the value of company and plays a major role convincing customers. Even living space brands are no exception. According to the development of marketing management ability, living space brands require the new sales strategy to dominate the market over the business competition, and plan differently for a changing market environment. On such account, companies are commercializing the living space via establishing its brands. Thus the study will cover the living space differentiation strategies for promoting the brand images of respective construction companies and will strive to compare and analyze the differentiation strategy factors that construction firms are pursuing through case analysis framework. Moreover, it's objective focuses on materializing the strategies of living space in accordance to the brand application elements.
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정아린;김준지;안세윤;이현수
- 한국주거학회:학술대회논문집
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- 한국주거학회 2008년도 춘계학술발표대회 논문집
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- pp.183-186
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- 2008
A purpose of this study is to suggest color palette of outdoor environment of international students' dormitory in Yonsei university in order to improve the residents' satisfaction with the physical and mental factors. With the advent of the age of International and Global, more and more international students are coming to Korea studying Korean, so each university makes an effort to enhance the level of the university and establishing the internal boarding for the comfort of foreigners. This study draws problems of the color which lack to show internal boarding's identity and communicate with environment around the dorm both. The results of the study show, firstly, dominant color which is used on this project is based on Korean traditional color used in the International students' dormitory are harmonized with environment color and, next, accent color can reveal the identity of the dorm in Yonsei university.
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전윤미;김종진
- 한국실내디자인학회:학술대회논문집
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- 한국실내디자인학회 2005년도 추계학술발표대회 논문집
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- pp.81-84
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- 2005
As a works of total design program for franchise, Visual Identity Will supply harmonious batch of images to their customers in various marketing environment of franchise members. so Visual Identity will explain a concept of space-design to their clients more clear than any others. and it will help a clients to accept fran-brand more easily. Because suppling a chain of images constantly under the 'VISUAL IDENTITY' is more efficient way to market. Space-design constituted with 'systematically-organized Visual Identity plan'.! It's very usefull one to rise brand value among some works of brand marketing
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