• The Journal of the Korea Contents Association
• /
• v.20 no.10
• /
• pp.630-640
• /
• 2020

With a recent rise of various chatbot services, this study attempts to explore the role of chatbot users'' psychological characteristics by applying the self-determination theory. In particular,this study investigates (a) the relationship between chatbot users' psychological needs(perceived autonomy, perceived competence, perceived relatedness) and user satisfaction, continuous intention to use, and (b) the moderating effect of chatbot type and user motivations. Based upon a survey, the results revealed that perceived autonomy, competence, and relatedness had significant positive effects on user satisfaction and continuous intention to use. The results also confirmed that the user satisfaction had a significant positive effect on the continuous intention to use. The moderating effect of social and relational motivation was found between perceived autonomy, competence, relatedness and user satisfaction. The implications are discussed for furthering the development of chatbot services.

• Journal of the Korea Convergence Society
• /
• v.6 no.6
• /
• pp.105-110
• /
• 2015

Since a smart phone has been popular, 91% of the internet users are utilizing the technology in all places for chatting and messenger which overtake share of voice and visual call utilization. The phenomenon is remarkable to young generations between teenager and thirties, which leads to mobile messenger shopping such as mobile digital voucher and coupon buy. In this research, we clarify whether traditional gift-giving motivations works on digital coupon gift-giving, and two technology acceptance model factors: perceived usefulness and ease of use affects between motivations and intention to gift-giving. The result shows three traditional gift-giving motivations: experiential, obligated and practical attitude affects intention to digital mobile coupon gift-giving and ease of use of the digital mobile coupon works parameter of the relation rather than usefulness. In other words, gift-giving purpose digital coupon users give a gift with traditional gift-giving motivation but has the stronger intetnion to gift-giving by technology ease of use.

• Journal of Digital Convergence
• /
• v.14 no.10
• /
• pp.147-158
• /
• 2016

The purpose of this study is to define determinants of tourists' behavior focused on tourism omni-channel and to verify the relationship between tourism information search motivation, tourism omni-channel satisfaction, tourism experience and perceived risk. We presented the hypotheses including ease of use, trust and satisfaction and also analyzed the moderator effects of tourism experience and perceived risk(financial risk, psychological risk) variables. For an accuracy of expected results, we focused on survey with 298 respondents. Based upon prior studies, it is meaningful that this study verified 1) the positive relationship between tourism information search motivation and tourism omni-channel satisfaction and 2) the significant moderating effect of financial risk on the relationship between tourism information search motivation and tourism omni-channel satisfaction.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.29 no.5A
• /
• pp.527-536
• /
• 2004

A novel hybrid multiple access system, TD-BCDMA, where Binary CDMA that maintains a constant amplitude by clipping the summation of input signals multiplied by the orthogonal codes is transmitted over a TDMA frame structure, was Nosed. In every time slot of TDMA, binary CDMA modulated multiple channel signals are transmitted with the same waveform of TDMA. TD-BCDMA has all the advantages of TDMA. Flexible adjustment of the data transmission rate In demand is possible by adjusting the number of codes and time slots assigned to each user. This property was used to show an example of Ad Hoc network applications. To obtain a proper synchronization scheme for TD-BCDMA, the Receiver Operating Characteristics performance and the false alarm probability and false dismissal probability under various channel environment of two different schemes, a preamble scheme as in TDMA and a synchronization channel scheme as in CDMA were compared. It was proved that the preamble scheme is more practical and suitable than the synchronization channel scheme for the hybrid multiple access system.

• Journal of Korea Technology Innovation Society
• /
• v.22 no.2
• /
• pp.242-264
• /
• 2019

This study focuses on considering the factors affecting the user intention to adopt an intelligent service - A.I. speaker services. Currently there can be a considerable difference between the expectation and the realized diffusion of IT-based intelligent services. This study aims to find out this gap based on the idea of diver previous researches including TAM and UTAUT studies and to identify the direct and indirect effects of diverse factors such as security issues, perceived time pressure, service innovativeness, and the experience of these IT-based intelligent services. And this study considers the expected impact of perceived time pressure factor on the user acceptance of A.I. speaker services. In analysis results, not only the traditional factors such as the perceived usefulness and the hedonic/utilitarian motives but also the perceived time pressure, the perceived security issues, and the experience of the services should be considered as meaningful factors to affect the users adopting A.I. speaker services.

• The Transactions of the Korean Institute of Power Electronics
• /
• v.9 no.1
• /
• pp.30-35
• /
• 2004

In a switched reluctance motor drive, it is important to synchronize the stator phase excitation with the rotor position, Therefore the position of rotor is an essential information. Although high resolution optical encoder/resolvers we used to provide a precise position information, these sensors are expensive. And switching angles synchronizing using sensorless technique has some problems like a reliability and fluctuating of the preset value in the high-speed region, which is caused by the sampling period of the microprocessor. In this paper, a low cost analog encoder suitable for practical applications is proposed. And the control algorithm to generate switching signals using a simple digital logic is presented. The validity of the proposed analog encoder with a proper logic controller is verified from the experiments.

• Korean journal of communication and information
• /
• v.45
• /
• pp.496-532
• /
• 2009

With the turn of the 21st century, corporate legitimacy is at risk. The society is demanding even greater responsibility to the corporations in return of exercising its enlarged influencing power. As the legitimacy is threatened, entrepreneurial activities have become even more important than ever in order to obtain trust from the public and to be accepted as an ethical enterprise. This study assumes corporate legitimacy as the necessary element in overcoming the crisis. With this respect, it further states what kind of effect the exercise of corporate reputation and social responsibility have on ensuring corporate legitimacy in crisis. To verify the purpose of this study, two research hypotheses and one research question were set. The major research results and the implications are as follows. First, the corporate reputation of Samsung Heavy Industries affects the corporate actional legitimacy in case of crisis. Second, recognition on corporate legitimacy varied in accordance with the public’s perception of the corporate social responsibility. Third, the interaction between corporate reputation and social responsibility plays a role in determining corporate legitimacy. This result denotes that it is necessary to exercise social responsibility and build up corporate reputation in order to obtain corporate legitimacy in crisis.

• Journal of Venture Innovation
• /
• v.6 no.4
• /
• pp.99-111
• /
• 2023

This study aims to confirm that consumers' satisfaction with online shopping websites has changed to a phenomenon different from the past. In other words, in a situation where the use of e-commerce is expanding worldwide after the pandemic and various types of commerce such as mobile commerce and social commerce are formed, the consumer's information processing and decision-making process are meaningful in examining the behavior that has been changed based on the perceived motivation level of consumers by the new environment according to the consumption value and personal characteristics perceived by the consumer. In other words, the purpose of this study was to investigate the effect of consumption value and need for cognition on the satisfaction toward online websites as a mediating role in the trust of the website. As a result of testing Hypothesis 1, not only the hedonic value of the consumer for the website but also the utilitarian value had a positive influence on the satisfaction toward the website, and in particular, the utilitarian value showed a relatively greater influence than the hedonic value. However, the negative relationship between the need for cognition and satisfaction was found to be at a significant level under one-sided verification. In Hypothesis 2, only the utilitarian value among the consumption values of 2-1 showed a positive effect on satisfaction through a mediating role of trust. It was confirmed that the utilitarian value among the consumption values was an important factor in the satisfaction toward the website. The significance of this study is that, unlike previous research results, not only consumption value based on senses and emotions but also utilitarian value has a greater influence. Therefore, utilitarian value and need for cognition have a stronger influence on satisfaction if they play a mediating role based on the trust of the website used by consumers. These findings reflect the current market trend of online consumption, and they are helpful in the management and strategy of online websites based on consumer behavior understanding and major factors.

• Journal of KIISE:Computer Systems and Theory
• /
• v.28 no.1_2
• /
• pp.110-123
• /
• 2001

본 논문에서는 자유 선택 신호 전이 그래프와 비동기 유한 상태기로 기술된 회로 명세로부터 직접 속도 독립 회로를 합성하는 시스템에 대해 기술한다. 기존의 상태 그래프 기반의 합성 시스템은 상태의 수가 지수승으로 증가할 수 있기 때문에 큰 규모의 회로에 대해서는 합성에 실패할 수 있다는 문제점을 가지고 있다. 이를 해결하기 위해 여러 직접 합성 방법들이 제안되었는데, 본 논문의 합성 시스템은 마크드 그래프 분할 방법과 임시 전이의 사용을 허용함으로써 합성할 수 있는 회로의 범위를 넓혔다. 기존의 벤치마크 회로에 대한 실험결과 본 합성 시스템은 기존의 상태 그래프 기반의 합성 시스템에 비하여 현저하게 수행 속도를 단축시킬 수 있었고 기존의 직접 합성 시스템에 비하여 보다 확장된 그리고 보다 실용적인 회로 명세를 처리할 수 있었다.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.35 no.1A
• /
• pp.10-15
• /
• 2010

This paper proposes a practical method for AGC (Automatic Gain Control) in WiBro (Wireless Broadband) AT (Access Terminal) system. Downlink packets in this system consist of preamble symbols for AGC, AFC (Automatic Frequency Control) and other purposes and data symbols for traffic transmission. In this paper we compare theoretical BER (Bit Error Rate) performance with simulation results and produce optimum parameters for AGC in this system. And we propose an efficient AGC scheme before synchronization.