• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.146-153
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• 2010

With the advent of new media richness of technology in the digital age has transformed our lives. The development of technology, the more our lives more convenient, new, future-oriented, while expectations for the digital age, people are longing for warm, human sensibility became. Of modernism and post-modernism appeared to reflect the proliferation of digital media in culture, wandering through the complex has been diversifying. In the digital age stabilizing psychological or mental needs of people who want to begin to emerge as the disfunctional aspects of the digital age has been suggested for the problem. To respond to human emotion on the emotional reaction of users to consider the analog emotional design began to emerge. The analog to digital media to express emotions practical approach to the problem should be attempted. Analog in a digital environment, emotional nature of the digital technology and communication, and symbolic and emotional aspects of people as announced to blend the new extension, change, and an analog emotional design for the evolution and development of new possibilities to investigate the castle.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.584-593
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• 2016

With the development of digital technology, people's lives are becoming increasingly comfortable and convenience. But with the rapid technological development, people feel tired of a modern society, so they became interested in basic human value and the design with human emotion This design is defined as the analog design concept to stimulate human emotions in previous studies, this approach considering the psychological and physical characteristics of the people has been attempted. This study is to consider about the concepts and consequent design elements for analog emotional expression through the prior analysis of the study In particular, understanding the architecture environment transformed into objects that interact and communicate with humans, this study focused on architectural space. The purpose of this study is to provide advice on the basic research of the field by analyzing the value and significance of the analog design in the digital society.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.166-174
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• 2010

As the speed of social change consumers' buying patterns change, with an effective and competitive means of communication is an effort to find ads world. Characters have to maximize its own image, the character font used for the situation fits perfectly expressed in the formative Calligraphy differentiated pay plan as part of Calligraphy is considered. People feel in the hand by writing letters that can not be standardized as a strong symbol and symbolism, and the appeal and beauty, dynamic motion, mystery, and can be expressed. Design disciplines across all areas of Calligraphy extensive coverage, digital coolness of the hard preparation for the soft and warm lyricism analogue availability is required to meet contemporary needs. Media ads that emphasize the use of the Calligraphy emotional representation of the contents of the ads favorable to improve cognitive function, attention, recall of positive affect and, therefore, character-driven emotional expression as an art communications capabilities with one of the media is situated in the heart of the culture.