• Title/Summary/Keyword: 아이덴티티

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A Study on the Necessity of Visual Identity in Apartments Remodeling (집합주거 리모델링에 있어 시각적 아이덴티티의 필요성에 관한 연구)

  • 서우석;윤재은
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2003.05a
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    • pp.174-177
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    • 2003
  • The progress of urbanization has been accelerated by the development of machinery after the Industrial Revolution and the speed of change has been increased after the invention of computers. However, the problem of residence, the space for human life in the city, is still not complete. Ever since apartments rose as a solution for the residential problem caused by urbanization after the 1970s and now after 30 years, remodelling is preferred among the 2 choices, reconstruction and remodelling of apartments, in respect of economy and efficiency. Especially, in remodelling collective residence, construction, equipment environment, sight, etc. are considered and only after testing these various aspects can remodelling succeed. Aiming at studying the need of visual identity among many considerations in remodelling, this study investigates and analyzes the remodelling cases of domestic and overseas common residence and suggests the need of visual identity. In Korea where construction design for common residence is monotonous, expressing visual identity can be even more important. The common residence area that symbolizes its unique characteristic will elevate not only its economic value but also the psychological value of its residents.

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A Study on Establelishing Brand Identity of Airport Operator (공항운영기업의 브랜드 아이덴티티 구축에 관한 연구;한국공항공사를 중심으로)

  • Kim, Ki-Woong;Park, Sang-Bum;Oh, Bung-Chul;Chang, Soon-Ja
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.15 no.4
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    • pp.83-93
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    • 2007
  • The aviation industry is expected to grow faster and the role of it is expected to be bigger as time goes by. Airport operating company is a major part of the aviation industry. For an airport operating company to be successful, strong relationship with customers is essential. One of the methods to acquire the customer loyalty is establishing a brand. For KAC, 'Skycity' should be chosen as the main brand. And along with it, harmonious modeling of a of KAC and BI of Skycity should be devised. By doing this, KAC can gain customers' affection and loyalty.

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A Study on Differentiation Strategy of Apartment Space According to Brand Identity Factors (브랜드 아이덴티티 요소에 의한 아파트 공간의 차별화 전략 연구)

  • Choe, Hye-Jin;Kim, Kai-Chun
    • Korean Institute of Interior Design Journal
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    • v.20 no.5
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    • pp.105-113
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    • 2011
  • Brand is a useful tool for modem people living under the age of the brand, to explain the information of their products by differentiating themselves from others. It also represents the value of company and plays a major role convincing customers. Even living space brands are no exception. According to the development of marketing management ability, living space brands require the new sales strategy to dominate the market over the business competition, and plan differently for a changing market environment. On such account, companies are commercializing the living space via establishing its brands. Thus the study will cover the living space differentiation strategies for promoting the brand images of respective construction companies and will strive to compare and analyze the differentiation strategy factors that construction firms are pursuing through case analysis framework. Moreover, it's objective focuses on materializing the strategies of living space in accordance to the brand application elements.

A study on an identity of international students' dormitory based on traditional color (전통성을 활용한 기숙사의 외관색채 아이덴티티에 관한 연구)

  • Jung, Ah-Rin;Kim, Jun-Ji;Ahn, Se-Yun;Lee, Hyun-Soo
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2008.04a
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    • pp.183-186
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    • 2008
  • A purpose of this study is to suggest color palette of outdoor environment of international students' dormitory in Yonsei university in order to improve the residents' satisfaction with the physical and mental factors. With the advent of the age of International and Global, more and more international students are coming to Korea studying Korean, so each university makes an effort to enhance the level of the university and establishing the internal boarding for the comfort of foreigners. This study draws problems of the color which lack to show internal boarding's identity and communicate with environment around the dorm both. The results of the study show, firstly, dominant color which is used on this project is based on Korean traditional color used in the International students' dormitory are harmonized with environment color and, next, accent color can reveal the identity of the dorm in Yonsei university.

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A Study on The Total Design based on the Relationship Between Image Identity and Space Design in Franchise Business (프랜차이즈 이미지 아이덴티티와 공간디자인의 관계성을 통한 통합디자인에 관한 연구)

  • Chun, Yun-Mi;Kim, Jong-Jin
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2005.10a
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    • pp.81-84
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    • 2005
  • As a works of total design program for franchise, Visual Identity Will supply harmonious batch of images to their customers in various marketing environment of franchise members. so Visual Identity will explain a concept of space-design to their clients more clear than any others. and it will help a clients to accept fran-brand more easily. Because suppling a chain of images constantly under the 'VISUAL IDENTITY' is more efficient way to market. Space-design constituted with 'systematically-organized Visual Identity plan'.! It's very usefull one to rise brand value among some works of brand marketing

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