• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.131-139
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• 2020

Gamers switch their games to a new when get bored or encounter more attractive ones. Switching cost varies by gamers and depends on how they are satisfied with their current game. This study evaluates the satisfaction with current games as the miltiple basic psychological need in the self-determination theory and suggests 'needs-costs' causality research model that explain the variety of gamer's switching behavior. As the empirical test to domestic mobile gamers, the autonomy fulfillment to current game affect reversely with those of autonomy and relatedness. Those relationships between need satisfaction and perceptual switching cost vary according to their age and game genre preference. The results would be applied to understand gamers' switching behavior.

• Asia Marketing Journal
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• v.11 no.4
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• pp.95-119
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• 2010

Although there have been many studies regarding the inconsistency between consumers' attitudes and behavior, prior research has almost exclusively focused on the relationship between the attitude before behavior and the initial behavior. Relatively little research has been conducted on consumer satisfaction after purchase and post-purchase behavior. This research proposed that the relationship between satisfaction and post-purchase behavior is moderated by consumers' psychological characteristics such as need for cognitive closure(NCC) and temporal self-construal(SC). The need for cognitive closure refers to individuals' desire for a firm answer to a question and an aversion toward ambiguity. We assumed the need for cognitive closure as a major moderating variable because it is judged that the requirement for cognition clearly varies between when a consumer repurchases the same product and seeks a new alternative. Individuals who tend to end cognition due to time constraints or inappropriate conditions may display considerable cognitive impatience or impulsivity and has a higher probability in repurchasing the same product than a consumer without such limitations. They would avoid further consideration for new alternatives and the likelihood of the repurchase for prior alternative would increase. As hypothesized, significant moderating effect of the NCC was confirmed. This result gives a significant implication for a corporate to establish effective marketing strategies. For a corporate or product brand that has been occupying the market after entering the market earlier, it would be effective to maintain need for cognitive closure high in the existing consumers and thereby preventing the consumers from being interested in the new alternatives. On the other hand, new brands that have just entered the market need to lower the potential consumers' need for cognitive closure so that the consumers can be interested in new alternatives. Along with need for cognitive closure, temporal self-construal also turned out to moderate the satisfaction-repurchase. temporal SC reflects the extent to which individuals view themselves either as an individuated entity or in relation to others. Consumers under a temporarily independent SC would repurchase former alternative again according to their prior satisfaction and evaluation. In contrast, consumers in temporal interdependent SC tended to switch to a new alternative because they value interpersonal relationships above anything else and have a tendency to rely heavily on in-group opinions. When they are confronted with additional opinions, it is highly probable that he/she will choose a new product as an alternative. By proving the impact that temporal self-construal has on repurchasing behavior, this study is providing the marketers with new standards for establishing successful promotional strategies. For example, if the buyer and the user is the same for a product, it would be effective for the seller to convince the consumer to make decision subjectively by encouraging temporal independent self-construal. On the contrary, in the case where the purchase is made by an individual but the product is consumed by a group of people. For example, a housewife is more likely to choose the products or brands that her husband or children prefer rather than the ones that she likes by herself. In that case, emphasizing how the whole family can be satisfied and happy about the product would be effective for promoting repurchase.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.327-338
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• 2011

This study was conducted to determine the degree of satisfaction and the demand for the current education service of language therapy. We surveyed a total of fifty two nurturers of children who had been diagnosed as autistic. A three-part questionnaire that covered the environment of the therapy institution (7 questions), the programs provided by the Speech-Language Pathologist (7 questions) and the degree of satisfaction and the demand for therapy education (7 questions) was used. The study results showed, in the area of the institution environment for therapy education, that the degree of satisfaction was highest for Social Welfare Center users due to the therapy costs. The level of satisfaction then decreased in the order of private clinic users and general hospital users. However, in the area of education programs provided by Speech-Language Pathologists, it was highest for the users of general hospitals due to the proper contents of the programs and consulting service. The satisfaction level then decreased in the order of private clinic users and Social Welfare Center users. Regarding the level of satisfaction with therapy education and related demand, the degree of satisfaction with language therapy and all therapy education services was generally satisfactory. After the language therapy, the children showed considerable improvement in their living skills (60% of survey respondents) and psychological stability (stress reduction, 30% of the total survey respondents). Regarding the future demand for therapy education, the degree of demand was high for the individual and group language therapy education service. In summary, the results of this study uncovered a number of problems related to services provided by language therapy education institutions and suggested various implications that Speech-Language Pathologists and relevant professionals should endeavor to use so as to enhance the satisfaction level of therapy education for autistic children.

• Journal of Korea Game Society
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• v.9 no.6
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• pp.69-77
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• 2009

Game producers provide their products and service to users. But the need and desire of users change in many ways as time goes. But game Co. Ltd is difficult because of the capital and the technical identities for providing characteristic products and service etc. Specially, the FPS game which is popular among users is developed by game Co. Ltd as the maximum reflects desire of users, but is similarly developed in other companies FPS game by similar desire. This cannot accept from desire of a certain prospective customer furthermore, decrease of a loyalty customer and a new customer, and a company is difficult of market activity. Therefore, this research is to find of user's psychological needs by FPS game user after gaming on reusing intention and switching intention factors influencing. As the result, the intention of satisfaction and re-use for FPS game is 84.9%, the conversion intention to special force game is 9.6% and the conversion intention to the game of Sudden attack is 5.5%. It shows that desire of the user for certain games is changing.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.6 no.4
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• pp.75-94
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• 2011

Our objective is to investigate the various variables that influence the purchase intention of small enterprise products and to interpret the impact of these variables in terms of individual differences. Need for cognition, need for uniqueness, and self-regulation are selected to explain the choice or purchase intention. The major reasons that consumers are reluctant to purchase small enterprise products are mainly due to problems in quality and distribution channel. When these problems are resolved, it is interesting to see how the individual differences affect purchase intention for small enterprise products and how the impacts will be changed. Previous studies assumed uni-dimensionality of need for cognition and need for uniqueness. We relaxed the assumption, incorporated the nature of multi-dimensionalities for these variables and showed that sub-dimensions of these variables have different effects on the purchase intention. After improving the conditions of quality or distribution channel, promotion focus and prevention focus for sub-dimensions of self-regulation have positive impacts on the purchase intention and sub-dimensions of need for cognition and need for uniqueness have enhancing or reducing effects on purchase intention. These results can be interpreted that consumers expect some levels of quality or distribution channel to reach consumer choice. Results for cluster analysis showed that how sub-dimensionalities of individual difference variables are combined to form groups and how these groups are related to purchase intention. Emphasis of quality over price has a negative correlation with purchase intention of small enterprise products.

• Korean Journal of Culture and Social Issue
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• v.24 no.2
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• pp.131-151
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• 2018

The purpose of this research was to examine the characteristics of typical Korean grit as opposed to Western conceptualizations. We conducted cluster analysis to identify subgroups based on three related but distinct constructs-passion(harmonious vs. obsessive) and meaning in life. Basic needs satisfaction, life satisfaction, and ego-resilience were further assessed to explore potential group-specific differences in psychological attributes. Highly gritty individuals(n=139; M=22.51 yrs) were selected by using the median. According to our results, gritty individuals were subdivided into 3 groups: the initiative who possesses highly adaptive harmonious passion and meaning in life(35.8%), the obsessive who are high in maladaptive obsessive passion(26.1%), and the passive who are the lowest in all(38.1%). The initiative grit scored the highest in all three attributes while the two other subgroups showed culturally unique patterns. Our results suggest that culture specific factors may mold differently the unfolding and psychological outcomes of grit in Korea.

• Proceedings of the ESK Conference
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• 1993.04a
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• pp.146-154
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• 1993

의복은 인간 생활의 기본적인 의.식.주의 하나로서 인간의 신체적, 사회적, 심리적 욕구를 만족시키 는 필수적인 부분을 차지한다. 이러한 의복은 정상인이나 장애인 모두에게 중요한 것인데, 장애인의 의복은 장애부위 및 그 정도와 밀접하게 관련된 특수한 요구사항이 추가된다는 점이 달라, 표준화된 대량생산체제를 지니고 있는 현대의 의복생산에 비추어 볼 때, 장애인들의 특수한 요구를 충족시켜 주는 의복을 제공해 준다는 것은 매우 어려운 일임을 알 수 있다. 또한 우리의 현 실정을 살펴보면 장애인을 위한 기성복은 물론 맞춤복도 별로 없고, 기존의 논문들의 대부분이 몇몇 지체장애인에게 국한된 의복형태를 제시하고 있어서 많은 장애인들 에게 동시에 적용되는 패턴의 연구가 절실함을 알 수 있다. 게다가 이러한 패턴 연구에 기본이 되는 장애인의 체형특성 연구는 거의 찾아보기 힘듬을 알 수 있다. 따라서 본 연구의 목적은 이러한 장애인들에게 보편적으로 적용될 수 있는 패턴의 제작에 기본이 되는, 의복구성시에 필요한 칫수를 계측하고, 그것을 동일한 연령층의 일반인과 비교하여 어떠한 차이가 있는가를 구명함으로써 장애인에게 보다 신체적합성이 높은 의복 패턴제작에 도움을 주는데 있다.

• Journal of Korean Academy of Nursing
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• v.40 no.1
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• pp.24-32
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• 2010

Purpose: This study was done to identify psychosocial factors that might be predictive of sexual desire, arousal, lubrication, orgasm, satisfaction, and pain in women with gynecologic cancer. Methods: Two hundred and twelve women with cervical, ovarian, or endometrial cancer completed questionnaires on the Female Sexual Function Index including sexual desire, arousal, lubrication, orgasm, satisfaction, and pain, and data on their psychosocial factors including body image, sexual attitude, sexual information, depression, and marital intimacy. Stepwise multivariable regression analysis was performed to explore psychosocial predictors of women’s sexual function domains. Results: Predictors were identified as sexual attitude, depression, sexual information, and body image for sexual desire; sexual information, depression, and sexual attitude for sexual arousal; sexual information, marital intimacy, and depression for lubrication; sexual information, marital intimacy, depression, and body image for orgasm; marital intimacy, sexual information, sexual attitude, and depression for satisfaction; sexual information, depression, and marital intimacy for pain. Conclusion: The results indicate that women’s sexual function needs to be approached to domains of female sexual function psychosocially as well as to general sexual function. These factors should be considered in future interventions to positively promote sexual function in women with gynecologic cancer.

• Culinary science and hospitality research
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• v.18 no.1
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• pp.228-245
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• 2012

This study attempts to investigate the relationships among psychological traits, environment, attitude on education, satisfaction with education, and learning transfer of restaurant entrepreneurship education. The samples of this study were selected from the restaurant entrepreneurs who were running restaurants after having taken the restaurant entrepreneurship education in Seoul and Kyonggi Province. Three hundred and eighty nine copies of the questionnaire, with a 86.4% response rate from a judgmental sample of 450 restaurant entrepreneurs, were utilized to study the relationships between research constructs. SPSS (11.5 version) and AMOS 5.0 were employed to analyze the uni-dimensionality of research concepts and reliability tests, and structural equation modeling was employed to verify the research hypotheses. Need for achievement and ambiguity tolerance, and environment showed a positive effect on attitude to education. Attitude to education was related positively with satisfaction with education, and satisfaction with education showed a positive effect on learning transfer of the restaurant entrepreneurship education. The managerial implications of these results were also examined.

• Journal of The Korean Association For Science Education
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• v.31 no.1
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• pp.48-60
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• 2011

The study aimed to thoroughly observe the process of science-gifted students' career development from elementary to high school in Korea. Eighteen science high school students participated in this study. Data source was retrospective interviews with individuals. Results indicated that the inner factors influencing their career development included 'interest in science' and 'desire for deep understanding of science,' and 'ambition for taking a lead in society by means of science.' The outer factors included 'dissatisfaction with regular schooling,' 'social atmosphere to prefer special purpose high schools,' and 'in-depth educational programs beyond high school levels with brilliant peers.' These inner and outer factors have reacted upon each other in their career development. The implications for proper career development were discussed on the basis of the results.